Hybrid Practices In Moving Image Design
DOWNLOAD
Download Hybrid Practices In Moving Image Design PDF/ePub or read online books in Mobi eBooks. Click Download or Read Online button to get Hybrid Practices In Moving Image Design book now. This website allows unlimited access to, at the time of writing, more than 1.5 million titles, including hundreds of thousands of titles in various foreign languages. If the content not found or just blank you must refresh this page
Hybrid Practices In Moving Image Design
DOWNLOAD
Author : Iain Macdonald
language : en
Publisher: Springer
Release Date : 2016-10-07
Hybrid Practices In Moving Image Design written by Iain Macdonald and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-10-07 with Art categories.
This book, written from the perspective of a designer and educator, brings to the attention of media historians, fellow practitioners and students the innovative practices of leading moving image designers. Moving image design, whether viewed as television and movie title sequences, movie visual effects, animating infographics, branding and advertising, or as an art form, is being increasingly recognised as an important dynamic part of contemporary culture. For many practitioners this has been long overdue. Central to these designers' practice is the hybridisation of digital and heritage methods. Macdonald uses interviews with world-leading motion graphic designers, moving image artists and Oscar nominated visual effects supervisors to examine the hybrid moving image, which re-invigorates both heritage practices and the handmade and analogue crafts. Now is the time to ensure that heritage skills do not atrophy, but that their qualities and provenance are understood as potent components with digital practices in new hybrids.
Towards A Film Theory From Below
DOWNLOAD
Author : Jiri Anger
language : en
Publisher: Bloomsbury Publishing USA
Release Date : 2024-05-30
Towards A Film Theory From Below written by Jiri Anger and has been published by Bloomsbury Publishing USA this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-05-30 with Performing Arts categories.
Operating between film theory, media philosophy, archival practice, and audiovisual research, Jiri Anger focuses on the relationship between figuration and materiality in early films, experimental found footage cinema, and video essays. Would it be possible to do film theory from below, through the perspective of moving-image objects, of their multifarious details and facets, however marginal, unintentional, or aleatory they might be? Could we treat scratches, stains, and shakes in archival footage as speculatively and aesthetically generative features? Do these material actors have the capacity to create “weird shapes” within the figurative image that decenter, distort, and transform the existing conceptual and methodological frameworks? Building on his theoretical as well as practical experience with the recently digitized corpus of the first Czech films, created by Jan Kríženecký between 1898 and 1911, the author demonstrates how technological defects and accidents in archival films shape their aesthetic function and our understanding of the materiality of film in the digital age. The specific clashes between the figurative and material spheres are understood through the concept of a “crack-up.” This term, developed by Francis Scott Fitzgerald and theoretically reimagined by Gilles Deleuze, allows us to capture the convoluted relationship between figuration and materiality as inherent to the medium of film, containing negativity and productivity, difference and simultaneity, contingency and fate, at the same time, even within the tiniest cinematic units.
Designing The Bbc
DOWNLOAD
Author : Iain Macdonald
language : en
Publisher: Bloomsbury Publishing
Release Date : 2025-02-06
Designing The Bbc written by Iain Macdonald and has been published by Bloomsbury Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2025-02-06 with Performing Arts categories.
Designing the BBC provides an insider perspective on the groundbreaking work of the BBC's Television Graphic Design Department from 1954-2005. Drawing on the unique holdings of the BBC Motion Graphics Archive, and first-hand perspectives of former BBC staff, this book provides a timely overview of over 50 years of the BBC's innovative practice and lasting impact in the field of television motion graphics. Taking a thematic approach, the volume considers the graphic design of a range of TV genres, including household favourites such as Doctor Who; sports programming such as Grandstand and big sporting events like the Olympics; children's television including Grange Hill; popular science programmes such as Tomorrow's World; news output such as The Nine O'Clock News, Election Night specials, the weather and the channel idents of BBC 2. The book brings together BBC staff with leading scholars in design and television studies who investigate the Archive, bringing to life cultural memories, and consider the Graphic Design Department's lasting impact, both at the time and today.
