Machine Learning And Generative Ai For Marketing
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Machine Learning And Generative Ai For Marketing
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Author : YOON HYUP. BURTCH HWANG (NICHOLAS C.)
language : en
Publisher:
Release Date : 2024
Machine Learning And Generative Ai For Marketing written by YOON HYUP. BURTCH HWANG (NICHOLAS C.) and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024 with categories.
Machine Learning And Generative Ai For Marketing
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Author : Yoon Hyup Hwang
language : en
Publisher: Packt Publishing Ltd
Release Date : 2024-08-30
Machine Learning And Generative Ai For Marketing written by Yoon Hyup Hwang and has been published by Packt Publishing Ltd this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-08-30 with Computers categories.
Start transforming your data-driven marketing strategies and increasing customer engagement. Learn how to create compelling marketing content using advanced gen AI techniques and stay in touch with the future AI ML landscape. Purchase of the print or Kindle book includes a free eBook in PDF format Key Features Enhance customer engagement and personalization through predictive analytics and advanced segmentation techniques Combine Python programming with the latest advancements in generative AI to create marketing content and address real-world marketing challenges Understand cutting-edge AI concepts and their responsible use in marketing Book Description In the dynamic world of marketing, the integration of artificial intelligence (AI) and machine learning (ML) is no longer just an advantage—it's a necessity. Moreover, the rise of generative AI (GenAI) helps with the creation of highly personalized, engaging content that resonates with the target audience. This book provides a comprehensive toolkit for harnessing the power of GenAI to craft marketing strategies that not only predict customer behaviors but also captivate and convert, leading to improved cost per acquisition, boosted conversion rates, and increased net sales. Starting with the basics of Python for data analysis and progressing to sophisticated ML and GenAI models, this book is your comprehensive guide to understanding and applying AI to enhance marketing strategies. Through engaging content & hands-on examples, you'll learn how to harness the capabilities of AI to unlock deep insights into customer behaviors, craft personalized marketing messages, and drive significant business growth. Additionally, you'll explore the ethical implications of AI, ensuring that your marketing strategies are not only effective but also responsible and compliant with current standards By the conclusion of this book, you'll be equipped to design, launch, and manage marketing campaigns that are not only successful but also cutting-edge. What you will learn Master key marketing KPIs with advanced computational techniques Use explanatory data analysis to drive marketing decisions Leverage ML models to predict customer behaviors, engagement levels, and customer lifetime value Enhance customer segmentation with ML and develop highly personalized marketing campaigns Design and execute effective A/B tests to optimize your marketing decisions Apply natural language processing (NLP) to analyze customer feedback and sentiments Integrate ethical AI practices to maintain privacy in data-driven marketing strategies Who this book is for This book targets a diverse group of professionals: Data scientists and analysts in the marketing domain looking to apply advanced AI ML techniques to solve real-world marketing challenges Machine learning engineers and software developers aiming to build or integrate AI-driven tools and applications for marketing purposes Marketing professionals, business leaders, and entrepreneurs who must understand the impact of AI on marketing Reader are presumed to have a foundational proficiency in Python and a basic to intermediate grasp of ML principles and data science methodologies.
Ai In Marketing Sales And Service
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Author : Peter Gentsch
language : en
Publisher: Springer
Release Date : 2018-10-22
Ai In Marketing Sales And Service written by Peter Gentsch and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-10-22 with Computers categories.
AI and Algorithmics have already optimized and automated production and logistics processes. Now it is time to unleash AI on the administrative, planning and even creative procedures in marketing, sales and management. This book provides an easy-to-understand guide to assessing the value and potential of AI and Algorithmics. It systematically draws together the technologies and methods of AI with clear business scenarios on an entrepreneurial level. With interviews and case studies from those cutting edge businesses and executives who are already leading the way, this book shows you: how customer and market potential can be automatically identified and profiled; how media planning can be intelligently automated and optimized with AI and Big Data; how (chat)bots and digital assistants can make communication between companies and consumers more efficient and smarter; how you can optimize Customer Journeys based on Algorithmics and AI; and how to conduct market research in more efficient and smarter way. A decade from now, all businesses will be AI businesses – Gentsch shows you how to make sure yours makes that transition better than your competitors.
Ai For Marketing And Product Innovation
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Author : A. K. Pradeep
language : en
Publisher: John Wiley & Sons
Release Date : 2018-11-26
Ai For Marketing And Product Innovation written by A. K. Pradeep and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-11-26 with Business & Economics categories.
