Marketing In Libraries And Information Centres

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Marketing In Libraries And Information Centres

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Author : S. Seetharama
language : en
Publisher: Ess Ess Publication
Release Date : 2015

Marketing In Libraries And Information Centres written by S. Seetharama and has been published by Ess Ess Publication this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015 with Information services categories.

In the past, libraries and information centers have often been considered as conservative non-profit-making organizations with traditional values. However, this outlook seems to be transforming. If libraries are to "survive" or to "thrive," the complete spectrum of marketing approaches becomes essential. This book has been structured to cover all aspects of the marketing of libraries and information centers. It focuses on marketing concepts, market research and segmentation, mix components (product, price, place/distribution), and communication (public relations, advertising, and promotion). [Subject: Library Science, Business]

Marketing Of Libraries And Information Centres

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Author : Ellen Jones
language : en
Publisher:
Release Date : 1985

Marketing Of Libraries And Information Centres written by Ellen Jones and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1985 with Advertising categories.

Marketing Information Products And Services

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Author : International Development Research Centre (Canada)
language : en
Publisher: IDRC
Release Date : 1999

Marketing Information Products And Services written by International Development Research Centre (Canada) and has been published by IDRC this book supported file pdf, txt, epub, kindle and other format this book has been release on 1999 with Business & Economics categories.

Contributed articles presented at a workshop held in 1994.

Marketing Concepts For Libraries And Information Services

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Author : Eileen Elliott De Sáez
language : en
Publisher:
Release Date : 2002

Marketing Concepts For Libraries And Information Services written by Eileen Elliott De Sáez and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2002 with Language Arts & Disciplines categories.

The most successful organizations in a fast-changing world are those that are genuinely market oriented. If librarians and information professionals are to ensure the survival and prosperity of their services, then marketing is a tool they must master and market research is an essential element of their work.

Marketing For Libraries And Information Centres

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Author : Joanne Tuffield
language : en
Publisher:
Release Date : 1991

Marketing For Libraries And Information Centres written by Joanne Tuffield and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1991 with Advertising categories.

Marketing Library And Information Services

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Author : Dinesh K. Gupta
language : en
Publisher: Walter de Gruyter
Release Date : 2006

Marketing Library And Information Services written by Dinesh K. Gupta and has been published by Walter de Gruyter this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006 with Business & Economics categories.

Marketing of library services has now been recognised as an essential agenda item for almost all kinds of libraries all over the world. As the term "marketing" has different meanings for different colleagues, the bundling of dozens of contributions from a truly international group of librarians is presented in this book, provides a broad scala on the topic. Therefore this book offers a useful tool for both working librarians and future librarians to understand vital issues relating to marketing of library and information services at the local, national and international level. The book is divided into six sections: Marketing concept: a changing perspective; Marketing in libraries around the world; Role of library associations; Education, training and research; Excellence in marketing; Databases and other marketing literature.

Adapting Marketing To Libraries In A Changing And World Wide Environment Le Marketing Des Biblioth Ques L Heure Du Changement Et De La Mondialisation

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Author : Réjean Savard
language : en
Publisher: Walter de Gruyter
Release Date : 2013-02-18

Adapting Marketing To Libraries In A Changing And World Wide Environment Le Marketing Des Biblioth Ques L Heure Du Changement Et De La Mondialisation written by Réjean Savard and has been published by Walter de Gruyter this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-02-18 with Language Arts & Disciplines categories.

The International Federation of Library Associations and Institutions (IFLA) is the leading international body representing the interests of library and information services and their users. It is the global voice of the information profession. The series IFLA Publications deals with many of the means through which libraries, information centres, and information professionals worldwide can formulate their goals, exert their influence as a group, protect their interests, and find solutions to global problems.

Strategic Marketing In Library And Information Science

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Author : Irene Owens
language : en
Publisher: Routledge
Release Date : 2002

Strategic Marketing In Library And Information Science written by Irene Owens and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2002 with Electronic books categories.

Combine marketing and strategic planning techniques to make your library more successful! With cutting-edge research studies as well as theoretical chapters that have not been seen before in the marketing literature for LIS, this book examines the current and quite limited state of marketing by LIS practitioners and institutions. It provides you with examples of how marketing can be made more widely applicable within LIS and illustrates some of the usefulness of marketing in special LIS settings and contexts. The book explains how and why managers should combine marketing strategy with strategic planning and demonstrates the means by which LIS could move toward a more full-fledged use of marketingrelationship marketing and social marketing in particular. In order to be a more effective tool, Strategic Marketing in Library and Information Science is divided into two sections: The Basis and Context for Marketing (theoretical information) and The Application of Marketing (practical applications that you can put to use in your institution). Chapters cover: existing literature on marketing in LISwhat it has to offer and what it lacks strategic planning that must take place before marketing money is spent the branding process and how it can be helpful in LIS marketing a marketing method for bridging the gap between staffing needs and the current shortage of librarians a way to use relationship marketing techniques to respond to the challenge of marketing electronic resources marketing applications relevant to theological libraries the effective use of social marketing at the Austin History Centera fascinating case study! a fresh marketing approach to bridging gaps between cultural history and education the importance of marketing for public libraries

Marketing Library And Information Services Ii

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Author : Dinesh K. Gupta
language : en
Publisher: Walter de Gruyter
Release Date : 2013-06-25

Marketing Library And Information Services Ii written by Dinesh K. Gupta and has been published by Walter de Gruyter this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-06-25 with Language Arts & Disciplines categories.

With contributions from library and information professionals (practitioners, researchers, faculty members, consultants, and others), Marketing Library and Information Services: A Global Outlook highlights a variety of exemplary LIS marketing practices and efforts from around the globe. The following broad topics are explored: changing marketing concepts; marketing library and information services in different countries; marketing library and information services in different kind of libraries; web-based LIS marketing, etc.

Strategic Marketing In Library And Information Science

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Author : Linda S Katz
language : en
Publisher: Routledge
Release Date : 2013-03-07

Strategic Marketing In Library And Information Science written by Linda S Katz and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-03-07 with Language Arts & Disciplines categories.

Combine marketing and strategic planning techniques to make your library more successful! With cutting-edge research studies as well as theoretical chapters that have not been seen before in the marketing literature for LIS, this book examines the current and quite limited state of marketing by LIS practitioners and institutions. It provides you with examples of how marketing can be made more widely applicable within LIS and illustrates some of the usefulness of marketing in special LIS settings and contexts. The book explains how and why managers should combine marketing strategy with strategic planning and demonstrates the means by which LIS could move toward a more full-fledged use of marketingrelationship marketing and social marketing in particular. In order to be a more effective tool, Strategic Marketing in Library and Information Science is divided into two sections: The Basis and Context for Marketing (theoretical information) and The Application of Marketing (practical applications that you can put to use in your institution). Chapters cover: existing literature on marketing in LISwhat it has to offer and what it lacks strategic planning that must take place before marketing money is spent the branding process and how it can be helpful in LIS marketing a marketing method for bridging the gap between staffing needs and the current shortage of librarians a way to use relationship marketing techniques to respond to the challenge of marketing electronic resources marketing applications relevant to theological libraries the effective use of social marketing at the Austin History Centera fascinating case study! a fresh marketing approach to bridging gaps between cultural history and education the importance of marketing for public libraries