Making Money With Donor Newsletters
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Making Money With Donor Newsletters
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Author : Tom Ahern
language : en
Publisher: Emerson & Church
Release Date : 2013
Making Money With Donor Newsletters written by Tom Ahern and has been published by Emerson & Church this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013 with Direct-mail fund raising categories.
"Making Money with Donor Newsletters will help you transform your current newsletter into a money machine--some charities that have followed this advice have improved income by 1000 percent! More importantly it will guide you in transforming your organization from a ho-hum 'corporate-focused' entity into a distinctive and thriving 'donor-focused' powerhouse"--Provided by publisher.
Raising More Money With Newsletters Than You Ever Thought Possible
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Author : Tom Ahern
language : en
Publisher: Emerson & Church, Publishers
Release Date : 2005
Raising More Money With Newsletters Than You Ever Thought Possible written by Tom Ahern and has been published by Emerson & Church, Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005 with Business & Economics categories.
Today, many organizations are raising more money with their newsletter than with traditional mail appeals.And after reading Tom Ahern's riveting book, Raising More Money with Newsletters than You Ever Thought Possible, it's easy to understand why.Great newsletters, as distinguished from the mundane ones many of us receive, have so much more going for them.For starters, they deliver real news (not tired features such as "From the Director's Desk'' and "Introducing Our New Staff"). They make the donor feel important. They use emotional triggers to spur action. They're designed in a way to attract both browsers and readers. And they don't depend on dry statistics to make the organization's case.The essence of Raising Money with Newsletters than You Ever Thought Possible centers around seven fatal flaws, as Ahern calls them. And along the way to discussing ? and dissecting ? these flaws, the reader is treated to such chapters as:o Making news out of thin airo What a front page is foro Lower the grade level of your writingo Anecdotes versus statso How should it look? A proven formulaTransforming your newsletter into a substantial money raiser isn't all that difficult. As Ahern himself says, "You don?t need a degree in journalism to publish a newsletter that will keep your donors inspired (and generous). You just need a few skills and insights."Read this book. Pick up those skills. And be assured that the ratio of time spent versus gains realized might well be the most cost-effective of your entire career.
How To Write Fundraising Materials That Raise More Money
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Author : Tom Ahern
language : en
Publisher: Emerson & Church, Publishers
Release Date : 2007
How To Write Fundraising Materials That Raise More Money written by Tom Ahern and has been published by Emerson & Church, Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007 with Business & Economics categories.
Writing to raise money takes more than a few choice words. Highly profitable communications use a wide array of "trade secrets" to boost response. Things like emotional triggers, a working knowledge of reader psychology, the discovery of eye motion studies, and donor research ? all help writing pros reap big rewards from their appeal letters, newsletters, websites, case statements, and more.Now these trade secrets are yours, collected in one easy-to-understand volume: How to Write Fundraising Materials that Raise More Money ? The Art, the Science, the Secrets. Author Tom Ahern is recognized as one of North America's leading experts on effective communications. His workshops are in hot demand. Last year he released a first-of-its-kind book on moneymaking donor newsletters.Now, in his new book, Ahern reveals all: how top fundraising writers inspire their prospects to make that first gift ? and how they keep existing donors loyal and generous.Raising more money through words, via the printed page or online, is no accident. But anyone can do it well: you don?t need special writing talent. All you need is this essential guide to best practices in the fundraising industry.
53 Simple Ways To Raise More Money With Your Donor Newsletter
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Author : Alan Sharpe
language : en
Publisher:
Release Date : 2006
53 Simple Ways To Raise More Money With Your Donor Newsletter written by Alan Sharpe and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006 with Fund raising categories.
Seeing Through A Donor S Eyes
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Author : Tom Ahern
language : en
Publisher: Emerson & Church
Release Date : 2009
Seeing Through A Donor S Eyes written by Tom Ahern and has been published by Emerson & Church this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009 with Business & Economics categories.
Why should I give you my hard-earned money? Effective fundraisers answer this essential question every time they ask for a gift. What's their secret to success? They have a winning case for support. As Tom Ahern, America's premier fundraising writer, makes clear, a case isn't some fancy argument you only develop for capital campaigns, when you're chasing millions. Successful donor newsletters, websites, annual reports, donor acquisition programs, email, direct mail, advertising, planned giving programs, and, yes, capital campaigns, too all have one thing in common: behind each stands a well-reasoned, emotionally satisfying case for support. Donors are sure to have questions. Your case gives you great answers. Complements Ahern's acclaimed book, How to Write Fundraising Materials that Raise More Money.--Amazon.com.
