Introduction To Policies On Marketing Library And Information Services

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Introduction To Policies On Marketing Library And Information Services

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Author : Sylvia R. H. James
language : en
Publisher:
Release Date : 1993

Introduction To Policies On Marketing Library And Information Services written by Sylvia R. H. James and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1993 with categories.

Marketing Information Products And Services

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Author : International Development Research Centre (Canada)
language : en
Publisher: IDRC
Release Date : 1999

Marketing Information Products And Services written by International Development Research Centre (Canada) and has been published by IDRC this book supported file pdf, txt, epub, kindle and other format this book has been release on 1999 with Business & Economics categories.

Contributed articles presented at a workshop held in 1994.

Marketing Library And Information Services

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Author : Dinesh K. Gupta
language : en
Publisher: Walter de Gruyter
Release Date : 2006

Marketing Library And Information Services written by Dinesh K. Gupta and has been published by Walter de Gruyter this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006 with Business & Economics categories.

Marketing of library services has now been recognised as an essential agenda item for almost all kinds of libraries all over the world. As the term "marketing" has different meanings for different colleagues, the bundling of dozens of contributions from a truly international group of librarians is presented in this book, provides a broad scala on the topic. Therefore this book offers a useful tool for both working librarians and future librarians to understand vital issues relating to marketing of library and information services at the local, national and international level. The book is divided into six sections: Marketing concept: a changing perspective; Marketing in libraries around the world; Role of library associations; Education, training and research; Excellence in marketing; Databases and other marketing literature.

Marketing Library And Information Services International Perspectives

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Author : Dinesh K. Gupta
language : en
Publisher: Walter de Gruyter
Release Date : 2006-05-02

Marketing Library And Information Services International Perspectives written by Dinesh K. Gupta and has been published by Walter de Gruyter this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006-05-02 with Language Arts & Disciplines categories.

The marketing of library services is an essential agenda item for almost all kinds of libraries all over the world. In this volume 47 experts from 20 countries address the issue through 40 articles. The bundling of dozens of contributions from a truly international group of librarians, presented in this book, provides a broad spectrum on the topic. This book will thus prove immensely useful, helping both working librarians and future librarians to understand vital issues relating to the marketing of library and information services at the local, national and international level. The book is divided into the following six sections: Marketing concept: a changing perspective; Marketing in libraries around the world; Role of library associations; Education, training and research; Excellence in marketing; Databases and other marketing literature.

Public Libraries And Their Communities

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Author : Kay Ann Cassell
language : en
Publisher: Rowman & Littlefield
Release Date : 2021-04-02

Public Libraries And Their Communities written by Kay Ann Cassell and has been published by Rowman & Littlefield this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-04-02 with Language Arts & Disciplines categories.

Public Libraries and Their Communities: An Introduction provide an overview of public librarianship today. It covers library organization, policy development, staffing, fiscal organization including funding sources and budgets, the legal framework, relationships with local and state governments, advocacy, services and service development for different age groups and for different groups of users, development of programming and outreach, collection development, promotion and marketing, and current issues and trends. In addition to context and concepts, the book uses many examples from both large and small public libraries to bring principles to life. Examples include real library policies, case studies, strategic planning, organization charts and library budgets. Many think that public libraries are not complicated to run.This book aims to show that public libraries are very complicated and require much skill on the part of the director, staff, and Board of Trustees to meet the needs of their local users.Advocacy and marketing have become important parts of the work of public libraries. Funding is always challenging so public libraries must constantly be making the local government and its citizens aware of the public library – its programs, collections, and services. This book's focus is on how public libraries reach beyond the walls of their buildings and touch the lives of their citizens.Meeting community interests and needs is essential for 21st century public libraries. For students the book offers discussion questions at the end of each chapter. These questions also provide discussion starters for public library staff development.

Marketing Concepts For Libraries And Information Services

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Author : Eileen Elliott De Sáez
language : en
Publisher:
Release Date : 2002

Marketing Concepts For Libraries And Information Services written by Eileen Elliott De Sáez and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2002 with Language Arts & Disciplines categories.

The most successful organizations in a fast-changing world are those that are genuinely market oriented. If librarians and information professionals are to ensure the survival and prosperity of their services, then marketing is a tool they must master and market research is an essential element of their work.

Marketing Library And Information Services Ii

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Author : Dinesh K. Gupta
language : en
Publisher: Walter de Gruyter
Release Date : 2013-06-25

Marketing Library And Information Services Ii written by Dinesh K. Gupta and has been published by Walter de Gruyter this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-06-25 with Language Arts & Disciplines categories.

With contributions from library and information professionals (practitioners, researchers, faculty members, consultants, and others), Marketing Library and Information Services: A Global Outlook highlights a variety of exemplary LIS marketing practices and efforts from around the globe. The following broad topics are explored: changing marketing concepts; marketing library and information services in different countries; marketing library and information services in different kind of libraries; web-based LIS marketing, etc.

Management Marketing And Promotion Of Library Services Based On Statistics Analyses And Evaluation

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Author : Trine Kolderup Flaten
language : en
Publisher: Walter de Gruyter
Release Date : 2008-11-03

Management Marketing And Promotion Of Library Services Based On Statistics Analyses And Evaluation written by Trine Kolderup Flaten and has been published by Walter de Gruyter this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008-11-03 with Social Science categories.

Rapid developments in information technology and media have resulted in increasingly diverse strategies for information retrieval by readers and users. The duty to cope with this phenomenon and to master the situation forms one of the biggest challenges facing libraries. In order to strengthen the awareness of the potential of tools for management and strategic planning, a two-day meeting was held under the auspices of IFLA's Management & Marketing Section in Bergen, Norway in August 2005. Managers of different types of libraries, researchers and educators from five continents shared their experiences with research methods, data collection, evaluation, performance measurement, best practice strategies and policies. This book contains their presentations in the form of full length articles.

The Public Library Service

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Author : International Federation of Library Associations and Institutions. Section of Public Libraries
language : en
Publisher: NBD Biblion Publishers
Release Date : 2001

The Public Library Service written by International Federation of Library Associations and Institutions. Section of Public Libraries and has been published by NBD Biblion Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2001 with Language Arts & Disciplines categories.

The International Federation of Library Associations and Institutions (IFLA) is the leading international body representing the interests of library and information services and their users. It is the global voice of the information profession. The series IFLA Publications deals with many of the means through which libraries, information centres, and information professionals worldwide can formulate their goals, exert their influence as a group, protect their interests, and find solutions to global problems.

Adapting Marketing To Libraries In A Changing And World Wide Environment Le Marketing Des Biblioth Ques L Heure Du Changement Et De La Mondialisation

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Author : Réjean Savard
language : en
Publisher: Walter de Gruyter
Release Date : 2013-02-18

Adapting Marketing To Libraries In A Changing And World Wide Environment Le Marketing Des Biblioth Ques L Heure Du Changement Et De La Mondialisation written by Réjean Savard and has been published by Walter de Gruyter this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-02-18 with Language Arts & Disciplines categories.

The International Federation of Library Associations and Institutions (IFLA) is the leading international body representing the interests of library and information services and their users. It is the global voice of the information profession. The series IFLA Publications deals with many of the means through which libraries, information centres, and information professionals worldwide can formulate their goals, exert their influence as a group, protect their interests, and find solutions to global problems.