Sensory Affect Learning Spaces And Design Education
DOWNLOAD
Author : Lorraine Marshalsey
language : en
Publisher: Taylor & Francis
Release Date : 2023-03-10
Sensory Affect Learning Spaces And Design Education written by Lorraine Marshalsey and has been published by Taylor & Francis this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-03-10 with Design categories.
Through the lens of sensory affect, this book offers a new way of thinking about day-to-day teaching and student engagement within learning spaces in design education. The book examines the definitions, concepts, ideas, and overlaps of a repertoire of learning spaces prevalent in higher education and addresses the pedagogical gap that exists between broader learning structures and spaces, and the requirements of specialist design education. Recognising that mainstream teaching environments impact upon design studio learning and student engagement, the book positions creative learning spaces at the heart of practice-based learning. It defines the underlying pedagogical philosophy of a creative learning space in design education and reports on how practical strategies incorporating sensory affect may be implemented by educators to foster better student engagement in these spaces within higher education. Bringing much-needed attention to specialist design teaching and learning spaces in higher education, this book will be of interest to educators, researchers, and post-graduate students immersed in design education, pedagogy, and learning spaces more broadly.
New Digital Cinema
DOWNLOAD
Author : Holly Willis
language : en
Publisher: Columbia University Press
Release Date : 2019-06-11
New Digital Cinema written by Holly Willis and has been published by Columbia University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-06-11 with Performing Arts categories.
This introduction to contemporary digital cinema tracks its intersection with video art, music video, animation, print design and live club events to create an avant-garde for the new millennium. It begins by investigating digital cinema and its contribution to innovations in the feature-film format, examining animation and live-action hybrids, the gritty aesthetic of the Dogme 95 filmmakers, the explosions of frames within frames and the evolution of the ‘ambient narrative’ film. This study then looks at the creation of new genres and moving-image experiences as what we know as ‘cinema’ enters new venues and formats.
Nextgen Digital Marketing In The Age Of Ai
DOWNLOAD
Author : Hutson, James
language : en
Publisher: IGI Global
Release Date : 2025-06-25
Nextgen Digital Marketing In The Age Of Ai written by Hutson, James and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2025-06-25 with Business & Economics categories.
In the evolving landscape of technology, NextGen digital marketing is reshaped by the transformative power of artificial intelligence (AI). As traditional strategies give way to data-driven automation, personalized experiences, and predictive analytics, businesses harness AI to reach audiences more efficiently and effectively. From chatbots and content generation to customer insights and targeted campaigns, AI enhances digital marketing. This demands that marketers embrace innovation, adapt to emerging tools, and rethink connections with modern consumers. NextGen Digital Marketing in the Age of AI outlines the transformative impact of AI on the digital marketing landscape. It contrasts the historical utility of traditional AI for optimizing processes like audience segmentation and predictive analytics with the revolutionary creative capabilities of generative intelligent technologies. This book covers topics such as consumer science, generated content, and marketing campaigns, and is a useful resource for business owners, marketers, academicians, researchers, and data scientists.
Motion Design Toolkit
DOWNLOAD
Author : Austin Shaw
language : en
Publisher: Taylor & Francis
Release Date : 2022-11-29
Motion Design Toolkit written by Austin Shaw and has been published by Taylor & Francis this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-11-29 with Art categories.
This book offers a comprehensive overview of techniques, processes, and professional practices in the area of Motion Design, from fundamental building blocks of organizing time and space in production to managing workflow, budgets, and client relationships. The authors provide insight into the production process from concept through execution in areas as diverse as social media to large-scale projection mapping for events and festivals. Readers will learn through real-world examples, case studies, and interviews how to effectively use their skills in various areas of Motion Design. Industry professionals provide unique perspectives on different areas of Motion Design while showcasing their outstanding and inspiring work throughout. This is a valuable resource to students who aspire to work in a broad range of visual communication disciplines and expand their practice of Motion Design.
