Tb Advertising Excellence
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Tb Advertising Excellence
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Author : Bovee
language : en
Publisher:
Release Date :
Tb Advertising Excellence written by Bovee and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on with categories.
Advertising Excellence
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Author : Courtland L. Bovée
language : en
Publisher:
Release Date : 1995
Advertising Excellence written by Courtland L. Bovée and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1995 with Advertising categories.
Im Advertising Excellence
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Author : Bovee
language : en
Publisher:
Release Date : 1994-10-01
Im Advertising Excellence written by Bovee and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1994-10-01 with categories.
Excellence In Brand Advertising
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Author : Jim Osterman
language : en
Publisher: Visual Reference Publications
Release Date : 2007
Excellence In Brand Advertising written by Jim Osterman and has been published by Visual Reference Publications this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007 with Business & Economics categories.
Advertising Excellence
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Author :
language : en
Publisher:
Release Date : 1995
Advertising Excellence written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1995 with Advertising categories.
Advertising Excellence
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AUDIOBOOK
Author : Bovee
language : en
Publisher:
Release Date : 1995-01-01
Advertising Excellence written by Bovee and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1995-01-01 with categories.
Marketing Excellence 3
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Author : Hugh Burkitt
language : en
Publisher: Kogan Page Publishers
Release Date : 2014-11-03
Marketing Excellence 3 written by Hugh Burkitt and has been published by Kogan Page Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-11-03 with Business & Economics categories.
Marketing Excellence 3 showcases the strongest case studies - all winners - from The Marketing Society's Excellence Awards to celebrate and promote the contribution that great marketing makes to the commercial success of a business. The compilation includes a selection of 30 award winners from 2012 to 2014 who have employed different strategies, tactics, tools and techniques all worthy of recognition. The book features world-leading consumer products, retail, fast food, consultancy, charity and telecoms brands such as easyJet, Hailo, McDonald's, Mercedes-Benz, Unilever, Macmillan, O2, PwC, Jack Daniel's and John Lewis. Each chapter of Marketing Excellence 3 is organised by theme and introduced by a judge who then presents the case studies in detail, providing thought-provoking answers to questions such as 'How do you find great customer insights?', 'What are the key principles that lie behind effective communications?', 'How do you create a marketing ethos that will mobilise your organisation?', 'What makes a new brand stand out and succeed?' and 'How do you keep customers loyal?' As such, it is an ideal book for marketers and students looking to be inspired by the very best in marketing campaigns.
Guerrilla Marketing Excellence
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Author : Jay Conrad Levinson
language : en
Publisher: Houghton Mifflin Harcourt
Release Date : 1993
Guerrilla Marketing Excellence written by Jay Conrad Levinson and has been published by Houghton Mifflin Harcourt this book supported file pdf, txt, epub, kindle and other format this book has been release on 1993 with Business & Economics categories.
Guerrilla Marketing Excellence explains fifty rules aimed at fine-tuning your marketing style. It includes information on the uses of video, television distribution, networking effectiveness, and marketing combinations in an increasingly competitive business climate.
Excellence In Advertising
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Author : Leslie Butterfield
language : en
Publisher: Routledge
Release Date : 2009-11-03
Excellence In Advertising written by Leslie Butterfield and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-11-03 with Business & Economics categories.
While many books on advertising are written by people whose experience of the industry is either limited or else rather distant in time, Excellence in Advertising, has been created by a group of people who are directly involved in the business currently and are at the very top of their profession. The first edition of this book, published in 1997, proved to be a huge success both in the UK and internationally. This new edition is substantially updated and enlarged - with new authors added and new subjects covered. The cast list of authors, headed by Leslie Butterfield as editor and contributor, reads like a veritable Who's Who of advertising and marketing: John Bartle, Steve Henry, Professor Peter Doyle, Mike Sommers and now also Richard Hytner, Tim Broadbent, Tim Pile and others. Together their contributions present an authoritative view on what constitutes best practice in a wide range of key areas that are the context for the creation of effective advertising: Building successful brands Strategy development The analysis and interpretation of qualitative research Creative briefing Media strategy AND NEW IN THIS EDITION: Managing relationships Evaluating advertising Loyalty Shareholder value Total communication strategy Combining state-of-the-art thinking and practical advice, this book will be of value to those who use advertising to build brands, those who study advertising and its role and to those actively engaged in producing excellence in advertising on a daily basis. Leslie Butterfield is Chairman of Partners BDDH, the agency he founded in 1987. He is one of the UK advertising industry's most respected strategists, and a regular contributor to advertising conferences and publications. He was Chairman of the IPA's Training and Development Committee from 1989 to 1997 and is now a Council Member and Fellow of the IPA.
Emarketing Excellence
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Author : PR Smith
language : en
Publisher: Routledge
Release Date : 2012-10-12
Emarketing Excellence written by PR Smith and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-10-12 with Business & Economics categories.
'eMarketing eXcellence' offers an exciting new approach to help you build a customer-driven e-business. As the core text for the CIM's E-marketing award, the book offers a highly structured and accessible guide to a critical subject, providing a useful reference point for all students and managers involved in marketing strategy and implementation. A practical guide to creating and executing e-marketing plans, this book combines established approaches to marketing planning with the creative use of new e-models and e-tools. It is designed to support both marketers who are integrating e-marketing into their existing marketing and communications strategies and experienced e-marketers looking to optimise their e-marketing. The book shows how to: · Draw up an outline e-marketing plan · Evaluate and apply e-marketing principles & models · Integrate online and offline communications · Implement customer-driven e-marketing · Reduce costly trial and error · Measure and enhance your e-marketing · Drive your e-business forward As the core text for the CIM's new professional E-marketing Award, it provides comprehensive, critical coverage of the key areas of e-marketing planning for marketing professionals. Established marketing concepts such as customer relationship management, the marketing mix and the widely adopted SOSTAC® planning system, are re-examined in the new media context - and new approaches are defined, including business models, traffic building and web site design.
