Humanizing Your Brand Be Successful Modern Business Growth Playbook
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Humanizing Your Brand Be Successful Modern Business Growth Playbook
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Author : David Vega Jr
language : en
Publisher: Independently Published
Release Date : 2019-02-28
Humanizing Your Brand Be Successful Modern Business Growth Playbook written by David Vega Jr and has been published by Independently Published this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-02-28 with Education categories.
Congratulations on a quest to enhance your business and marketing skills to become independent or what I like to call a BRANDPRENUER. EXPERIENCE THE FREEDOM AND PROFITS IN BUSINESS. In today's world where automation and technology run our lives and businesses, many Entrepreneurs, Companies, and Brands are failing because they forget one fundamental piece of any business - REAL RELATIONSHIPS. David Vega is a recognized leader of a new generation in strategic sales, marketing success, and leadership. In this book, he outlines proven strategies to uncover hidden opportunities and small business profit potential through his simple yet effective marketing strategies. If you're launching a new small business or struggling with making smart decisions for your existing business, then grab this book now! The strategies in this book - when implemented with care - are guaranteed to make you more money with less effort. These are strategies that have helped businesses just like yours make hundreds of thousands of dollars - including your competitors. For the past 20 years (CEO of Tridence Agency) and several successful start-ups, David Vega been helping entrepreneurs, brands, and organizations create growth by building relationships through digital marketing. David's has been assisting hundreds of businesses in succeeding into six and seven figures models." What This Book is About: Helping Entrepreneurs, Small Business, and Brands Create Growth by establishing simple Business schemes and Building Relationships Through a Modern Business Growth Process. Brand storytelling strategy and sales should serve a higher purpose beyond selling products and services. The most successful businesses inspire within their brand to become a disruptive educator in the industry. Take Action! If you're already an accomplished business owner, use this book as a direction to enhance the speed of your business success. If you are not as accomplished as you would like to be then the smartest thing to do is: A) Understanding your Spiritual Growth (Spirituality) B) Leveraging Tech to make it work for you (Technology) C) Learning how to Communicate effectively. (Sales) These above principles are what David Vega teaches in what he calls the Digital Mind Blueprint (Modern Business Growth) Process. - Tridence Business Coaching and Training Academy. BONUS: Academy Links with key worksheets and growth hacks. Buy this book NOW and multiply your revenue and profits while also finding the Freedom of Life you deserve.
Humanizing B2b
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Author : Paul Cash
language : en
Publisher:
Release Date : 2021-04-27
Humanizing B2b written by Paul Cash and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-04-27 with Business & Economics categories.
There's a new truth in B2B marketing: if you want to move products, you need to move minds. Most companies suffer from a delusion, and it's this: that buyers always make decisions in a rational, logical, and economic way. The result is a slew of features-driven B2B marketing that few people really care about. In recent years B2B customers have evolved. The don't just want to buy from businesses anymore, they want to buy into them. The problem is too few B2B companies realize this.They continue with the same product-centric marketing that increases revenue by a percentage point here and there. It seems safe but it's dangerously short-sighted, because it doesn't deliver the transformational and long-term growth that makes businesses category leaders. It's even more important to address this issue at such a critical and delicate moment in the world economy. Marketing leaders require strategies that have an exponential, rather than an incremental, effect on brand, marketing and sales, and to implement them they need the new super-skills this book teaches. This involves establishing a core purpose, shifting the focus from products to people, from features to feelings and from messaging to storytelling, acknowledging that neuro science has proved that people buy on emotion and justify with fact. In other words, it requires a completely different mindset to the one that's prevalent right now, one that we call 'Humanizing B2B'.
The End Of Marketing
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Author : Carlos Gil
language : en
Publisher: Kogan Page Publishers
Release Date : 2019-10-03
The End Of Marketing written by Carlos Gil and has been published by Kogan Page Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-10-03 with Business & Economics categories.
