Marketing An Introduction Ebook Global Edition
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Marketing An Introduction Global Edition
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Author : Gary Armstrong
language : en
Publisher: Pearson Higher Ed
Release Date : 2019-07-04
Marketing An Introduction Global Edition written by Gary Armstrong and has been published by Pearson Higher Ed this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-07-04 with Business & Economics categories.
For undergraduate principles of marketing courses. Marketing: An Introduction shows students how customer value -- creating it and capturing it -- drives effective marketing strategies. The 14th Edition reflects the major trends and shifting forces that impact marketing in this digital age of customer value, engagement, and relationships, leaving students with a richer understanding of basic marketing concepts, strategies, and practices. Through updated company cases, Marketing at Work highlights, and revised end-of-chapter exercises, students are able to apply marketing concepts to real-world company scenarios. The full text downloaded to your computer With eBooks you can: search for key concepts, words and phrases make highlights and notes as you study share your notes with friends eBooks are downloaded to your computer and accessible either offline through the Bookshelf (available as a free download), available online and also via the iPad and Android apps. Upon purchase, you'll gain instant access to this eBook. Time limit The eBooks products do not have an expiry date. You will continue to access your digital ebook products whilst you have your Bookshelf installed.
Marketing An Introduction Ebook Global Edition
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Author : Gary Armstrong
language : en
Publisher: Pearson Higher Ed
Release Date : 2016-03-17
Marketing An Introduction Ebook Global Edition written by Gary Armstrong and has been published by Pearson Higher Ed this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-03-17 with Business & Economics categories.
For undergraduate courses on the Principles of Marketing. An Introduction to the World of Marketing Using a Proven, Practical, and Engaging Approach Marketing: An Introduction shows students how customer value–creating it and capturing it–drives every effective marketing strategy. Using an organization and learning design that includes real-world examples and information that help bring marketing to life, the text gives readers everything they need to know about marketing in an effective and engaging total learning package. The Thirteenth Edition reflects the latest trends in marketing, including new coverage on online, social media, mobile, and other digital technologies, leaving students with a richer understanding of basic marketing concepts, strategies, and practices. MyMarketingLab not included. Students, if MyMarketingLab is a recommended/mandatory component of the course, please ask your instructor for the correct ISBN and course ID. MyMarketingLab should only be purchased when required by an instructor. Instructors, contact your Pearson representative for more information. MyMarketingLab is an online homework, tutorial, and assessment product designed to personalize learning and improve results. With a wide range of interactive, engaging, and assignable activities, students are encouraged to actively learn and retain tough course concepts.
Marketing An Introduction Global Edition
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Author : Gary Armstrong
language : en
Publisher: Pearson Higher Ed
Release Date : 2022-03-28
Marketing An Introduction Global Edition written by Gary Armstrong and has been published by Pearson Higher Ed this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-03-28 with Business & Economics categories.
Marketing: An Introduction shows you how creating and capturing customer value drives effective marketing strategies. The text reflects major trends and shifting forces that impact marketing in this digital age of customer value, engagement and relationships. This in turn gives you a richer understanding of basic marketing concepts, strategies and practices. The 15th Edition features updated and deeply developed chapter-opening vignettes, Marketing at Work highlights, company cases and end-of-chapter exercises. With these, you'll get ample practice applying marketing concepts to real-world company scenarios.
Marketing An Introduction Ebook Pdf
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Author : Gary Armstrong
language : en
Publisher: Pearson Higher Ed
Release Date : 2015-07-15
Marketing An Introduction Ebook Pdf written by Gary Armstrong and has been published by Pearson Higher Ed this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-07-15 with Business & Economics categories.
The third European edition of this classic text has been updated with the latest ideas in marketing and with numerous new European marketing examples and case studies. The authors prompt students to discover the concepts of marketing and translate them into real commercial practice for themselves.
Marketing An Introduction European Edition
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Author : Michael Harker
language : en
Publisher: Pearson UK
Release Date : 2019-04-24
Marketing An Introduction European Edition written by Michael Harker and has been published by Pearson UK this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-04-24 with Business & Economics categories.
