Marketing Era Digital
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Advanced Digital Marketing Strategies In A Data Driven Era
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Author : Saura, Jose Ramon
language : en
Publisher: IGI Global
Release Date : 2021-06-25
Advanced Digital Marketing Strategies In A Data Driven Era written by Saura, Jose Ramon and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-06-25 with Business & Economics categories.
In the last decade, the use of data sciences in the digital marketing environment has increased. Digital marketing has transformed how companies communicate with their customers around the world. The increase in the use of social networks and how users communicate with companies on the internet has given rise to new business models based on the bidirectionality of communication between companies and internet users. Digital marketing, new business models, data-driven approaches, online advertising campaigns, and other digital strategies have gathered user opinions and comments through this new online channel. In this way, companies are beginning to see the digital ecosystem as not only the present but also the future. However, despite these advances, relevant evidence on the measures to improve the management of data sciences in digital marketing remains scarce. Advanced Digital Marketing Strategies in a Data-Driven Era contains high-quality research that presents a holistic overview of the main applications of data sciences to digital marketing and generates insights related to the creation of innovative data mining and knowledge discovery techniques applied to traditional and digital marketing strategies. The book analyzes how companies are adopting these new data-driven methods and how these strategies influence digital marketing. Discussing topics such as digital strategies, social media marketing, big data, marketing analytics, and data sciences, this book is essential for marketers, digital marketers, advertisers, brand managers, managers, executives, social media analysts, IT specialists, data scientists, students, researchers, and academicians in the field.
Marketing In The Digital Era
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Author : Zuzana Bacíková
language : en
Publisher: New Horizons in Management Sciences
Release Date : 2018
Marketing In The Digital Era written by Zuzana Bacíková and has been published by New Horizons in Management Sciences this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018 with Internet marketing categories.
This book stimulates a discussion on the changes engendered by the digital era, both in everyday life and the traditional marketing realm. It covers scientific studies and theoretical principles as well as educational purposes and practical applications of digital marketing principles, in order to improve our understanding of this domain.
Advances In Digital Marketing In The Era Of Artificial Intelligence
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Author : Moez Ltifi
language : en
Publisher:
Release Date : 2024
Advances In Digital Marketing In The Era Of Artificial Intelligence written by Moez Ltifi and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024 with Business & Economics categories.
"This book highlights the technological advances that are transforming the future of digital marketing and covers important areas of research in this field. The book demonstrates advances in digital marketing as well as tools, techniques, methods and strategies based on artificial intelligence. It also identifies gaps in research into effective digital marketing tools, techniques and methods, and will bridge the interaction between digital marketing strategies and organizations' business plans on the one hand, and customer relations on the other, in the age of artificial intelligence. This book aims to achieve the objectives and present the concepts and applications of digital marketing in the age of artificial intelligence to readers in a comprehensive manner. The book highlights the major breakthroughs and technologies in digital marketing for effective interaction, analysis, prediction and design to formulate the best strategy for a business, using artificial intelligence solutions. This enables specialists to apply advances in digital marketing in the age of artificial intelligence in the right way to serve customers and solve business problems in this competitive age. Covering the intersection of marketing and artificial intelligence, this book is a first-rate reference and an indispensable resource for business leaders, academics, salespeople, marketing professionals, managers, business owners, researchers, practitioners, instructors, college and university libraries, students, consultants, businesspeople, computer scientists, and customer-focused institutions.."--
New Way Modern Marketing
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Author : Amaury Capdeville Chapuzet
language : en
Publisher: BookRix
Release Date : 2021-07-03
New Way Modern Marketing written by Amaury Capdeville Chapuzet and has been published by BookRix this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-07-03 with Business & Economics categories.
This book discusses strategy and understanding of marketing, marketing communications, and digital marketing. In understanding marketing in today's digital era, it is only natural that the marketing of a business can utilize the internet as a marketing medium. Not only promotional media but marketing as a whole, including maintaining and caring for consumer loyalty. So this book discusses 3 things about the substance of marketing in the digital era, namely: Marketing Digital Marketing Marketing Communication This book teaches how to understand marketing in a true sense not just to increase sales but how to develop loyalty and build a massive and widespread positioning of a product or business using the internet. We hope that this book will provide readers with practical knowledge to develop more effective business marketing and increase competitiveness in today's digital era.
