K Nstliche Intelligenz F R Sales Marketing Und Service
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Ai In Marketing Sales And Service
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Author : Peter Gentsch
language : en
Publisher: Springer
Release Date : 2018-10-22
Ai In Marketing Sales And Service written by Peter Gentsch and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-10-22 with Business & Economics categories.
AI and Algorithmics have already optimized and automated production and logistics processes. Now it is time to unleash AI on the administrative, planning and even creative procedures in marketing, sales and management. This book provides an easy-to-understand guide to assessing the value and potential of AI and Algorithmics. It systematically draws together the technologies and methods of AI with clear business scenarios on an entrepreneurial level. With interviews and case studies from those cutting edge businesses and executives who are already leading the way, this book shows you: how customer and market potential can be automatically identified and profiled; how media planning can be intelligently automated and optimized with AI and Big Data; how (chat)bots and digital assistants can make communication between companies and consumers more efficient and smarter; how you can optimize Customer Journeys based on Algorithmics and AI; and how to conduct market research in more efficient and smarter way. A decade from now, all businesses will be AI businesses – Gentsch shows you how to make sure yours makes that transition better than your competitors.
K Nstliche Intelligenz F R Sales Marketing Und Service
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Author : Peter Gentsch
language : de
Publisher: Springer-Verlag
Release Date : 2017-10-07
K Nstliche Intelligenz F R Sales Marketing Und Service written by Peter Gentsch and has been published by Springer-Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-10-07 with Business & Economics categories.
Dieses Buch zeigt, wie verschiedene Industrien von einer smarten Datennutzung mit Hilfe von Big Data Analytics und Künstlicher Intelligenz profitieren können. Dank der Künstlichen Intelligenz (KI) konnten in den letzten Jahren vor allem die Produktions- und Logistik-Prozesse vieler Unternehmen optimiert und automatisiert werden. Immer öfter werden jedoch auch administrative, dispositive und planerische Verfahren in Marketing, Sales und Management entwickelt, die den Weg hin zu einem ganzheitlichen Algorithmic Business ebnen. Mit diesem Buch präsentiert der Autor erstmals einen leicht verständlichen Praxisleitfaden, der systematisch die Technologien und Methoden der KI mit klaren Business-Szenarien und einem unternehmerischen Mehrwert verknüpft. Erfahren Sie u.a. wie Artificial Intelligence (AI) Ihr Pricing oder Ihre Produktempfehlungen automatisiert, Ihre Kundenkommunikation und Conversational Commerce übernimmt oder durch Customer Journey Analysen das Marketing Budget effizient verteilt. Lernen Sie, wie Sie über Daten Kunden- und Marktpotenziale identifizieren und Marktforschung intelligent optimieren können, um so die Kommunikation mit Bestandskunden zu verbessern und die Kundenzufriedenheit dauerhaft zu steigern. Entscheider im Marketing, Geschäftsführer und Vorstände finden in diesem Buch einen praktischen Leitfaden zur Einführung von Künstlicher Intelligenz in Management und Marketing - einer Einführung mit wenig Aufwand, geringen Kosten und zuverlässiger Planung effektiv umgesetzt werden kann. Machen Sie noch heute den ersten Schritt in Richtung Algorithmic Business. Prof. Dr. Peter Gentsch ist Entrepreneur und Experte im Bereich Digital Management und Big Data sowie Inhaber des Lehrstuhls für Internationale Betriebswirtschaftslehre an der HTW Aalen mit den Schwerpunkten CRM, E-Business und Digital Intelligence. Er ist Autor zahlreicher national und international ausgezeichneter Veröffentlichungen und Keynote-Speaker zu den Themen Digital Business Transformation und Innovationsmanagement. Mit Beiträgen von:Klaus Eck, d.Tales GmbH Prof. Dr. Martin Grothe, complexium GmbHProf. Dr. Nils Hafner, Hochschule Luzern Andreas Klug, ITyX Solutions AG Andreas Kulpa, DATAlovers AG Dr. Darko Obradovic, Insiders Technologies GmbHJens Scholz, prudsys AG Andreas Schwabe, Blackwood Seven Germany GmbHDr. Michael Thess, Signal Cruncher GmbH Dr. Thomas Wilde, BIG Social Media GmbH
K Nstliche Intelligenz F R Sales Marketing Und Service
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Author : Peter Gentsch
language : de
Publisher: Springer-Verlag
Release Date : 2019-05-13
K Nstliche Intelligenz F R Sales Marketing Und Service written by Peter Gentsch and has been published by Springer-Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-05-13 with Business & Economics categories.
