Identity Branding Revisited
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Identity Branding Revisited
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Author : I-B Publishing
language : en
Publisher: Identity Branding Inc
Release Date : 2006
Identity Branding Revisited written by I-B Publishing and has been published by Identity Branding Inc this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006 with Business & Economics categories.
Identity Branding
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Author : Robert Krumroy
language : en
Publisher: Turtleback
Release Date : 2000-03-01
Identity Branding written by Robert Krumroy and has been published by Turtleback this book supported file pdf, txt, epub, kindle and other format this book has been release on 2000-03-01 with categories.
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The Employer Brand
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Author : Simon Barrow
language : en
Publisher: John Wiley & Sons
Release Date : 2011-01-19
The Employer Brand written by Simon Barrow and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-01-19 with Business & Economics categories.
Levels of 'employer brand awareness' are rising fast across Europe, North America and Asia-Pacific, as leading companies realise that skilled, motivated employees are as vital to their commercial success as profitable customers and apply the principles of branding to their own organization. Starting with a review of the pressures which have generated current interest in employer branding, this definitive book goes on to look at the historical roots of brand management and the practical steps necessary to achieve employer brand management success - including the business case, research, positioning, implementation, management and measurement. Case studies of big-name employer brand stories include Tesco, Wal-Mart, British Airways and Prêt a Manger.
Sell The Problem
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Author : Robert Krumroy
language : en
Publisher: Identity Branding Inc
Release Date : 2009
Sell The Problem written by Robert Krumroy and has been published by Identity Branding Inc this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009 with Business & Economics categories.
Referrals Made Easy
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Author : Robert Krumroy
language : en
Publisher: Identity Branding Inc
Release Date : 2011-02
Referrals Made Easy written by Robert Krumroy and has been published by Identity Branding Inc this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-02 with Business & Economics categories.
Re Inventing The Brand
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Author : Jean-Noël Kapferer
language : en
Publisher: Kogan Page Publishers
Release Date : 2001
Re Inventing The Brand written by Jean-Noël Kapferer and has been published by Kogan Page Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2001 with Business & Economics categories.
Are the 'classical' rules of brand management obsolete? These rules were created over 50 years ago in the United States under very different market conditions and realities. Since then, textbooks and current thinking have been replete with the same simplistic models of branding, which are looking incresingly out of date.
The Prospect Relationship Ladder
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Author : Robert Krumroy
language : en
Publisher: Identity Branding Inc
Release Date : 2008
The Prospect Relationship Ladder written by Robert Krumroy and has been published by Identity Branding Inc this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008 with Business & Economics categories.
Designing Brand Identity
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Author : Alina Wheeler
language : en
Publisher: John Wiley & Sons
Release Date : 2012-10-11
Designing Brand Identity written by Alina Wheeler and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-10-11 with Design categories.
A revised new edition of the bestselling toolkit for creating, building, and maintaining a strong brand From research and analysis through brand strategy, design development through application design, and identity standards through launch and governance, Designing Brand Identity, Fourth Edition offers brand managers, marketers, and designers a proven, universal five-phase process for creating and implementing effective brand identity. Enriched by new case studies showcasing successful world-class brands, this Fourth Edition brings readers up to date with a detailed look at the latest trends in branding, including social networks, mobile devices, global markets, apps, video, and virtual brands. Features more than 30 all-new case studies showing best practices and world-class Updated to include more than 35 percent new material Offers a proven, universal five-phase process and methodology for creating and implementing effective brand identity
Prospecting Made Easy
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Author : Robert Krumroy
language : en
Publisher: Identity Branding Inc
Release Date : 2011-10
Prospecting Made Easy written by Robert Krumroy and has been published by Identity Branding Inc this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-10 with Business & Economics categories.
Revisiting Imaginary Worlds
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Author : Mark Wolf
language : en
Publisher: Routledge
Release Date : 2016-12-08
Revisiting Imaginary Worlds written by Mark Wolf and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-12-08 with Social Science categories.
The concept of world and the practice of world creation have been with us since antiquity, but they are now achieving unequalled prominence. In this timely anthology of subcreation studies, an international roster of contributors come together to examine the rise and structure of worlds, the practice of world-building, and the audience's reception of imaginary worlds. Including essays written by world-builders A.K. Dewdney and Alex McDowell and offering critical analyses of popular worlds such as those of Oz, The Lord of the Rings, Star Trek, Star Wars, Battlestar Galactica, and Minecraft, Revisiting Imaginary Worlds provides readers with a broad and interdisciplinary overview of the issues and concepts involved in imaginary worlds across media platforms.