Digital Marketing
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Author : Marnoto
language : id
Publisher: Penerbit NEM
Release Date : 2024-06-01
Digital Marketing written by Marnoto and has been published by Penerbit NEM this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-06-01 with Business & Economics categories.
Panduan komprehensif dalam buku ini menggali lebih dalam tentang dunia digital marketing, mulai dari konsep dasar hingga inovasi terbaru. Dengan pemahaman mengenai Search Engine Optimisation (SEO), media sosial, email marketing, dan analisis data, buku ini akan membantu dalam merancang strategi digital marketing untuk meraih sukses di era digital yang serba cepat. Temukan studi kasus yang luar biasa dan wawasan unik tentang masa depan saat kita mempersiapkan diri untuk perubahan paradigma yang akan datang dalam digital marketing. Kemajuan teknologi dan internet telah mengubah cara orang berinteraksi, berbelanja, dan berkomunikasi. Di dunia yang semakin saling terhubung ini, digital marketing telah hadir sebagai dasar penting untuk kesuksesan dan pertumbuhan jangka panjang. Buku ini dimaksudkan untuk memberikan gambaran mendalam mengenai konsep, taktik, dan praktik terbaik digital marketing, yang didukung oleh penelitian dan studi kasus yang menunjukkan implementasi praktisnya. Buku ini tidak hanya ditujukan bagi para akademisi, tetapi juga bagi para praktisi pemasaran, pelaku usaha, dan siapa pun yang ingin memanfaatkan kekuatan digital marketing secara maksimal. Setiap bab dibahas secara menyeluruh dan didukung oleh bukti empiris dari penelitian, dan studi kasus asli untuk menunjukkan penggunaannya dalam praktik. Buku digital marketing ini menawarkan banyak manfaat, terutama mengingat dunia kerja yang semakin terhubung secara digital.
Marketing Strategy In Digital Era
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Author : Juliana
language : id
Publisher: Penerbit NEM
Release Date : 2020-09-30
Marketing Strategy In Digital Era written by Juliana and has been published by Penerbit NEM this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-09-30 with Business & Economics categories.
Buku Berjudul Marketing Strategy in Digital Era ini mengulas secara rinci mengenai digital marketing, strategi promosi, strategi komunikasi, strategi international marketing, dan bagaimana menghadapi tantangan dan solusi di era digital masa kini. Pesatnya perkembangan teknologi perangkat lunak mengharuskan praktisi komputer untuk menguasai teknologi informasi, terutama bisnis baru di dunia yang memasuki era digital. Salah satu teknologi informasi paling populer saat ini adalah bisnis berbasis web/internet yaitu pemasaran digital. Digital marketing telah lama berkembang dalam lingkup internasional, sebagai salah satu metode pemasaran alternatif dari suatu produk atau layanan, digital marketing akan mengubah kegiatan pemasaran dan memangkas biaya operasional untuk kegiatan komersial. Buku ini dimulai mengeksplorasi mengenai digital marketing yang berkembang saat ini. Dengan demikian, buku ini cocok dijadikan buku referensi untuk mata kuliah pemasaran digital dan marketing management. Mahasiswa serta akademisi dan masyarakat yang ingin atau sedang belajar digital marketing, buku ini sangat cocok sebagai bahan referensi dan rujukan, praktisi dan pemerhati pemasaran juga dapat menggunakan buku ini sebagai referensi dan rujukan tentang perspektif dan marketing strategy in digital era.
Everywhere
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Author : Larry Weber
language : en
Publisher: John Wiley & Sons
Release Date : 2011-02-23
Everywhere written by Larry Weber and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-02-23 with Business & Economics categories.
Put digital business strategy at the center of your business Welcome to the social media age. Although its impact was first felt in the marketing department, the social web is spreading across all business functions, impacting the way they communicate, operate, organize, and create value. A comprehensive digital strategy is essential for businesses hoping to build this new form of competitive advantage. Everywhere explains how to put your digital strategy at the center of how your organization communicates, operates, organizes itself, and creates value. Develop a comprehensive digital strategy for your organization Put your online business strategy at the center of your customer's experience, and at the heart of everything you do Larry Weber's W2 Group is helping companies like Sony, IBM, Harvard Pilgrim Health Care, and the government of Rwanda, craft new online business strategies The Web is not just another marketing channel. Put social media, email, Web, and other digital interactions Everywhere in your business, and make digital business strategy the heart of your thriving enterprise.
