Machine Learning And Generative Ai For Marketing
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Machine Learning And Generative Ai For Marketing
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Author : Yoon Hyup Hwang
language : en
Publisher: Packt Publishing Ltd
Release Date : 2024-08-30
Machine Learning And Generative Ai For Marketing written by Yoon Hyup Hwang and has been published by Packt Publishing Ltd this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-08-30 with Computers categories.
Start transforming your data-driven marketing strategies and increasing customer engagement. Learn how to create compelling marketing content using advanced gen AI techniques and stay in touch with the future AI ML landscape. Purchase of the print or Kindle book includes a free eBook in PDF format Key Features Enhance customer engagement and personalization through predictive analytics and advanced segmentation techniques Combine Python programming with the latest advancements in generative AI to create marketing content and address real-world marketing challenges Understand cutting-edge AI concepts and their responsible use in marketing Book Description In the dynamic world of marketing, the integration of artificial intelligence (AI) and machine learning (ML) is no longer just an advantage—it's a necessity. Moreover, the rise of generative AI (GenAI) helps with the creation of highly personalized, engaging content that resonates with the target audience. This book provides a comprehensive toolkit for harnessing the power of GenAI to craft marketing strategies that not only predict customer behaviors but also captivate and convert, leading to improved cost per acquisition, boosted conversion rates, and increased net sales. Starting with the basics of Python for data analysis and progressing to sophisticated ML and GenAI models, this book is your comprehensive guide to understanding and applying AI to enhance marketing strategies. Through engaging content & hands-on examples, you'll learn how to harness the capabilities of AI to unlock deep insights into customer behaviors, craft personalized marketing messages, and drive significant business growth. Additionally, you'll explore the ethical implications of AI, ensuring that your marketing strategies are not only effective but also responsible and compliant with current standards By the conclusion of this book, you'll be equipped to design, launch, and manage marketing campaigns that are not only successful but also cutting-edge. What you will learn Master key marketing KPIs with advanced computational techniques Use explanatory data analysis to drive marketing decisions Leverage ML models to predict customer behaviors, engagement levels, and customer lifetime value Enhance customer segmentation with ML and develop highly personalized marketing campaigns Design and execute effective A/B tests to optimize your marketing decisions Apply natural language processing (NLP) to analyze customer feedback and sentiments Integrate ethical AI practices to maintain privacy in data-driven marketing strategies Who this book is for This book targets a diverse group of professionals: Data scientists and analysts in the marketing domain looking to apply advanced AI ML techniques to solve real-world marketing challenges Machine learning engineers and software developers aiming to build or integrate AI-driven tools and applications for marketing purposes Marketing professionals, business leaders, and entrepreneurs who must understand the impact of AI on marketing Reader are presumed to have a foundational proficiency in Python and a basic to intermediate grasp of ML principles and data science methodologies.
The Ai Marketing Blueprint
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Author : Lucas Edward
language : en
Publisher: Independently Published
Release Date : 2025-07-10
The Ai Marketing Blueprint written by Lucas Edward and has been published by Independently Published this book supported file pdf, txt, epub, kindle and other format this book has been release on 2025-07-10 with Computers categories.
Unlock the Future of Marketing with AI-Powered Precision Are you ready to stop guessing and start dominating your market with smarter, faster, and more personalized marketing strategies? The AI Marketing Blueprint is your hands-on guide to transforming real-world business challenges into data-driven solutions using the latest in machine learning and generative AI-all powered by Python. This book isn't just theory. It's a practical playbook built for marketers, developers, and entrepreneurs who want to implement AI now-not someday. Whether you're optimizing customer segmentation, building predictive models, or generating personalized content at scale, this guide walks you through real-world projects step by step. What You'll Learn Inside: Build real ML-powered marketing tools using Python and popular libraries like Scikit-learn, Pandas, and TensorFlow Leverage generative AI (like GPT and LLMs) to create email campaigns, ads, and landing pages that convert Understand customer behavior through advanced analytics, clustering, and churn prediction Automate workflows with AI agents and integrate them into your existing stack Deploy smarter personalization strategies that keep your audience engaged and loyal Each chapter includes ready-to-run code, clear business use cases, and implementation tips to help you go from data to decision in record time-without needing a PhD in data science. Who This Book Is For: Digital marketers who want to work smarter with AI Data-savvy entrepreneurs building AI-first products Python developers seeking real-world applications in marketing Business leaders and growth hackers ready to scale with intelligent automation Your competitors are already using AI. The only question is: will you catch up-or leap ahead? Grab your copy of The AI Marketing Blueprint and start building your AI-powered marketing engine today.
