Japanese Consumer Behaviour
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Japanese Consumer Behaviour
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Author : John Linwood McCreery
language : en
Publisher: University of Hawaii Press
Release Date : 2000-01-01
Japanese Consumer Behaviour written by John Linwood McCreery and has been published by University of Hawaii Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2000-01-01 with Business & Economics categories.
What role does consumption play in Japanese lives? In this study of consumer behaviour, an anthropologist explores Japan through the eyes of Japanese researchers and discovers patterns of change that are both uniquely Japanese and shared by consumers in other advanced industrial nations.
Japanese Consumer Behaviour
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Author : John McCreery
language : en
Publisher: Routledge
Release Date : 2014-04-08
Japanese Consumer Behaviour written by John McCreery and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-04-08 with Social Science categories.
What role does consumption play in Japanese lives that are more than study, work and shopping? How have those lives changed since World War II as Japan has wrestled with the meaning of white-collar careers, women spreading their wings, changing family values, a shrinking birth rate, an aging population? This book explores Japan through the eyes of Japanese researchers and discovers patterns of change that are both uniquely Japanese and shared by consumers in other advanced industrial nations.
Japanese Consumer Dynamics
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Author : P. Haghirian
language : en
Publisher: Springer
Release Date : 2010-11-24
Japanese Consumer Dynamics written by P. Haghirian and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-11-24 with Business & Economics categories.
Today Japan is still the second largest and most important consumer market in the world. This book discusses the development of Japanese consumerism, particularities of Japanese consumer behaviour and consumer rights, new consumer groups and emerging trend in the Japanese market.
New Consumer Behavior Theories From Japan
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Author : Akira Shimizu
language : en
Publisher:
Release Date : 2021
New Consumer Behavior Theories From Japan written by Akira Shimizu and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021 with categories.
This book focuses on a new type of inclusive consumer decision-making process model (CDM) related to new leading-edge consumers. There have been two main types of CDMs for consumer behavior: one is the stimulus-response model and the other is the information-processing model. The stimulus-response model is applicable when consumers buy low-involvement products, and the information-processing model applies for high-involvement products. Thus consumers' decision making depends on the involvement level for the products. With the advent of the widespread use of the Internet, however, the situation has changed. Consumers whose information sensitivity is high (i.e., among leading-edge consumers) now use the Internet to s earch for information even for low-involvement products. The consumers' decision-making process depends therefore on their information sensitivity, not on the involvement level of the products. Also, these leading-edge consumers become in effect another type of media as they broaden their experience through the Internet. Under these circumstances, research about leading-edge consumers and the introduction of a new CDM is highly significant. This book gathers data about leading-edge consumers, analyzes these data, then proposes a new type of CDM called "circulation marketing". Following this model, not only the previous types of CDM, but also the new kind of CDM, including share behavior of leading-edge consumers, is explained.
The Japanese Consumer
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Author : Penelope Francks
language : en
Publisher: Cambridge University Press
Release Date : 2009-10-15
The Japanese Consumer written by Penelope Francks and has been published by Cambridge University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-10-15 with History categories.
By the late twentieth century, Japanese people were renowned as the world's most avid and knowledgeable consumers of fashion, luxury and quality, while the goods that embodied their tastes and lifestyle were becoming a part of global culture. Penelope Francks' book offers an alternative account of Japan's modern economic history from the perspective of the consumer. Tracing Japan's economy from the eighteenth century to the present, she shows how history has conditioned what Japanese people consume and compares their experiences with those of Europe and North America. In so doing the author presents a lucid and informed account of everyday life in Japan, exploring what people eat, how they dress, the household goods they acquire, and their preferred shopping and leisure activities. This beautifully illustrated book succeeds in making economic history palatable and entertaining. It will be a treat for students and all those interested in Japanese society and culture.
The Characteristics Of Consumer Behavior And Marketing In Japan
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Author : Yoshio Kajihara
language : en
Publisher:
Release Date : 1986
The Characteristics Of Consumer Behavior And Marketing In Japan written by Yoshio Kajihara and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1986 with Consumer behavior categories.
Women Media And Consumption In Japan
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Author : Brian Moeran
language : en
Publisher: Routledge
Release Date : 2013-12-16
Women Media And Consumption In Japan written by Brian Moeran and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-12-16 with Social Science categories.
First book of its kind to examine images of women in Japanese consumerism. Explores a variety of media targeted at women - in particular magazines, but also television, popular literature and consumer trends. Covers visual and print media.
Consumer Behaviour In Asia
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Author : Hellmut Schütte
language : en
Publisher: Springer
Release Date : 2016-07-27
Consumer Behaviour In Asia written by Hellmut Schütte and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-07-27 with Business & Economics categories.
Success in the Asian market is crucial to many firms. Yet many marketing strategies are based on a 'western' perspective of what consumers want and respond to. In Consumer Behaviour in Asia , the authors argue that Asian culture is so fundamentally different to Western Culture that existing consumer behaviour concepts cannot be applied to Asian consumers. In this book the authors outline and explain these differences and put forward modifications to many well-known consumer behaviour concepts. Consumer Behaviour in Asia shows how firms need to modify their marketing strategies in such areas as segmentation, positioning and the marketing mix in order to successfully penetrate these markets.
The Characteristics Of Consumer Behavior And Marketing In Japan
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Author : Yoshio Kajihara
language : en
Publisher:
Release Date : 1986
The Characteristics Of Consumer Behavior And Marketing In Japan written by Yoshio Kajihara and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1986 with Consumers categories.
Marketing And Consumption In Modern Japan
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Author : Kazuo Usui
language : en
Publisher: Routledge
Release Date : 2014-03-05
Marketing And Consumption In Modern Japan written by Kazuo Usui and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-03-05 with Business & Economics categories.
This book explores the development of marketing, consumption and marketing thought in Japan during the twentieth century. It shows how Japan had a long established indigenous traditional approach to marketing, separate from Western approaches, and discusses how the Japanese approach to marketing was applied in the form of new marketing activities, responding to changing patterns of consumption, which contributed considerably to Japan's economic success. The book concludes with a discussion of how Japanese approach to marketing is likely to develop at a time when globalisation and international marketing are having an increasing impact in Japan.