Get on board the next massive marketing revolution AI for Marketing and Product Innovation offers creatives and marketing professionals a non-tech guide to artificial intelligence (AI) and machine learning (ML)—twin technologies that stand poised to revolutionize the way we sell. The future is here, and we are in the thick of it; AI and ML are already in our lives every day, whether we know it or not. The technology continues to evolve and grow, but the capabilities that make these tools world-changing for marketers are already here—whether we use them or not. This book helps you lean into the curve and take advantage of AI’s unparalleled and rapidly expanding power. More than a simple primer on the technology, this book goes beyond the “what” to show you the “how”: How do we use AI and ML in ways that speak to the human spirit? How to we translate cold technological innovation into creative tools that forge deep human connections? Written by a team of experts at the intersection of neuroscience, technology, and marketing, this book shows you the ins and outs of these groundbreaking technological tools. Understand AI and ML technology in layman’s terms Harness the twin technologies unparalleled power to transform marketing Learn which skills and resources you need to use AI and ML effectively Employ AI and ML in ways that resonate meaningfully with customers Learn practical examples of how to reinvest product innovation, brand building, targeted marketing and media measurement to connect with people and enhance ROI Discover the true impact of AI and ML from real-world examples, and learn the thinking, best practices, and metrics you need to capture this lightning and take the next massive leap in the evolution of customer connection. AI for Marketing and Product Innovation shows you everything you need to know to get on board.
Using Artificial Intelligence In Marketing
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Author : Katie King
language : en
Publisher: Kogan Page Publishers
Release Date : 2019-02-03
Using Artificial Intelligence In Marketing written by Katie King and has been published by Kogan Page Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-02-03 with Business & Economics categories.
Artificial intelligence (AI) is paving the way for the future of marketing and business transformation, yet many organizations struggle to know exactly how and where to integrate it. This book is the ultimate guide to embracing the opportunity that AI can bring for your marketing. With AI forecasted to boost global GDP by 14% by 2030, an efficient and sustainable AI marketing strategy is now essential to avoid losing the competitive edge. Using Artificial Intelligence in Marketing provides the definitive, practical framework needed for marketers to identify, apply and embrace the opportunity to maximize the results and business advancement that AI can bring. Streamlining efficiencies into every business practice, AI automates simpler, repetitive tasks with unrivalled accuracy, allowing sales and marketing teams to return their attention to where human interaction is most valuable: strategy, creativity and personal connection. Using Artificial Intelligence in Marketing outlines key marketing benefits such as accurate market research samples, immediate big data insights and brand-safe content creation, right through to the on-demand customer service that is now expected 24/7. It also explores the inevitable myths, concerns and ethical questions that can arise from the large-scale adoption of AI. This book is an essential read for every 21st century marketer.
Artificial Intelligence For Marketing
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Author : Jim Sterne
language : en
Publisher: John Wiley & Sons
Release Date : 2017-08-14
Artificial Intelligence For Marketing written by Jim Sterne and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-08-14 with Business & Economics categories.
A straightforward, non-technical guide to the next major marketing tool Artificial Intelligence for Marketing presents a tightly-focused introduction to machine learning, written specifically for marketing professionals. This book will not teach you to be a data scientist—but it does explain how Artificial Intelligence and Machine Learning will revolutionize your company's marketing strategy, and teach you how to use it most effectively. Data and analytics have become table stakes in modern marketing, but the field is ever-evolving with data scientists continually developing new algorithms—where does that leave you? How can marketers use the latest data science developments to their advantage? This book walks you through the "need-to-know" aspects of Artificial Intelligence, including natural language processing, speech recognition, and the power of Machine Learning to show you how to make the most of this technology in a practical, tactical way. Simple illustrations clarify complex concepts, and case studies show how real-world companies are taking the next leap forward. Straightforward, pragmatic, and with no math required, this book will help you: Speak intelligently about Artificial Intelligence and its advantages in marketing Understand how marketers without a Data Science degree can make use of machine learning technology Collaborate with data scientists as a subject matter expert to help develop focused-use applications Help your company gain a competitive advantage by leveraging leading-edge technology in marketing Marketing and data science are two fast-moving, turbulent spheres that often intersect; that intersection is where marketing professionals pick up the tools and methods to move their company forward. Artificial Intelligence and Machine Learning provide a data-driven basis for more robust and intensely-targeted marketing strategies—and companies that effectively utilize these latest tools will reap the benefit in the marketplace. Artificial Intelligence for Marketing provides a nontechnical crash course to help you stay ahead of the curve.
Lean Ai
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Author : Lomit Patel
language : en
Publisher:
Release Date : 2020
Lean Ai written by Lomit Patel and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020 with Artificial intelligence categories.
How can startups successfully scale customer acquisition and revenue growth with a lean team? Out-of-the-box acquisition solutions from Facebook, Google, and others provide a good start, but the companies that can tailor those solutions to meet their specific needs, objectives, and goals will come out winners. With this practical book, author Lomit Patel shows you how to use AI and machine learning (ML) to provide an operational layer atop those acquisition solutions to deliver meaningful results for your company. You'll learn how to adapt, customize, and personalize cross-channel user journeys to help your company attract and maintain customers. Learn how AI and ML can support the customer acquisition efforts of a lean startup Dive into Customer Acquisition 3.0, an initiative for gaining and retaining customers Explore ways to use ML for marketing purposes Understand the key metrics for determining the growth of your startup Determine the right strategy to foster user acquisition in your company Manage the increased complexity and risk inherent in AI projects.
