How To Win Corporate Sponsorship
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How To Win Corporate Sponsorship
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Author : Kim J. Harrison
language : en
Publisher:
Release Date : 2019-02-20
How To Win Corporate Sponsorship written by Kim J. Harrison and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-02-20 with categories.
Finding corporate sponsorship is tough. You are competing against many others for scarce dollars. And corporate sponsors are expecting a commercial return on their investment.You need expert guidance to succeed in this fiercely competitive field.This helpful, step-by-step guide explains in detail how you can win sponsors with a customized, practical approach that achieves great results!Looking for proven, creative ways to find more funding for your organization or activity? Support from a corporate sponsor can make your cause or proposed activity financially viable.This book, "How to Win Corporate Sponsorship," guides you on the most successful ways to secure support - in one convenient resource!Companies get approached all the time by community-based organizations like charities, non-profits, arts organizations, sports clubs, professional associations, and good causes. So how do you lift your sponsorship success rate?If you follow the hard-won knowledge brought together in this information-packed book, your chances of success will improve.Content is based on Kim Harrison's 3 decades in representing corporate sponsors and as a consultant seeking sponsorship for clients. He knows what it is about!HERE'S JUST SOME OF THE CONTENT:*Crystal-clear clarification of "sponsorship" and what it is not (it can be a confusing concept)*Why companies sponsor - and the attributes of your organization that will interest a sponsor*Sponsorship is a business commitment that has to fit the sponsor's goals and objectives*The invaluable secrets of calculating the sponsorship fee*Comprehensive marketing plan template to identify and reach potential sponsors*How to create many attractive sponsorship benefits*Prepare a promotional plan for the sponsored activity*A detailed template for writing two key types of sponsorship proposals - short and detailed*How to make initial contact with a potential sponsor - and following up*Guidelines on making a successful selling pitch to a potential sponsor*How to overcome a weak negotiating position*The right way to implement a sponsorship agreement*How to promote the sponsors in your event*Measuring the success of a sponsorshipAND EVEN MORE. INCLUDING...*Why preparation is so vitally important*How to lay the groundwork so your team is sponsor-friendly*The importance of establishing a sponsorship policy, with 9 broad components*The 4 fundamental things sponsors want to know from you*Using social media to support sponsors' marketing priorities*How to develop a strong ongoing relationship with your sponsor*7 ideas for helping corporate sponsors add value to their target marketTHIS BOOK GIVES YOU UNIQUE VALUE:- How to win corporate sponsorship is a resource you just can't find anyplace else.- You get the real-world tips, techniques, and insights needed to find an appropriate corporate sponsor and get them to sign on the dotted line.- Tremendous value. No other resource, at any price provides as much practical value . . . At $9.99 it's a steal. What's more, your purchase is backed by our unconditional money-back guarantee!- A methodology earned from hard-won experience, which is being passed along to you.- Saves you a lot of time! All this valuable information is at your fingertips so conveniently!- Content that's easy to read and understand. It tells you exactly how to bring the information together for the results you want.
Helping You Win The Corporate Sponsorship You Want
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Author : Kim Harrison
language : en
Publisher:
Release Date : 2019-09-11
Helping You Win The Corporate Sponsorship You Want written by Kim Harrison and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-09-11 with categories.
This portfolio of 10, easy-to-understand articles written by Kim J. Harrison, Principal of Cutting Edge PR, provides you with valuable insights into how to create winning sponsorship proposals. Content is based on Kim's 3 decades in representing corporate sponsors and as a consultant seeking sponsorship for clients. Take advantage of Kim's wide-ranging experience. He's even been quoted by the New York Times! These articles add further depth to the content of Kim's Kindle book, "How to win the corporate sponsorship you want!"CONTENT OF ARTICLES1. The approach you need to make a winning sponsorship proposal2. Spread your sponsorship net more widely3. Focus on what you can do for a potential sponsor rather than what they can give you4. Many benefits you can offer sponsors5. How to calculate sponsorship fees6. How you can use leverage to increase your sponsorship value7. How to negotiate sponsorship from a weak position8. Meeting with a potential sponsor for the first time9. What to do when your sponsorship proposal is rejected10. When 'sponsorship' isn't sponsorship at all
3 Win Sponsorship The Next Generation Of Sports And Entertainment Marketing
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Author : John R. Balkam
language : en
Publisher:
Release Date : 2019-12-02
3 Win Sponsorship The Next Generation Of Sports And Entertainment Marketing written by John R. Balkam and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-12-02 with Business & Economics categories.
