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Judicious Advertising

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Judicious Advertising

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Author :
language : en
Publisher:
Release Date : 1922

Judicious Advertising written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1922 with Advertising categories.

Judicious Advertising And Advertising Experience

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Author :
language : en
Publisher:
Release Date : 1925

Judicious Advertising And Advertising Experience written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1925 with Advertising categories.

Judicious Advertising

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Author :
language : en
Publisher:
Release Date : 1921

Judicious Advertising written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1921 with categories.

Judicious Advertising And Advertising Experience

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Author :
language : en
Publisher:
Release Date : 1924

Pushing Your Business

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Author : T. D. Macgregor
language : en
Publisher: Forgotten Books
Release Date : 2015-06-05

Pushing Your Business written by T. D. Macgregor and has been published by Forgotten Books this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-06-05 with Business & Economics categories.

Excerpt from Pushing Your Business: A Text-Book of Advertising Giving Practical Advice on Advertising for Banks, Trust, Companies, Safe Deposit Companies, Investment Brokers, Real Estate Dealers, Insurance Agents and All, Interested in Promoting Their Business by Judicious Advertising Advertising, once looked upon by some business men as an expense, is now quite generally regarded in its proper light - as an investment. The primary purpose of most advertising is to increase business. Some advertising is done with other objects in view, but in most cases now-a-days every dollar spent in advertising is expected to come back, sooner or later, bringing many others with it. Advertising is by no means a fixed science. There are no set rules the observance of which will insure success to the advertiser. But experience is a good teacher, and it need not all be your own experience. In the past few years there has been a wonderful advance in advertising knowledge and progress has been made in the facilities for the preparation and distribution of advertising matter to such an extent that advertising means much more than it did even a decade ago. The fundamental principles involved in financial advertising do not differ from those of advertising in general. However, there are some things in financial publicity that require special emphasis. Hence this book. All advertising should be confidence inspiring, but, more than any other class of advertising, that of financial or investment institutions must have this quality. When a man turns over his money to the care of another and in return gets for the time being nothing more tangible than a promise to return it with interest at some future time, he needs the strongest kind of assurance concerning the integrity and business ability of the men who make such a proposition to him. A good deal has been said about the necessity for dignity in financial advertising. It is right, there should be dignity, and the chief reason is because that helps to inspire confidence. At the same time the advertising must not be so dignified that it lacks in human interest, persuasiveness and the power of conviction. In short, the problem is how to combine the right amount of dignity with the requisite "pulling power." It is to help solve this problem that this book has been written and is placed in the hands of those upon whom falls the responsibility of promoting the business of financial and investment institutions by advertising. About the Publisher Forgotten Books publishes hundreds of thousands of rare and classic books. Find more at www.forgottenbooks.com This book is a reproduction of an important historical work. Forgotten Books uses state-of-the-art technology to digitally reconstruct the work, preserving the original format whilst repairing imperfections present in the aged copy. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in our edition. We do, however, repair the vast majority of imperfections successfully; any imperfections that remain are intentionally left to preserve the state of such historical works.

Advertising

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Author : Daniel Starch
language : en
Publisher: Forgotten Books
Release Date : 2015-06-11

Advertising written by Daniel Starch and has been published by Forgotten Books this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-06-11 with Business & Economics categories.

Excerpt from Advertising: Its Principles, Practice, and Technique In this book, I have tried, to the best of ray judgment, to analyze and to put together in systematic form the available facts and elementary principles of advertising. It is hoped that the book may serve as a first textbook for students and as an introductory handbook for business men. I have tried, therefore, to combine the practical and the theoretical aspects of the subject in such a way that the practical experiences of business houses, which are quoted at length, may illustrate the underlying principles, and that the discussion of principles may illuminate the practical results of business. Problems of advertising policies and plans, and problems in the technique and construction of advertisements, are given at the end of the various chapters. These will increase the usefulness of the book as a text. This book does not pretend to be a final treatise on the subject. The last word in advertising has by no means been spoken. Scarcely more than a beginning, in a scientific way, has been made. No one realizes more than the writer, after several years of teaching and of practical contact with advertising, the scarcity of thoroughly established facts and principles. The author takes pleasure in acknowledging his gratitude to the editors and publishers of Printer's Ink, System, Advertising and Selling, and Judicious Advertising for permission to quote extensively from these periodicals. About the Publisher Forgotten Books publishes hundreds of thousands of rare and classic books. Find more at www.forgottenbooks.com This book is a reproduction of an important historical work. Forgotten Books uses state-of-the-art technology to digitally reconstruct the work, preserving the original format whilst repairing imperfections present in the aged copy. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in our edition. We do, however, repair the vast majority of imperfections successfully; any imperfections that remain are intentionally left to preserve the state of such historical works.

Advertising And Its Mental Laws

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Author : Henry Foster Adams
language : en
Publisher: Forgotten Books
Release Date : 2015-06-13

Advertising And Its Mental Laws written by Henry Foster Adams and has been published by Forgotten Books this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-06-13 with Business & Economics categories.

Excerpt from Advertising and Its Mental Laws In order to produce effective advertising, it is necessary that the advertisement lead to some action. To lead to action, it must arrest and hold the attention of the reader, it must create a favorable impression, and it must usually be remembered. The majority of advertisements which appear are very good from the first standpoint, good from the second and third, but only fair for inciting the reader of the advertisement to action. Consequently, I have endeavored to analyze action with some thoroughness, showing why so many advertisements are lacking in effectiveness, why people do not act in response to them, and giving in some detail devices which will improve the pulling power of an advertisement. The book could never have been written without the aid of many persons. I am indebted to the published works of Gale, Hollingworth, Strong, Scott and Starch for much of my material. My thanks are also due to Printers Ink, Advertising and Selling, Judicious Advertising, and System for permission to quote from their pages. The material on the adequacy of the order of merit experiments as applied to advertising is taken with few changes from an article by the author which appeared in the Psychological Review for September, 1915. About the Publisher Forgotten Books publishes hundreds of thousands of rare and classic books. Find more at www.forgottenbooks.com This book is a reproduction of an important historical work. Forgotten Books uses state-of-the-art technology to digitally reconstruct the work, preserving the original format whilst repairing imperfections present in the aged copy. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in our edition. We do, however, repair the vast majority of imperfections successfully; any imperfections that remain are intentionally left to preserve the state of such historical works.