Les Reconfigurations De L Change Marchand
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Les Reconfigurations De L Change Marchand
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Author : Myriam Ertz
language : fr
Publisher: PUQ
Release Date : 2020-03-26T00:00:00-04:00
Les Reconfigurations De L Change Marchand written by Myriam Ertz and has been published by PUQ this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-03-26T00:00:00-04:00 with Business & Economics categories.
De nouvelles formes de consommation sont en train d’émerger. Ces reconfigurations de l’échange marchand brouillent les frontières entre producteur et consommateur, entre production et distribution, et entre achat et consommation. Le présent ouvrage offre un panorama de la réorganisation de l’échange marchand dans des domaines variés et selon des approches diverses, afin de montrer comment ce réaménagement se matérialise conceptuellement mais aussi dans la pratique. Il comporte 11 chapitres rédigés par des experts français et canadiens et il rompt avec le paradigme managérial, centré sur la firme et l’optimisation économico-financière. Ce livre s’adresse à un large public, notamment aux étudiants, aux chercheurs, aux entreprises, aux associations et aux pouvoirs publics. La diversité des approches, combinant réflexions théoriques, illustrations pratiques, mais aussi études empiriques qualitatives et quantitatives, permet de mieux comprendre les nuances de la nouvelle configuration de l’échange marchand.
Strategies For Business Sustainability In A Collaborative Economy
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Author : Leon, Ramona-Diana
language : en
Publisher: IGI Global
Release Date : 2020-06-19
Strategies For Business Sustainability In A Collaborative Economy written by Leon, Ramona-Diana and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-06-19 with Business & Economics categories.
Against the backdrop of globalization, digitalization, and the new entrance of Generation Z on the labor market, the economic environment has started to become more dynamic, complex, and uncertain. New management, marketing, and accounting tools and strategies are needed to improve a company’s sustainability in the current collaborative economy. Strategies for Business Sustainability in a Collaborative Economy is a collection of innovative research that focuses on organizational tools and practices that may foster a company’s success in the new economic context, which is defined by the faster pace of technological progress and the entrance of Generation Z on the labor market. Thus, it analyzes how Generation Z transforms human resources policies and practices and how they change the concept of sustainability through their needs and expectations. Highlighting a wide range of topics including resource management, knowledge-based firms, and business models, this publication examines how business models evolve given the success recorded by newer companies. This book is ideally designed for entrepreneurs, executives, managers, economists, academicians, researchers, and students.
La Mobilisation De La Main D Oeuvre
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Author : Sandrine Michel
language : fr
Publisher: IRD Editions
Release Date : 2003
La Mobilisation De La Main D Oeuvre written by Sandrine Michel and has been published by IRD Editions this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003 with Labor economics categories.
Marketing Responsable
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Author : Myriam Ertz
language : fr
Publisher: Editions JFD
Release Date : 2021-07-07
Marketing Responsable written by Myriam Ertz and has been published by Editions JFD this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-07-07 with Business & Economics categories.
Premier ouvrage à traiter du marketing responsable, ce livre de référence allie la théorie et les exemples pratiques, en rattachant le marketing responsable aux grands principes de marketing dont la méthode SCP (segmentation ciblage positionnement) ou encore du mix marketing. L’ouvrage propose un résumé pluridisciplinaire du marketing responsable envisagé ici commeun projet managérial complet. Chaque chapitre est introduit par une mise en situation, propose de nombreux exemples pour illustrer les concepts, présente un résumé des points clés et prévoit des activités de réflexion critique ainsi que des exercices de révision. Outil de référence quotidien, l’ouvrage propose de nombreux exemples et conseils pratiques sur le consommateur responsable et le marché vert, le positionnement responsable, l’avantage concurrentiel durable, le mix de la responsabilité ainsi que les transformations du marketing responsable pour passer d’une stratégie marketing traditionnelle vers une stratégie responsable. Grâce à cet ouvrage, le lecteur sera en capacité de développer un projet complet de marketing responsable. Les 5 points forts Comprendre les comportements des consommateurs responsables Créer facilement des stratégies de marketing responsable à l’aide des cadres de référence proposés Disposer d’une large gamme de pratiques marketing pour créer un positionnement responsable authentique et éviter les pièges de l’écoblanchiment ou du socialwashing Adapter des outils provenant d’autres disciplines au contexte spécifique du marketing Approfondir les apprentissages par des questions de révision et de réflexion
Beyond The Networked City
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Author : Olivier Coutard
language : en
Publisher: Routledge
Release Date : 2015-12-14
Beyond The Networked City written by Olivier Coutard and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-12-14 with Science categories.