Ai In Marketing
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Author : Hannah D. Walters
language : en
Publisher: Taylor & Francis
Release Date : 2025-06-24
Ai In Marketing written by Hannah D. Walters and has been published by Taylor & Francis this book supported file pdf, txt, epub, kindle and other format this book has been release on 2025-06-24 with Business & Economics categories.
AI in Marketing equips students with the knowledge to understand the impact of Artificial Intelligence (AI) on marketing strategies, processes, and activities, empowering them to navigate the AI-driven marketing landscape confidently. Divided into four parts, it provides a comprehensive exploration of AI's transformative role in marketing. The first part lays the groundwork, offering foundational insights into the intersection of AI and marketing. Part II explores the various applications of AI in marketing, and the tools marketers use to optimize their processes and deliver enhanced customer experiences. The third part focuses on leveraging AI for consumer insights, enabling marketers to craft data-driven strategies. The final part examines ethical considerations and the pedagogical integration of AI into marketing education. Each chapter includes real-world examples, exercises, discussion questions, key terms, and AI resources, empowering students to develop practical skills and industry-relevant knowledge. Students studying in advanced undergraduate and postgraduate marketing courses will benefit greatly from this comprehensive textbook, preparing them for a future workplace that requires them to know how to use AI effectively, ethically, and responsibly. The book is fully supported by online resources, including an instructor manual and customizable PowerPoint slides.
Predictive Analytics And Generative Ai For Data Driven Marketing Strategies
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Author : Hemachandran K
language : en
Publisher: CRC Press
Release Date : 2024-12-10
Predictive Analytics And Generative Ai For Data Driven Marketing Strategies written by Hemachandran K and has been published by CRC Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-12-10 with Computers categories.
In providing an in-depth exploration of cutting-edge technologies and how they are used to support data-driven marketing strategies and empower organizations to make the right decisions, Predictive Analytics and Generative AI for Data-Driven Marketing Strategies includes real-world case studies and examples from diverse marketing domains. This book demonstrates how predictive analytics and generative AI have been successfully applied to solve marketing challenges and drive tangible results. This book showcases emerging trends in predictive analytics and generative AI for marketing, and their potential impact on the future of data-driven marketing. This book is meant for professionals and scholars to gather the skills and resources to use predictive analytics and generative AI effectively for marketing strategies. This book: • Examines the different predictive analytics models and algorithms, such as regression analysis, decision trees, and neural networks, and demonstrates how they may be utilized to get insightful conclusions from marketing data. • Includes generative AI techniques, such as generative adversarial networks (GANs) and variational autoencoders (VAEs), showcasing how these techniques can generate synthetic data for marketing insights and decision-making. • Highlights the importance of data-driven marketing choices and illustrates how generative AI and predictive analytics may be quite useful in this context. • Integrates the principles of data science with marketing concepts, offering a cohesive understanding of how predictive analytics and generative AI can power data-driven marketing decisions. • Presents the recent advances in predictive analytics and generative AI and discusses how they can affect the area of data-driven marketing.
Integrating Ai Driven Technologies Into Service Marketing
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Author : Nadda, Vipin
language : en
Publisher: IGI Global
Release Date : 2024-08-29
Integrating Ai Driven Technologies Into Service Marketing written by Nadda, Vipin and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-08-29 with Computers categories.
