Informative Advertising Additional Learning And Implications
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Informative Advertising Additional Learning And Implications
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Author : D. A. Soberman
language : en
Publisher:
Release Date : 2003
Informative Advertising Additional Learning And Implications written by D. A. Soberman and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003 with categories.
Advertising And Branding Concepts Methodologies Tools And Applications
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Author : Management Association, Information Resources
language : en
Publisher: IGI Global
Release Date : 2017-01-06
Advertising And Branding Concepts Methodologies Tools And Applications written by Management Association, Information Resources and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-01-06 with Business & Economics categories.
Effective marketing techniques are a driving force behind the success or failure of a particular product or service. When utilized correctly, such methods increase competitive advantage and customer engagement. Advertising and Branding: Concepts, Methodologies, Tools, and Applications is a comprehensive reference source for the latest scholarly material on emerging technologies, techniques, strategies, and theories for the development of advertising and branding campaigns in the modern marketplace. Featuring extensive coverage across a range of topics, such as customer retention, brand identity, and global advertising, this innovative publication is ideally designed for professionals, researchers, academics, students, managers, and practitioners actively involved in the marketing industry.
Informative Advertising
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Author : D. A. Soberman
language : en
Publisher:
Release Date : 2000
Informative Advertising written by D. A. Soberman and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2000 with Advertising categories.
Advances In Theory And Practice In Store Brand Operations
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Author : Jiazhen Huo
language : en
Publisher: Springer Nature
Release Date : 2021-01-04
Advances In Theory And Practice In Store Brand Operations written by Jiazhen Huo and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-01-04 with Business & Economics categories.
This book is developed by focusing on the four issues: (1) product strategy of private brand; (2) pricing strategy of private brand; (3) channel strategy with private brand introduction; and (4) supply chain coordination with private brand introduction. Private brand (PB), also known as private label (PL) or store brand (SB), refers to a brand created and controlled by a retailer. In the 1960s and 1970s, private labels began to emerge in France and England. Although private label has grown rapidly worldwide, market share varies greatly from region to region. According to Nielsen's 2018 Global Private Label Report, the largest markets for private-label products are found primarily in the more mature European retail markets. In recent years, many large domestic retail enterprises have launched their own brand products. With the growth of e-commerce, some online retailers have also launched private-label goods. JD started to introduce its private brands in 2010, with annual sales of its private brand products reaching several hundred million yuan. However, at present, the market share of China's private label is only 1-3%, which still has a big gap compared with Europe and America.The main challenges to China's private label lie in private brand operations management. Among them, how to select the correct product categories, how to make pricing decision, how to restructure channels and how to coordinate supply chain after introducing private brands are four operations management problems need to be solved.
Competition In Marketing
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Author : Vera Magin
language : en
Publisher: Springer Science & Business Media
Release Date : 2007-12-27
Competition In Marketing written by Vera Magin and has been published by Springer Science & Business Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007-12-27 with Business & Economics categories.
In her first essay Vera Magin uses primary experimental data to explore the effects of information on marketing decisions, performance, and competition. In the second essay she discusses several approaches to measure product differentiation in spatial contexts.
Informative Advertising
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Author : David Soberman
language : en
Publisher:
Release Date : 2000
Informative Advertising written by David Soberman and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2000 with categories.
Essays On The Implications Of Firm Behaviors In Learning Locating And Advertising
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Author : Alfons Palangkaraya
language : en
Publisher:
Release Date : 2003
Essays On The Implications Of Firm Behaviors In Learning Locating And Advertising written by Alfons Palangkaraya and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003 with Advertising categories.
This dissertation addresses three topics on the implications of firm behaviors in creating and adopting knowledge of production, choosing international location for production and market access, and using informative advertising in a market competition with multidimensional product characteristics. The first study investigates the empirical evidence of local knowledge spillovers in Indonesian medium and large manufacturing industry. The second study looks at the link between the patterns of trade revealed comparative advantage and net inward foreign direct investment in five developed countries: France, Italy, Japan, the United Kingdom, and the United States. The third study seeks to determine the effects of informative advertising in a market with two-dimensional, vertically differentiated products. The results of the first study show that the extent of knowledge spillovers depends on both geographical and technological proximities. In addition, the extent of knowledge spillovers seems to depend on sector-specific characteristics and the presence of foreign investment. The results of the second study reveal a significant role of comparative advantage in determining inflows of foreign direct investment in developed countries, especially in the services industry. Finally, the results of the third study show that with informative advertising, the firm with the 'better' product will charge a higher market, have a larger market share, and advertise more. In addition, even when advertising leads to higher market prices, the full-prices that the consumers must pay are still lower than in the case of no advertising.
