Marketing For An African Powerhouse
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Marketing For An African Powerhouse
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Author : Fatema Dewji
language : en
Publisher: Createspace Independent Publishing Platform
Release Date : 2018-09-12
Marketing For An African Powerhouse written by Fatema Dewji and has been published by Createspace Independent Publishing Platform this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-09-12 with categories.
In a business race, how does a wounded cheetah learn to stop the bleeding and outrun everyone else? How does a decades-old family business that knew nothing about Marketing learn to stay relevant today? And how does one young woman learn to initiate powerful changes within a company while discovering her life purpose? ... In MARKETING FOR AN AFRICAN POWERHOUSE: HOW TO GET YOUR BRAND AHEAD OF THE HERD, Fatema Dewji (Marketing Head of the MeTL Group and Founder of Educate, Empower & Inspire) shares intimate stories and insights of her father's, MeTL's, and her own challenging yet sweetly rewarding journeys. Including: Her father's work ethics and how he grew one truckload of produce into a modest, respectable trading house. How their lack of understanding their consumers almost crumbled the future of the company. How Fatema approached changing mindsets before changing work systems. How she discovered MeTL's big WHY as well as her own wildest dream. How she went about building campaigns for MeTL's various products. (Yes, with specific questions, angles, and executions. Just for you, Marketing nerds!) What she has learned about Teamwork, Humility, and Giving Back. And the most inspiring woman in Fatema's life who got her and her father where they are today. Told through real-life stories, with the aid of motivational speeches, interviews, and resources from big-hearted, passionate people, this is a book for every business owner (no matter the size of your company or the mileage of your business journey) who wants to know how to connect with their crowd, as well as everyone who wishes for more personal growth in business and in Life.
Marketing Management In Africa
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Author : George Tesar
language : en
Publisher: Routledge
Release Date : 2018-04-27
Marketing Management In Africa written by George Tesar and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-04-27 with Business & Economics categories.
This book focuses on strategies for developing consumer markets in Africa using concepts and techniques from marketing, entrepreneurship, and project management. The authors argue that entrepreneurial activity in Africa is rapid, but limited, and requires a structured approach to drive success. Beginning with an introductory chapter that frames the socio-economic and technological developments in Africa, readers are introduced to the conceptual model that provides this structured approach in four logical parts: The creative stage Entrepreneurial and enterprise activities Understanding consumer behavior and market segments A project management-based framework. This multidisciplinary approach is supplemented with many examples and cases from a variety of sectors including health care, wind and solar power, and mobile technology. Through these, readers are able to understand how the model is implemented in reality to drive innovative economic and social development. Marketing Management in Africa will prove a valuable companion to any student of marketing or entrepreneurship with a particular interest in Africa.
Marketing Management And Strategy
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Author : George Tesar
language : en
Publisher: Routledge
Release Date : 2013-02-11
Marketing Management And Strategy written by George Tesar and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-02-11 with Business & Economics categories.
This book gives readers an understanding of the factors that shape the marketing decisions of managers who operate in African economies. It brings together fifteen African cases written by scholars and executives with rich knowledge of business practices in Africa. By combining theoretical insights with practical information from the cases, the reader is introduced to issues relating to marketing strategy formulation, managerial actions in designing and implementing marketing decisions, as well as the operational contexts within which these actions are taken. The book is essential reading for both undergraduate and graduate students in marketing, international strategy and international business who require an understanding of African business.
Dynamics Of Marketing In African Nations
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Author : Sonny Nwankwo
language : en
Publisher: Bloomsbury Publishing USA
Release Date : 2002-05-30
Dynamics Of Marketing In African Nations written by Sonny Nwankwo and has been published by Bloomsbury Publishing USA this book supported file pdf, txt, epub, kindle and other format this book has been release on 2002-05-30 with Business & Economics categories.
Consider Africa—not with pre-established mindsets, unexamined assumptions, and bland generalizations—but for what Africa actually is: a setting in which marketers can gather new ideas and test old ones and perhaps emerge with a more varied, certain sense of what the marketing enterprise itself, is all about. Nwankwo, Aiyeku, and their contributing authors, all specialists with a remarkably wide range of experience and viewpoints, uncover the unexpected factors that they are certain will determine the success of selling just about any product or service to established or developing African nations. Original, eclectic, and agenda-setting, their book provides a startling insight into the dynamics of marketing in this fascinating region of the world as it continues to initiate the new macroeconomic and political reforms that are transforming the African continent into an important player on the international business scene. Nwankwo and Aiyeku see their book as a welcome attempt to identify and explore the institutional processes in which not only the study but also the practice of marketing is embedded. They work with three main themes: the processual issues, including theory development and the reconceptualization of conventional paradigms; the nature of the interrelationships that shape the dynamics of marketing overall; and the context-specific dimensions of marketing generally, its marketing operations. As the volume editors state: By and large, African nations present new contexts and new strategic challenges. As they become focused, certain general approaches as to how various characteristics influence marketing behaviors have to be established. This book, through addressing these contextual issues, provides a better focus for creating a relevant set of marketing activities in African situations.