In an era marked by rapid technological advancements and the increasing integration of artificial intelligence (AI) into various sectors, the intersection of AI technologies with service marketing stands as a pivotal frontier. It is essential to explore the intricate nexus between AI technologies and service marketing strategies. Integrating AI-Driven Technologies Into Service Marketing elucidates the transformative impact of AI on key facets of service marketing, ranging from customer engagement and relationship management to market segmentation and product customization. It underscores the imperative for stakeholders in emerging economies to harness the power of AI technologies in crafting innovative and adaptive service marketing strategies. The book navigates the complexities of AI adoption while offering pragmatic recommendations for fostering responsible and inclusive AI-driven service marketing ecosystems. Covering topics such as customer engagement, influencer marketing, and sentiment analysis, this book is an excellent resource for scholars, researchers, educators, business professionals, managers, academicians, postgraduate students, and more.
Advancing The Marketing Technology Martech Revolution
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Author : Tran, Minh Tung
language : en
Publisher: IGI Global
Release Date : 2024-12-06
Advancing The Marketing Technology Martech Revolution written by Tran, Minh Tung and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-12-06 with Business & Economics categories.
As businesses navigate the rapidly evolving digital landscape, they face the challenge of proactively staying ahead of the curve in their marketing strategies. Consumers today are more tech-savvy than ever and demand personalized experiences, making it imperative for businesses to leverage the latest marketing strategies and technologies to capture their attention. The lack of integration between marketing and technology often hinders businesses from maximizing their marketing efforts and achieving their desired outcomes. Advancing the Marketing Technology (MarTech) Revolution provides a comprehensive roadmap for businesses to embrace and leverage MarTech effectively. This book dives deep into the world of MarTech tools, platforms, and strategies, offering practical insights for businesses to thrive in the digital age. From automation and artificial intelligence to data analytics and personalized experiences, this book showcases how integrating marketing and technology can reshape marketing strategies and drive business growth.
Practical Digital Marketing And Ai Psychology
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Author : J. Jonathan Gabay
language : en
Publisher: Taylor & Francis
Release Date : 2024-08-05
Practical Digital Marketing And Ai Psychology written by J. Jonathan Gabay and has been published by Taylor & Francis this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-08-05 with Business & Economics categories.
Practical Digital Marketing and AI Psychology explores how successful brands utilise both psychology and cutting-edge artificial intelligence technologies to maximise digital marketing strategies. Psychology has long been a foundation for successful marketing strategies, and evolving AI technologies are opening up new opportunities for marketers to help brands build trust and loyalty online. In this exceptional book, award-winning writer Jonathan Gabay delves into fascinating psychological digital marketing techniques and concepts, explaining the practical psychology and science you need to lift your marketing career to the next level. Gabay explores how new technologies can be harnessed to increase their impact significantly. The book provides practical tips and contemporary best-practice examples, including prompt engineering, the psychology behind mission statements and logo design, gamification, the possibilities and pitfalls of social media, among many more areas that will ensure your brand is trusted, valued, and desired. This definitive book is perfect for marketing students up to PhD level and digital marketing, PR, and sales professionals looking for a fascinating, compelling read, packed with ideas and examples, that combines academic excellence with practical advice – all written and presented in a highly accessible style.
Ai And The Future Of Smart Marketing
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Author : Tamil Selvi K Ganesan
language : en
Publisher: Notion Press
Release Date : 2025-01-18
Ai And The Future Of Smart Marketing written by Tamil Selvi K Ganesan and has been published by Notion Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2025-01-18 with Business & Economics categories.
Marketing is everywhere, and it’s only going to get bigger. As the world changes, one question keeps coming up—is AI the future of Smart marketing? AI is now stepping in, offering new ways to make those connections faster, smarter, and more personal than ever before. With endless possibilities ahead, This book explores how AI can be used to make marketing smarter and more efficient, helping brands reach the right people at the right time. The question isn't whether AI will be part of marketing; it's how far it will take us.