WINNER: American Book Fest Best Book Awards 2020 - Marketing and Advertising category WINNER: NYC Big Book Award 2020 - Business: Small Business and Entrepreneurship category WINNER: BookAuthority Best New Book to Read in 2020 - Social Media Marketing category FINALIST: Business Book Awards 2020 - International Business Book category Social networks are the new norm and traditional marketing is failing in today's digital, always-on culture. Businesses across the world are having to face up to how they remain relevant in the choppy waters of the digital ocean. In an era where a YouTube star gets more daily impressions than Nike, Coca-Cola and Walmart combined, traditional marketing as we know it is dead. The End of Marketing revolutionizes the way brands, agencies and marketers should approach marketing. From how Donald Trump won the American presidency using social media and why Kim Kardashian is one of the world's biggest online brands, through to the impact of bots and automation, this book will teach you about new features and emerging platforms that will engage customers and employees. Discover bold content ideas, hear from some of the world's largest brands and content creators and find out how to build smarter paid-strategies, guaranteed to help you dominate your markets. The End of Marketing explains that no matter how easy it is to reach potential customers, the key relationship between brand and consumer still needs the human touch. Learn how to put 'social' back into social media and claim brand relevancy in a world where algorithms dominate, organic reach is dwindling and consumers don't want to be sold to, they want to be engaged.
Smart Business Social Business
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Author : Michael Brito
language : en
Publisher: Pearson Education
Release Date : 2011-07-07
Smart Business Social Business written by Michael Brito and has been published by Pearson Education this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-07-07 with Business & Economics categories.
This book will help organizations evolve into a fully collaborative social business. It serves as a step by step playbook to achieve organizational change, process efficiencies and technology acumen: Proven solutions for the real people, process, and technology obstacles businesses face in using social media behind the firewall. How to have the successful internal conversations with stakeholders, partners and global teams that lead to successful external conversations with the social customer Strategies for improving organizational dynamics, collaboration, governance, training, engagement, policies, technology integration, workflows, social CRM, and metrics Many organizations today have already evolved into social brands. They may be active on Twitter and Facebook; they may have corporate blogs and communities and they are trying hard to engage effectively with the social customer. However, behind the firewall, chaos, anarchy, and conflict reign. In Smart Business, Social Business, leading enterprise social business consultant shows how to build an internal framework based on change management that will lead to success with social media: one that will make external engagement more effective, meaningful, and sustainable. Michael Brito systematically identifies the internal culture, process and technology obstacles to long-term success with social media, and offer best practice solutions. He discusses a wide spectrum of issues, offering actionable intelligence and helping decision-makers build strategies and plans that deliver value. Topics addressed include change management, organizational models and dynamics, internal communications, collaboration, governance, metrics, training, employee activation, policies, technology integration, workflows, social CRM, and much more. Drawing on his own experience working for Silicon Valley companies, HP, Yahoo! and Intel, Brito presents dozens of examples and case studies. Using this book, companies can begin to transform their organizations from just a "social brand" to a fully collaborative and dynamic "social business.”
Humanizing Businesses For A Better World Of Work
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Author : Radhika Shrivastava
language : en
Publisher: Emerald Group Publishing
Release Date : 2024-03-08
Humanizing Businesses For A Better World Of Work written by Radhika Shrivastava and has been published by Emerald Group Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-03-08 with Business & Economics categories.
Humanizing Businesses for a Better World of Work provides a strategic perspective on how organizations can transform their structures and practices to accommodate a more humanized, people-first workplace in the face of the fundamental transitions happening in the post-pandemic world.
Humanizing B2b
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Author : Paul Cash
language : en
Publisher: Practical Inspiration Publishing
Release Date : 2021-04-26
Humanizing B2b written by Paul Cash and has been published by Practical Inspiration Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-04-26 with Business & Economics categories.
If you want to move products, you need to move people. And if you want to move people, you need to move minds. This is what modern B2B marketing is all about. It’s time to wake up to the power of branding, purpose, stories, emotion, people and culture to drive growth. There is something incredibly exciting happening in B2B land. Freed from a narrow focus on performance marketing, brands are becoming more interesting and more relevant. This book brings together the latest thinking on humanized B2B marketing, to help leaders and their businesses grow, dominate their categories, and become meaningful in today’s demanding world. PAUL CASH is a creative entrepreneur and storyteller on a personal mission to humanize B2B marketing. Recognized as one of the Top 20 most influential B2B marketers, he is the founder of Rooster Punk, the go-to agency for B2B storytelling. JAMES TREZONA is a strategist, marketeer and MD of Rooster Punk. He uses the power of storytelling to empower businesses to reap the rewards of putting purpose at the heart of their business.
