Intelligent Integrated Media Communication Techniques
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Intelligent Integrated Media Communication Techniques
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Author : Jurij F. Tasic
language : en
Publisher: Springer Science & Business Media
Release Date : 2005-12-30
Intelligent Integrated Media Communication Techniques written by Jurij F. Tasic and has been published by Springer Science & Business Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005-12-30 with Technology & Engineering categories.
This volume contains many examples and applied methods explaining the basic architecture of the mobile terminals. It includes sufficient introductory material to enabling even non-expert readers to understand the topics and to make a step towards system integration of complex future applications.
Communication Of Smart Media
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Author : Peng Duan
language : en
Publisher: Springer Nature
Release Date : 2020-11-16
Communication Of Smart Media written by Peng Duan and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-11-16 with Social Science categories.
This book provides the readers with an interdisciplinary perspective on communication in the diffuse boundaries that also demonstrates the diversity and inclusion for presenting wide range and rapid changes in contents, and the authors use “smart” as the guiding principle while indicate “communication” has been defined as a core feature. Appropriately, the book is divided into eight major sections. As always, the inevitable result of upgrading and constant iterations of developing new communication technology, the media communication has turned out to be one of the most important means in the smart era. The book sheds new light on virtual reality (VR), a pioneering technology in smart media communication, as an entry point to explore why the core social networks of smart news and smart media communication could occupy the central position in smart media communication while to discuss issues such as platform society built using smart media communication, and further elaborate on the integration of 5G technology, media and social transformation. This book not merely covers disciplines such as journalism and communication, but also on the universal application of smart media communication, and furthermore, it provides practical guidance and reviews cutting-edge ideas. It serves as a good future reference to help scholars, graduate students as well as relevant professionals for thinking outside the box that in order to continually expand reader’s knowledge and professional capabilities, especially aware of the impact of observation and judgment, value analysis and lifelong learning.
Integrated Marketing Communication
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Author : Jerome M. Juska
language : en
Publisher: Routledge
Release Date : 2021-11-29
Integrated Marketing Communication written by Jerome M. Juska and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-11-29 with Business & Economics categories.
Now in its second edition, this textbook explores the continuing transformation of advertising, sales promotion, and public relations functions within the marketing discipline. The content focuses on emerging new technologies, as well as established digital and legacy media, as the reader is guided through the process of developing and implementing a comprehensive Integrated Marketing Communication plan for companies, organizations, and brands. Clear, concise, and practical, the book takes the reader through consumer, market, and competitive research; creative conceptualization; market segmentation, identification of a target audience, and brand positioning; as well as strategic decisions involving the timing, placement, and intensity of advertising, sales promotion, public relations, and brand visibility. The new edition emphasizes the importance of social media, website development, search engine optimization, mobile marketing, brand promotion events, and retail store connectivity. Updated to include more digital content with detailed international examples, this new edition adds four new chapters including Integrated Marketing Communication objectives, budgets, and metrics, legacy media planning, business-to-business marketing strategies, and innovative technologies with topics such as artificial intelligence, predictive analytics, synthetic media, virtual reality, and voice marketing. Upper-level undergraduate and postgraduate students will appreciate this lucid, up-to-date text, as will business professionals in executive education and certificate programs. Experiential learning is provided with chapter assignments and a continuity case study woven into the textbook. The second edition is also accompanied by robust online resources, including PowerPoint slides, chapter videos, lecture notes, classroom exercises, digital flash cards, test banks, an instructor resource book, and interactive templates for preparing an Integrated Marketing Communication Plan.
Integrated Marketing Communications
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Author : David Pickton
language : en
Publisher: Financial Times/Prentice Hall
Release Date : 2005
Integrated Marketing Communications written by David Pickton and has been published by Financial Times/Prentice Hall this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005 with Business & Economics categories.
Net/pickton to find additional valuable teaching and learning materials. David Pickton is Head of the Marketing Department at Leicester Business School, De Montfort University. Amanda Broderick is Senior Lecturer in Marketing and Head of Research in the Marketing Group at Aston Business School.
Media Trust In A Digital World
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Author : Thomas Osburg
language : en
Publisher: Springer Nature
Release Date : 2019-11-23
Media Trust In A Digital World written by Thomas Osburg and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-11-23 with Social Science categories.
This book examines the shifting role of media trust in a digital world, and critically analyzes how news and stories are created, distributed and consumed. Emphasis is placed on the current challenges and possible solutions to regain trust and restore credibility. The book reveals the role of trust in communication, in society and in media, and subsequently addresses media at the crossroads, as evinced by phenomena like gatekeepers, echo chambers and fake news. The following chapters explore truth and trust in journalism, the role of algorithms and robots in media, and the relation between social media and individual trust. The book then presents case studies highlighting how media creates trust in the contexts of: brands and businesses, politics and non-governmental organizations, science and education. In closing, it discusses the road ahead, with a focus on users, writers, platforms and communication in general, and on media competency, skills and education in particular.
E Marketing Intelligence
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Author : Noman Rana
language : en
Publisher: E-Marketing Intelligence
Release Date : 2009
E Marketing Intelligence written by Noman Rana and has been published by E-Marketing Intelligence this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009 with Electronic commerce categories.
