Im Advertising Excellence
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Im Advertising Excellence
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Author : Bovee
language : en
Publisher:
Release Date : 1994-10-01
Im Advertising Excellence written by Bovee and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1994-10-01 with categories.
Advertising Excellence
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Author : Courtland L. Bovée
language : en
Publisher:
Release Date : 1995
Advertising Excellence written by Courtland L. Bovée and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1995 with Advertising categories.
Advertising Excellence
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Author :
language : en
Publisher:
Release Date : 1995
Advertising Excellence written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1995 with Advertising categories.
Advertising Excellence
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Author : Bovee
language : en
Publisher:
Release Date : 1995-01-01
Advertising Excellence written by Bovee and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1995-01-01 with categories.
Excellence In Advertising
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Author : Leslie Butterfield
language : en
Publisher: Routledge
Release Date : 1997
Excellence In Advertising written by Leslie Butterfield and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 1997 with Business & Economics categories.
While many books on advertising are written by those whose direct experience of the industry is either very limited or else rather distant in time, Excellence in Advertising has been created by a group of people who are very directly involved in the UK advertising business currently, and are at the very top of their profession. The cast list of authors, headed by Leslie Butterfield as editor and contributor, reads like a veritable Who's Who of advertising and marketing: John Bartle, Steve Henry, Professor Peter Doyle, Paul Feldwick, Bruce Haines, Roddy Glen and so on. Together their contributions present an authoritative view on what constitutes best practice in a wide range of key areas that are the context for the creation of effective advertising. Topics include: building successful brands; strategy development; the analysis and interpretation of qualitative research; creative briefing; managing creatives; making the most of media; the defensive role of advertising. Combining classic thinking and practical advice, this book will be of value to those who use advertising to build brands, those who study advertising and its role and to those actively engaged in producing excellence in advertising on a daily basis. Leslie Butterfield is Chairman and Planning Director of Butterfield Day Devito Hockney, the agency he founded in 1987. He is one of the UK advertising industry's most respected strategists, and a regular speaker at advertising conferences and seminars. He has been Chairman of the IPA's Training & Development Committee since 1989 and is a Fellow of the IPA. Endorsed by the IPA and the CIM. Features leading figures in the advertising business including John Bartle, Peter Doyle and Steve Henry Book based on IPA's highly-rated training courses
Excellence In Brand Advertising
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Author : Jim Osterman
language : en
Publisher: Visual Reference Publications
Release Date : 2007
Excellence In Brand Advertising written by Jim Osterman and has been published by Visual Reference Publications this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007 with Business & Economics categories.
Excellence In Advertising
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Author : Leslie Butterfield
language : en
Publisher: Routledge
Release Date : 2009-11-03
Excellence In Advertising written by Leslie Butterfield and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-11-03 with Business & Economics categories.
While many books on advertising are written by people whose experience of the industry is either limited or else rather distant in time, Excellence in Advertising, has been created by a group of people who are directly involved in the business currently and are at the very top of their profession. The first edition of this book, published in 1997, proved to be a huge success both in the UK and internationally. This new edition is substantially updated and enlarged - with new authors added and new subjects covered. The cast list of authors, headed by Leslie Butterfield as editor and contributor, reads like a veritable Who's Who of advertising and marketing: John Bartle, Steve Henry, Professor Peter Doyle, Mike Sommers and now also Richard Hytner, Tim Broadbent, Tim Pile and others. Together their contributions present an authoritative view on what constitutes best practice in a wide range of key areas that are the context for the creation of effective advertising: Building successful brands Strategy development The analysis and interpretation of qualitative research Creative briefing Media strategy AND NEW IN THIS EDITION: Managing relationships Evaluating advertising Loyalty Shareholder value Total communication strategy Combining state-of-the-art thinking and practical advice, this book will be of value to those who use advertising to build brands, those who study advertising and its role and to those actively engaged in producing excellence in advertising on a daily basis. Leslie Butterfield is Chairman of Partners BDDH, the agency he founded in 1987. He is one of the UK advertising industry's most respected strategists, and a regular contributor to advertising conferences and publications. He was Chairman of the IPA's Training and Development Committee from 1989 to 1997 and is now a Council Member and Fellow of the IPA.
Tb Advertising Excellence
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Author : Bovee
language : en
Publisher:
Release Date :
Tb Advertising Excellence written by Bovee and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on with categories.
Marketing Excellence 3
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Author : Hugh Burkitt
language : en
Publisher:
Release Date : 2014
Marketing Excellence 3 written by Hugh Burkitt and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014 with Business & Economics categories.
Each year, The Marketing Society, an international senior marketing network based in the UK, holds its Excellence Awards. This book presents 34 case studies of recent winning campaigns in twelve categories (2011-2014) from companies including McDonalds, Mercedes, and Unilever. Although each case encompasses examples of different marketing techniques, all share great strategic thinking, creativity, and execution. The chapters are introduced by a leading marketing director who has previously judged the awards and offers thought provoking answers to questions such as "What are the key principles that lie behind effective communication?," "What makes a new brand stand out and succeed?," and "How do companies keep customers loyal?"
Excellence In Advertising
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Author : Reporting Retail
language : en
Publisher: William Morrow
Release Date : 1991-08-01
Excellence In Advertising written by Reporting Retail and has been published by William Morrow this book supported file pdf, txt, epub, kindle and other format this book has been release on 1991-08-01 with categories.
