In Search Of The Obvious
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In Search Of The Obvious
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Author : Jack Trout
language : en
Publisher: John Wiley & Sons
Release Date : 2008-12-22
In Search Of The Obvious written by Jack Trout and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008-12-22 with Business & Economics categories.
This is the first book that states the obvious: Marketing is a mess. Marketing guru Jack Trout intends to make a lot of people, who made the mess, very uncomfortable: Advertisers are criticized as people who look for the creative and edgy, not the obvious. They will not be happy. Marketing people are criticized for getting hopelessly entangled in corporate egos and complicated projects. They will not be happy. Research people are criticized for generating more confusion than clarity. They will not be happy. Some big companies are criticized for their ill-fated marketing programs or lack of proper strategy. They will not be happy. Wall Street is criticized for putting too much emphasis on growth that is unnecessary and can be destructive to a brand. They will just ignore this criticism and continue trying to make as much money as they can. But this is a book not written to make people happy but to explain to marketers what their real problem is. Only then will they begin to look for the obvious solutions that will separate their products from their competitors -- in a way that is equally obvious to customers. All this comes with no jargon, no numbers, no complexity, and a great deal of common sense.
Beyond The Obvious
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Author : Phil McKinney
language : en
Publisher: Hachette Books
Release Date : 2012-02-07
Beyond The Obvious written by Phil McKinney and has been published by Hachette Books this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-02-07 with Business & Economics categories.
The Killer Questions Your Company Should Be Asking Generating and executing great ideas is the key to staying ahead in a rapidly changing world. It seems so basic. Why is it so hard to actually get right? According to innovation expert Phil McKinney, the real problem is that we're teaching people to ask the wrong questions about their businesses--or none at all. There has to be a better way. In Beyond the Obvious, McKinney will help you use his proven FIRE (Focus, Ideation, Rank, Execution) Method to dig deeper and get back to asking the right questions--the ones all companies must ask to survive. Full of real-world examples, this book will change the way you operate, innovate, and create, and it all begins with battle-tested questions Phil has gathered on note cards throughout his career. Shared for the first time here, these "Killer Questions" include: What are the rules and assumptions my industry operates under? What if the opposite were true? What will be the buying criteria used by my customer in 5 years? What are my unshakable beliefs about what my customers want? Who uses my product in ways I never anticipated? These questions will reframe the way you see your products, your customers, and the way the two interact. Whether you're a company of thousands or a lean startup, Beyond the Obvious will give you the skills and easy-to-follow plan you need to make both the revolutionary changes and nuanced tweaks required for success. Praise for Beyond the Obvious "Human beings are creatures of habit, so getting ourselves and our teams to think beyond the obvious is a challenge we face all the time. Phil McKinney is an innovation expert, and his killer questions and hit-the-spot anecdotes provide a great way to get out in front of opportunities we otherwise won't see." -- Geoffrey Moore, author of Crossing the Chasm and Escape Velocity "I've always believed that asking the right questions is the essence of design. Phil McKinney proves that point with this wonderful set of killer questions that will jumpstart-or greatly enhance- your innovation efforts." -- B. Joseph Pine II, co-author, The Experience Economy & Infinite Possibility. "Product Innovation is a prerequisite to building great brands. Phil's questions are a prerequisite to building innovative products." -- Satjiv S. Chahil, former global marketing chief, Apple"
Non Obvious
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Author : Rohit Bhargava
language : en
Publisher: IdeaPress Publishing
Release Date : 2015
Non Obvious written by Rohit Bhargava and has been published by IdeaPress Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015 with Business forecasting categories.