Cities around the world are undergoing profound changes. In this global era, we live in a world of rising knowledge economies, digital technologies, and awareness of environmental issues. The so-called "modern infrastructural ideal" of spatially and socially ubiquitous centrally-governed infrastructures providing exclusive, homogeneous services over extensive areas, has been the standard of reference for the provision of basic essential services, such as water and energy supply. This book argues that, after decades of undisputed domination, this ideal is being increasingly questioned and that the network ideology that supports it may be waning. In order to begin exploring the highly diverse, fluid and unstable landscapes emerging beyond the networked city, this book identifies dynamics through which a ‘break’ with previous configurations has been operated, and new brittle zones of socio-technical controversy through which urban infrastructure (and its wider meaning) are being negotiated and fought over. It uncovers, across a diverse set of urban contexts, new ways in which processes of urbanization and infrastructure production are being combined with crucial sociopolitical implications: through shifting political economies of infrastructure which rework resource distribution and value creation; through new infrastructural spaces and territorialities which rebundle socio-technical systems for particular interests and claims; and through changing offsets between individual and collective appropriation, experience and mobilization of infrastructure. With contributions from leading authorities in the field and drawing on theoretical advances and original empirical material, this book is a major contribution to an ongoing infrastructural turn in urban studies, and will be of interest to all those concerned by the diverse forms and contested outcomes of contemporary urban change across North and South.
Secrets D Egypte En Bord De S Vre
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Author : Philippe Guillemoteau
language : fr
Publisher: Geste Éditions
Release Date : 2018-06-22
Secrets D Egypte En Bord De S Vre written by Philippe Guillemoteau and has been published by Geste Éditions this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-06-22 with Fiction categories.
Quand Macéo tombe amoureux, il lui arrive toujours des histoires. Qui a bien pu s’introduire dans la médiathèque de Niort cette nuit d’octobre 2014 ? Que cherchait le voleur ? Jusqu’où ira-t-il pour parvenir à ses fins ? De nouveau, Macéo le contrebassiste se trouve embarqué contre son gré dans une enquête menée par le capitaine Papier. Cette fois-ci, l’Histoire est au rendez-vous : Bonaparte, les pyramides, l’expédition d’Égypte... Et un certain Samuel Bernard, frère de D’Agesci. Cette seconde aventure conduira le musicien à parcourir les rues de Niort et La Rochelle au xixe, sur les traces de ce chimiste oublié. Quand Macéo tombe amoureux, il lui arrive toujours des histoires. Ce gars-là, les filles le perdront ! Découvrez la seconde enquête de Macéo au coeur des rues de Niort et La Rochelle ! EXTRAIT Ils arrivaient au carrefour de la rue VieilleRose, à la hauteur de la maison à la Vierge, une des plus anciennes constructions à colombages de la ville, agrémentée à l’angle d’une statue féminine qui lui donnait son nom. Serrant violemment le bras du contrebassiste, Cléo tressaillit : — Macéo, il y a de la lumière chez moi ! À PROPOS DE L'AUTEUR Ce n’est pas un hasard si l’action du premier roman de Philippe Guillemoteau se déroule dans le monde du spectacle. Depuis près de quarante ans, il chante sur les scènes hexagonales. Fauché par le punk en 1977, il dérive ensuite progressivement vers la chanson. De l’écriture de refrains à celle de livres, il n’y a qu’un pas franchi avec bonheur au tournant du siècle. Né en Charente-Maritime, il vit à Niort depuis la fin des années quatre-vingt et s’intéresse particulièrement à l’histoire et à la culture en Poitou-Charentes. Pour preuve, l’ouvrage Micro Faunes paru chez Patrimoines et Médias en 2008 dans lequel il radiographie la création musicale en Deux-Sèvres depuis le milieu du XXe siècle.
