Influencing Shopper Decisions
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Influencing Shopper Decisions
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Author : Rebecca Brooks
language : en
Publisher: Kogan Page Publishers
Release Date : 2022-04-03
Influencing Shopper Decisions written by Rebecca Brooks and has been published by Kogan Page Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-04-03 with Business & Economics categories.
Should I advertise on TV? Is print dead? Should I work with an influencer? Should I promote my product through Facebook and Instagram ads? What about TikTok? How do brands get shoppers to say "yes" in an increasingly complex, fragmented and fast-changing world? Constant change, rapid innovation, category disruptors, rising shopper expectations and new access to goods and services have made consumers and shoppers incredibly adept at wading through oceans of research and information. Before making a purchase decision, your brand's target consumer is a shopper. With more choices than ever before, shoppers are becoming increasingly promiscuous, opening themselves up to new brands, products and shopping channels. In Influencing Shopper Decisions, the authors are market researchers who reveal how brands can help shoppers say "yes" by better understanding consumer decision-making. By tracking the evolution of the shopper mindset from the First Moment of Truth to Google's infamous ZMOT, the authors outline a new paradigm for shopping behavior that focuses on shopper needs, priorities and context. Whether you're a CPG brand marketer, digital media company or small business owner, Influencing Shopper Decisions provides an unparalleled understanding of the shopper mindset and the keys to unlocking it. After explaining the forces that drive consumer decision-making, the authors outline key insights and strategies that marketers can use to maintain relevancy and grow engagement with consumers.
Shopper Marketing
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Author : Markus Ståhlberg
language : en
Publisher: Kogan Page Publishers
Release Date : 2012-02-03
Shopper Marketing written by Markus Ståhlberg and has been published by Kogan Page Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-02-03 with Business & Economics categories.
Shopper Marketing details how marketers can influence the buying decision in-store. The 35 contributors from top companies around the world have packed the book with practical advice on shopper needs and trends, retail environments, effective packaging and much more to equip product and brand managers, packaging experts, merchandising specialists and more with the tools they need to be successful in this field of sales promotion. The second edition of Shopper Marketing has been fully updated to include a new forward by marketing guru Philip Kotler and 12 new articles that reflect the current changes in the fast growing area, focusing specifically on the international scope, the online presence and the future of shopper marketing. New case studies from India, China, Brazil and Japan also add to the depth and breadth of the first edition.
Shopper Marketing
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Author : Daniel J. Flint
language : en
Publisher: Pearson Education
Release Date : 2014
Shopper Marketing written by Daniel J. Flint and has been published by Pearson Education this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014 with Business & Economics categories.
The shopper marketing methodology is a powerful, complete approach for satisfying target consumer demand at the point of maximum influence, and thereby driving consumers to purchase. It gives companies a far deeper understanding how consumers behave as shoppers, and leverages this intelligence across the entire supply chain to benefit all stakeholders: companies, brands, consumers, retailers, and shoppers. Shopper marketing requires supply chain partners to smoothly integrate complex sets of marketing and sales tools, in order to engage shoppers, build brand equity, and persuade shoppers when they move into "shopping mode." Internally, it also demands deeper coordination of R and D, marketing innovation, operations, logistics, and distribution. It isn't easy, but it offers remarkable, proven results that are virtually unachievable any other way. In Shopper Marketing , three of the field's pioneering innovators and consultants bring together state-of-the-art insights, strategic approaches, and supply chain execution methods for successfully employing shopper marketing initiatives throughout your organization. Dan Flint, Chris Hoyt and Nancy Swift clearly explain what shopper marketing is, and why it is critical for marketers to master. They review each of its six objectives and eight foundational principles, demonstrating how to adapt and apply it in your environment, overcome obstacles, and systematically create value along your entire "path to purchase." Drawing on their unsurpassed consulting experience, they also assess emerging trends and their implications, helping you deepen customer loyalty, extend competitive advantage, and improve profitability for years to come.
Influencing Shopper Decisions
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Author : Rebecca Brooks
language : en
Publisher: Kogan Page
Release Date : 2022-04-26
Influencing Shopper Decisions written by Rebecca Brooks and has been published by Kogan Page this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-04-26 with categories.
Attract and engage the attention of today's fickle consumer by understanding the shopper brain and adapting your strategies to focus on consumer needs, priorities and context.
Shopper Intimacy
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Author : Rick DeHerder
language : en
Publisher: FT Press
Release Date : 2010-09-09
Shopper Intimacy written by Rick DeHerder and has been published by FT Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-09-09 with Business & Economics categories.
