Making Great Clients
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What Clients Really Want And The S T That Drives Them Crazy The Essential Insider S Guide For Advertising Agencies On How Account Management Can C
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Author : Chantell Glenville
language : en
Publisher: Lifestyles Press
Release Date : 2016-05-03
What Clients Really Want And The S T That Drives Them Crazy The Essential Insider S Guide For Advertising Agencies On How Account Management Can C written by Chantell Glenville and has been published by Lifestyles Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-05-03 with Business & Economics categories.
What Clients Really Want (And The S**t That Drives Them Crazy) is the essential insider's guide for advertising agencies on how account management can create great client/agency relationships. The first book on client/agency relationships to be written an ex-client, this book gives a true insider's guide as to how account management can stop client/agency relationships from breaking down and take those relationships from good to great. In this step-by-step guide you will discover: What simple actions you can take today to generate great relationships with your clients. How to gain a deeper understanding of the pressures your clients face and why this is so important. Practical day-to-day advice on how to master positive relationship building behaviours. The strong re-occurring themes that cause client relationships to fall apart and how you can avoid them by applying; oThe 9 essential behaviours to prevent damage to the client/agency relationship. oThe 5 essential behaviours to take your client/agency relationships from good to great. "This will be gold dust for client-servicing professionals... it's a great reminder of what you need to do to build a brilliant relationship with your clients and how to be a true partner. It's so important that you get to know them and care for their business and this book shows you what you need to do." Rick Kumar, Owner & Director, Moda Consult (Specialist Recruitment for Creative Agencies)"
Making Great Clients
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Author : Bret Schwalb
language : en
Publisher:
Release Date : 2020-04-03
Making Great Clients written by Bret Schwalb and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-04-03 with categories.
Whether you call them customers, coworkers, or your boss, we all have clients and they all have problems. Imagine if you could make great clients that keep coming back, give you five-star reviews and constant referrals. This master class will teach you how to do just that. Learn from the combined experience of master sales professionals, public relations pros, and more than twenty years of the author's own experience working with clients of every kind. Learn the three types of clients and how to work with them. Understand how to quickly build trust and confidence. Find out what every client wants but rarely finds. Learn the art of saying "no" while strengthening the client relationship. Turn around negative relationships- Always get paid what you're worth.
Great Clients
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Author : David Ullman
language : en
Publisher: Figure 1 Publishing
Release Date : 2020-04-14
Great Clients written by David Ullman and has been published by Figure 1 Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-04-14 with Business & Economics categories.
It’s no secret that most advertising is silly, irritating, and boring. Everywhere we go, irrelevant ad-noise clutters our physical and mental environments. More importantly, it simply doesn't work. If your company’s advertising doesn’t rise above the fray, you probably blame your agency—they’re not giving you their best work, or they “just don’t get it.” But consider this: you might be the problem. After nearly five decades in the advertising business, David Ullman has learned a few things about how to make effective ads. Forget the Mad Men image of a lone creative generating brilliant insights. David was on Madison Avenue in the ’60s and ’70s—that’s not how it worked then, and it doesn't work that way now. Great advertising comes from great relationships. It comes from clear communication, shared goals, and trust. And all of those start with great clients. The tips and insights in this book show exactly how to work with your agency to ensure the work they produce is the best it can be. It’s simple—learn how to be a great client, and you’ll get great advertising.
How Clients Buy
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Author : Tom McMakin
language : en
Publisher: John Wiley & Sons
Release Date : 2018-03-13
How Clients Buy written by Tom McMakin and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-03-13 with Business & Economics categories.
