Innovation In The Media
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Digital Media And Innovation
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Author : Richard A. Gershon
language : en
Publisher: SAGE Publications
Release Date : 2016-02-11
Digital Media And Innovation written by Richard A. Gershon and has been published by SAGE Publications this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-02-11 with Language Arts & Disciplines categories.
Digital Media and Innovation, by Richard A. Gershon, takes an in-depth look at how smart, creative companies have transformed the business of media and telecommunications by introducing unique and original products and services. Today's media managers are faced with the same basic question: what are the best methods for staying competitive over time? In one word: innovation. From electronic commerce (Amazon, Google) to music and video streaming (Apple, Pandora, and Netflix), digital media has transformed the business of retail selling and personal lifestyle. This text will introduce current and future media industry professionals to the people, companies, and strategies that have proven to be real game changers by offering the marketplace a unique value proposition for the consumer.
Management And Innovation In The Media Industry
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Author : Cinzia Dal Zotto
language : en
Publisher: Edward Elgar Publishing
Release Date : 2008-12-28
Management And Innovation In The Media Industry written by Cinzia Dal Zotto and has been published by Edward Elgar Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008-12-28 with Business & Economics categories.
This comprehensive book covers relevant issues on how media companies are currently embracing innovation, the levels at which they are doing so, and how innovation can help media companies to meet their development needs in the future. The primary focus of this study is the relationship between management and innovation in the media industry. The book evaluates the importance and the role of innovation within the media industry and helps identify and evaluate the drivers of innovation. The contributors demonstrate and build upon an understanding of the issues and strategies that bind media firms to new processes and technologies and offer clear guidelines on how media companies can accelerate growth through effective internal and external collaboration. Management and Innovation in the Media Industry highlights those issues that influence strategies, organizational structures, media content management and public interest within media firms. This unique study offers both new theoretical and empirical insights on decision making aspects of innovation relevant for those executives and policy makers operating within the media or related industries. It will be of great interest to academics and students in the fields of communication and journalism as well as innovation management.
Innovation Policies In The European News Media Industry
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Author : Hans van Kranenburg
language : en
Publisher: Springer
Release Date : 2017-02-15
Innovation Policies In The European News Media Industry written by Hans van Kranenburg and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-02-15 with Business & Economics categories.
This book explores the importance and the types of media innovation policies formulated and implemented in various European countries. Each country analysis illustrates the evolution and structure of news media markets and media cross-ownership policies in recent years and evaluates how innovation policies stimulate innovative activities in journalism and news media. The main objective of this book is to promote discussion on how innovation policies can help the news media industry to meet development needs and requirements in the future. It will help scholars, politicians and practitioners in the media industry to identify best practices to support innovation in a rapidly changing news media landscape.
Media Innovations
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Author : Tanja Storsul
language : en
Publisher:
Release Date : 2013
Media Innovations written by Tanja Storsul and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013 with Mass media categories.
The various chapters of the book present selected studies that together illustrate how a more explicit focus on innovation and innovation theory can provide new insights into and generate knowledge about how media innovations develop, the sociocultural conditions of such innovations, the role of technology, and power relations in media developments. [Contains: Piet Bakker, 'Measuring Innovation : Successes and Failures in a Newspaper Market'. (Ch. 10).].
Innovation For Media Content Creation
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Author : Marlon Quintero
language : en
Publisher:
Release Date : 2015
Innovation For Media Content Creation written by Marlon Quintero and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015 with Performing Arts categories.
Includes bibliographical references (pages 291-298) index.
Public Media Management For The Twenty First Century
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Author : Michał Głowacki
language : en
Publisher: Routledge
Release Date : 2013-10-15
Public Media Management For The Twenty First Century written by Michał Głowacki and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-10-15 with Social Science categories.