Retail marketing is undergoing cataclysmic change, driven by upheavals in media, consumer attitudes, and the retail industry itself. Retailers know they must invest more heavily in marketing, both to build brands and to drive sales. But how? In Shopper Intimacy, two leading experts offer the first comprehensive, research-based guide to building winning retail marketing programs. Drawing on a decade of customer research, the authors introduce: A start-to-finish system for planning and executing effective campaigns. Powerful new tools for influencing shopper behavior and driving better results. Practical, workable techniques for measuring performance – including a breakthrough approach for measuring ROI from the standpoint of all stakeholders. Best practices models for integrating internal and syndicated research. Trend analysis to help retailers chart the future trajectory of marketing, and position themselves appropriately. Shopper Intimacy contains extensive case studies, charts, pictures, and illustrations designed to deepen marketers’ understanding. Above all, it presents practical learnings that cut across all retail segments, with data to support the authors’ conclusions, and techniques for successfully applying them.
Learning Consumer Behavior
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Author : Johnny Ch LOK
language : en
Publisher:
Release Date : 2021-04-26
Learning Consumer Behavior written by Johnny Ch LOK and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-04-26 with categories.
What is leisure consumer psychologyLeisure activites how influence consumer psychology Consumer lesiure time behavior is receiving increasing attention by marketers. What factors may influence on consumer's leisure shoppin behavior? In fact, shopping is regarded as a major leisure time activity. Shopping is regarded as a major lesiure time activity. Shopping center shoppers are seeking ways to make shopping more on a lesiure pursuit. When the consumer feels shopping lesiure interest, it will influence he/she to make immediate shopping leisure interest. It will influence he/she to make immediate purchase decision. The question concerns: How to cause consumers to feel shopping lesiure interest?Some researchers believe that when the consumer feels enjoyable use of time without respect to the purchase of goods or services. This lesiure time psychology may influence he/she to make shopping decision rapidly. Shopping is an entertainment experience. It is one drive to influence consumers feel enjoyable shopping activities in shopping malls, for example, internet tool can be one platform to let some people like to apply technology to choose any products to buy at home conveniently, when they do not need to leave homes to spend time to visit any shopping centers. Because they feel time is expensive to them, if the person is a busy buyer , e.g. lawyer, doctor or accountant etc. occupation, he won't have must time to visit shopping centers to choose any kinds of products to buy. Then, online purchase time may be leisure time to their high technology computer players. Otherwise, the people like to visit shops, visiting shop time may be their leisure time more than visiting online webstores time.So, one consumer dislikes or hates to leave homes to go to shopping online visiting webstores activity may be his/her leisure time, because when he/she gathers any product data from internet, his/her " internet gathering products data" behavior may excite his/her purchase desire rapidly in short time when he/she feels seeking webstores activity is lesiure time. So, seeking webstore behavior can motivate he/she makes rapid purchase decision. So, online seeking webstores activity may be as a pleasure or leisure shopping time to any on eonline cosumer or onlinr buyer , because they may feel online seeking webstores may be experiencing fun, amusement, fantasy, and sensory stimulation. He/she will feel traditional visiting shop retail experience is not suitable to satisfy his/her shopping need. He/she needs to change another non-traditional online shopping behavior, because online visiting webstores can satisfy his/her lesiure time . So , visiting shopping centers won't be leisure acitivity, spending the highest amount of time, e.g. more than two hours on average to any one online players.Hence, lesiure consumption time may be one influential psychology element to influence the consumer to make purchase decision, such as many online players may feel online visiting webstore activities time may be that leisure time or many visiting shoppers may feel visiting shopping center time, may be their lesiure time. Som external environment factors, such as shopping center crowd and noise shopping environment or home quiet online using computer visiting webstore private environment may influence consumers how feel leisure times and leisure shopping behaviors. ⦁How to let patients to feel leisure living in hospitalsPsychologists use to describe the people they want with patients or clients. Because patients may be hospital's customers, although doctors feel they are patient role. Psychotherapists adopt the language of medicine put themselves in a patient position in which they need to disgnose the disorder affecting the patient in order to provide the right treatment . The patient may be client, when the patient feels how the doctor serve him or her hoe the medicine can help him/her to be heatth in short time.
Shopper Buyer Consumer Behav Theory Mark Bizta
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Author : Ph.D. Jay Lindquist
language : en
Publisher: Dreamtech Press
Release Date : 2003-05-26
Shopper Buyer Consumer Behav Theory Mark Bizta written by Ph.D. Jay Lindquist and has been published by Dreamtech Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003-05-26 with categories.