Consumers today care about the values and behaviors of the companies from whom they purchase; they expect brands to align with their personal values. This rise of "conscious consumerism' means that businesses must adapt their operations and their marketing practices, accordingly. The need for a new approach to marketing has never been more apparent than in the sports and entertainment industry, where the stakes are high and the rewards are even higher. 3-Win Sponsorship is an in-depth look into how organizations can begin integrating purpose and social impact into sponsorship platforms. It examines the history of sponsorship, how the practice got to where it is today, and looks into how organizations can adapt their marketing efforts to take on these new challenges and succeed through social impact sponsorship deals. In this book, you'll learn about: - The history and origins of modern sponsorship- The 5 Principles of Effective 3-Win Sponsorship- Examples of 3-Win Sponsorship platforms such as: - How the Super Bowl 50 Host Committee created and executed the most giving, sustainable Super Bowl on record. - Why Nike stood by NFL athlete turned social justice activist, Colin Kaepernick, and how their business thrived because of it. - How Maple Leaf Sports & Entertainment teamed up with Hellman's to get fans engaged in the issue of food waste in Canada. - The growth of purpose-driven marketing and how to implement the 3-Win sponsorship framework at future events like the 2026 World Cup or the 2028 LA Olympics.3-Win Sponsorship will help brand marketers, sponsorship professionals, and corporate executives understand why purpose is the key to successful sponsorship deals going forward. This book will help close the gap between the corporate social responsibility (CSR) department and the marketing department, as it helps you understand the importance of integrating impact into sponsorship deals. In the next decade, the businesses who do good for people and the planet will win. 3-Win Sponsorship will help show you how to be a winner.
Relationships Raise Money A Guide To Corporate Sponsorship
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Author : Roberto C. Candelaria
language : en
Publisher: Total Publishing & Media
Release Date : 2011-10-01
Relationships Raise Money A Guide To Corporate Sponsorship written by Roberto C. Candelaria and has been published by Total Publishing & Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-10-01 with Business & Economics categories.
"[Relationships Raise Money]... is a step-by-step guidebook to unravel the mystery of how Sponsorships work - AND - a manual that will give you the confidence to approach any sponsor with integrity and a Win-Win attitude." Barry Spilchuck, Founder, You're My Hero BooksYou've waited long enough to learn the secrets to securing corporate sponsorship. Relationships Raise Money: A Guide to Corporate Sponsorship will reveal what you need to know.This book will help you: Create effective campaigns Understand what can be sponsored Create sponsorship campaigns that get results Measure the effectiveness of your sponsorships Persuade your sponsors to renewRoberto C. Candelaria, a long-time non-profit veteran, has learned the sponsorship world from the ground up. After seeing firsthand the impact a well-run organization can have on the community, Roberto dedicated his life to teaching non-profit organizations profitability, growth, and long-term sustainability. An inspiring leader and in-demand, speaker, trainer and coach, Roberto has helped hundreds of leaders and organizations more effectively raise funds and execute their mission. As one client recently said, "If you follow his plan, success is inevitable." Roberto's products and presentations on board development and governance, online fundraising, corporate sponsorship and event planning and management, have made him an-in-demand, innovative expert in thenon-profit world.
How To Write A Sponsorship Proposal
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Author : Robert Villegas
language : en
Publisher: CreateSpace
Release Date : 2015-09-02
How To Write A Sponsorship Proposal written by Robert Villegas and has been published by CreateSpace this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-09-02 with categories.
Have you learned from experience that poorly produced sponsorship proposals lead to an under-funded team or company? If you have, this chapter from my book "Finding Sponsors" is for you. My goal is to provide you with some basic guidelines on what to communicate in order to produce a winning sponsorship proposal. These guidelines will focus on what you should be presenting to your potential sponsor to make the best business case for involvement with your team or entertainment company.
Get Corporate Sponsorship
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Author :
language : en
Publisher: Anisha Robinson Keeys
Release Date : 2015-02-22
Get Corporate Sponsorship written by and has been published by Anisha Robinson Keeys this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-02-22 with Business & Economics categories.
If you want to get or increase your fundraising, this e-book is a roadmap of pertinent steps for raising money from corporations. Some of the secrets you'll learn inside include: 11 types of benefits you can offer corporations beyond logo recognitionThe list of 22 retailers in your neighborhood that want to help your organization raise money and steps to secure sponsorship with those retailers in the next few weeksThe 4 questions you must ask and answer before seeking funding from corporationsHow sending unsolicited proposals to corporations can destroy your organizations ability to earn a corporate funders respectWhy "we need the money" and “we are good cause” are not the answers to getting corporate funding (I'll tell you what is)How to structure the one hour meeting that can help raise thousands of dollars through your board or advisorsAfter reading this material you will:Have a sophisticated approach to creating and implementing your organization’s corporate sponsorship programBe ready to develop a corporate prospect listBe able to authentically align your organization’s deliverables with the goals of your corporate prospectsBe prepared to have a productive face-to-face meeting with prospective sponsorsKnow how to stand apart from the hundreds of proposals corporations receive every day and get the support you need PLUS- 5 time saving bonus samples materialsSample Sponsorship Proposals and FormsGuide for conducting a Prospect Research Meeting (sample email, invitation letter, and grid to record results)Sample Sponsorship Policy and ProceduresSample Cause Marketing AgreementSample Letter of Sponsorship Confirmation Get the secure instant download for $ 27.00
What Sponsors Want An Inspirational Guide For Event Marketers
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Author : Mark Harrison
language : en
Publisher: World Scientific
Release Date : 2020-08-27
What Sponsors Want An Inspirational Guide For Event Marketers written by Mark Harrison and has been published by World Scientific this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-08-27 with Business & Economics categories.