Marketing Era Digital
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Author : Megasari Gusandra Saragih
language : id
Publisher: CV. Andalan Bintang Ghonim
Release Date : 2020-06-10
Marketing Era Digital written by Megasari Gusandra Saragih and has been published by CV. Andalan Bintang Ghonim this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-06-10 with Business & Economics categories.
Innovaci N Y Marketing De Servicios En La Era Digital
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Author : David Villaseca Morales
language : es
Publisher: ESIC Editorial
Release Date : 2014-09-05
Innovaci N Y Marketing De Servicios En La Era Digital written by David Villaseca Morales and has been published by ESIC Editorial this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-09-05 with Business & Economics categories.
¿Cómo pueden las empresas innovar y aprovechar las oportunidades de negocio que abre la era digital? Los cambios que generan los avances tecnológicos, especialmente la digitalización y la movilidad, están revolucionando las disciplinas del Marketing y la Innovación. Se abren grandes oportunidades de éxito, según muestran 35 casos reales de emprendedores y empresas de todo el mundo: desde Coca-Cola hasta Spotify. Para triunfar es necesario desarrollar capacidades creativas, diseñando soluciones y contenidos relevantes, junto a capacidades analíticas, aprendiendo a hablar el lenguaje de la tecnología y la creación de valor. El libro profundiza, desde un enfoque práctico, en las áreas que contribuyen a un crecimiento del negocio orientado al cliente, con especial foco en las empresas de servicios y digitales. Combina fundamentos estratégicos con herramientas de aplicación práctica, en sus diferentes retos: Innovación de soluciones; Marketing estratégico; Marketing operativo y digital; y Gestión de clientes. Esta actualización resulta de especial interés para profesionales, emprendedores y estudiantes que busquen desarrollar sus capacidades para gestionar desde la Innovación y el Marketing. Índice Parte I. Revolución digital de los servicios en la era del cliente: Innovación, Marketing y resultados.- Oportunidades en la Era Digital.- Una organización customer-centric.- Parte II Innovación en soluciones de servicios: Emprendimiento e Innovación.- Procesos de Innovación en servicios.- Ideación y prototipado de nuevas soluciones.- Modelos de negocio y plan de negocio.- Parte III. Marketing estratégico en empresas de servicios: Estrategia y planificación de Marketing.- Conocimiento del cliente.- Segmentación, target y posicionamiento.- La marca.- La experiencia del cliente.- Parte IV. Marketing operativo y digital en empresas de servicios: Omni-Canalidad off-line + on-line.- Marketing Digital, on-line y móvil.- Comunicación, contenidos y diálogo.- Gestión de valor y precio.- Parte V. Gestión de clientes: Captación y valor de clientes.- Fidelización y desarrollo de clientes.
The Digital Marketer
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Author : Larry Weber
language : en
Publisher: John Wiley & Sons
Release Date : 2014-04-14
The Digital Marketer written by Larry Weber and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-04-14 with Business & Economics categories.
Big data. Digital loyalty programs. Predictive analytics. Contextualized content. Are you ready? These are just a few of the newest trends in digital marketing that are part of our everyday world. In The Digital Marketer: Ten New Skills You Must Learn to Stay Relevant and Customer-Centric, digital marketing guru Larry Weber and business writer and consultant Lisa Leslie Henderson explain the latest digital tools and trends used in today's marketing initiatives. The Digital Marketer explains: The ins and outs of this brave new world of digital marketing The specific techniques needed to achieve high customer engagement The modern innovations that help you outperform the competition The best targeting and positioning practices for today's digital era How customer insights derived from big and small data and analytics, combined with software, design, and creativity can create the customer experience differential With the authors' decades of combined experience filling its pages, The Digital Marketer gives every marketer the tools they need to reinvent their marketing function and business practices. It helps businesses learn to adapt to a customer-centric era and teaches specific techniques for engaging customers effectively through technology. The book is an essential read for businesses of all sizes wanting to learn how to engage with customers in meaningful, profitable, and mutually beneficial ways.