What do Disney, Bollywood, and "The Batkid" teach us about how to create celebrity experiences for our audience? How can a vending machine inspire world peace? Can being "imperfect" make your business more marketable? Can a selfie improve one's confidence? When can addiction be a good thing? The answers to these questions may not be all that obvious. And that's exactly the point. For the past four years, marketing expert and Georgetown University Professor Rohit Bhargava has curated his best-selling list of "non-obvious" trends by asking the questions that most trend predictors miss. In this all-new fifth edition, discover what more than half a million other readers already have: how to use the power of non-obvious thinking to grow your business and make a bigger impact in the world. "Non-Obvious" also delves into the curation process the author has used for years to build his trend reports and takes readers behind the scenes of "trend curation" -- the art of adding meaning to isolated beautiful things. In the end "Non-Obvious" is a book that will show you how to think different, curate your ideas and get better at predicting what will be important tomorrow based on learning to observe patterns in the world today. -- From publisher's description.
The Visionary Package
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Author : Herbert M. Meyers
language : en
Publisher: Springer
Release Date : 2004-10-29
The Visionary Package written by Herbert M. Meyers and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004-10-29 with Business & Economics categories.
The retail market is in a revolution which is creating new opportunities in a world of direct connections, where information is exchanged instantly and geography is no longer a barrier. This book contains valuable information and guidelines for marketers, retailers, manufacturers, designers and communication professionals in relation to new opportunities for brands and products through packaging, brand identity and creativity.
Everything Is Obvious
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Author : Duncan J. Watts
language : en
Publisher: Atlantic Books
Release Date : 2011-07-01
Everything Is Obvious written by Duncan J. Watts and has been published by Atlantic Books this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-07-01 with Business & Economics categories.
Why is the Mona Lisa the most famous painting in the world? Why did Facebook succeed when other social networking sites failed? Did the surge in Iraq really lead to less violence? And does higher pay incentivize people to work harder? If you think the answers to these questions are a matter of common sense, think again. As sociologist and network science pioneer Duncan Watts explains in this provocative book, the explanations that we give for the outcomes that we observe in life-explanations that seem obvious once we know the answer-are less useful than they seem. Watts shows how commonsense reasoning and history conspire to mislead us into thinking that we understand more about the world of human behavior than we do; and in turn, why attempts to predict, manage, or manipulate social and economic systems so often go awry. Only by understanding how and when common sense fails can we improve how we plan for the future, as well as understand the present-an argument that has important implications in politics, business, marketing, and even everyday life.
The Obvious
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Author : Bill Walsh
language : en
Publisher: Caboodle
Release Date : 2012-04-01
The Obvious written by Bill Walsh and has been published by Caboodle this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-04-01 with categories.
This book provides a comprehensive look at specifically what it takes to breakthrough your biggest challenges and live your biggest dreams! It gives you the keys for you to make it happen by identifying "The Universal Laws for Business Success." Once you know what they are, you can put them into action to get the results you want. Bill Walsh and Power Team International are dedicated to giving you the obvious tools (and even the not-so-obvious ones) to expedite your success. He knows firsthand what it takes to overcome challenges and make your business and lifestyle dreams happen. Bill's vision is to provide mentoring opportunities for people like you who are ready for massive success!
Some Things Are Obvious
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Author : Glory Ralston
language : en
Publisher:
Release Date : 2020-07-31
Some Things Are Obvious written by Glory Ralston and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-07-31 with categories.
Beth Reese has no idea what she'll do with the lazy black Labrador retriever and the drafty old farmhouse she inherited from her grandmother, to say nothing of the unplanned baby she's carrying. She travels to the Pacific Northwest, fully intending to get an abortion and sell her grandmother's house as quickly as possible. Instead, Beth falls in love with her unborn baby and the land that surrounds her grandmother's house. When a little neighborhood girl goes missing while waiting for the school bus, Beth joins in the search. As the mystery of the little girl's disappearance unfolds, Beth discovers that she can see the world in ways she never suspected. She also learns more about the strange secrets of the two women who have befriended her, and are helping look for the lost child. Some Things Are Obvious is a story about insight and awareness, and of family and friendship. It is also a reminder that in nature, things are not always as they seem, and that our belief in what is normal can and should be challenged on a regular basis. About the Author: Glory Ralston lives with her husband in the middle of the redwood forest in Northern California. The extraordinary beauty and challenging environmental issues of this area form the backdrop for her stories. Other Works by This Author: While the Music Played, a novel Found in the Woods, a novel
Non Obvious Megatrends
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Author : Rohit Bhargava
language : en
Publisher: IdeaPress Publishing
Release Date : 2020-01-02
Non Obvious Megatrends written by Rohit Bhargava and has been published by IdeaPress Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-01-02 with Business & Economics categories.