Mit diesem Buch erhalten Sie einen leicht verständlichen Praxisleitfaden, der systematisch die Technologien und Methoden der KI mit klaren Business-Szenarien verknüpft. Erfahren Sie, wie Artificial Intelligence (AI) Ihr Pricing sowie Ihre Produktempfehlungen automatisiert, Ihre Kundenkommunikation und Conversational Commerce übernimmt oder durch Customer-Journey-Analysen das Marketing Budget effizient verteilt. Lesen Sie, wie Sie Kunden- und Marktpotenziale über Daten identifizieren und Marktforschung intelligent optimieren können. Lernen Sie, wie Sie zu vertretbaren Kosten die Kommunikation mit Bestandskunden verbessern, die Kundenzufriedenheit dauerhaft steigern und letztlich die Umsätze positiv entwickeln können.Entscheider im Marketing, Geschäftsführer und Vorstände finden in diesem Buch einen praktischen Ratgeber zur Einführung von Künstlicher Intelligenz in Management und Marketing. So werden Ihre ersten Schritte in Richtung Algorithmic Business mit akzeptablem Aufwand und Kosten gelingen. Die zweite Auflage wurde vollständig durchgesehen und um spannende neue Best Practices von Disney, der Techniker Krankenkasse, Mercedes Benz Consulting und Spotify erweitert. Mit Gastbeiträgen und Best Practices von Alex Dogariu, Mercedes-Benz Consulting, Klaus Eck, d.Tales GmbH, Prof. Dr. Martin Grothe, complexium GmbH, Professor Dr. Nils Hafner, Hochschule Luzern Wirtschaft/Institut für Finanzdienstleistungen Zug IFZ, Bruno Kollhorst, Techniker Krankenkasse, Andreas Kulpa, DATAlovers AG, Marco Philipp, Newcastle University, David Popineau, Disney, Dr. rer. nat. Michael Thess, Signal Cruncher GmbH, Jens Scholz, prudsys AG, Andreas Schwabe, Blackwood Seven Germany GmbH, Dr. Thomas Wilde, mesa.ai und LMU München. In seinem überzeugenden Buch „Künstliche Intelligenz für Sales, Marketing und Service“ ist es Peter Gentsch gelungen, „Künstliche Intelligenz“ kenntnisreich und für die Unternehmenswelt verständlich zu erklären. Zudem liefert er einen Rahmenwerk, wie der Weg eines Unternehmens zu einer KI-ausgerichteten Organisation aussehen kann. Der Fokus auf die markt- und kundennahen Prozesse im Unternehmen macht das Werk besonders wertvoll für Profis im Bereich Marketing, Sales- und Service. Die dargestellten Best-Practices von ersten KI-Anwendungen dürften Mut machen, eigene KI-Projekte auf den Weg zu bringen. (Prof. Dr. Dr. h.c. mult. Heribert Meffert)
Rezension K Nstliche Intelligenz F R Sales Marketing Und Service
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Author : Matthias Knoll
language : de
Publisher:
Release Date : 2020
Rezension K Nstliche Intelligenz F R Sales Marketing Und Service written by Matthias Knoll and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020 with categories.
Quick Guide Ki Projekte Einfach Machen
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Author : Verena Fink
language : de
Publisher: Springer-Verlag
Release Date : 2020-01-22
Quick Guide Ki Projekte Einfach Machen written by Verena Fink and has been published by Springer-Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-01-22 with Business & Economics categories.
Dieses Buch unterstützt als leicht lesbarer Leitfaden Führungskräfte dabei, KI zu verstehen und erste KI-Projekte erfolgreich mit Ihren Teams umzusetzen. Künstliche Intelligenz klingt nach mysteriösen Algorithmen, Uni-Professoren und IT-Nerds. Zu groß für kleine und mittlere Unternehmen? Zu technisch für Vertrieb und Marketing? Zu gefährlich für den eigenen Job? Dieses Buch entzaubert den Mythos und erklärt, wie Nicht-IT ́ler im Management ganz einfach erste KI-Projekte für administrative, planerische oder analytische Aufgaben zum Erfolg bringen können. Neben Methoden-Know-how geht es auch um begeisterte Mitarbeiter, die ihre Arbeit in Kooperation mit der KI angenehmer und abwechslungsreicher erleben. Dieser Leitfaden begleitet Führungskräfte, Projektmanager und ihre Teams auch in neue Arbeitsformen, die durch die Realisierung von KI-Projekte entstehen. Neben einer verständlichen und anwendungsorientierten Vermittlung aller Schritte im Projekt enthält es Anwendungsbeispiele aus der Praxis und lässt den Leser an den methodische und kulturellen Lernerfahrungen bekannter Unternehmen partizipieren. Das Buch richtet sich an Fach- und Projektverantwortliche in den Bereichen Marketing/Kommunikation, Vertrieb, Service, Personal sowie Operations und alle, die KI einfach machen wollen.
Ai The New Intelligence In Sales
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Author : Livia Rainsberger
language : en
Publisher: Springer Nature
Release Date : 2022-09-26
Ai The New Intelligence In Sales written by Livia Rainsberger and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-09-26 with Business & Economics categories.
This book offers sales managers a quick overview of the possible applications of artificial intelligence in sales and explains basic functionalities. What is behind terms such as Sales Automation, Sales AI Analytics, Sales Enablement, Conversational AI, Lead Intelligence, Dynamic Pricing, Sales Management Intelligence and many more? Where is the concrete potential for sales organizations? And how will AI change the work in sales? The author presents the AI tools available on the market today and their application and describes the advantages and disadvantages as well as the limits and possibilities using clear examples. Executives in marketing and sales as well as entrepreneurs and managing directors, especially in medium-sized companies, will receive answers to the most important questions and additionally concrete recommendations for action for the implementation in their own companies.
