Loyalty Marketing For The Internet Age
DOWNLOAD
Download Loyalty Marketing For The Internet Age PDF/ePub or read online books in Mobi eBooks. Click Download or Read Online button to get Loyalty Marketing For The Internet Age book now. This website allows unlimited access to, at the time of writing, more than 1.5 million titles, including hundreds of thousands of titles in various foreign languages. If the content not found or just blank you must refresh this page
Loyalty Marketing For The Internet Age
DOWNLOAD
Author : Kathleen Sindell
language : en
Publisher: Dearborn Real Estate Education
Release Date : 2000
Loyalty Marketing For The Internet Age written by Kathleen Sindell and has been published by Dearborn Real Estate Education this book supported file pdf, txt, epub, kindle and other format this book has been release on 2000 with Business & Economics categories.
Publisher Fact Sheet Addresses the explosive subject of Electronic Customer Relationship Management so Internet businesses can better meet the needs of each customer.
Marketing In The Digital Age
DOWNLOAD
Author : John O'Connor
language : en
Publisher: Financial Times/Prentice Hall
Release Date : 2001
Marketing In The Digital Age written by John O'Connor and has been published by Financial Times/Prentice Hall this book supported file pdf, txt, epub, kindle and other format this book has been release on 2001 with Elektronisk markedsføring categories.
The second edition of this text has been thoroughly revised and updated. New features include extra material on e-commerce, customer retention, sales-force automation and loyalty. A Website linked to the book guides students to other relevant sites.
Relationship Aspect Marketing
DOWNLOAD
Author : Jack Burke
language : en
Publisher: Silver Lake Publishing
Release Date : 2015-02-25
Relationship Aspect Marketing written by Jack Burke and has been published by Silver Lake Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-02-25 with Business & Economics categories.
Burke offers readers a complete system for defining their goods or services, promoting them appropriately and adjusting them to the changing term of on-line business.
Relationship Marketing In The Digital Age
DOWNLOAD
Author : Robert W. Palmatier
language : en
Publisher: Routledge
Release Date : 2019-01-15
Relationship Marketing In The Digital Age written by Robert W. Palmatier and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-01-15 with Business & Economics categories.
The concept of relationship marketing has been discussed among marketing academics and managers since the early 1980s. But instead of reaching its maturity stage, relationship marketing is nowadays encountering its next upsurge. Due to a confluence of trends driving the global business world—including the transition to service-based economies, faster product commoditization, intensified competition worldwide, growth among emerging markets, aging populations, advertising saturation, and (above all) the digital age—strong customer relationships are more than ever vital to company strategy and performance. Relationship Marketing in the Digital Age provides a comprehensive overview of the state-of-the-art of relationship marketing, offering fruitful insights to marketing scholars and practitioners. In seven chapters, divided into two main sections on understanding (Part I) and effectively applying (Part II) relationship marketing, an introductory and a concluding chapter, readers learn how to successfully manage customer–seller relationships.
Transforming Relationship Marketing
DOWNLOAD
Author : Park Thaichon
language : en
Publisher: Routledge
Release Date : 2020-10-29
Transforming Relationship Marketing written by Park Thaichon and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-10-29 with Business & Economics categories.
Relationship marketing builds and maintains long-term relationships with customers through value creation and delivery. This book examines the key principles of relationship marketing and online relationship marketing. It looks at three main areas of relationship marketing as understanding relationship marketing and the continuum, the drivers and scope of relationship marketing, and how organisations should restructure for successful relationship marketing in the digital context. The book also addresses the opportunities and challenges associated with the implementation of relationship marketing in various types of organisation and suggests different effective relationship-building strategies and techniques for successful customer relationship management.
Marketing Your Retail Store In The Internet Age
DOWNLOAD
Author : Bob Negen
language : en
Publisher: John Wiley & Sons
Release Date : 2006-11-30
Marketing Your Retail Store In The Internet Age written by Bob Negen and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006-11-30 with Business & Economics categories.
If you own and operate a small retail business, this guide will give you a proven system for marketing your store, allowing you to compete with online merchants and big-box stores alike. Full of fresh and innovative ideas for promoting small stores, it will show you how to create a great in-store experience and build loyal, long-lasting relationships with customers.
Relationship Aspect Marketing
DOWNLOAD
Author : Jack Burke
language : en
Publisher:
Release Date : 2001
Relationship Aspect Marketing written by Jack Burke and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2001 with Relationship marketing categories.
Augmented Customer Strategy
DOWNLOAD
Author : Gilles N'Goala
language : en
Publisher: John Wiley & Sons
Release Date : 2019-07-30
Augmented Customer Strategy written by Gilles N'Goala and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-07-30 with Business & Economics categories.
Digital transformation is shaping a new landscape for businesses and their customers. For marketing professionals, advancing technology (artificial intelligence, robots, chatbots, etc.) and the explosion of personal data available present great opportunities to offer customers experiences that are ever richer, more fluid and more connected. For customers, this ecosystem is synonymous with new roles. They are more autonomous and have power alongside the company: they influence, innovate, punish and more. These developments push companies to implement new customer strategies. It is in this context, marked by pitfalls and paradoxes, that the authors of this book reflect on the customer relationship, what it has become and what it will be tomorrow. The book provides practitioners, teacher-researchers and Master's students with a state of the art and a prospective vision of customer relations in a digital world. It is aimed at those who want to gain an up-to-date understanding of the field and find all the keys needed to project themselves into the future.
Firebrands Building Brand Loyalty In The Internet Age
DOWNLOAD
Author : Doug Millison
language : en
Publisher: McGraw Hill Professional
Release Date : 2000-09-07
Firebrands Building Brand Loyalty In The Internet Age written by Doug Millison and has been published by McGraw Hill Professional this book supported file pdf, txt, epub, kindle and other format this book has been release on 2000-09-07 with Computers categories.
This book explains digital branding and how to implement it in the current marketplace.
Finance Accounting And Law In The Digital Age
DOWNLOAD
Author : Nadia Mansour
language : en
Publisher: Springer Nature
Release Date : 2023-07-11
Finance Accounting And Law In The Digital Age written by Nadia Mansour and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-07-11 with Business & Economics categories.
This book focuses on understanding Innovation in the Financial Services Sector. The collection of contributions gathered in the book highlights the importance of technology contexts that pertain to Finance, accounting, and the law arena. The respective chapters address topics such as Economic development, social entrepreneurship, Online Behaviour, Digital entrepreneurship, and Islamic banks. All contributions are based on the latest empirical and theoretical research and provide key findings and concrete recommendations for scholars, entrepreneurs, organizations, and policymakers.