Image Et Communication
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Image Et Communication
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Author : Anne-Marie Thibault-Laulan
language : en
Publisher:
Release Date : 1972
Image Et Communication written by Anne-Marie Thibault-Laulan and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1972 with categories.
Creating Images And The Psychology Of Marketing Communication
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Author : Lynn R. Kahle
language : en
Publisher: Psychology Press
Release Date : 2006-08-15
Creating Images And The Psychology Of Marketing Communication written by Lynn R. Kahle and has been published by Psychology Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006-08-15 with Business & Economics categories.
This book, based on a conference in Seoul Korea in 2004, examines the image research in 3 parts under the theory of brand attachment. The 3 parts are Theories of Image, Country Image, and Individual and Celebrity Source Image.
Image Et Communication
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Author : Societe Medicale Internationale d Endoscopie et de Radiologie
language : en
Publisher:
Release Date :
Image Et Communication written by Societe Medicale Internationale d Endoscopie et de Radiologie and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on with categories.
Image Et Communication
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Author : Collectif
language : fr
Publisher: FeniXX
Release Date : 1972-01-01T00:00:00+01:00
Image Et Communication written by Collectif and has been published by FeniXX this book supported file pdf, txt, epub, kindle and other format this book has been release on 1972-01-01T00:00:00+01:00 with Science categories.
Une importante contribution à la naissance d'une science de la communication. Entièrement consacré à l'image, cet ouvrage propose une réflexion théorique visant à fonder scientifiquement la mesure quantitative de la communication visuelle, à partir d'une étude rigoureuse de la perception par le spectateur de cette image. Une recherche théorique étayée et élargie par des exemples concrets, qui en illustrent la diversité des terrains d'application, du film à la pochette de disques, en passant par la bande dessinée... Anne-Marie Thibault-Laulan. Enseigne dans le cadre de l'Unite pluridisciplinaire des techniques d'expression et de communication (universite de Bordeaux III). Anime ce livre redige avec la collaboration d'universitaires et de chercheurs : Robert Escarpit, Abraham A. Moles, Denise Escarpit, Michel Buhler, Philippe Isidori, Marie-Helene Puiffe, Yveline Baticle, Lea Martinez.
Communicating Pictures
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Author : David Bull
language : en
Publisher: Academic Press
Release Date : 2014-07-19
Communicating Pictures written by David Bull and has been published by Academic Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-07-19 with Technology & Engineering categories.
Communicating Pictures starts with a unique historical perspective of the role of images in communications and then builds on this to explain the applications and requirements of a modern video coding system. It draws on the author's extensive academic and professional experience of signal processing and video coding to deliver a text that is algorithmically rigorous, yet accessible, relevant to modern standards, and practical. It offers a thorough grounding in visual perception, and demonstrates how modern image and video compression methods can be designed in order to meet the rate-quality performance levels demanded by today's applications, networks and users.With this book you will learn: Practical issues when implementing a codec, such as picture boundary extension and complexity reduction, with particular emphasis on efficient algorithms for transforms, motion estimators and error resilience Conflicts between conventional video compression, based on variable length coding and spatiotemporal prediction, and the requirements for error resilient transmission How to assess the quality of coded images and video content, both through subjective trials and by using perceptually optimised objective metrics Features, operation and performance of the state-of-the-art High Efficiency Video Coding (HEVC) standard Covers the basics of video communications and includes a strong grounding in how we perceive images and video, and how we can exploit redundancy to reduce bitrate and improve rate distortion performance Gives deep insight into the pitfalls associated with the transmission of real-time video over networks (wireless and fixed) Uses the state-of- the-art video coding standard (H.264/AVC) as a basis for algorithm development in the context of block based compression Insight into future video coding standards such as the new ISO/ITU High Efficiency Video Coding (HEVC) initiative, which extends and generalizes the H.264/AVC approach
Image And Representation
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Author : Nick Lacey
language : en
Publisher: Bloomsbury Publishing
Release Date : 2018-03-17
Image And Representation written by Nick Lacey and has been published by Bloomsbury Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-03-17 with Performing Arts categories.
Image and Representation is a clear and straight-talking introduction to two of the most important concepts in film and media studies. Exploring media language and representation throughout a variety of visual texts, the book offers a balanced, in-depth guide to the essential theories and key issues. The book begins by introducing the basic components of image analysis, including mise en scene, framing and anchorage. It then elaborates on these key ideas to provide the reader with a more advanced understanding of media language and representation. From the contribution of semiotics and debates around authorial intent, to ideas about hegemony and issues around propaganda, Nick Lacey offers approachable explanations of complex ideas and terms. The new edition is also now updated to reflect recent changes in the field, with particular attention paid to new media technologies. Each chapter is packed with memorable examples from a wider range of media and provides greater global perspective on today's media landscape. Gradually building up the reader's knowledge to encourage independent thinking, this is an essential resource for students taking courses in media, cultural, communication and film studies at school, college or university.
Company Image And Reality
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Author : David Bernstein
language : en
Publisher: Taylor & Francis
Release Date : 1984
Company Image And Reality written by David Bernstein and has been published by Taylor & Francis this book supported file pdf, txt, epub, kindle and other format this book has been release on 1984 with Communication in management categories.
Visual Communication
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Author : Giorgia Aiello
language : en
Publisher: SAGE Publications Limited
Release Date : 2020-01-13
Visual Communication written by Giorgia Aiello and has been published by SAGE Publications Limited this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-01-13 with Social Science categories.
Visual Communication: Understanding Images in Media and Culture provides a theoretical and empirical toolkit to examine implications of mediated images. It explores a range of approaches to visual analysis, while also providing a hands-on guide to applying methods to students' own work. The book: Illustrates a range of perspectives, from content analysis and semiotics, to multimodal and critical discourse analysis Explores the centrality of images to issues of identity and representation, politics and activism, and commodities and consumption Brings theory to life with a host of original case studies, from celebrity videos on Youtube and civil unrest on Twitter, to the lifestyle branding of Vice Media and Getty Images Shows students how to combine approaches and methods to best suit their own research questions and projects An invaluable guide to analysing contemporary media images, this is essential reading for students and researchers of visual communication and visual culture.
Visual Persuasion
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Author : Paul Messaris
language : en
Publisher: SAGE
Release Date : 1997
Visual Persuasion written by Paul Messaris and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 1997 with Art categories.
For upper-level undergraduate students and graduate students in communication and media studies
Buff And Polish
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Author : Kathryn J. Volin
language : en
Publisher: Virtualbookworm Publishing
Release Date : 2004-08
Buff And Polish written by Kathryn J. Volin and has been published by Virtualbookworm Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004-08 with Business & Economics categories.
First impressions can be dazzling or they can be disastrous, but they last forever. Whether you are walking into a room for a job interview, meeting with a new client, or making a presentation, the image you portray is vital to how others perceive you. Believe it or not, people are sizing you up within the first three to four seconds of an encounter. They're making judgments about you at seven seconds and within thirty seconds they've made at least eleven assumptions about you. "Buff and Polish" is an abundant collection of successful communication applications and theories. As a veteran trainer and corporate communicator, Kathryn Volin has compiled and implemented these techniques for more than twenty years. The knowledge within this definitive handbook can be used (by anyone) to make a dramatic, positive difference in the ability to achieve excellence while interacting with others. Whether you are a college graduate, professional on the rise, entrepreneur, or a seasoned executive, achieving excellence in interpersonal communications will ensure your continued growth. "Buff and Polish" is a must read for virtually everyone in the business world.