The Meaningful Brand
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Author : N. Hollis
language : en
Publisher: Springer
Release Date : 2016-04-30
The Meaningful Brand written by N. Hollis and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-04-30 with Medical categories.
Instilling brand loyalty among consumers is the key to long-term success, and requires focusing on meaningful differentiation: functional, emotional, or societal. Supported by data analyses, case studies and interviews, The Meaningful Brand explores the four components of a distinguished brand: purpose, delivery, resonance, and difference.
Brand Storytelling
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Author : Miri Rodriguez
language : en
Publisher: Kogan Page Publishers
Release Date : 2023-07-03
Brand Storytelling written by Miri Rodriguez and has been published by Kogan Page Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-07-03 with Business & Economics categories.
Written by the award-winning storyteller Miri Rodriguez at Microsoft, this bestselling book gets back to the heart of brand loyalty, consumer behavior and engagement as a business strategy by using storytelling to trigger the emotions that humans are driven by. Despite understanding essential storytelling techniques, brands continue to explain how their product or service can help the customer, rather than showcasing how the customer's life has changed as a result of them. This second edition of Brand Storytelling contains new trends in storytelling, as well as expanding on story experience and employee experience. This book explores the future of brand storytelling in a post pandemic era. New to this edition is also a 'How to Guide' taking readers through each step of the design thinking process in order to prototype their stories. Brand Storytelling provides a step-by-step guide to assess, dismantle and rebuild a brand story, shifting the brand from a 'hero' to 'sidekick' mentality and positioning the customer as a key influencer to motivate the audience. Clarifying why machine-learning, AI and automation only tell one side of the story, this book will inspire you with cutting edge interviews and case studies from leading brands like Expedia, Coca Cola, McDonalds, Adobe and Google to tap into authentic brand loyalty and human connection.
Engage Revised And Updated
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Author : Brian Solis
language : en
Publisher: John Wiley & Sons
Release Date : 2011-02-25
Engage Revised And Updated written by Brian Solis and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-02-25 with Business & Economics categories.
The ultimate guide to branding and building your business in the era of the Social Web—revised and updated with a Foreword by Ashton Kutcher Engage! thoroughly examines the social media landscape and how to effectively use social media to succeed in business—one network and one tool at a time. It leads you through the detailed and specific steps required for conceptualizing, implementing, managing, and measuring a social media program. The result is the ability to increase visibility, build communities of loyal brand enthusiasts, and increase profits. Covering everything you need to know about social media marketing and the rise of the new social consumer, Engage! shows you how to create effective strategies based on proven examples and earn buy-in from your marketing teams. Even better, you'll learn how to measure success and ROI. Introduces you to the psychology, behavior, and influence of the new social consumer Shows how to define and measure the success of your social media campaigns for the short and long term Features an inspiring Foreword by actor Ashton Kutcher, who has more than 5 million followers on Twitter Revised paperback edition brings the book completely up to date to stay ahead of the lightning fast world of social media Today, no business can afford to ignore the social media revolution. If you're not using social media to reach out to your customers and the people who influence them, who is?
The Membership Economy Find Your Super Users Master The Forever Transaction And Build Recurring Revenue
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Author : Robbie Kellman Baxter
language : en
Publisher: McGraw Hill Professional
Release Date : 2015-03-20
The Membership Economy Find Your Super Users Master The Forever Transaction And Build Recurring Revenue written by Robbie Kellman Baxter and has been published by McGraw Hill Professional this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-03-20 with Business & Economics categories.
The "membership" business models of Netflix, Weight Watchers, and other industry giants revealed—and how you can use them to lead your company to the top of the food chain For decades, consumers and businesses have joined clubs, bought products and accessed services using a subscription model. But it has only been in recent years that the model has been transformed and perfected through massive changes in technology. The Membership Economy shows how nimble companies that focus on ongoing, formal relationships over one-time transactions are thriving. By renting, lending, or offering access instead of just "ownership," organizations can leapfrog industry leaders. In terms of strategic business models, this is one that allows for breakthrough growth. With great case studies from American Express, LinkedIn, CrossFit, SurveyMonkey, and more, this book will show you how to radically rethink how your organization can build loyalty, viral growth, and recurring revenue.