How To Tell A Great Story
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How To Tell A Story
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Author : The Moth
language : en
Publisher: Crown
Release Date : 2022-04-26
How To Tell A Story written by The Moth and has been published by Crown this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-04-26 with Performing Arts categories.
NEW YORK TIMES BESTSELLER • The definitive guide to telling an unforgettable story in any setting, drawing on twenty-five years of experience from the storytelling experts at The Moth “From toasts to eulogies, from job interviews to social events, this book will help you with ideas, structure, delivery and more.”—CNN LONGLISTED FOR THE PORCHLIGHT BUSINESS BOOK AWARD Over the past twenty-five years, the directors of The Moth have worked with people from all walks of life—including astronauts, hairdressers, rock stars, a retired pickpocket, high school students, and Nobel Prize winners—to develop true personal stories that have moved and delighted live audiences and listeners of The Moth’s Peabody Award–winning radio hour and podcast. A leader in the modern storytelling movement, The Moth inspires thousands of people around the globe to share their stories each year. Now, with How to Tell a Story, The Moth will help you learn how to uncover and craft your own unique stories, like Moth storytellers Mike Birbiglia, Rosanne Cash, Neil Gaiman, Elizabeth Gilbert, Padma Lakshmi, Darryl “DMC” McDaniels, Tig Notaro, Boots Riley, Betty Reid Soskin, John Turturro, and more. Whether your goal is to make it to the Moth stage, deliver the perfect wedding toast, wow clients at a business dinner, give a moving eulogy, ace a job interview, be a hit at parties, change the world, or simply connect more deeply to those around you, stories are essential. Sharing secrets of The Moth’s time-honed process and using examples from beloved storytellers, a team of Moth directors will show you how to • mine your memories for your best stories • explore structures that will boost the impact of your story • deliver your stories with confidence • tailor your stories for any occasion Filled with empowering, easy-to-follow tips for crafting stories that forge lasting bonds with friends, family, and colleagues alike, this book will help you connect authentically with the world around you and unleash the power of story in your life.
Winning The Story Wars
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Author : Jonah Sachs
language : en
Publisher: Harvard Business Press
Release Date : 2012-06-19
Winning The Story Wars written by Jonah Sachs and has been published by Harvard Business Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-06-19 with Business & Economics categories.
Trying to get your message heard? Build an iconic brand? Welcome to the battlefield. The story wars are all around us. They are the struggle to be heard in a world of media noise and clamor. Today, most brand messages and mass appeals for causes are drowned out before they even reach us. But a few consistently break through the din, using the only tool that has ever moved minds and changed behavior—great stories. With insights from mythology, advertising history, evolutionary biology, and psychology, viral storyteller and advertising expert Jonah Sachs takes readers into a fascinating world of seemingly insurmountable challenges and enormous opportunity. You’ll discover how: • Social media tools are driving a return to the oral tradition, in which stories that matter rise above the fray • Marketers have become today’s mythmakers, providing society with explanation, meaning, and ritual • Memorable stories based on timeless themes build legions of eager evangelists • Marketers and audiences can work together to create deeper meaning and stronger partnerships in building a better world • Brands like Old Spice, The Story of Stuff, Nike, the Tea Party, and Occupy Wall Street created and sustained massive viral buzz Winning the Story Wars is a call to arms for business communicators to cast aside broken traditions and join a revolution to build the iconic brands of the future. It puts marketers in the role of heroes with a chance to transform not just their craft but the enterprises they represent. After all, success in the story wars doesn’t come just from telling great stories, but from learning to live them.
Tell To Win
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Author : Peter Guber
language : en
Publisher: Crown Currency
Release Date : 2011-03-01
Tell To Win written by Peter Guber and has been published by Crown Currency this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-03-01 with Business & Economics categories.
Today everyone—whether they know it or not—is in the emotional transportation business. More and more, success is won by creating compelling stories that have the power to move partners, shareholders, customers, and employees to action. Simply put, if you can’t tell it, you can’t sell it. And this book tells you how to do both. Historically, stories have always been igniters of action, moving people to do things. But only recently has it become clear that purposeful stories—those created with a specific mission in mind—are absolutely essential in persuading others to support a vision, dream or cause. Peter Guber, whose executive and entrepreneurial accomplishments have made him a success in multiple industries, has long relied on purposeful story telling to motivate, win over, shape, engage and sell. Indeed, what began as knack for telling stories as an entertainment industry executive has, through years of perspiration and inspiration, evolved into a set of principles that anyone can use to achieve their goals. In Tell to Win, Guber shows how to move beyond soulless Power Point slides, facts, and figures to create purposeful stories that can serve as powerful calls to action. Among his techniques: * Capture your audience’s attention first, fast and foremost * Motivate your listeners by demonstrating authenticity * Build your tell around “what’s in it for them” * Change passive listeners into active participants * Use “state-of-the-heart” technology online and offline to make sure audience commitment remains strong To validate the power of telling purposeful stories, Guber includes in this book a remarkably diverse number of “voices” —master tellers with whom he’s shared experiences. They include YouTube founder Chad Hurley, NBA champion Pat Riley, clothing designer Normal Kamali, “Mission to Mars” scientist Gentry Lee, Under Armour CEO Kevin Plank, former South African president Nelson Mandela, magician David Copperfield, film director Steven Spielberg, novelist Nora Roberts, rock legend Gene Simmons, and physician and author Deepak Chopra. After listening to this extraordinary mix of voices, you’ll know how to craft, deliver—and own—a story that is truly compelling, one capable of turning others into viral advocates for your goal.