This book offers a practical but conceptually grounded view of the future of sponsorship. It is based on the reality that the world of sponsorship marketing is far too focused on impressions, logos, and 'money can't buy experiences' — experiences which are miraculously secured with money. The author asks questions such as: 'Do any corporate sponsors really believe that more logos are what their consumers want?' and, 'do organizations selling sponsorship believe they have nothing more valuable to sell than digital and physical signage?'In a culmination of real-life experiences, industry learnings and third-party professional research, What Sponsors Want provides expert-supported arguments to show that the traditional bronze, silver and gold packages of sponsorship belong to a model of the past. In outlining the conceptual model for successful sponsorship, this book provides five key principles of what sponsors want for you to take on your next sponsorship challenge.
Developing Successful Sport Sponsorship Plans
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Author : David Kent Stotlar
language : en
Publisher:
Release Date : 2001
Developing Successful Sport Sponsorship Plans written by David Kent Stotlar and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2001 with Corporate sponsorship categories.
Spending on sport sponsorship was projected to achieve $8.7 billion in the first year of the new millennium, up over 14% over 1999. From high school sports, to college programs, to the professional leagues, everyone seems to want to be involved in sports sponsorship. This is because sponsorship had the potential to deliver advertising messages more effectively than established advertising channels. Through sponsorship packages, sport activities and corporations can create symbiotic relationships that are greater than the sum of the separate entities. This unique book guides the reader through each step of planning, designing, pricing, and implementing successful, winning sport sponsorship packages. Key topics include the background of sponsorship, recent controversies, identifying and investigation potential sponsors, image objectives, sales objectives, hospitality, employee morale, cross-promotion, grassroots community-based sponsorship, agents and agencies, stadium naming, collateral support, pricing, relative value and competitive market strategies. And of course, there's a chapter on how to prepare the perfect cover letter to lead to a winning proposal!
Event Sponsorship
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Author : Bruce E. Skinner
language : en
Publisher: Wiley
Release Date : 2002-10-18
Event Sponsorship written by Bruce E. Skinner and has been published by Wiley this book supported file pdf, txt, epub, kindle and other format this book has been release on 2002-10-18 with Business & Economics categories.
State-of-the-art methods for finding, securing, and retaining the best corporate sponsors The authoritative guide to creating and closing deals with irresistible ROIs Event Sponsorship provides step-by-step guidelines for attracting, signing, and keeping sponsorship for any event, including festivals, conventions, expositions, sporting events, arts and entertainment spectaculars, charity benefits, and much more. This hands-on resource presents successful strategies and tools for staying competitive in today's market by offering corporate sponsors the highest return possible on their investment. Leading experts give real-world advice for researching and targeting prospective companies, developing a sponsorship marketing plan, creating an effective proposal, selling the sponsorship, and negotiating a deal. Learn how to bring increased sponsorship dollars to any event by: Placing value on sponsorships Expanding the value of a sponsor Creating the best image for an event Networking with other event professionals worldwide With complete coverage including case studies, legal issues, the Internet, the sophisticated corporate customer, non-sports sponsorship opportunities, and an international view of sponsorship, Event Sponsorship is a powerful tool for event managers and other event professionals. THE WILEY EVENT MANAGEMENT SERIES-Series Editor, Dr. Joe Goldblatt, CSEP THE WILEY EVENT MANAGEMENT SERIES provides professionals with the essential knowledge and cutting-edge tools they need to excel in one of the most exciting and rapidly growing sectors of the hospitality and tourism industry. Written by recognized experts in the field, the volumes in the series cover the research, design, planning, coordination, and evaluation methods as well as specialized areas of event management.
The Athlete S Guide To Sponsorship
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Author : Jennifer E. Drury
language : en
Publisher:
Release Date : 1998
The Athlete S Guide To Sponsorship written by Jennifer E. Drury and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1998 with Biography & Autobiography categories.
An informative, step-by-step guide for anyone considering pursing sponsorship, "The Athlete's Guide to Sponsorship" includes worksheets and simple management contracts that will help the reader untangle the complicated contractual webs that professional sponsorships can often weave. 40 photos.