Stay up to date with the current principles and major themes of Marketing, from theory to practice. Marketing: An Introduction, 4th edition by Brennan, Harker, Armstrong, and Kotler introduces you to the most up-to-date principles of Marketing, offering a complete overview of the discipline and full coverage of the current themes. Ideal for undergraduate and postgraduate students, as well as professionals, the textbook retains its clarity, coherence, and authority in presenting the main marketing concepts, encouraging you to apply what you learn to real commercial practices through numerous case studies from Europe, the Middle East, and Asia. What will you learn about Marketing in this latest edition? You will be guided through five major themes: creating value for customers, building and managing strong brands, measuring and managing ROI, harnessing new marketing technologies in the digital age, and marketing responsibly around the globe. You will be presented with a comprehensive outline of marketing theory and practice because Marketing is a company-wide function. You will be provided with the most up-to-date coverage of current issues in Marketing, including the implications of Brexit for the European marketers, changes in the rules and regulations such as the General Data Protection Regulations of the EU, and the rise of mobile marketing and networked consumer. Your learning experience will flow seamlessly between the book and the online environment, with chapter links to European bodies, marketing journals, case study questions, and multiple-choice questions. With an approachable style and variety of features and applications, this must-have guide will provide the tools you need to gain a broad insight into this ever-expanding field and think like a marketer.
Marketing
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Author : Rosalind Masterson
language : en
Publisher: SAGE
Release Date : 2014-03-25
Marketing written by Rosalind Masterson and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-03-25 with Business & Economics categories.
*Winners - British Book Design Awards 2014 in the category Best Use of Cross Media* Get access to an interactive eBook* when you buy the paperback (Print paperback version only, ISBN 9781446296424) Watch the video walkthrough to find out how your students can make the best use of the interactive resources that come with the new edition! With each print copy of the new 3rd edition, students receive 12 months FREE access to the interactive eBook* giving them the flexibility to learn how, when and where they want. An individualized code on the inside back cover of each book gives access to an online version of the text on Vitalsource Bookshelf® and allows students to access the book from their computer, tablet, or mobile phone and make notes and highlights which will automatically sync wherever they go. Green coffee cups in the margins link students directly to a wealth of online resources. Click on the links below to see or hear an example: Watch videos to get a better understanding of key concepts and provoke in-class discussion Visit websites and templates to help guide students’ study A dedicated Pinterest page with wealth of topical real world examples of marketing that students can relate to the study A Podcast series where recent graduates and marketing professionals talk about the day-to-day of marketing and specific marketing concepts For those students always on the go, Marketing an Introduction 3rd edition is also supported by MobileStudy – a responsive revision tool which can be accessed on smartphones or tablets allowing students to revise anytime and anywhere that suits their schedule. New to the 3rd edition: Covers topics such as digital marketing, global marketing and marketing ethics Places emphasis on employability and marketing in the workplace to help students prepare themselves for life after university Fun activities for students to try with classmates or during private study to help consolidate what they have learnt (*interactivity only available through Vitalsource eBook)
Introduction To Marketing
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Author : Charles W. Lamb
language : en
Publisher:
Release Date : 2006
Introduction To Marketing written by Charles W. Lamb and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006 with Marketing categories.
Marketing An Introduction
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Author : Philip Kotler
language : en
Publisher:
Release Date : 1996-10-01
Marketing An Introduction written by Philip Kotler and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1996-10-01 with categories.
Marketing
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Author : Gary M. Armstrong
language : en
Publisher: Prentice Hall
Release Date : 2009
Marketing written by Gary M. Armstrong and has been published by Prentice Hall this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009 with Business & Economics categories.
For undergraduate courses in Principles of Marketing. This best-selling, brief introduction to marketing teaches students marketing using a customer value framework.
Principles Of Marketing
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Author : Philip Kotler
language : en
Publisher:
Release Date : 2010
Principles Of Marketing written by Philip Kotler and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010 with Business & Economics categories.
This package contains the following components: 0136084206 / 9780136084204 Principles of Marketing, Student Value Edition013609886X / 9780136098867 MyMarketingLab with Pearson eText -- Access Card -- for Principles of Marketing