Le Dictionnaire Des Marques
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Le Dictionnaire Des Marques
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Author : Jean Watin-Augouard
language : fr
Publisher:
Release Date : 1997
Le Dictionnaire Des Marques written by Jean Watin-Augouard and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1997 with Marques de commerce - Dictionnaires categories.
Translation Quality Assessment
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Author : Malcolm Williams
language : en
Publisher: University of Ottawa Press
Release Date : 2004-07-31
Translation Quality Assessment written by Malcolm Williams and has been published by University of Ottawa Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004-07-31 with Language Arts & Disciplines categories.
Outlining an original, discourse-based model for translation quality assessment that goes beyond conventional microtextual error analysis, Malcolm Williams explores the potential of transferring reasoning and argument as the prime criterion of translation quality. Assessment through error analysis is inevitably based on an error count - an unsatisfactory means of establishing, and justifying, differences in quality that forces the evaluator to focus on subsentence elements rather than the key messages of the source text. Williams counters that a judgment of translation quality should be based primarily on the success with which the translator has rendered the reasoning, or argument structure. Six aspects for assessment are proposed: argument macrostructure, propositional functions, conjunctives, types of arguments, figures of speech, and narrative strategy. Williams illustrates the approach using three different types of examples: letters, statistical reports, and argumentative articles for publication. Translation Quality Assessment offers translators a new set of flexible and modular standards.
De Lexicografia
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Author : Paz Battaner Arias
language : en
Publisher: Documenta Universitaria
Release Date : 2010-08-30
De Lexicografia written by Paz Battaner Arias and has been published by Documenta Universitaria this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-08-30 with Language Arts & Disciplines categories.
Lexicography requires rigour, a broad scope, complexity and diligence. The current interest is for having varied and ideal dictionaries from diverse perspectives and for all types of users. The I International Symposium on Lexicography invited the consideration of lexicographical activity from an open perspective that links and unites languages together, considering its output a real help, since what links all dictionaries is that they are all instruments, and precision ones if possible.
Dictionnaire De Marine Contenant Les Termes De La Navigation Et De L Architecture Navale Enrichi Des Figures Etc
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Author : N. Aubin
language : en
Publisher: Рипол Классик
Release Date : 2012
Dictionnaire De Marine Contenant Les Termes De La Navigation Et De L Architecture Navale Enrichi Des Figures Etc written by N. Aubin and has been published by Рипол Классик this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012 with History categories.
In original language and not translated to modern English.
Dictionnaire Des Marques Et Monogrammes Des Faiences Poteries Gr S Anciennes Et Modernes Reproduites Avec Leurs Couleurs Naturelles 3 000 Marques 2e Dition
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Author : Oscar Edmond RIS-PAQUOT
language : fr
Publisher:
Release Date : 1874
Dictionnaire Des Marques Et Monogrammes Des Faiences Poteries Gr S Anciennes Et Modernes Reproduites Avec Leurs Couleurs Naturelles 3 000 Marques 2e Dition written by Oscar Edmond RIS-PAQUOT and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1874 with categories.
Cultures Ideologies And The Dictionary
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Author : Braj B. Kachru
language : en
Publisher: Walter de Gruyter
Release Date : 2013-03-01
Cultures Ideologies And The Dictionary written by Braj B. Kachru and has been published by Walter de Gruyter this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-03-01 with Language Arts & Disciplines categories.
A pioneering volume addressing issues related to cultures, ideologies, and the dictionary. A cross-cultural and cross-linguistic study with focus on selected Western and non-Western languages. A number of in-depth case studies illustrates the dominant role ideology and other types of bias play in the making of a dictionary. The volume includes invited papers of 40 internationally recognized scholars.
Dictionnaires
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Author :
language : en
Publisher: Walter de Gruyter
Release Date :
Dictionnaires written by and has been published by Walter de Gruyter this book supported file pdf, txt, epub, kindle and other format this book has been release on with categories.
Strategy And Management Of Industrial Brands
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Author : Philippe Malaval
language : en
Publisher: Springer Science & Business Media
Release Date : 2012-12-06
Strategy And Management Of Industrial Brands written by Philippe Malaval and has been published by Springer Science & Business Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-12-06 with Business & Economics categories.
Strategy and Management of Industrial Brands is the first book devoted to business-to-business products and services. Looking at numerous companies, this book defines two brand objectives that are specific to the industrial and service sectors and which must be added to the traditional functions of branding: the minimization of risk as perceived by buyers, and the facilitation of the customer company's performance by the supplier brand. Different ways of classifying brands are suggested, providing a better understanding of brand strategies adopted by business-to-business companies, as well as new concepts such as brand `printability', `visibility', and `purchaseability'. Five major brand categories are dealt with in separate chapters: -entering goods brands; -intermediary equipment goods brands; -equipment goods brands; -business-to-business service brands; and -industrial distributor brands. From a practical point of view, the aim of the book is to address the main concerns of managers: How to create and protect brands? What type of visual identity is appropriate? How to manage international brands? An analysis of 1,500 industrial brands as well as 40 case studies are included in this book. These brands are used in both the industrial (automotive, building, aeronautics, IT, etc.) and consumer sectors (clothing, electronics, food packaging, telecommunications, etc.). This book has been written for professors and students of universities and business schools, as well as managers and people working in industry or the service sector.
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Author :
language : en
Publisher: Odile Jacob
Release Date :
written by and has been published by Odile Jacob this book supported file pdf, txt, epub, kindle and other format this book has been release on with categories.
Las Lenguas De Las Am Ricas The Languages Of The Americas
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Author : Paul Danler
language : en
Publisher: Logos Verlag Berlin GmbH
Release Date : 2022-05-10
Las Lenguas De Las Am Ricas The Languages Of The Americas written by Paul Danler and has been published by Logos Verlag Berlin GmbH this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-05-10 with Language Arts & Disciplines categories.
Las lenguas de las Américas - the Languages of the Americas takes the reader on a journey through twenty chapters addressing the languages of the Americas all the way from Canada and the USA to Argentina and Brazil. The authors are international experts who have written mainly in Spanish and English, but in a few cases also in French, Portuguese and German. The book deals with the languages of the descendants of the first Americans; it gives an insight into the American varieties of English, French, Portuguese and Spanish; it explores the outcome of the long-lasting coexistence of various autochthonous and European languages; it also looks into some very specific hybrid forms of locally or regionally unique varieties in the Americas, focusing on creolization, code-switching and translanguaging resulting from language contact. The languages and linguistic varieties dealt with in this book are numerous and so are the approaches and methods applied; most are mainly synchronic, but some are also diachronic. All in all, the book has managed to draw a succinct and representative portrait of the multifaceted linguistic landscapes of the Americas.