Product Marketing In The Age Of Generative Ai A Practical Guide
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Author : Varun Grover Dr. Mohsin Fayaz
language : en
Publisher: DeepMisti Publication
Release Date : 2025-02-05
Product Marketing In The Age Of Generative Ai A Practical Guide written by Varun Grover Dr. Mohsin Fayaz and has been published by DeepMisti Publication this book supported file pdf, txt, epub, kindle and other format this book has been release on 2025-02-05 with Computers categories.
The marketing landscape is undergoing a profound transformation. The advent of generative AI has introduced unprecedented opportunities—and challenges—for product marketers. With tools that can create compelling content, hyper-personalized messaging, and predictive insights at scale, generative AI has changed the rules of engagement. Yet, alongside its promise comes a pressing need to navigate ethical considerations, trustworthiness, and how to maintain the human touch in a world increasingly shaped by algorithms. Product Marketing in the Age of Generative AI is a guide for those at the forefront of this transformation. It’s for product marketers who see generative AI not as a replacement for human ingenuity, but as a powerful partner in driving creativity, efficiency, and impact. This book is about mastering the tools and techniques that generative AI offers while staying rooted in the core principles of great product marketing: understanding your audience, crafting resonant messaging, and driving tangible results. This is not a book about AI hype or abstract theory. Instead, it’s a practical guide grounded in real- world applications, case studies, and actionable strategies. You’ll learn how to integrate generative AI into your marketing workflows, enhance customer engagement, and scale your efforts without sacrificing quality. Along the way, we’ll explore how to leverage AI responsibly, balancing automation with authenticity to build trust and lasting connections. The age of generative AI is not coming—it’s here. And as product marketers, the question isn’t whether to embrace it, but how to do so effectively and ethically. My hope is that this book equips you with the knowledge and confidence to navigate this new frontier, transforming challenges into opportunities and leveraging AI as a force multiplier for your marketing efforts. Whether you’re an experienced marketer looking to stay ahead of the curve or someone new to the field eager to understand how generative AI can enhance your craft, this book is for you. Together, let’s explore how to thrive in this exciting era and redefine what’s possible in product marketing. Welcome to the future of product marketing. Let’s get started.
Ai In Marketing
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Author : Hannah D. Walters
language : en
Publisher: Taylor & Francis
Release Date : 2025-06-24
Ai In Marketing written by Hannah D. Walters and has been published by Taylor & Francis this book supported file pdf, txt, epub, kindle and other format this book has been release on 2025-06-24 with Business & Economics categories.
AI in Marketing equips students with the knowledge to understand the impact of Artificial Intelligence (AI) on marketing strategies, processes, and activities, empowering them to navigate the AI-driven marketing landscape confidently. Divided into four parts, it provides a comprehensive exploration of AI's transformative role in marketing. The first part lays the groundwork, offering foundational insights into the intersection of AI and marketing. Part II explores the various applications of AI in marketing, and the tools marketers use to optimize their processes and deliver enhanced customer experiences. The third part focuses on leveraging AI for consumer insights, enabling marketers to craft data-driven strategies. The final part examines ethical considerations and the pedagogical integration of AI into marketing education. Each chapter includes real-world examples, exercises, discussion questions, key terms, and AI resources, empowering students to develop practical skills and industry-relevant knowledge. Students studying in advanced undergraduate and postgraduate marketing courses will benefit greatly from this comprehensive textbook, preparing them for a future workplace that requires them to know how to use AI effectively, ethically, and responsibly. The book is fully supported by online resources, including an instructor manual and customizable PowerPoint slides.
Artificial Intelligence In Practice
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Author : Bernard Marr
language : en
Publisher: John Wiley & Sons
Release Date : 2019-04-15
Artificial Intelligence In Practice written by Bernard Marr and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-04-15 with Comics & Graphic Novels categories.
Cyber-solutions to real-world business problems Artificial Intelligence in Practice is a fascinating look into how companies use AI and machine learning to solve problems. Presenting 50 case studies of actual situations, this book demonstrates practical applications to issues faced by businesses around the globe. The rapidly evolving field of artificial intelligence has expanded beyond research labs and computer science departments and made its way into the mainstream business environment. Artificial intelligence and machine learning are cited as the most important modern business trends to drive success. It is used in areas ranging from banking and finance to social media and marketing. This technology continues to provide innovative solutions to businesses of all sizes, sectors and industries. This engaging and topical book explores a wide range of cases illustrating how businesses use AI to boost performance, drive efficiency, analyse market preferences and many others. Best-selling author and renowned AI expert Bernard Marr reveals how machine learning technology is transforming the way companies conduct business. This detailed examination provides an overview of each company, describes the specific problem and explains how AI facilitates resolution. Each case study provides a comprehensive overview, including some technical details as well as key learning summaries: Understand how specific business problems are addressed by innovative machine learning methods Explore how current artificial intelligence applications improve performance and increase efficiency in various situations Expand your knowledge of recent AI advancements in technology Gain insight on the future of AI and its increasing role in business and industry Artificial Intelligence in Practice: How 50 Successful Companies Used Artificial Intelligence to Solve Problems is an insightful and informative exploration of the transformative power of technology in 21st century commerce.