Terra 2008
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Author : Leslie Rainer
language : en
Publisher: Getty Publications
Release Date : 2011-06-14
Terra 2008 written by Leslie Rainer and has been published by Getty Publications this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-06-14 with Architecture categories.
Earthen architecture constitutes one of the most diverse forms of cultural heritage and one of the most challenging to preserve. It dates from all periods and is found on all continents but is particularly prevalent in Africa, where it has been a building tradition for centuries. Sites range from ancestral cities in Mali to the palaces of Abomey in Benin, from monuments and mosques in Iran and Buddhist temples on the Silk Road to Spanish missions in California. This volume's sixty-four papers address such themes as earthen architecture in Mali, the conservation of living sites, local knowledge systems and intangible aspects, seismic and other natural forces, the conservation and management of archaeological sites, research advances, and training.
The Policing Web
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Author : Jean-Paul Brodeur
language : en
Publisher: Oxford University Press
Release Date : 2010-09-30
The Policing Web written by Jean-Paul Brodeur and has been published by Oxford University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-09-30 with Social Science categories.
Nearly all research devoted to policing focuses on public uniformed police and their legal use of force. An overwhelming amount of this work draws on evidence from Anglo-American police forces. These twin emphases have led to a limited view. Agencies such as criminal investigation units, intelligence services, private security companies, and military policing organizations have almost entirely escaped scholarly attention. In The Policing Web, Jean-Paul Brodeur looks at policing as a whole. He illuminates its full diversity, showing how it extends far beyond the confines of public police working in uniform and visible to all. Brodeur considers military policing, both when it complements the values of democracy and when it does not. He also discusses criminal individuals acting as police informants, and criminal organizations enforcing their own rules in urban zones deserted by the police. Brodeur argues that the diverse strands of the policing web are united by a common definition that emphasizes the license granted to policing agencies-legally or with impunity- to use means otherwise forbidden to the rest of the population. Employing an international and comparative approach, Brodeur establishes a comprehensive model that links all the components of policing. The policing web, however, is not a neat and well-integrated structure. There is not just one policing web. There are several, depending on the country, police history and culture, and the various public images of policing. These often overlooked factors are essential components of the context of policing. Wide-ranging and authoritative, The Policing Web expands the very idea of what policing is and how it works, and presents a novel yet fundamental understanding of law enforcement.
Marketing Theory
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Author : Pauline Maclaran
language : en
Publisher: SAGE Publications Limited
Release Date : 2008-01-18
Marketing Theory written by Pauline Maclaran and has been published by SAGE Publications Limited this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008-01-18 with Business & Economics categories.
Marketing Theory presents a comprehensive scholarly overview of the development of marketing theory. Drawing on a variety of international sources, the three editors bring together key contributions to the field that reflect both historical and contemporary debates and influences. This major work draws together the many disparate perspectives that have contributed to the development of marketing theory to provide scholars with a substantive reference base from which to further develop the area.
La R Silience Des Villes Portuaires Europ Ennes Tome 1
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Author : Christian Borde
language : fr
Publisher: Presses Univ. Septentrion
Release Date : 2022-10-03
La R Silience Des Villes Portuaires Europ Ennes Tome 1 written by Christian Borde and has been published by Presses Univ. Septentrion this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-10-03 with History categories.
Ce livre propose une approche inédite de l'histoire des ports, du XVIe siècle à nos jour, en lui appliquant pour la première fois le concept de « résilience ».