The real-world guide to selling your services and bringing in business How Clients Buy is the much-needed guide to selling your services. If you're one of the millions of people whose skills are the 'product,' you know that you cannot be successful unless you bring in clients. The problem is, you're trained to do your job—not sell it. No matter how great you may be at your actual role, you likely feel a bit lost, hesitant, or 'behind' when it comes to courting clients, an unfamiliar territory where you're never quite sure of the line between under- and over-selling. This book comes to the rescue with real, practical advice for selling what you do. You'll have to unlearn everything you know about sales, but then you'll learn new skills that will help you make connections, develop rapport, create interest, earn trust, and turn prospects into clients. Business development is critical to your personal success, and your skills in this area will dictate the course of your career. This invaluable guide gives you a set of real-world best practices that can help you become the rainmaker you want to be. Get the word out and make productive connections Drop the fear of self-promotion and advertise your accomplishments Earn potential clients' trust to build a lasting relationship Scrap the sales pitch in favor of honesty, positivity, and value Working in the consulting and professional services fields comes with difficulties not encountered by those who sell tangible products. Services are often under-valued, and become among the first things to go when budgets get tight. It is now harder than ever to sell professional services, so your game must be on-point if you hope to out-compete the field. How Clients Buy shows you how to level up and start winning the client list of your dreams.
Don T Be A Slave To Your Clients
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Author : Brandon Williams
language : en
Publisher:
Release Date : 2019-02
Don T Be A Slave To Your Clients written by Brandon Williams and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-02 with categories.
YOUR CLIENTS CAN LEGALLY KILL YOU... Human beings spend a vast majority of their life doing two things: sleeping and working. These two areas, if messed up in some way, won't allow you to live a good life. This book addresses the latter (and most likely, eventually, covers the first one as well). Bad clients or customers at your business can destroy not just your work life but also your personal life. That horrific client causes you massive stress and you come home and, without you even totally knowing it, you take it out on your family, friends, pets, etc. You can even develop sickness and your health can start to slip. The people around you need to be aggressively filtered and watched because the closer they are, the more they affect you (for better or worse). You have worked very hard to learn your trade or your skill-set. Why do you need to beg for clients? Why do you need to be treated poorly? Do you need them more or do they need you more? Here are the main points I want you to realize about your job or business: 1. All the "marketing" sharks floating around you and your business are looking to get paid, sneak under the radar long enough, and get out. Chances are they have no idea how to market or sell what you do. You've probably been burned before and you will get burned again. This book will prevent that. 2. Marketing and sales are considered two different subjects. THEY ARE NOT. These two subjects are married and there is actually a step that goes in-between them that has to be in. If you don't do all 3 steps, you will continue to beg for your client's money and you will be a slave. You learn about all 3 aspects in this book. 3. All the garbage you have been told about "closing techniques," sales drills, etc have always seemed wrong or strange. THEY ARE. When you are honest and create an attraction system to actually bring in the kind of people you want to work with, there are no head-games, no emotional wrestling, no painful headaches and no looking at your bank account balance in terror. This book will show you exactly how to do this and how to set it up so that your clients respect you and your time and are excited to pay you and get started. 4. Price resistance can only exist in a situation where the prospect is not enlightened. People that have doubts or insecurities complain about price. This book will help you to create trust and stability for your prospects and clients so that you do not need to handle price resistance ever again. You are a skilled technician. There are a million books out there on sales and marketing. It seems like a lot of work and you just "don't have the time" to do it. I will show you how you can actually make more money, dramatically reduce your stress and work LESS after this is all said-and-done. What is in this book applies also to staff and personnel: how to attract them and how to hire the right people. Marketing and sales, boiled down into one word, is simply ATTRACTION. If you attract the right people who are looking for what you have, there should not be much arguing or difficulty in having them around. So quit being a slave to your clients. Break your chains and regain your sanity. Regain your love for your work and allow that love to spread through your family, friends, etc. Make your work into a stronghold of your life where, no matter what else is going on, your work can be your anchor when times are tough. Work can be so wonderful that you actually feel good and refreshed after a 10-hour day. THIS IS THE WAY WORK SHOULD BE. I dumped every ounce of knowledge I have on this subject into this book. I wrote it with the purpose of delivering to you, the reader, the maximum amount of value in the minimum amount of time with the minimum amount of big words or difficult concepts. I really want you to be able to gain this information easily so that you can use it right away. I care about you. Do well.
The Art Of Client Service
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Author : Robert Solomon
language : en
Publisher: John Wiley & Sons
Release Date : 2016-04-04
The Art Of Client Service written by Robert Solomon and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-04-04 with Business & Economics categories.