The Money Raising Nonprofit Brand
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Author : Jeff Brooks
language : en
Publisher: John Wiley & Sons
Release Date : 2014-03-17
The Money Raising Nonprofit Brand written by Jeff Brooks and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-03-17 with Business & Economics categories.
Why commercial-style branding doesn't work for nonprofits—and what does Taking its cue from for-profit corporations, the nonprofit world has increasingly turned to commercial-style branding to raise profiles and encourage giving. But it hasn't worked. Written by a longtime industry insider, this book argues that branding strategies borrowed from for-profit companies hasn't just failed, but has actually discouraged giving. But why does branding—a well-developed discipline with a history of commercial success—fail when applied to nonprofits? The Money-Raising Nonprofit Brand + Website argues that commercial-style branding is the wrong tool applied in the wrong way to the wrong industry. Offers a real-world fundraising strategies that work in the nonprofit world Disabuses readers of the dangerous notion that commercial-style marketing works in the fundamentally different nonprofit world Written by an industry insider with 25 years of experience raising funds for many of the most successful nonprofits in the world Nonprofit fundraising is a fundamentally different world—financially, emotionally, and practically—than commercial marketing. Here, the author explains why commercial marketing strategies don't work and provides practical, experience-based alternatives that do.
Increase Your Income And Boost Donor Loyalty With Donor Centered Newsletter Stories
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Author : Alan Sharpe
language : en
Publisher:
Release Date : 2006
Increase Your Income And Boost Donor Loyalty With Donor Centered Newsletter Stories written by Alan Sharpe and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006 with Direct marketing categories.
Keep Your Donors
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Author : Tom Ahern
language : en
Publisher: Wiley + ORM
Release Date : 2011-01-04
Keep Your Donors written by Tom Ahern and has been published by Wiley + ORM this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-01-04 with Business & Economics categories.
Written by fundraising experts Tom Ahern and Simone Joyaux, Keep Your Donors is a new, winning guide to making disappointing donor retention rates a thing of the past. This practical and provocative book will show you how to master the strategies and tactics that make fundraising communications profitable. Filled with case studies and based in part on the CFRE and AFP job analyses, Keep Your Donors is your definitive guide to getting new donorsand keeping themfor many years to come.
The Worker Center Handbook
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Author : Kim Bobo
language : en
Publisher: Cornell University Press
Release Date : 2016-08-03
The Worker Center Handbook written by Kim Bobo and has been published by Cornell University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-08-03 with Business & Economics categories.
Worker centers are becoming an important element in labor and community organizing and the struggle for fair pay and decent working conditions for low-wage workers, especially immigrants. There are currently more than two hundred worker centers in the country, and more start every month. Most of these centers struggle as they try to raise funds, maintain stable staff, and build a membership base. For this book, Kim Bobo and Marién Casillas-Pabellón, two women with extensive experience supporting and leading worker centers, have interviewed staff at a broad range of worker centers with the goal of helping others understand how to start and build their organizations. This book is not theoretical, but rather is designed to be a practical workbook for staff, boards, and supporters of worker centers. Geared toward groups that want to build worker centers, this book discusses how to survey the community, take on an initial campaign, recruit leaders, and raise seed funds. Bobo and Casillas-Pabellón also provide a wealth of advice to help existing centers become stronger and more effective. The Worker Center Handbook compiles best practices from around the country on partnering with labor, enlisting the assistance of faith communities and lawyers, raising funds, developing a serious membership program, integrating civic engagement work, and running major campaigns. The authors urge center leaders to both organize and build strong administrative systems. Full of concrete examples from worker centers around the country, the handbook is practical and honest about challenges and opportunities.
Go Big Conservatives
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Author : Richard A Viguerie
language : en
Publisher: American Target Advertising, Inc.
Release Date : 2022-11-15
Go Big Conservatives written by Richard A Viguerie and has been published by American Target Advertising, Inc. this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-11-15 with Business & Economics categories.
How Conservatives Can Win With Bigger and MORE: Organizations, Donors, and Money