Inside Retail Sales Promotion And Advertising
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Inside Retail Sales Promotion And Advertising
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Author : Harry Spitzer
language : en
Publisher: HarperCollins Publishers
Release Date : 1982
Inside Retail Sales Promotion And Advertising written by Harry Spitzer and has been published by HarperCollins Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 1982 with Business & Economics categories.
Retailing In The 21st Century
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Author : Manfred Krafft
language : en
Publisher: Springer Science & Business Media
Release Date : 2009-12-17
Retailing In The 21st Century written by Manfred Krafft and has been published by Springer Science & Business Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-12-17 with Business & Economics categories.
With crisp and insightful contributions from 47 of the world’s leading experts in various facets of retailing, Retailing in the 21st Century offers in one book a compendium of state-of-the-art, cutting-edge knowledge to guide successful retailing in the new millennium. In our competitive world, retailing is an exciting, complex and critical sector of business in most developed as well as emerging economies. Today, the retailing industry is being buffeted by a number of forces simultaneously, for example the growth of online retailing and the advent of ‘radio frequency identification’ (RFID) technology. Making sense of it all is not easy but of vital importance to retailing practitioners, analysts and policymakers.
Handbook Of Sales Promotion
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Author : Stanley M. Ulanoff
language : en
Publisher: McGraw-Hill Companies
Release Date : 1985
Handbook Of Sales Promotion written by Stanley M. Ulanoff and has been published by McGraw-Hill Companies this book supported file pdf, txt, epub, kindle and other format this book has been release on 1985 with Business & Economics categories.
The Power Of Point Of Purchase Advertising
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Author : Robert Liljenwall
language : en
Publisher: Point-of-Purchase Advertising Intl
Release Date : 2004-03
The Power Of Point Of Purchase Advertising written by Robert Liljenwall and has been published by Point-of-Purchase Advertising Intl this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004-03 with Business & Economics categories.
Fashion Sales Promotion
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Author : Pamela M. Phillips
language : en
Publisher: John Wiley & Sons
Release Date : 1985
Fashion Sales Promotion written by Pamela M. Phillips and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 1985 with Business & Economics categories.
In this Second Edition, Phillips attempts to& -- (1) demystify the field of fashion sales promotion, (2) introduce readers to each piece of the promotions puzzle, and (3) demonstrate how these pieces fit together& -- all toward the ultimate goal of giving readers the ability to apply the skills they've learned. The book reflects the latest developments in fashion sales promotion, including CD-ROM technology, selling over the Internet, and the overall increase of supplier and media art support. The author conveys concepts in a clear, concise writing style designed to be easily accessible to both the student of the fashion industry and the entrepreneur in the field.
Retail Advertising And Sales Promotion
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Author : Charles Mundy Edwards (Jr.)
language : en
Publisher:
Release Date : 1959
Retail Advertising And Sales Promotion written by Charles Mundy Edwards (Jr.) and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1959 with Business & Economics categories.
Sales Promotion And Modern Merchandising
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Author : John F. Luick
language : en
Publisher:
Release Date : 1968
Sales Promotion And Modern Merchandising written by John F. Luick and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1968 with Business & Economics categories.
Sales Promotion
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Author : Julian Cummins
language : en
Publisher: Kogan Page Publishers
Release Date : 2010-04-03
Sales Promotion written by Julian Cummins and has been published by Kogan Page Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-04-03 with Business & Economics categories.
Packed with practical examples as well as updated and new case studies, Sales Promotion details the tried-and-tested methods companies use to stay ahead of the competition, revealing the winning offers that gain new customers and keep existing ones happy. Sales Promotion includes new developments in the field, exploring the use of new media such as SMS, MMS, interactive TV and web-based advertising. It also considers the effects of the 2005 Gambling Act, and each chapter features a new interactive self-study question-and-feedback section. Sales Promotion is a core text of the ISP diploma, and the author has utilized graduate feedback to make the fourth edition relevant to students, whilst preserving its status as a potent tool for sales and marketing professionals. Whether your company is a small start-up or an international business, Sales Promotion can help you to get ahead and stay ahead of your competitors. Topics covered include: the purpose of sales promotion; what sales promotion can do for you; how to use different techniques, including joint promotions, price promotions and off-the-shelf promotions; how to implement an integrated market strategy; maintaining a crucial creative edge; the best ways to use suppliers; researching and evaluating your promotion.
Retail Fashion Promotion And Advertising
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Author : Mary Frances Drake
language : en
Publisher: Prentice Hall
Release Date : 1992
Retail Fashion Promotion And Advertising written by Mary Frances Drake and has been published by Prentice Hall this book supported file pdf, txt, epub, kindle and other format this book has been release on 1992 with Business & Economics categories.
Every step in the promotional activities of a fashion retailer is given thorough examination in this one book, from researching consumer attitudes to planning advertising budgets, from determining strategy to preparing ad copy and layout. The book also provides strong coverage of the often-omitted topics of merchandise presentation, visual merchandising and fashion shows.
Retail Advertising And Promotion
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Author : Jay Diamond
language : en
Publisher: Fairchild Books
Release Date : 2011-03-17
Retail Advertising And Promotion written by Jay Diamond and has been published by Fairchild Books this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-03-17 with Business & Economics categories.
Retail Advertising and Promotion explores how today's retailers can effectively reach their existing customers while also attracting and retaining new ones. The only advertising book that focuses specifically on the retail industry, it covers historical perspectives, ethics, regulations, and current trends while featuring practical information on planning and budgeting and advice on how to work with advertising agencies. All forms of advertising media are covered, from newspapers and magazines to television, radio, outdoor advertising, and the Internet. The book also discusses promotional tools such as special events, visual merchandising, and public relations, providing students with all they need to coordinate successful advertising and promotional initiatives on behalf of a retail business. Instructors, contact your Sales Representative for access to Instructor's Materials.