Cites offer tidbits of information about marketing practices, interesting research findings, and company anecdotes that bring additional life and colour to the material. Team Talk at the end of each chapter gives you realistic and engaging ways to discuss, review, apply, and comprehend chapter concepts. These are not ordinary discussion questions. They involve you in the marketplace and often in thoughts and observations about your own behavior as a consumer. Workshops at the end of every chapter are scenarios and projects that give you practical, manageable tasks that provide a hands-on feel for where consumer behavior rubber meets the marketing road. Part 1 The Consumer in the Marketplace Part 2 The Consumer as Decision Maker Part 3 Psychological Influences on Consumer Decision Making Part 4 Sociological Influences on Consumer Decision Making Part 5 Special Topics
Being The Shopper
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Author : Phil Lempert
language : en
Publisher: John Wiley & Sons
Release Date : 2002-10-15
Being The Shopper written by Phil Lempert and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2002-10-15 with Business & Economics categories.
Take a Tour Through the Mind of a Shopper "What's my test of a book I've been asked to review? Pure selfishness. How intense are the underlinings? How many quotes can I add to my presentations? How often are the things I believe 'for sure' effectively challenged? Phil Lempert's Being the Shopper is off the charts on all three counts. And not-so-incidentally, though Phil is a 'supermarket guru,' this book will inform anyone who markets anything." --Tom Peters, coauthor, In Search of Excellence "Being the Shopper is gourmet reading . . . a delicious and healthy resource for the smart shopper and forward-thinking marketer. Set your taste buds for Lempert's cutting-edge insights and pragmatic advice on the one experience we all share!" --Chip Bell, author, Customer Love and Customers as Partners "Phil Lempert convinces me I'm something called a consumer. It seems I'm obtuse, savvy, sensual, and picky-- and that my dynamics and demographics are constantly changing. So if you want me to buy something, you ought to try and understand me. reading Being the Shopper seems (to me) a real good place to start." --Barry Gibbons, former Chairman/CEO of Burger King author and entrepreneur "Rarely do you come across a book that's as meaningful to students and 25-year marketers alike. Being the Shopper delivers to both audiences by enlightening the reader on how to approach critical issues if you want to succeed in today's incredibly demanding environment. It's easy to talk about listening to the voice of your customer, but Mr. Lempert provides a refreshing guide as to how you really can do it." --Brian Perkins, Worldwide Chairman, Consumer Pharmaceuticals and Nutritionals Group, Johnson & Johnson "Is there anything more American than choice? We expect it, we demand it, we revel in it. Phil Lempert understands what your customers really want, and how you can help them find it." --Steve Rivkin, President, Rivkin & Associates coauthor, IdeaWise and Differentiate or Die
Shopper Behavior At The Point Of Purchase
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Author : Toni Schmidt
language : en
Publisher: Peter Lang Gmbh, Internationaler Verlag Der Wissenschaften
Release Date : 2016
Shopper Behavior At The Point Of Purchase written by Toni Schmidt and has been published by Peter Lang Gmbh, Internationaler Verlag Der Wissenschaften this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016 with Business & Economics categories.
The book explores two central aspects of shopper behavior at the POP based on an eye-tracking field-experiment: decision-making and how it is affected by in- and out-of-store factors, and post-decision choice satisfaction. Results show that retailers have less influence on in-store decision-making than manufacturers, despite controlling the POP.
Influences Of Social Media On Consumer Decision Making Processes In The Food And Grocery Industry
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Author : Tarnanidis, Theodore
language : en
Publisher: IGI Global
Release Date : 2023-08-07
Influences Of Social Media On Consumer Decision Making Processes In The Food And Grocery Industry written by Tarnanidis, Theodore and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-08-07 with Business & Economics categories.
In today's rapidly evolving digital landscape, entrepreneurs in the grocery retail industry face numerous challenges in navigating the complexities of online operations and services. As social media platforms have emerged as powerful communication tools for marketing, promotion, and customer service, a fundamental shift has occurred in the marketing landscape. This transformation has granted businesses unprecedented access to monitor customer behavior and preferences. By leveraging social media communications, sellers work diligently to effectively target their desired audience by strategically positioning and categorizing data. Influences of Social Media on Consumer Decision-Making Processes in the Food and Grocery Industry delves into the transformative power of social media and digital marketing techniques, shedding light on how businesses strategically employ online communication strategies to sway consumers' purchasing decisions. This comprehensive book explores the tireless efforts of grocery and food entrepreneurs to evaluate the far-reaching effects of social media on the consumer decision-making process. It investigates various web-based social media platforms and tools, delves into the impact of social media and mobile apps, and examines the utilization of cutting-edge Information & Communication Technologies (RFID, QR codes, NFC, cloud, SaaS, mobile devices, robots, and more) within the grocery and food sector. By studying the present landscape, this book not only sheds light on the current state of social media communications but also offers valuable insights into the future trajectory of this dynamic industry. Entrepreneurs, marketers, researchers, and policymakers alike will find this book an indispensable resource for understanding the profound impact of social media on the ever-evolving grocery and food landscape.