Business To Business Marketing
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Author : Richard Afriyie Owusu
language : en
Publisher: CRC Press
Release Date : 2021-05-17
Business To Business Marketing written by Richard Afriyie Owusu and has been published by CRC Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-05-17 with Business & Economics categories.
Business-to-Business Marketing: An African Perspective: How to Understand and Succeed in Business Marketing in an Emerging Africa is a comprehensive application of the most current research results, concepts and frameworks to the African business-to-business (B-to-B) context. The chapters are designed to provide the reader with a thorough analysis of b-to-b. Important aspects like competitive strategy in B-to-B, marketing mix strategies, relationship management and collaboration, business services, big data analysis, and emerging issues in B-to-B are discussed with African examples and cases. As a result, the book is easy to read and pedagogical. It is suitable for courses at universities and other tertiary levels, undergraduate and graduate courses, MBA and professional B-to-B marketing programmes. Working managers will find it a useful reference for practical insights and as a useful resource to develop and implement successful strategies. The Authors Collectively the four authors have over 60 years of teaching and research in B-to-B marketing and management in and outside Africa. They have the managerial and consulting experience that has enabled them to combine theory with practice. Their experience and knowledge provide the needed background to uniquely integrate teaching and research with the realities of the African B-to-B market. Their command of and insight into the subject are unparalleled.
Business To Business Marketing
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Author : Ogechi Adeola
language : en
Publisher: Productivity Press
Release Date : 2023-01-09
Business To Business Marketing written by Ogechi Adeola and has been published by Productivity Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-01-09 with categories.
Business-to-Business Marketing: An African Perspective: How to Understand and Succeed in Business Marketing in an Emerging Africa is a comprehensive application of the most current research results, concepts and frameworks to the African business-to-business (B-to-B) context. The chapters are designed to provide the reader with a thorough analysis of b-to-b. Important aspects like competitive strategy in B-to-B, marketing mix strategies, relationship management and collaboration, business services, big data analysis, and emerging issues in B-to-B are discussed with African examples and cases. As a result, the book is easy to read and pedagogical. It is suitable for courses at universities and other tertiary levels, undergraduate and graduate courses, MBA and professional B-to-B marketing programmes. Working managers will find it a useful reference for practical insights and as a useful resource to develop and implement successful strategies. The Authors Collectively the four authors have over 60 years of teaching and research in B-to-B marketing and management in and outside Africa. They have the managerial and consulting experience that has enabled them to combine theory with practice. Their experience and knowledge provide the needed background to uniquely integrate teaching and research with the realities of the African B-to-B market. Their command of and insight into the subject are unparalleled.
Strategic Marketing Of Higher Education In Africa
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Author : Emmanuel Mogaji
language : en
Publisher: Routledge
Release Date : 2020-01-20
Strategic Marketing Of Higher Education In Africa written by Emmanuel Mogaji and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-01-20 with Business & Economics categories.
Strategic Marketing of Higher Education in Africa explores higher education marketing themes along the lines of understanding higher education markets, university branding and international marketing strategies, digital marketing, and student choice-making. The Higher Education landscape around the world is changing. There is global competition for students’ enrolments, universities are competing within their home market as well as in the international market, and as government funding for public universities is reducing there is pressure on universities to seek additional income by increasing their student enrolment. African universities are not an exception in this competitive market. This book is unique in providing a composite overview of strategic marketing and brand communications of higher education institutions in Africa. It recognises that there is a growing need for universities to understand the stakeholders and develop strategies on how best to engage with them effectively. Highlighting the unique characteristics, nature, and challenges of African universities, this book explores the marketisation strategies of African universities, with focus on the strategic digital marketing and brand management. The book provides significant theoretical and marketing practice implications for academics, higher-education administrators, and practitioners on how best to market higher education in Africa and reach out to prospective students. International practitioners aiming to market to Africans and start a partnership with an African university will also find this relevant in understanding the dynamics of the African market.
Marketing In South Africa
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Author : John Simpson
language : en
Publisher: Van Schaik Publishers
Release Date : 2002
Marketing In South Africa written by John Simpson and has been published by Van Schaik Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2002 with Business & Economics categories.
This set of case studies aims to gather the best possible South African examples of marketing in theory and marketing in practice and was initiated in recognition of the need for case studies as a means of marketing training.
Black America
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Author : Eric Franey
language : en
Publisher:
Release Date : 1996
Black America written by Eric Franey and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1996 with Business & Economics categories.
A timely exposure of a world that many took for granted, and others know little about. This book is a must read for all persons, whether general interest readers, business persons large or small, marketers, politicians... There is something for all contained in this eye-opening, stimulating publication. This book's powerful, candid, straightforward discussion delivers excellent information about missed business and marketing opportunities, economics, politics, and the like. It delivers refreshingly expressive, very thought provoking insight.
Introduction To Marketing In Africa
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Author : Siyanga Malumo
language : en
Publisher: Macmillan Publishing Company
Release Date : 1986
Introduction To Marketing In Africa written by Siyanga Malumo and has been published by Macmillan Publishing Company this book supported file pdf, txt, epub, kindle and other format this book has been release on 1986 with Marketing categories.