How To Tell A Great Story
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Author : Aneeta Sundararaj
language : en
Publisher: Independently Published
Release Date : 2020-11-07
How To Tell A Great Story written by Aneeta Sundararaj and has been published by Independently Published this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-11-07 with categories.
How To Tell A Great Story will equip you with powerful storytelling techniques that master storytellers have used throughout time to amaze and engage their audiences. This simple, but powerful beginner's guidebook, makes learning storytelling techniques easy and explains things in simple language. When you read this book, you will learn how to start telling your own story quickly and effortlessly; construct a fascinating, well-structured story from scratch; use powerful master storytelling techniques to amaze your family and friends; find interesting ideas and inspiration for your stories; and, vividly and expertly describe the characters and settings in your stories.
Do Story
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Author : Bobette Buster
language : en
Publisher:
Release Date : 2018-05
Do Story written by Bobette Buster and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-05 with Interpersonal communication categories.
Today's world wants to know you and the real story behind why you do what you do. Whether you have a product to sell, a company mission to share or an audience to entertain, people are far more likely to engage and connect if you deliver a well-crafted story with an emotional core. Bobette Buster is a story consultant to major studios including Pixar, Disney and Sony Animation. In Do Story she teaches the art of telling powerful and engaging stories. With profiles of activists, leaders and visionaries, she shares a variety of styles and subjects to demonstrate her Ten Principles of Storytelling. Find out: - How to source, structure and shape your story - The power of the 'gleaming detail' - Why an emotional connection is key With practical tips and exercises, you will discover how to take your story from good...to great. So, what's your story?
All Marketers Are Liars
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Author : Seth Godin
language : en
Publisher: Penguin
Release Date : 2009-11-12
All Marketers Are Liars written by Seth Godin and has been published by Penguin this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-11-12 with Business & Economics categories.
The indispensable classic on marketing by the bestselling author of Tribes and Purple Cow. Legendary business writer Seth Godin has three essential questions for every marketer: “What’s your story?” “Will the people who need to hear this story believe it?” “Is it true?” All marketers tell stories. And if they do it right, we believe them. We believe that wine tastes better in a $20 glass than a $1 glass. We believe that an $80,000 Porsche is vastly superior to a $36,000 Volkswagen that’s virtually the same car. We believe that $225 sneakers make our feet feel better—and look cooler—than a $25 brand. And believing it makes it true. As Seth Godin has taught hundreds of thousands of marketers and students around the world, great marketers don’t talk about features or even benefits. Instead, they tell a story—a story we want to believe, whether it’s factual or not. In a world where most people have an infinite number of choices and no time to make them, every organization is a marketer, and all marketing is about telling stories. Marketers succeed when they tell us a story that fits our worldview, a story that we intuitively embrace and then share with our friends. Think of the Dyson vacuum cleaner, or Fiji water, or the iPod. But beware: If your stories are inauthentic, you cross the line from fib to fraud. Marketers fail when they are selfish and scurrilous, when they abuse the tools of their trade and make the world worse. That’s a lesson learned the hard way by telemarketers, cigarette companies, and sleazy politicians. But for the rest of us, it’s time to embrace the power of the story. As Godin writes, “Stories make it easier to understand the world. Stories are the only way we know to spread an idea. Marketers didn’t invent storytelling. They just perfected it.”
Every Conversation Counts
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Author : Riaz Meghji
language : en
Publisher: Page Two
Release Date : 2021-02-09
Every Conversation Counts written by Riaz Meghji and has been published by Page Two this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-02-09 with Business & Economics categories.
"You are one conversation away from changing your life. We all crave connection. We were never meant to live alone or communicate only in 'likes' and retweets. In Every Conversation Counts, TV host and human connection keynote speaker Riaz Meghji digs deep into the dangers of isolation and loneliness, our social pandemic, that have been brought into sharp relief by the coronavirus crisis. He tackles a uniquely modern question: why are we so connected, and yet so alone--and how can we reconnect? Sharing personal insights from powerful interviews and years of on-air experience, Meghji offers 5 simple habits for building extraordinary relationships. He explains how to spark authentic conversations, win trust, create new business, and collaborate effectively. Meghji points a way forward to a better future--one in which we express genuine curiosity about others, listen with our whole hearts, show up as our authentic selves, and make every conversation count"--
The Inspiration Code
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Author : Kristi Hedges
language : en
Publisher: AMACOM
Release Date : 2017-06-01
The Inspiration Code written by Kristi Hedges and has been published by AMACOM this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-06-01 with Business & Economics categories.
