Marketing Competences And Strategic Flexibility In China
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Marketing Competences And Strategic Flexibility In China
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Author : Y. Wang
language : en
Publisher: Springer
Release Date : 2006-12-01
Marketing Competences And Strategic Flexibility In China written by Y. Wang and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006-12-01 with Business & Economics categories.
Today's China presents a unique setting for organizations. Through an examination of current Chinese business, this book addresses its business culture and environment. In particular, it considers how firms build distinctive capabilities of organizational learning and strategic flexibility to achieve superior customer-focused performance.
Competitiveness Of Chinese Firms
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Author : R. Li-Hua
language : en
Publisher: Springer
Release Date : 2014-11-05
Competitiveness Of Chinese Firms written by R. Li-Hua and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-11-05 with Social Science categories.
This book addresses the multi-facet competitiveness of firms in China from an angle of strategic management of technology and innovation. The Chinese vanguard companies have been excellent in identifying strategic position and appropriately making strategic decisions, and effectively making strategy in action.
The Changing Face Of Management In China
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Author : Chris Rowley
language : en
Publisher: Routledge
Release Date : 2014-03-18
The Changing Face Of Management In China written by Chris Rowley and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-03-18 with Business & Economics categories.
China is one of the fastest developing emerging economies in the world today. The country has a huge influence on a global level, both politically and economically. Despite this, very few books cover both the full range of management functions, and the key issues facing managers in this unique business environment. The Changing Face of Management in China explores the key challenges facing businesses and managers in China, across management functions, as well as across a range of sectors and organization types. Written by prominent scholars with direct experience in this market, this book adds to the existing body of knowledge by examining a range of areas of Chinese management in the context of local political, economic and social traditions, and the global economy. Part of the successful Working in Asia series, this book includes case studies that allow the voices of local managers to be heard, as well as extensive bibliographies pointing students and researchers to the most up-to-date sources of information in this important area.
Marketing In Transition Scarcity Globalism Sustainability
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Author : Colin L. Campbell
language : en
Publisher: Springer
Release Date : 2015-06-03
Marketing In Transition Scarcity Globalism Sustainability written by Colin L. Campbell and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-06-03 with Business & Economics categories.
This volume includes the full proceedings from the 2009 World Marketing Congress held in Oslo, Norway with the theme Marketing in Transition: Scarcity, Globalism, & Sustainability. The focus of the conference and the enclosed papers is on marketing thought and practices throughout the world. This volume resents papers on various topics including marketing management, marketing strategy and consumer behavior. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.
Project Communication Management In Complex Environments
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Author : Zhong Ying
language : en
Publisher: Springer Science & Business Media
Release Date : 2013-10-30
Project Communication Management In Complex Environments written by Zhong Ying and has been published by Springer Science & Business Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-10-30 with Technology & Engineering categories.
This unique book that deals with project communication management in complex environments, taking a leaf from China’s experience with a major earthquake in Sichuan, would be a timely contribution to fill this lacuna. Readers would be able to understand how companies and organizations that are unprepared for crisis management would react to their detriment. The lessons provided in this book are the only one of its kind to highlight the lessons for companies and organizations to prepare themselves for successful project communication management through the complexity-informed framework. Although the book is written by two building professionals, the concepts and lessons presented are generic and equally applicable for businesses outside of the construction industry; for example, for airports, resorts, hotels, shipyards, etc.
Japanese Contractors In Overseas Markets
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Author : Kazuhito Suzuki
language : en
Publisher: Springer
Release Date : 2019-05-09
Japanese Contractors In Overseas Markets written by Kazuhito Suzuki and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-05-09 with Technology & Engineering categories.
This book explores the differences in cultural attributes and management factors to enable managers working for Japanese contractors to reduce misunderstandings and misinterpretations when communicating with project team members from different cultural backgrounds. It focuses on Japanese contractors operating in Singapore, since the Singapore construction industry has, for many years, been one of the largest overseas construction markets for the top-5 Japanese contractors. Using Hofstede’s national cultural framework for the cultural studies in construction project management, it reveals various real-world management practices and discusses national cultural differences relating to managers working for Japanese contractors in Singapore as well as the communication weaknesses of current management practices and styles. The results presented provide useful lessons for Japanese contractors operating in Singapore, as well as other parts of the world, to bridge cultural and communication gaps.
American Book Publishing Record
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Author :
language : en
Publisher:
Release Date : 2006
American Book Publishing Record written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006 with American literature categories.
Research Frontiers On The International Marketing Strategies Of Chinese Brands
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Author : Zuohao Hu
language : en
Publisher: Routledge
Release Date : 2016-08-05
Research Frontiers On The International Marketing Strategies Of Chinese Brands written by Zuohao Hu and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-08-05 with Business & Economics categories.
This book proposes a theoretical framework identifying external and internal factors that influence internationalization strategy of Chinese brands and brand performance. It explores several key strategies e.g. standardization versus adaptation, price leadership versus branding, OBM export versus OEM export, and incremental versus leap-forward internationalization model. The relationships are examined between various international marketing mix e.g. distribution channel and pricing strategies, and brand performance. Through case studies the text also analyses the internationalization of contract-based firms.
Dynamic Growth Of Chinese Firms In The Global Market
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Author : David K. Tse
language : en
Publisher: Cambridge University Press
Release Date : 2020-02-13
Dynamic Growth Of Chinese Firms In The Global Market written by David K. Tse and has been published by Cambridge University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-02-13 with Business & Economics categories.
Explores China's multinationals, their development, increasing global footprints and future, in the socio-economic contexts of China and the wider world.
Operating Successfully In China Strategies To Cope With Uncertainty
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Author : Daniel Rief
language : en
Publisher: Univerlagtuberlin
Release Date : 2011
Operating Successfully In China Strategies To Cope With Uncertainty written by Daniel Rief and has been published by Univerlagtuberlin this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011 with categories.