Design In Motion
DOWNLOAD
Author : Laura A. Frahm
language : en
Publisher: MIT Press
Release Date : 2022-07-19
Design In Motion written by Laura A. Frahm and has been published by MIT Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-07-19 with Art categories.
The first comprehensive history in English of film at the Bauhaus, exploring practices that experimented with film as an adaptable, elastic “polymedium.” With Design in Motion, Laura Frahm proposes an alternate history of the Bauhaus—one in which visual media, and film in particular, are crucial to the Bauhaus’s visionary pursuit of integrating art and technology. In the first comprehensive examination in English of film at the Bauhaus, Frahm shows that experimentation with film spanned a range of Bauhaus practices, from textiles and typography to stage and exhibition design. Indeed, Bauhausler deployed film as an adaptable, elastic “polymedium,” malleable in shape and form, unfolding and refracting into multiple material, aesthetic, and philosophical directions. Frahm shows how the encounter with film imbued the Bauhaus of the 1920s and early 1930s with a flexible notion of design, infusing painting with temporal concepts, sculptures with moving forms, photographs with sequential aesthetics, architectural designs with a choreography of movement. Frahm considers, among other things, student works that explored light and the transparent features of celluloid and cellophane; weaving practices that incorporate cellophane; experimental films, social documentaries, and critical reportage by Bauhaus women; and the proliferation of film strips in posters, book covers, and other typographic work. Viewing the Bauhaus’s engagement with film through a media-theoretic lens, Frahm shows how film became a medium for “design in motion.” Movement and process, rather than stability and fixity, become the defining characteristics of Bauhaus educational, aesthetic, and philosophical ethos.
The Digital Media Handbook
DOWNLOAD
Author : Andrew Dewdney
language : en
Publisher: Routledge
Release Date : 2006-09-27
The Digital Media Handbook written by Andrew Dewdney and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006-09-27 with Education categories.
Through a series of edited interviews with new media practitioners including young web developers, programmers, artists, writers and producers, The New Media Handbook examines the essential diversity of new media by combining critical commentary and descriptive and historical accounts. The New Media Handbook focuses upon the key concerns of practitioners and how they create their work and develop their projects - from artists to industry professionals, web designers to computer programmers. It includes a discussion of key concepts such as digital code, information, convergence, interactivity and interface; and identifies key debates and locates the place of new media practice within contemporary culture. The New Media Handbook includes: interviews with new media practitioners case studies, examples and illustrations glossary of technical acronyms and key terms bibliography and list of web resources. Providing students with an essential understanding of the historical and theoretical development of the new media, The New Media Handbook really will be an invaluable study resource for all students of the media.
The Theory And Practice Of Motion Design
DOWNLOAD
Author : R. Brian Stone
language : en
Publisher: Routledge
Release Date : 2018-06-19
The Theory And Practice Of Motion Design written by R. Brian Stone and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-06-19 with Art categories.
This collection offers an expansive, multiplatform exploration of the rapidly-expanding area of motion design and motion graphics, taking into account both theoretical questions and creative professional practice. Spanning interaction design, product interfaces, kinetic data visualizations, typography, TV and film title design, brand building, narrative storytelling, history, exhibits and environments, editors R. Brian Stone and Leah Wahlin offer an interdisciplinary range of academic essays and professional interviews that together form a dialogue between motion design theory and professional practice. Written for both those critically engaged with motion design as well as those working or aspiring to work professionally in the field, the book features a range of international contributors and interviews with some of the best-known designers in the field, including Kyle Cooper, Karin Fong, and Daniel Alenquer. The Theory and Practice of Motion Design seeks to illuminate the diverse, interdisciplinary field of motion design by offering a structured examination of how motion design has evolved, what forces define our current understanding and implementation of motion design, and how we can plan for and imagine the future of motion design as it unfolds. An accompanying online resource site, www.motionresource.com, contains visual representations of the examples described in the text.