Innovations And Advanced Practices In Public Relations In The Digital Era
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Innovations And Advanced Practices In Public Relations In The Digital Era
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Author : Dr Ruchi Goswami
language : en
Publisher: SGSH Publications
Release Date : 2024-12-20
Innovations And Advanced Practices In Public Relations In The Digital Era written by Dr Ruchi Goswami and has been published by SGSH Publications this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-12-20 with Antiques & Collectibles categories.
The book is a beautiful portrayal of new Public Relations practices and functioning and need in the digital age and becomes important for the PR professionals to think globally and act locally. A global perspective is essential for understanding diverse audiences, navigating international regulations, and leveraging digital tools to create effective PR campaigns that resonate with a wider and global audience.
Digital And Social Media Marketing
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Author : Nripendra P. Rana
language : en
Publisher: Springer Nature
Release Date : 2019-11-11
Digital And Social Media Marketing written by Nripendra P. Rana and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-11-11 with Business & Economics categories.
This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.
Cultural And Tourism Innovation In The Digital Era
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Author : Vicky Katsoni
language : en
Publisher: Springer Nature
Release Date : 2020-02-13
Cultural And Tourism Innovation In The Digital Era written by Vicky Katsoni and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-02-13 with Social Science categories.
This book explores a wide range of emerging cultural, heritage, and other tourism issues that will shape the future of hospitality and tourism research and practice in the digital and innovation era. It offers stimulating new perspectives in the fields of tourism, travel, hospitality, culture and heritage, leisure, and sports within the context of a knowledge society and smart economy. A central theme is the need to adopt a more holistic approach to tourism development that is aligned with principles of sustainability; at the same time, the book critically reassesses the common emphasis on innovation as a tool for growth-led and market-oriented development. In turn, fresh approaches to innovation practices underpinned by ethics and sustainability are encouraged, and opportunities for the exploration of new research avenues and projects on innovation in tourism are highlighted. Based on the proceedings of the Sixth International Conference of the International Association of Cultural and Digital Tourism (IACuDiT) and edited in collaboration with IACuDiT, the book will appeal to a broad readership encompassing academia, industry, government, and other organizations.
Handbook Of Research On Innovations In Technology And Marketing For The Connected Consumer
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Author : Dadwal, Sumesh Singh
language : en
Publisher: IGI Global
Release Date : 2019-11-15
Handbook Of Research On Innovations In Technology And Marketing For The Connected Consumer written by Dadwal, Sumesh Singh and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-11-15 with Business & Economics categories.
Connected customers, using a wide range of devices such as smart phones, tablets, and laptops have ushered in a new era of consumerism. Now more than ever, this change has prodded marketing departments to work with their various IT departments and technologists to expand consumers’ access to content. In order to remain competitive, marketers must integrate marketing campaigns across these different devices and become proficient in using technology. The Handbook of Research on Innovations in Technology and Marketing for the Connected Consumer is a pivotal reference source that develops new insights into applications of technology in marketing and explores effective ways to reach consumers through a wide range of devices. While highlighting topics such as cognitive computing, artificial intelligence, and virtual reality, this publication explores practices of technology-empowered digital marketing as well as the methods of applying practices to less developed countries. This book is ideally designed for marketers, managers, advertisers, branding teams, application developers, IT specialists, academicians, researchers, and students.
Multidisciplinary International Conference On Innovations In Education Science Technology Iciest 2023
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Author : Prof. (Dr.) B.K Sarkar
language : en
Publisher: GEH PRESS
Release Date : 2023-12-15
Multidisciplinary International Conference On Innovations In Education Science Technology Iciest 2023 written by Prof. (Dr.) B.K Sarkar and has been published by GEH PRESS this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-12-15 with Art categories.
The central motive of the International Conference is to throw up a number of new ideas and solutions to address the present-day challenges in the fields of 1: Science, Technology, Engineering and Mathematics. 2: Economics / Accounts. 3: Architecture and Design, Business, Divinity, Education, Engineering, Environmental Studies and Forestry, Family and Consumer Science, Health Sciences ,Human Physical Performance and Recreation, Journalism, Media Studies and Communication ,Law ,Library and Museum Studies ,Military Sciences ,Public Administration ,Social Work ,Transportation, Fine arts, Agricultural education, Management ,Social sciences , Physics, Chemistry, Business and commerce. 4: Health oriented education, Medical, Pharmacy, Dentel, Ayurveda, and Yoga. 5: English, Regional Language(s), Maths, Science, Social Sciences, Physical Education Computer Basics, Arts (Drawing) 6: History, Languages and linguistics, Literature, Performing arts, Philosophy, Religion and Religious studies, Visual arts. 7: Anthropology, Archaeology, Area Studies, Cultural and Ethnic Studies, Economics Gender and Sexuality Studies, Geography, Political Science, Psychology, Sociology. 8: Chemistry, Earth Sciences, Life Sciences, Physics, Space Sciences. 9: Computer Sciences, Logic, Mathematics, Statistics, Systems Science. The scope of the conference is broad and covers many aspects of international research prospective. This conference aims to provide a scholarly platform for participants to publish their research in reputed International Journals. The authors have incredible opportunity to present/5- Minute Video their research virtually and present findings worldwide that will not only help them gain the necessary exposure that they need to make their research work known in global scientific circles but also open the door to incredible opportunities for collaboration and conducting further research.