This book analyzes the challenges facing public service media management in the face of ongoing technological developments and changing audience behaviors. It connects models, strategies, concepts, and managerial theories with emerging approaches to public media practices through an examination of media services (e.g. blogs, social networks, search engines, content aggregators) and the online performance of traditional public media organizations. Contributors identify the most relevant and useful approaches, those likely to encourage creativity, interaction, and the development of innovative content and services, and discuss how such innovation can underpin the continuation or expansion of public service media in the changing mediascape.
Digitizing The News
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Author : Pablo J. Boczkowski
language : en
Publisher: MIT Press
Release Date : 2005
Digitizing The News written by Pablo J. Boczkowski and has been published by MIT Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005 with Computers categories.
A study of the development of nonprint publishing by American daily newspapers: how new media emerge by combining existing media structures and practices with new technical capabilities.
Leveraging Mobile Media
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Author : Valerie Feldmann
language : en
Publisher: Springer Science & Business Media
Release Date : 2006-03-30
Leveraging Mobile Media written by Valerie Feldmann and has been published by Springer Science & Business Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006-03-30 with Business & Economics categories.
Mobile communications and next generation wireless networks emerge as new distribution channels for the media. This development offers exciting new opportunities for media companies: the mobile communication system creates new usage contexts for media content and services; the social use of mobile communications suggests that identity representation in social networks, impulsive access to trusted media brands, and micro-coordination emerge as new sources of value creation in the media industries. In the light of this background, this book takes two different viewpoints on the development of mobile media: from a competitive strategy point of view it analyzes the extension of cross-media strategies and the emergence of cross-network strategies; from a public policy point of view it develops demands and requirements for an innovation policy that fosters innovation in mobile media markets.
Media Management And Digital Transformation
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Author : Arne L. Bygdås
language : en
Publisher: Routledge
Release Date : 2019-05-01
Media Management And Digital Transformation written by Arne L. Bygdås and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-05-01 with Business & Economics categories.
Media Management and Digital Transformation provides novel and empirically rich insights into the tensions, struggles and innovations of news making and managing in media organizations. From an empirically grounded perspective this book investigates how the 'buzz' of new technology tends to prevent management from seeing which changes are needed and indeed possible to make in the newsroom. It presents ground-breaking research showing that fostering ingenious, innovative solutions can be created from within organizations by engaging and allowing employees to recognize problems, reflect and experiment with new ways of working, using technology as support for change. The research presented arises from a four-year action research project in collaboration with three small and medium-sized Norwegian newspapers, in addition to ethnographic research in newsrooms and on media organizations and phenomena in the USA and Europe. It includes among other empirical examples of newsrooms transitioning from a deadline-controlled workflow to an open-ended flowline production, and provides new tools and methods for fostering collaborative creativity and co-creative innovation practices. It also looks into newsrooms’ attempts to strengthen their audience engagement, metrics performance and external collaborations with technology providers, journalism education and action researchers. With theoretical chapters, methodological insights and qualitative case studies of contemporary practices, this book is essential reading for students and practitioners involved with media management globally.
Disruption And Digital Journalism
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Author : John Vernon Pavlik
language : en
Publisher:
Release Date : 2021-12
Disruption And Digital Journalism written by John Vernon Pavlik and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-12 with Journalism categories.
"This book offers a timely insight into how the news media have adapted to the digital transformation of public communication infrastructure. Providing a conceptual roadmap to understanding the disruptive, innovative impact of digital networked journalism in the 21st century, the author critically examines how and to what extent news media around the world have engaged in digital adaptation. Making use of data from news media content production and distribution both off- and online, as well as user and financial data from the U.S and internationally, the book traces how the news media embraced and reacted to key developments such as the invention of the World Wide Web in 1989, the launch of Google in 1998, Facebook in 2004 and the Apple iPhone in 2009. The author also highlights innovative organisations that have sought to reimagine news media that are optimized for digital, online, and mobile media of the 21st century, demonstrating how these groups have been able to stay better engaged with the public. Disruption and Digital Journalism is recommended reading for all academics and scholars with an interest in media, digital journalism studies, and technological innovation"--