Everyone wants to be the kind of leader who energizes and mobilizes others-yet too few are. Why is it so challenging to crack the code? All it takes is the right conversation…great leaders inspire action with their words. They spark enthusiasm and commitment. With a single conversation, they can change the direction of someone's life. Executive coach Kristi Hedges spent years studying exactly what inspiring leaders do differently. Informed by quantitative research and thousands of responses from leaders at all levels, she reveals that inspiring communication isn't about grand gestures. Instead, those who motivate us most do a few things routinely, consistently, and intentionally. In Inspiration Code, Kristi explains: Present: investing their attention carefully and guiding the flow of conversations Personal: speaking genuinely, listening generously, and bringing out the potential of those around the Passionate: exhibiting sincere emotion and exuding energy attuned to the situation Purposeful: helping others find meaning and see their place in the bigger picture Eye-opening and accessible, The Inspiration Code dispels common myths about how leaders communicate-and guides them in cultivating qualities that authentically excite. Inspired companies need inspirational leaders. Learn to unlock motivation, lift peoples ‘sights, and lead them into the future.
The Power Of Presence
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Author : Kristi Hedges
language : en
Publisher: AMACOM
Release Date : 2017-01-10
The Power Of Presence written by Kristi Hedges and has been published by AMACOM this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-01-10 with Self-Help categories.
Everyone, regardless of position or personality, can strengthen their presence. The Power of Presence shows how. When some people speak, everyone listens. When they need commitment to projects, others jump on board. They just seem to have that indescribable “presence”--a subtle magnetic field around them wherever they go that signals authority and authenticity and attracts disciples with ease. Wouldn’t it be incredible if doors opened as effortlessly for you? How amazing would it be if you could command the room like they do? You don’t have to wonder; you can make it happen! Filled with strategies, exercises, and personal stories from years spent coaching leaders, communications expert Kristi Hedges explains how to: Build relationships based on trust Rid yourself of limiting behaviors Embody the values you are trying to convey Explore how others see you and correct misperceptions Communicate in way that inspire The key is to cultivate the communication aptitude, mental attitude, and unique leadership style needed to connect with and motivate others. Everyone recognizes a commanding presence when they see it, and soon they’ll see it in you!
Putting Stories To Work
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Author : Shawn D. Callahan
language : en
Publisher:
Release Date : 2016
Putting Stories To Work written by Shawn D. Callahan and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016 with Business & Economics categories.
'Shawn Callahan is a master at telling stories, applying stories and coaching others in the art of storytelling. This is a delightful book that is hard to put down.' --Gary Klein, world-leading psychologist and author of Intuition at Work 'A wonderful book that's both practical and fun to read. As we've experienced, Shawn's training programs are phenomenal, and now everyone has access to his techniques in Putting Stories to Work.' --Gerry Lynch, General Manager, Mars New Zealand 'Putting Stories to Work really helps you notice stories and bring them to life in your business in a way that's simple, practical and compelling. This book is full of interesting stories that are so relatable. It's a must-read.' --Lisa Mills, International Head of TESCO Academy The most successful leaders are storytellers. By mastering business storytelling, they achieve extraordinary business results. As a modern-day leader, you know you should develop this skill, but you don't have the time to do this in an ad-hoc way. What you need is a practical, reliable method to follow, one that will allow your business to reap the benefits of storytelling as soon as possible. In Putting Stories to Work, Shawn Callahan gives you a clear process for mastering business storytelling. He demolishes the thinking that storytelling has no place at work, reminding us that sharing stories is what we all do naturally, every day, and that it's one of the most powerful tools for getting things done. You just need to adapt this natural superpower to boost your business. Shawn's story mastery process of Discover, Remember, Share and Refresh is based on over two decades' work with high-achieving global companies. In Putting Stories to Work, each step is spelled out in detail, backed up by research, and, needless to say, illustrated by plenty of great stories. Learn how to find and share stories to connect with new people. How to explain why change is needed. How to influence opinions and promote success. And much more. Most importantly, learn how to take the latent skill of storytelling and turn it into a potent business habit. Imagine your colleagues telling the story of how you took the most diverse and opinionated group of experts and had them all working towards the same goal. Or the one about how you persuaded the executive team to change their minds and got a great result for the business. Or the one where everyone got inspired and turned things around. Imagine that your people all know exactly what the company strategy is and how they're making a difference to the organisation. As the successful film executive Peter Guber put it: 'Storytelling is not show business. It's good business'.