Macromarketing 2017 Conference Proceedings
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Macromarketing 2017 Conference Proceedings
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Author :
language : en
Publisher:
Release Date : 2017
Macromarketing 2017 Conference Proceedings written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017 with Marketing categories.
Macromarketing In The Asia Pacific Century
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Author : Jack Cadeaux
language : en
Publisher:
Release Date : 2002
Macromarketing In The Asia Pacific Century written by Jack Cadeaux and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2002 with Marketing categories.
Macromarketing
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Author : Michigan State University. Graduate School of Business Administration
language : en
Publisher:
Release Date : 1987
Macromarketing written by Michigan State University. Graduate School of Business Administration and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1987 with categories.
Back To The Future Using Marketing Basics To Provide Customer Value
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Author : Nina Krey
language : en
Publisher: Springer
Release Date : 2017-12-04
Back To The Future Using Marketing Basics To Provide Customer Value written by Nina Krey and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-12-04 with Business & Economics categories.
This proceedings volume presents timely research and insights on the advancement of marketing’s basic premise—providing greater levels of customer value. In recent years, both marketing scholars and practitioners have witnessed great advancements in technology and methodologies associated with big data, with location-based marketing centered on mobile apps and the real-time tracking of consumer behavior, and with innovations and enhancements in communications utilizing the continually growing presence of social media. Featuring the full proceedings of the 2017 Academy of Marketing Science (AMS) Annual Conference held in Coronado Island, California, this volume provides ground-breaking research from scholars and practitioners from around the world that will help marketers in providing value for companies, consumers and society. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses, and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complementing the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.
Macromarketing Seminar
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Author : Michigan State University. Graduate School of Business Administration
language : en
Publisher:
Release Date : 1988
Macromarketing Seminar written by Michigan State University. Graduate School of Business Administration and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1988 with categories.
Marketing Transformation Marketing Practice In An Ever Changing World
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Author : Patricia Rossi
language : en
Publisher: Springer
Release Date : 2017-11-16
Marketing Transformation Marketing Practice In An Ever Changing World written by Patricia Rossi and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-11-16 with Business & Economics categories.
This proceedings volume examines transformation in marketing to better understand current and future standing of the marketing field. From whether there is a need for transformation in our field; what methodological transformations are necessary; historical looks at how the field has transformed and continues to transform; how learning institutes are transforming and how marketing theory, practice, consumption practices and people are transforming as the world continues to change. It is by understanding these changes and transformations that marketers have a better knowledge of the discipline. Featuring the full proceedings from the 2017 Academy of Marketing Science (AMS) World Marketing Congress (WMC) held in Christchurch, New Zealand, this book contains research from scholars and practitioners from around the globe analyzing the need and drivers of transformation in marketing. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses, and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complementing the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.
Proceedings Of The 7th International Conference On Kansei Engineering And Emotion Research 2018
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Author : Anitawati Mohd Lokman
language : en
Publisher: Springer
Release Date : 2018-03-13
Proceedings Of The 7th International Conference On Kansei Engineering And Emotion Research 2018 written by Anitawati Mohd Lokman and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-03-13 with Technology & Engineering categories.
The proceedings gather a selection of refereed papers presented at the 7th International Conference on Kansei Engineering and Emotion Research 2018 (KEER 2018), which was held in Kuching, Malaysia from 19 to 22 March 2018. The contributions address the latest advances in and innovative applications of Kansei Engineering and Emotion Research. The subjects include: Kansei, Emotion and Games Kansei, Emotion and Computing Kansei, Emotion and Wellbeing / Quality of Life Kansei, Emotion and Design Kansei, Emotion and Health / Ergonomics Kansei, Emotion and Multidisciplinary Fields Kansei, Emotion and Culture Kansei, Emotion and Social computing Kansei, Emotion and Evaluation Kansei, Emotion and User Experience The book offers a valuable resource for all graduate students, experienced researchers and industrial practitioners interested in the fields of user experience/usability, engineering design, human factors, quality management, product development and design.
Abstract From The 2010 Conference Of The Macromarketing Society
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Author : Macromarketing Society. conference
language : en
Publisher:
Release Date : 2010
Abstract From The 2010 Conference Of The Macromarketing Society written by Macromarketing Society. conference and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010 with categories.
Abstracts From The Thirty First Annual Macromarketing Conference
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Author :
language : en
Publisher:
Release Date : 2007
Abstracts From The Thirty First Annual Macromarketing Conference written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007 with categories.
Abstracts From The 2009 Conference Of The Macromarketing Society
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Author : Macromarketing Society
language : en
Publisher:
Release Date : 2009
Abstracts From The 2009 Conference Of The Macromarketing Society written by Macromarketing Society and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009 with categories.