Kundenintegration Customer Empowerment
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Kundenintegration Customer Empowerment
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Author : Andrea Rumler
language : de
Publisher:
Release Date : 2017
Kundenintegration Customer Empowerment written by Andrea Rumler and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017 with categories.
When Customers Become Experts
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Author :
language : en
Publisher:
Release Date : 2015
When Customers Become Experts written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015 with categories.
Customer Service Systems
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Author : Geyer-Schulz, Andreas
language : en
Publisher: KIT Scientific Publishing
Release Date : 2014-07-03
Customer Service Systems written by Geyer-Schulz, Andreas and has been published by KIT Scientific Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-07-03 with Business & Economics categories.
The second French-German workshop about Consumer Empowerment took place at the University of Karlsruhe (KIT) between January 10-11, 2013. Within the scope of consumer empowerment scientists discussed recent developments in this field and established cross-disciplinary coop- erations in their own fields of research.
Kundenintegration
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Author : Manfred Bruhn
language : de
Publisher: Springer-Verlag
Release Date : 2009-02-26
Kundenintegration written by Manfred Bruhn and has been published by Springer-Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-02-26 with Business & Economics categories.
Der Dienstleistungskunde ist nicht nur Abnehmer einer vorproduzierten Leistung, sondern beteiligt sich aktiv an der Leistungserstellung. Er beeinflusst damit ganz wesentlich die Qualität und Effizienz der Dienstleistungsprozesse. Der zehnte Band der Reihe "Forum Dienstleistungsmanagement" widmet sich den Chancen und Problemen dieser Kundenintegration und zeigt, wie sie mit Ansätzen aus Produktion, Marketing, Organisation und Personalmanagement optimiert werden kann.
Empowering Brands With Customer Integration
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Author : Jörg Sesselmann
language : en
Publisher: Springer
Release Date : 2015-10-30
Empowering Brands With Customer Integration written by Jörg Sesselmann and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-10-30 with Business & Economics categories.
Jörg Sesselmann presents the first comprehensive guide to customer integration from a branding perspective. The author establishes a classification of the vast landscape of co-creation, co-design, co-production, interactive value creation and mass customization and evaluates benefits and success factors for brands. He provides insight into leading case studies from the fast food, apparel and toy industry as well as practical implementation checklists and guidelines. The book provides thought-provoking impulse for marketing, brand management and strategy professionals as well as for researchers, lecturers and students.
Kundenintegration Und Leistungslehre
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Author : Sabine Fließ
language : de
Publisher: Springer-Verlag
Release Date : 2015-01-16
Kundenintegration Und Leistungslehre written by Sabine Fließ and has been published by Springer-Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-01-16 with Business & Economics categories.
International renommierte Wissenschaftler und namhafte Führungskräfte bekannter Unternehmen zeigen die theoretische Bedeutung und die praktische Relevanz von Kundenintegration und Leistungslehre in Bezug auf die Themenbereiche Value Creation, Dienstleistungen, Business of Solution und Entrepreneurship auf. Der Inhalt Wert und Wertentstehung Service Entrepreneurship Nutzungsprozesse und „use value“ Open Innovation und dynamische Netzwerkfähigkeiten Wettbewerb und Information Optimale Integration des externen Faktors im Maschinenbau Internationalisierung von Service-to-Business-Angeboten Verhandlungen zwischen Ver- und Einkäufern Soft Skills und Social Business im Account-Management „Design to Cost“ im Plattform-Business Der Einfluss von B2B-Referenzen auf das wahrgenommene Kaufrisiko Sportmarketing aus Sicht der Neuen Institutionenökonomik
Quality Management For Services
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Author : Manfred Bruhn
language : en
Publisher: Springer Nature
Release Date : 2023
Quality Management For Services written by Manfred Bruhn and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023 with Electronic books categories.
This book provides assistance for ensuring and increasing service quality. Manfred Bruhn presents a holistic, scientifically based approach to quality management for services, which is consistently oriented to the management process with the phases of analysis, planning, control, implementation and controlling of quality management. Core parts of the book are procedures for measuring service quality, instruments for controlling quality and expectation management, the implementation of quality management based on ISO 9000 ff. standards as well as the EFQM model, and comprehensive quality controlling to ensure effectiveness and efficiency. In the previous editions to date, the work has evolved into a handbook and can be used as a reference work for the various topics of quality management for services. Individual topics of quality management or the respective chapters can be worked through independently of each other. The contents Principles of quality management for services Analysis of service quality Planning and control of quality management for services Implementation of quality management for services Quality controlling for services The author Prof. Dr. Dr. h.c. mult. Manfred Bruhn is Professor of Business Administration, in particular Marketing and Corporate Management, at the Faculty of Business and Economics of the University of Basel (Switzerland) and Honorary Professor at the Technical University of Munich (Germany). The translation was done with the help of artificial intelligence. A subsequent human revision was done primarily in terms of content.
Der Ideenwettbewerb Als Methode Der Aktiven Kundenintegration
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Author : Dominik Walcher
language : de
Publisher: Springer-Verlag
Release Date : 2007-05-24
Der Ideenwettbewerb Als Methode Der Aktiven Kundenintegration written by Dominik Walcher and has been published by Springer-Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007-05-24 with Business & Economics categories.
Dominik Walcher untersucht den internetbasierten Ideenwettbewerb als vom Unternehmen initiierte Möglichkeit, um Kunden in den frühen Phasen des Innovationsprozesses zu integrieren. Er transferiert Konzepte aus der Kundeninnovationsforschung auf den Bereich der Kundenintegrationsforschung und entwickelt das idealtypische Konzept eines externen Vorschlagswesens.
Commodity Marketing
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Author : Margit Enke
language : en
Publisher: Springer Nature
Release Date : 2022-04-22
Commodity Marketing written by Margit Enke and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-04-22 with Business & Economics categories.
Commoditization is a major challenge for companies in a wide range of industries, and commodity marketing has become a priority for many top managers. This book tackles the key issues associated with the marketing of commodities and the processes of commoditization and de-commoditization. It summarizes the state of the art on commodity marketing, providing an overview of current debates. It also offers managerial insights, case studies, and guidance to help manage and market commodity goods and services.
Kundenintegration In Den Dienstleistungsprozess
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Author : Marion Büttgen
language : de
Publisher: Springer-Verlag
Release Date : 2007-11-13
Kundenintegration In Den Dienstleistungsprozess written by Marion Büttgen and has been published by Springer-Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007-11-13 with Business & Economics categories.
Marion Büttgen analysiert, worin eine leistungsgerechte Kundenbeteiligung zum Ausdruck kommt, durch welche Faktoren sie beeinflusst wird und wie Anbieter darauf hinwirken können. Die Bereitschaft des Kunden zur Mitwirkung hat eine ausgeprägte Erklärungskraft für sein tatsächliches Verhalten im Rahmen der Leistungserstellung, während leistungsbezogenes Wissen und Fähigkeiten des Kunden kaum wirksam werden. Zudem haben Dienstleistungsanbieter gute Möglichkeiten, die Mitwirkung des Kunden zu verbessern.