A practical guide for providing exceptional client service Most advertising and marketing people would claim great client service is an elusive, ephemeral pursuit, not easily characterized by a precise skill set or inventory of responsibilities; this book and its author argue otherwise, claiming there are definable, actionable methods to the role, and provide guidance designed to achieve more effective work. Written by one of the industry's most knowledgeable client services executives, the book begins with a definition, then follows a path from an initial new business win to beginning, building, losing, then regaining trust with clients. It is a powerful source of counsel for those new to the business, for industry veterans who want to refresh or validate what they know, and for anyone in the middle of the journey to get better at what they do.
Clientelligence
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Author : Michael B. Rynowecer
language : en
Publisher: Bti Press
Release Date : 2015
Clientelligence written by Michael B. Rynowecer and has been published by Bti Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015 with Business & Economics categories.
Behind every great rainmaker, mover and shaker, and leader are great relationships. In fact, replace great with superior. People who make things happen make superior relationships first. Relationships are the power source, if not the very soul, of doing good business-the kind of business where clients smile and believe your value simply dwarfs your fee. People who sell don't develop nearly as much business as people who develop relationships. New business flows to those individuals and companies who can move beyond a transaction to a relationship. People, especially executives, don't want to work with the person with the best sales skills. They want to work with people who are emotionally invested in helping them and will pay significant premiums for this rare commodity. The 17 activities within Clientelligence are proven drivers to superior client relationships. In essence, they are how clients define client service excellence and what they expect out of the providers with whom they have the best relationships. Now you can use these activities to create and maintain superior client relationships of your own and fuel growth and profits.
Clientelligence
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Author :
language : en
Publisher:
Release Date : 2015
Clientelligence written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015 with Business networks categories.
How To Win Client Business When You Don T Know Where To Start
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Author : Doug Fletcher
language : en
Publisher: John Wiley & Sons
Release Date : 2021-10-20
How To Win Client Business When You Don T Know Where To Start written by Doug Fletcher and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-10-20 with Mathematics categories.
Dramatically grow your client base following pragmatic and insightful advice by bestselling author Doug Fletcher How to Win Client Business When You Don't Know Where to Start: A Rainmaking Guide for Consulting and Professional Services serves as an invaluable and indispensable guide for everyone in the business of selling professional and consulting services. Author Doug Fletcher dives deeply into the five skills required to "make it rain": Create Your Personal Brand Identity Demonstrate Your Professional Expertise Build Your Professional Ecosystem Develop Trust-Based Relationships Practice Everyday Success Habits How to Win Client Business When You Don't Know Where to Start provides a masterclass in teaching the practical techniques and concrete strategies that professional services providers were never taught in school or on the job. Pragmatic lessons take the place of the vaguely defined principles found in competing books to turn readers from sales novices into rainmakers. Written by the same celebrated author who brought readers the best-selling book How Clients Buy, How to Win Client Business When You Don't Know Where to Start is perfect for any professional services provider or consultant who seeks to dramatically increase their book of business.
Together Is Better
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Author : Simon Sinek
language : en
Publisher: Penguin UK
Release Date : 2016-09-13
Together Is Better written by Simon Sinek and has been published by Penguin UK this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-09-13 with Business & Economics categories.
Most of us live our lives by accident - we live as it happens. Fulfilment comes when we live our lives on purpose. 'What are you going to do with your life? What are you doing with your life now?' 'Do you have goals? A vision? A clear sense of why you do what you do?' Almost everyone knows someone who has grappled with at least one of these questions. The answers can often seem elusive or uncertain. Though there are many paths to follow into the unknown future, there is one way that dramatically increases the chances we will enjoy the journey. To travel with someone we trust. We can try to build a successful career or a happy life alone, but why would we? Together is better. This unique and delightful little book makes the point that together is better in a quite unexpected way. Simon Sinek, bestselling author of Start With Why and Leaders Eat Last, blends the wisdom he has gathered from around the world with a heartwarming, richly illustrated original fable. Working hard for something we don't care about is called stress. Working hard for something we love is called passion.