Innovative And Intelligent Digital Technologies Towards An Increased Efficiency
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Author : Muneer Al Mubarak
language : en
Publisher: Springer Nature
Release Date : 2024-12-28
Innovative And Intelligent Digital Technologies Towards An Increased Efficiency written by Muneer Al Mubarak and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-12-28 with Computers categories.
"Innovative and Intelligent Digital Technologies: Towards Increased Efficiency" is a groundbreaking book that explores the transformative power of cutting-edge digital solutions. From artificial intelligence to blockchain, this comprehensive guide reveals how these technologies can reshape businesses, streamline processes, and drive unprecedented growth. Packed with real-world case studies and expert analysis, this book equips you with the knowledge and strategies to stay ahead in today's rapidly evolving digital landscape. Discover the secrets to increased efficiency, improved productivity, and sustainable growth by embracing the future of technology.
Ecie 2022 17th European Conference On Innovation And Entrepreneurship
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Author : Pantelis Sklias
language : en
Publisher: Academic Conferences and publishing limited
Release Date : 2022-09-15
Ecie 2022 17th European Conference On Innovation And Entrepreneurship written by Pantelis Sklias and has been published by Academic Conferences and publishing limited this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-09-15 with Business & Economics categories.
Advanced Digital Marketing Strategies In A Data Driven Era
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Author : Saura, Jose Ramon
language : en
Publisher: IGI Global
Release Date : 2021-06-25
Advanced Digital Marketing Strategies In A Data Driven Era written by Saura, Jose Ramon and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-06-25 with Business & Economics categories.
In the last decade, the use of data sciences in the digital marketing environment has increased. Digital marketing has transformed how companies communicate with their customers around the world. The increase in the use of social networks and how users communicate with companies on the internet has given rise to new business models based on the bidirectionality of communication between companies and internet users. Digital marketing, new business models, data-driven approaches, online advertising campaigns, and other digital strategies have gathered user opinions and comments through this new online channel. In this way, companies are beginning to see the digital ecosystem as not only the present but also the future. However, despite these advances, relevant evidence on the measures to improve the management of data sciences in digital marketing remains scarce. Advanced Digital Marketing Strategies in a Data-Driven Era contains high-quality research that presents a holistic overview of the main applications of data sciences to digital marketing and generates insights related to the creation of innovative data mining and knowledge discovery techniques applied to traditional and digital marketing strategies. The book analyzes how companies are adopting these new data-driven methods and how these strategies influence digital marketing. Discussing topics such as digital strategies, social media marketing, big data, marketing analytics, and data sciences, this book is essential for marketers, digital marketers, advertisers, brand managers, managers, executives, social media analysts, IT specialists, data scientists, students, researchers, and academicians in the field.
Contemporary Trends In Innovative Marketing Strategies
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Author : Barbosa, Belem
language : en
Publisher: IGI Global
Release Date : 2024-02-19
Contemporary Trends In Innovative Marketing Strategies written by Barbosa, Belem and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-02-19 with Business & Economics categories.
In global commerce, marked by the relentless advance of digital technology, businesses find themselves constantly challenged to devise innovative and disruptive marketing strategies. Adapting to these changes is no longer a choice but a necessity. To thrive, companies must remain vigilant, updating their resources and adopting emerging trends with unwavering agility. Contemporary Trends in Innovative Marketing Strategies explores the demands and dynamics of modern marketing. This book is tailored to meet the needs of students, educators, and managers seeking a profound understanding of today's marketing trends. Firstly, the book delves deep into the current trends steering marketing innovation. It dissects the latest developments that are reshaping the marketing landscape, identifies pivotal trends, and elucidates their ramifications for businesses. Secondly, the book embarks on a journey to explore innovative marketing strategies engineered to confront contemporary business challenges and seize emerging opportunities. It unlocks novel approaches that adeptly cater to the market, providing insights into strategic frameworks, methodologies, and practices. Lastly, the book illustrates these concepts with real-world case studies, offering proof of innovative marketing's successful applications across diverse business sectors. These cases serve to inspire and demonstrate how innovative marketing strategies can be put into action, resulting in tangible outcomes. This book is designed for a diverse audience, including academics and students keen on exploring the latest trends in innovative marketing, educators searching for compelling case studies to enhance their teaching materials, and practitioners eager to bridge the gap between research and practical application in innovative marketing.
Marketing At The Confluence Between Entertainment And Analytics
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Author : Patricia Rossi
language : en
Publisher: Springer
Release Date : 2017-04-29
Marketing At The Confluence Between Entertainment And Analytics written by Patricia Rossi and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-04-29 with Business & Economics categories.
This volume presents the full proceedings of the 2016 Academy of Marketing Science (AMS) World Marketing Congress held in Paris, France. It contains current research in marketing from academics, scholars, and practitioners from around the world. Focusing on advancing marketing theory and practice, this volume will help marketers to move forward in providing value for companies, consumers, and society. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses, and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complementing the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.