Marketing With Ai For Dummies
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Author : Shiv Singh
language : en
Publisher: John Wiley & Sons
Release Date : 2024-10-01
Marketing With Ai For Dummies written by Shiv Singh and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-10-01 with Business & Economics categories.
Stay ahead in the marketing game by harnessing the power of artificial intelligence Marketing with AI For Dummies is your introduction to the revolution that’s occurring in the marketing industry, thanks to artificial intelligence tools that can create text, images, audio, video, websites, and beyond. This book captures the insight of leading marketing executive Shiv Singh on how AI will change marketing, helping new and experienced marketers tackle AI marketing plans, content, creative assets, and localized campaigns. You’ll also learn to manage SEO and customer personalization with powerful new technologies. Peek at the inner workings of AI marketing tools to see how you can best leverage their capabilities Identify customers, create content, customize outreach, and personalize customer experience with AI Consider how your team, department, or organization can be retooled to thrive in an AI-enabled world Learn from valuable case studies that show how large organizations are using AI in their campaigns This easy-to-understand Dummies guide is perfect for marketers at all levels, as well as those who only wear a marketing hat occasionally. Whatever your professional background, Marketing with AI For Dummies will usher you into the future of marketing.
Genai Practitioner Mastering Ai Driven Marketing For The Future
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Author : Anand Vemula
language : en
Publisher: Anand Vemula
Release Date :
Genai Practitioner Mastering Ai Driven Marketing For The Future written by Anand Vemula and has been published by Anand Vemula this book supported file pdf, txt, epub, kindle and other format this book has been release on with Computers categories.
In an era where artificial intelligence (AI) is transforming industries, "GenAI Practitioner: Mastering AI-Driven Marketing for the Future" serves as a comprehensive guide for marketers looking to leverage the power of Generative AI. This book provides a detailed exploration of how AI can revolutionize marketing strategies, enhance customer engagement, and drive business growth. The journey begins with an introduction to the fundamentals of Generative AI, explaining key concepts, terminologies, and the evolution of this transformative technology. Readers will gain a solid understanding of the principles underpinning AI, laying the groundwork for more advanced topics. The book delves into the role of Generative AI in marketing, highlighting its benefits through real-world case studies. These examples demonstrate successful AI-driven campaigns, showcasing how businesses have effectively utilized AI to personalize customer experiences, optimize marketing efforts, and achieve remarkable results. Practical guidance on setting up an AI framework is provided, detailing the necessary tools, technologies, and environment setup. This section emphasizes key considerations for implementation, ensuring readers are equipped to integrate AI into their marketing strategies seamlessly. Data management and preparation are critical components of AI success. The book covers the importance of data, methods for collection and cleaning, and best practices for structuring data to maximize the efficacy of AI algorithms. This foundational knowledge is crucial for creating accurate and effective AI models. The text further explores AI-driven content creation, including generating text, images, and videos. It emphasizes personalization and targeting, illustrating how AI can produce tailored marketing materials that resonate with individual customers. Customer engagement is enhanced through AI-driven insights, personalized interactions, and the use of chatbots and virtual assistants. The book discusses how AI can improve customer experience and retention by providing timely and relevant support. Measuring the success and ROI of AI initiatives is essential for justifying investments and guiding future strategies. The book outlines key performance indicators, methods for analyzing AI-driven campaigns, and ROI calculation techniques. Finally, readers are introduced to future trends in Generative AI and marketing, exploring emerging technologies and innovations. This forward-looking perspective prepares marketers to stay ahead in a rapidly evolving landscape, ensuring they can harness the full potential of AI to drive their marketing efforts into the future. **"GenAI Practitioner: Mastering AI-Driven Marketing for the Future"** is an essential resource for anyone seeking to understand and apply AI in marketing, offering practical insights and strategies for achieving success in the digital age.