Artificial Intelligence Business Applications
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Author : Bob Mather
language : en
Publisher: Abiprod Pty Ltd
Release Date : 2018-11-22
Artificial Intelligence Business Applications written by Bob Mather and has been published by Abiprod Pty Ltd this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-11-22 with Business & Economics categories.
If you want to scale your business using Artificial Intelligence tools and applications, then read below Artificial Intelligence is the tech of the future. But if you're not already working in the field or studying the depths of artificial intelligence, it can be difficult to find information in layman's terms. As a business owner, especially a small business owner, we are always looking at ways to improve the efficiency of our business; outsource, automate and scale. And Artificial Intelligence is the best tool to do use. Here's a few things you can learn from this book How current day businesses use Artificial Intelligence to move ahead4 Ways AI can help elevate your online marketing systemsUse AI to make your customers feel like they are in heaven3 Ways to Automate boring tasks with AIEnsure more efficient business compliance methods with AIHow Artificial Intelligence will Change the Nature of Business in the Future If you're ready to have a tool that breaks down this complex topic in simple language then this is your chance. Download your copy now so you can get started on what is promising to be a most amazing future.
Ai Strategy For Sales And Marketing
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Author : Katie King
language : en
Publisher: Kogan Page Publishers
Release Date : 2022-01-03
Ai Strategy For Sales And Marketing written by Katie King and has been published by Kogan Page Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-01-03 with Business & Economics categories.
Marketing and sales prioritize AI and machine learning more than any other business department, yet often struggle with how to scale and strategize the opportunities they present. AI Strategy for Sales and Marketing presents a framework for understanding how AI can boost customer-centricity and sales by creating a connected strategy that delivers value today and into the future. Supported by practical tips and advice throughout, it covers topics including personalization, upskilling, customer experience for both on and offline shopping channels and the importance of using AI responsibly to create consumer trust. Featuring original research and interviews with leading practitioners, it also contains global case studies from organizations in a range of sectors, including Samsung, PwC, Rolls Royce, Deloitte and Hilton, with insights into the various stages of their adoption journeys. Written by a recognized industry expert, it is an invaluable resource for those wanting to benefit from using AI strategically in marketing, sales and CX.
Ai For Marketing And Product Innovation
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Author : A. K. Pradeep
language : en
Publisher: John Wiley & Sons
Release Date : 2018-12-06
Ai For Marketing And Product Innovation written by A. K. Pradeep and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-12-06 with Business & Economics categories.
Get on board the next massive marketing revolution AI for Marketing and Product Innovation offers creatives and marketing professionals a non-tech guide to artificial intelligence (AI) and machine learning (ML)—twin technologies that stand poised to revolutionize the way we sell. The future is here, and we are in the thick of it; AI and ML are already in our lives every day, whether we know it or not. The technology continues to evolve and grow, but the capabilities that make these tools world-changing for marketers are already here—whether we use them or not. This book helps you lean into the curve and take advantage of AI’s unparalleled and rapidly expanding power. More than a simple primer on the technology, this book goes beyond the “what” to show you the “how”: How do we use AI and ML in ways that speak to the human spirit? How to we translate cold technological innovation into creative tools that forge deep human connections? Written by a team of experts at the intersection of neuroscience, technology, and marketing, this book shows you the ins and outs of these groundbreaking technological tools. Understand AI and ML technology in layman’s terms Harness the twin technologies unparalleled power to transform marketing Learn which skills and resources you need to use AI and ML effectively Employ AI and ML in ways that resonate meaningfully with customers Learn practical examples of how to reinvest product innovation, brand building, targeted marketing and media measurement to connect with people and enhance ROI Discover the true impact of AI and ML from real-world examples, and learn the thinking, best practices, and metrics you need to capture this lightning and take the next massive leap in the evolution of customer connection. AI for Marketing and Product Innovation shows you everything you need to know to get on board.
Adoption And Implementation Of Ai In Customer Relationship Management
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Author : Singh, Surabhi
language : en
Publisher: IGI Global
Release Date : 2021-10-15
Adoption And Implementation Of Ai In Customer Relationship Management written by Singh, Surabhi and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-10-15 with Business & Economics categories.
Integration of artificial intelligence (AI) into customer relationship management (CRM) automates the sales, marketing, and services in organizations. An AI-powered CRM is capable of learning from past decisions and historical patterns to score the best leads for sales. AI will also be able to predict future customer behavior. These tactics lead to better and more effective marketing strategies and increases the scope of customer services, which allow businesses to build healthier relationships with their consumer base. Adoption and Implementation of AI in Customer Relationship Management is a critical reference source that informs readers about the transformations that AI-powered CRM can bring to organizations in order to build better services that create more productive relationships. This book uses the experience of past decisions and historical patterns to discuss the ways in which AI and CRM lead to better analytics and better decisions. Discussing topics such as personalization, quality of services, and CRM in the context of diverse industries, this book is an important resource for marketers, brand managers, IT specialists, sales specialists, managers, students, researchers, professors, academicians, and stakeholders.