E-marketing & digital communication channels have transformed the businesses in last decade. Many, who have outsourced their digital marketing relying on agencies only and those doing it in-house have achieved some kind of success. But as the markets & competitions have grown, the need is to implement another layer of e-marketing intelligence on top of these digital activities to achieve maximum results and get ahead of the competition. There is no publication other than this book that explains you practical methodology by explaining different scenarios with multiple tips and best practices of implementing e-marketing intelligence. This book also takes you to the journey from integrated marketing to E-mail, Search, Mobile, electronic PR and Social Media. It offers not only following innovative tips and tricks that you won't find in any other manual but much more to surprise you. [Marketing automation using the factory thinking approach. [Going green with digital marketing. [How to segment dead customer data in your CRM. [Promoting brand using E-mail marketing. [Successful deliverability and metrics for campaign management. [HTML rendering issues with Ms Outlook2007 and how to avoid them. [Mobile e-mail marketing. [SEM head and the long tail with bad, good and best examples. [SEO myths with keywords strategy. [Emergence of social media and its influence on consumer marketing. [Electronic Public Relations with Blogs. You can also learn and apply innovative tips and tricks on top of regular e-marketing process to become an e-Marketing Guru. This publication is also full of unique, rare and professional scenarios that a digital marketer may come across.
Journalism Digital Media And The Fourth Industrial Revolution
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Author : José Sixto-García
language : en
Publisher: Palgrave Macmillan
Release Date : 2024-11-18
Journalism Digital Media And The Fourth Industrial Revolution written by José Sixto-García and has been published by Palgrave Macmillan this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-11-18 with Language Arts & Disciplines categories.
The Fourth Industrial Revolution, also known as Industry 4.0, is the fourth most important industrial stage that has occurred since the beginning of the Industrial Revolution in the 18th century. This new revolution is characterized by combining cutting-edge production techniques with intelligent systems that integrate with organizations and people. Communication and journalism, especially digital media, face the challenge of integrating emerging technologies and practices or in-test or developing technologies into companies and communicative products, that are breaking down the boundaries between physical, digital, and biological. This collection analyzes and reflects on the impact of Industry 4.0 on journalism and digital media. The collection is split into three parts. The first part analyzes the emergence of centralized and decentralized networks and their impact on digital media. Specifically, it delves into the role of cryptographic journalism and the impactof free and collaborative networks in the fediverse to fight against disinformation and censorship, as well as to promote data and metadata journalism. In a second part, the "innovation of innovation" is explored with the aim of continuing to create products that satisfy the needs of 4.0 audiences. This is where the challenges and opportunities offered by the metaverse, content automation technologies, the impact of the Internet of Things on journalism, labs, the application of R+D+I to journalism, and collaborative encounters between journalists to develop highly innovative proposals are explored. Finally, in the third part of the book, the emergence of new communicative and journalistic actors in the 4.0 context is reviewed. Examples include start-ups, spin-offs or other entrepreneurial initiatives, communication of knowledge transfer, new financing models, and outsourcing of tasks, new proposals for newsgames, or the impact of artificial intelligence in journalism practices. In addition, a final chapter is dedicated to exploring the new professional skills needed for journalists in this Fourth Industrial Revolution.
Digital Media And Innovation
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Author : Richard A. Gershon
language : en
Publisher: SAGE Publications
Release Date : 2016-02-11
Digital Media And Innovation written by Richard A. Gershon and has been published by SAGE Publications this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-02-11 with Language Arts & Disciplines categories.
Digital Media and Innovation, by Richard A. Gershon, takes an in-depth look at how smart, creative companies have transformed the business of media and telecommunications by introducing unique and original products and services. Today's media managers are faced with the same basic question: what are the best methods for staying competitive over time? In one word: innovation. From electronic commerce (Amazon, Google) to music and video streaming (Apple, Pandora, and Netflix), digital media has transformed the business of retail selling and personal lifestyle. This text will introduce current and future media industry professionals to the people, companies, and strategies that have proven to be real game changers by offering the marketplace a unique value proposition for the consumer.
Strategic Communication And Ai
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Author : Simon Moore
language : en
Publisher: Routledge
Release Date : 2021-09-09
Strategic Communication And Ai written by Simon Moore and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-09-09 with Business & Economics categories.
This concise text provides an accessible introduction to artificial intelligence and intelligent user interfaces (IUIs) and how they are at the heart of a communication revolution for strategic communications and public relations. IUIs are where users and technology meet – via computers, phones, robots, public displays, etc. They use AI and machine learning methods to control how those systems interact, exchange data, learn from, and develop relations with users. The authors explore research and developments that are already changing human/machine engagement in a wide range of areas from consumer goods, healthcare, and entertainment to community relations, crisis management, and activism. They also explore the implications for public relations of how technologies developing hyper-personalised persuasion could be used to make choices for us, navigating the controversial space between influence, nudging, and controlling. This readable overview of the applications and implications of AI and IUIs will be welcomed by researchers, students, and practitioners in all areas of strategic communication, public relations, and communications studies.
The British National Bibliography
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Author : Arthur James Wells
language : en
Publisher:
Release Date : 2005
The British National Bibliography written by Arthur James Wells and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005 with Bibliography, National categories.