Multi Screen Behavior Implications On Media Usage And Advertising Effectiveness
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Author : Dr. Lena Hoeck
language : en
Publisher: BoD – Books on Demand
Release Date : 2019-11-13
Multi Screen Behavior Implications On Media Usage And Advertising Effectiveness written by Dr. Lena Hoeck and has been published by BoD – Books on Demand this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-11-13 with Business & Economics categories.
The spread and use of screen-based devices have been steeply increasing with new types of screen-based devices such as tablets, e-readers, and screen-based wearable devices (e.g., Smartchwatches) being introduced to the market. Moreover, traditional screen-based devices such as the television (TV) have been merged with Internet technologies. An industry particularly affected by this increasing use of screen-based devices is the media industry. For instance, consumers frequently use multiple screen-based devices in parallel, switching back and forth between devices. The key objective of this cumulative dissertation is to provide insights into the implications of multi-screen behavior for the media industry. More specifically, we analyze the effect of multi-screen behavior on media usage behavior and on the effectiveness of advertising placed in different media. We conduct empirical analyses to show how consumers' interaction with different screen-based devices influences substantive consumer behavior. The results of this dissertation contribute to previous research by (1) leading to a better understanding of the behavioral outcomes of multi-screen behavior, (2) providing knowledge about the mediation and moderation effects of multi-screen behavior on media usage and advertising effectiveness, and (3) applying novel research methodologies that contribute to the understanding of multi-screen behavior at the individual-level and in a more natural research setting.
Influencing Customer Demand
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Author : Mahya Hemmati
language : en
Publisher: CRC Press
Release Date : 2021-07-16
Influencing Customer Demand written by Mahya Hemmati and has been published by CRC Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-07-16 with Technology & Engineering categories.
In today’s competitive markets, considering the demand and the supply chain sides is crucial to keeping revenue and customer satisfaction maximized. Managing and planning demand play a vital role in the sustainability of a company. This is the first book to the discuss managerial, mathematical, and conceptual framework of influencing factors on demand along with accurate mathematical analyses to evaluate and raise revenue. The book provides an understanding of the key elements that impact buyer demand. It presents the mathematical relationship between the influencing factors and the demand functions. It discusses the methods used for inspiring demand, how to measure demand dependency on components such as price, quality, and inventory, and it helps management improve alignment between supply and demand by affecting the level and understanding of the role within supply chain management (SCM). This book is applicable for the professional as well as for academia. It can help those working in SCM, project management, production, inventory control, scheduling, engineering management, retail management, and operations management.
Handbook Of Marketing Decision Models
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Author : Berend Wierenga
language : en
Publisher: Springer
Release Date : 2017-07-12
Handbook Of Marketing Decision Models written by Berend Wierenga and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-07-12 with Business & Economics categories.
The Second Edition of this book presents the state of the art in this important field. Marketing decision models constitute a core component of the marketing discipline and the area is changing rapidly, not only due to fundamental advances in methodology and model building, but also because of the recent developments in information technology, the Internet and social media. This Handbook contains eighteen chapters that cover the most recent developments of marketing decision models in different domains of marketing. Compared to the previous edition, thirteen chapters are entirely new, while the remaining chapters represent complete updates and extensions of the previous edition. This new edition of the Handbook has chapters on models for substantive marketing problems, such as customer relationship management, customer loyalty management, website design, Internet advertising, social media, and social networks. In addition, it contains chapters on recent methodological developments that are gaining popularity in the area of marketing decision models, such as structural modeling, learning dynamics, choice modeling, eye-tracking and measurement. The introductory chapter discusses the main developments of the last decade and discusses perspectives for future developments.