All New 10th Edition of the WSJ bestseller! Featuring 10 Bold new Trend Predictions Winner of 9 International Book Awards Introducing the highly awaited tenth edition of The Wall Street Journal bestseller and trend report featuring ten bold new megatrend predictions that will shape our world in the coming decade. What if you could predict the trends that will change your business? For the past ten years, Rohit Bhargava's signature annual Non-Obvious Trend Report has helped over a million readers discover more than 100 trends changing our culture. Now for the first time, Rohit and his team of Non-Obvious trend curators reveal ten revolutionary new Megatrends that are transforming how we work, play and live. -- How might the evolution of gender fluid toys change our culture? -- What can the popularity of handmade umbrellas and board games teach us about the future of business? -- Why do robot therapists and holographic celebrities actually demonstrate the importance of humanity? The answers to these questions may not be all that obvious, and that's exactly the point. This completely revised 10th Anniversary edition of Non-Obvious also offers an unprecedented look behind the scenes at the author's signature Haystack Method for identifying trends, and how you can learn to curate and predict trends for yourself. You don't need to be a futurist or innovator to learn to think like one. The key to growing your business or propelling your career into the next decade lies in better understanding the present. The future belongs to non-obvious thinkers and this book is your guide to becoming one. Winner: Eric Hoffer Business Book of the Year Winner: Axiom Award Silver Medal (Business Theory) Winner: INDIE Gold Medal (Business Business Book) Finalist: Leonard L. Berry Marketing Book Award Winner: IPPY Silver Medal (Best Business Book) Finalist: International Book Award (Best Business Book) Official Selection: Gary's Book Club at CES Winner: Non-Fiction Book Award (Gold Medal) Winner: Pinnacle Best Business Book Award
Designing The Obvious
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Author : Robert Hoekman Jr.
language : en
Publisher: Pearson Education
Release Date : 2010-11-16
Designing The Obvious written by Robert Hoekman Jr. and has been published by Pearson Education this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-11-16 with Computers categories.
Designing the Obvious belongs in the toolbox of every person charged with the design and development of Web-based software, from the CEO to the programming team. Designing the Obvious explores the character traits of great Web applications and uses them as guiding principles of application design so the end result of every project instills customer satisfaction and loyalty. These principles include building only whats necessary, getting users up to speed quickly, preventing and handling errors, and designing for the activity. Designing the Obvious does not offer a one-size-fits-all development process--in fact, it lets you use whatever process you like. Instead, it offers practical advice about how to achieve the qualities of great Web-based applications and consistently and successfully reproduce them. This latest edition updates examples to show the guiding principles of application design in action on today's web, plus adds new chapters on strategy and persuasion. It offers practical advice about how to achieve the qualities of great Web-based applications and consistently and successfully reproduce them.
The Elusive Obvious
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Author : Moshe Feldenkrais
language : en
Publisher: North Atlantic Books
Release Date : 2019-04-23
The Elusive Obvious written by Moshe Feldenkrais and has been published by North Atlantic Books this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-04-23 with Health & Fitness categories.
The classic text on the relationship between movement, learning, and health—from the scientist and martial artist whose revolutionary exercise therapy techniques promote health, vitality, and lasting pain relief. The two main strands of the Feldenkrais Method—Awareness Through Movement and Functional Integration—are now known by many around the world for reducing pain and anxiety, cultivating vitality, and improving performance. The Elusive Obvious presents a thorough explanation of the Moshe Feldenkrais’ revolutionary exercise therapy system, revealing how the solutions to many of our problems are hidden in plain sight. Hailed as one Moshe Feldenkrais’ most accessible texts on the body and healthy functioning, this beautiful new edition is ready to be treasured by an emerging generation of somatic practitioners, movement teachers, performing artists, and anyone interested in self-improvement and healing.