Mad For Ads
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Mad For Ads
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Author : Erica Fyvie
language : en
Publisher: Kids Can Press Ltd
Release Date : 2021-05-04
Mad For Ads written by Erica Fyvie and has been published by Kids Can Press Ltd this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-05-04 with Juvenile Nonfiction categories.
A critical and entertaining exploration of advertising and its influence. For children growing up in an advertising-saturated world, here’s an eye-opening explanation of what it is, how it works and why that matters. The book covers everything from the components of an ad campaign to the ways marketers seek to influence behavior, then brings it all to life by creating two fictional advertising plans. It also describes how digital technology allows companies to track people and how that impacts privacy. It’s a savvy look at the business of advertising that empowers kids to think critically and be discerning. Kids are suckers for advertising? Not the ones who read this book!
The Mad Old Ads With Illustrations
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Author : Dick Sutphen
language : en
Publisher:
Release Date : 1968
The Mad Old Ads With Illustrations written by Dick Sutphen and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1968 with categories.
Ads For God
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Author : Tony Vanderwarker
language : en
Publisher: Authorspress Publishing
Release Date : 2015-02-17
Ads For God written by Tony Vanderwarker and has been published by Authorspress Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-02-17 with Fiction categories.
[If you liked MAD MEN, you'll love ADS FOR GOD!] In this comic novel, a jaded adman gets a chance for redemption when God taps him for his marketing campaign... Author and former adman, Tony Vanderwarker--perhaps best known for his book, Writing With The Master (2014), about John Grisham helping him with one of his other novels--brings plenty of insider perspective to this snarky, rollicking tale... Just when the deus ex machina seems shaky, that becomes precisely the point, and the novel turns into a rather biting social commentary. An amusing satire about the ad business, with clever twists on its gimmick and dead-on barbs about our brand-obsessed culture. -- Kirkus Reviews
The Mad Old Ads
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Author : Dick Sutphen
language : en
Publisher:
Release Date : 1968
The Mad Old Ads written by Dick Sutphen and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1968 with categories.
Madvertising
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Author :
language : en
Publisher:
Release Date : 2005
Madvertising written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005 with Humor categories.
"MADvertising" showcases the very best of "MAD"'s fifty-plus years of takeoffs on Madison Avenue. Fans will love these hundreds of spoofs of legendary ad campaigns, plus hilarious behind-the-scenes interviews with the Usual Gang of Idiots. But wait, there's more! Get ready for two Galleries of Sin, featuring every twist on cigarette and alcohol advertising ever done by the magazine; a section highlighting "legitimate" ads by "MAD" artists; a discussion of "MAD"'s longtime no-advertising policy; plus (yes!) all-time favorite takeoffs on Madison Avenue culture, including the immortal musical "My Fair Ad Man" and "The "MAD" Madison Avenue Primer."
Mad Ads
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Author :
language : en
Publisher:
Release Date : 2011-10-01
Mad Ads written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-10-01 with categories.
Mad For Ads
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Author : Erica Fyvie
language : en
Publisher: Kids Can Press Ltd
Release Date : 2021-05-04
Mad For Ads written by Erica Fyvie and has been published by Kids Can Press Ltd this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-05-04 with Juvenile Nonfiction categories.
A critical and entertaining exploration of advertising and its influence. For children growing up in an advertising-saturated world, here’s an eye-opening explanation of what it is, how it works and why that matters. The book covers everything from the components of an ad campaign to the ways marketers seek to influence behavior, then brings it all to life by creating two fictional advertising plans. It also describes how digital technology allows companies to track people and how that impacts privacy. It’s a savvy look at the business of advertising that empowers kids to think critically and be discerning. Kids are suckers for advertising? Not the ones who read this book!
Mid Century Ads
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Author : Jim Heimann
language : de
Publisher:
Release Date : 2012-03
Mid Century Ads written by Jim Heimann and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-03 with Advertising categories.
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The Insanity Of Advertising
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Author : Fred S. Goldberg
language : en
Publisher: Chicago Review Press
Release Date : 2019-05-28
The Insanity Of Advertising written by Fred S. Goldberg and has been published by Chicago Review Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-05-28 with Biography & Autobiography categories.
Mad Men's Don Draper has nothing on Fred Goldberg, and this memoir is the real story of mad men in a very mad world This celebrated ad man cut his teeth in the late 1960s with the legendary agency Young & Rubicam, took over operations at Chiat/Day as COO for almost 7 years, and then founded his own firm, Goldberg Moser O'Neill. His client list reads like a who's who of 20th-century innovators: Steve Jobs (Apple), Andy Grove (Intel), John Chambers (Cisco), Larry Ellison (Oracle), and Michael Dell (Dell) are just a few of the movers and shakers who turned to him when they needed ads that would make their products household names. The Insanity of Advertising presents an unforgettable glimpse into the chaos, drama, and outright wackiness that fuels one of the most of loved and hated industries in the world. Goldberg reveals behind-the-scenes dirt on what it was like to craft ad campaigns for some corporate titans, and also shares stories of the mad men who worked alongside him.
Jewish Mad Men
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Author : Kerri P. Steinberg
language : en
Publisher: Rutgers University Press
Release Date : 2015-02-16
Jewish Mad Men written by Kerri P. Steinberg and has been published by Rutgers University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-02-16 with Business & Economics categories.
It is easy to dismiss advertising as simply the background chatter of modern life, often annoying, sometimes hilarious, and ultimately meaningless. But Kerri P. Steinberg argues that a careful study of the history of advertising can reveal a wealth of insight into a culture. In Jewish Mad Men, Steinberg looks specifically at how advertising helped shape the evolution of American Jewish life and culture over the past one hundred years. Drawing on case studies of famous advertising campaigns—from Levy’s Rye Bread (“You don’t have to be Jewish to love Levy’s”) to Hebrew National hot dogs (“We answer to a higher authority”)—Steinberg examines advertisements from the late nineteenth-century in New York, the center of advertising in the United States, to trace changes in Jewish life there and across the entire country. She looks at ads aimed at the immigrant population, at suburbanites in midcentury, and at hipster and post-denominational Jews today. In addition to discussing campaigns for everything from Manischewitz wine to matzoh, Jewish Mad Men also portrays the legendary Jewish figures in advertising—like Albert Lasker and Bill Bernbach—and lesser known “Mad Men” like Joseph Jacobs, whose pioneering agency created the brilliantly successful Maxwell House Coffee Haggadah. Throughout, Steinberg uses the lens of advertising to illuminate the Jewish trajectory from outsider to insider, and the related arc of immigration, acculturation, upward mobility, and suburbanization. Anchored in the illustrations, photographs, jingles, and taglines of advertising, Jewish Mad Men features a dozen color advertisements and many black-and-white images. Lively and insightful, this book offers a unique look at both advertising and Jewish life in the United States.