Introduction To Marketing In Africa
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Introduction To Marketing In Africa
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Author : Siyanga Malumo
language : en
Publisher: Macmillan Publishing Company
Release Date : 1986
Introduction To Marketing In Africa written by Siyanga Malumo and has been published by Macmillan Publishing Company this book supported file pdf, txt, epub, kindle and other format this book has been release on 1986 with Marketing categories.
Marketing Management In Africa
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Author : George Tesar
language : en
Publisher: Routledge
Release Date : 2018-04-27
Marketing Management In Africa written by George Tesar and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-04-27 with Business & Economics categories.
This book focuses on strategies for developing consumer markets in Africa using concepts and techniques from marketing, entrepreneurship, and project management. The authors argue that entrepreneurial activity in Africa is rapid, but limited, and requires a structured approach to drive success. Beginning with an introductory chapter that frames the socio-economic and technological developments in Africa, readers are introduced to the conceptual model that provides this structured approach in four logical parts: The creative stage Entrepreneurial and enterprise activities Understanding consumer behavior and market segments A project management-based framework. This multidisciplinary approach is supplemented with many examples and cases from a variety of sectors including health care, wind and solar power, and mobile technology. Through these, readers are able to understand how the model is implemented in reality to drive innovative economic and social development. Marketing Management in Africa will prove a valuable companion to any student of marketing or entrepreneurship with a particular interest in Africa.
Marketing Management And Strategy
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Author : George Tesar
language : en
Publisher: Routledge
Release Date : 2013-02-11
Marketing Management And Strategy written by George Tesar and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-02-11 with Business & Economics categories.
This book gives readers an understanding of the factors that shape the marketing decisions of managers who operate in African economies. It brings together fifteen African cases written by scholars and executives with rich knowledge of business practices in Africa. By combining theoretical insights with practical information from the cases, the reader is introduced to issues relating to marketing strategy formulation, managerial actions in designing and implementing marketing decisions, as well as the operational contexts within which these actions are taken. The book is essential reading for both undergraduate and graduate students in marketing, international strategy and international business who require an understanding of African business.
Marketing
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Author : Michael Cant
language : en
Publisher: Juta and Company Ltd
Release Date : 2011-03
Marketing written by Michael Cant and has been published by Juta and Company Ltd this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-03 with Marketing categories.
A thorough understanding of the basics of marketing is essential for any marketing practitioner and student of marketing. This is a valuable tool which describes the foundational aspects of marketing and enables a basic understanding of this field. The book begins by placing marketing in perspective in an organisation, and details how the marketing environment impacts on a business, the need for marketing information when making business decisions, the steps consumers take when making purchasing decisions, how to segment a market and target the specific segment based on the information obtained and the analysis of the marketing environment, and lastly how to structure the marketing mix of product, price, promotion and place to ensure success.
Introduction To Marketing
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Author : Johan Botha
language : en
Publisher: Juta and Company Ltd
Release Date : 2005-09
Introduction To Marketing written by Johan Botha and has been published by Juta and Company Ltd this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005-09 with Business & Economics categories.
With a full explanation on the basic principles of marketing, this guidebook helps readers answer such questions as What is marketing? What is a marketing forecast? and What is the best way to conduct market research? Written by professionals for students and entrepreneurs, this text also features international case studies, numerous up-to-date examples of the latest developments and trends in marketing, and tried and tested information that helps students learn.
Strategic Marketing Of Higher Education In Africa
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Author : Emmanuel Mogaji
language : en
Publisher: Routledge
Release Date : 2020-01-20
Strategic Marketing Of Higher Education In Africa written by Emmanuel Mogaji and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-01-20 with Business & Economics categories.
Strategic Marketing of Higher Education in Africa explores higher education marketing themes along the lines of understanding higher education markets, university branding and international marketing strategies, digital marketing, and student choice-making. The Higher Education landscape around the world is changing. There is global competition for students’ enrolments, universities are competing within their home market as well as in the international market, and as government funding for public universities is reducing there is pressure on universities to seek additional income by increasing their student enrolment. African universities are not an exception in this competitive market. This book is unique in providing a composite overview of strategic marketing and brand communications of higher education institutions in Africa. It recognises that there is a growing need for universities to understand the stakeholders and develop strategies on how best to engage with them effectively. Highlighting the unique characteristics, nature, and challenges of African universities, this book explores the marketisation strategies of African universities, with focus on the strategic digital marketing and brand management. The book provides significant theoretical and marketing practice implications for academics, higher-education administrators, and practitioners on how best to market higher education in Africa and reach out to prospective students. International practitioners aiming to market to Africans and start a partnership with an African university will also find this relevant in understanding the dynamics of the African market.
Introduction To Marketing Management
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Author : P.G. Mostert
language : en
Publisher:
Release Date : 2007
Introduction To Marketing Management written by P.G. Mostert and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007 with categories.
Introduction To Marketing
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Author : Johan Strydom
language : en
Publisher: Juta and Company Ltd
Release Date : 2011-03
Introduction To Marketing written by Johan Strydom and has been published by Juta and Company Ltd this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-03 with Marketing categories.
What is marketing? How is value created in the marketing process? How can I develop a marketing plan? How do I conduct market research? Is the Internet the best way to help me to market my product or service, or is it a complementary distribution channel? Introduction to Marketing answers these questions and many more. This completely updated fourth edition comprises twelve chapters that focuses inter alia on Consumer Behaviour, Market Segmentation, Targeting and Positioning, Integrated Marketing, Internet marketing and Service Marketing -- information you cannot afford to be without. Special features and benefits include: Well-researched South African and international case studies with questions to illustrate how the theory can be put into practice; Up-to-date examples and advice to ensure you keep abreast of the latest developments and trends, thereby giving you the tools to succeed in the work situation; Tried-and-tested information and easy-to-use format to simplify the learning process; An educator's manual to assist the lecturer. Written by professionals from two of the largest tertiary institutions in South Africa this fourth edition, has been refined through valuable feedback received from academics and practitioners alike. It is suitable for anyone studying marketing for the first time, whether in the formal or informal sectors. It will also prove to be invaluable to any entrepreneur grappling with marketing issues.
Introduction To Travel And Tourism Marketing
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Author : J. Alf Bennett
language : en
Publisher: Juta and Company Ltd
Release Date : 2001
Introduction To Travel And Tourism Marketing written by J. Alf Bennett and has been published by Juta and Company Ltd this book supported file pdf, txt, epub, kindle and other format this book has been release on 2001 with Business & Economics categories.
South Africa is well positioned to capture an increasingly large share of the international travel and tourism market. This book provides an introduction to the marketing of travel strategy market segmentation, marketing research and marketing planning.
Marketing In South Africa
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Author : John Simpson
language : en
Publisher: Van Schaik Publishers
Release Date : 2002
Marketing In South Africa written by John Simpson and has been published by Van Schaik Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2002 with Business & Economics categories.
This set of case studies aims to gather the best possible South African examples of marketing in theory and marketing in practice and was initiated in recognition of the need for case studies as a means of marketing training.