Marketing In The Tourism Industry
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Marketing In The Tourism Industry Rle Tourism
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Author : Brian Goodall
language : en
Publisher: Routledge
Release Date : 2013-04-02
Marketing In The Tourism Industry Rle Tourism written by Brian Goodall and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-04-02 with Business & Economics categories.
This book examines how different sections of the tourism industry attempt to reach their markets. A wide range of distinctive forms of holiday are considered, and the influence their characteristics have on how they are marketed is discussed. But the approach is also comparative, and the relative success each area of the industry has in reaching its market is evaluated.
Tourism Marketing For Cities And Towns
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Author : Bonita M. Kolb
language : en
Publisher: Routledge
Release Date : 2006
Tourism Marketing For Cities And Towns written by Bonita M. Kolb and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006 with Business & Economics categories.
Provides coverage of marketing theory specific to the tourism industry. This work focuses on developing the branded destination with emphasis on promotional planning. It contains international examples, discussion questions, and strategic planning worksheets. Comienzo página.
Marketing In Travel And Tourism
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Author : Victor T.C. Middleton
language : en
Publisher: Routledge
Release Date : 2012-05-23
Marketing In Travel And Tourism written by Victor T.C. Middleton and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-05-23 with Business & Economics categories.
Now in its third edition, the best-selling text, Marketing in Travel and Tourism, explains the principles and practice of marketing as they are increasingly being applied in the global travel and tourism industry. Building on the success of previous editions, the authors have completely revised the text to reflect the changes in the travel and tourism industry in the 21st century. International examples and case studies drawn from recent practice in several countries are used throughout the text. Case studies emphasising the role of ICT include: Microburners, Travel Inn (budget hotels), RCI Europe, the Balearic Islands, and ICT and the role of the Internet in international NTO strategies. With its comprehensive content and user friendly style, Marketing in Travel and Tourism third edition takes the reader from an initial definition of the subject matter through to the application of marketing in the travel and tourism industry, discussing crucial components such as planning strategy and the marketing mix, making it an indispensable text for both students and practitioners alike.
Strategic Marketing In Tourism Services
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Author : Rodoula H. Tsiotsou
language : en
Publisher: Emerald Group Publishing
Release Date : 2012-05-10
Strategic Marketing In Tourism Services written by Rodoula H. Tsiotsou and has been published by Emerald Group Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-05-10 with Business & Economics categories.
Focuses on marketing strategies implemented in tourism services firms and includes a collection of papers related to specific marketing strategies. This title presents the application of specific marketing strategies such as experiential marketing, branding, target marketing, relationship marketing and e-marketing in tourism.
The Marketing Of Tourism Products
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Author : A. V. Seaton
language : en
Publisher: Arden Shakespeare
Release Date : 1996
The Marketing Of Tourism Products written by A. V. Seaton and has been published by Arden Shakespeare this book supported file pdf, txt, epub, kindle and other format this book has been release on 1996 with Business & Economics categories.
This text focuses on the concept and marketing of the tourism product. It is intended to be of interest to tourism and business students and tourism planners in public and private business. Topics covered include: core marketing ideas; pricing tourism products; and tourism marketing in East Europe.
Marketing Tourism Places Rle Tourism
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Author : Gregory Ashworth
language : en
Publisher: Routledge
Release Date : 2013-04-02
Marketing Tourism Places Rle Tourism written by Gregory Ashworth and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-04-02 with Business & Economics categories.
Tourism is well established as an important part of the new service economy, and the rewards it offers have stimulated intense competition in the tourism industry. Many destinations compete to attract potential tourists, each place having to work hard to distinguish itself from rivals offering similar or alternative attractions. This book, originally published in 1990, explores how destinations invest increasing amounts of time and money into developing and promoting their 'products'. The contributors, from both academic institutes and the tourism industry, provide a multidisciplinary and professional analysis of what can be done to sell tourism places. Using both theoretical and empirical approaches, they give examples from different areas of the industry and evaluate different strategies a destination can adopt for maintaining and increasing its market share. All the contributors emphasize that selling tourism places must be a dynamic activity in which the place products are constantly monitored, so that they can be revitalized, repositioned, or renewed in the market context.
Marketing In Travel And Tourism
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Author : Victor Middleton
language : en
Publisher: Routledge
Release Date : 2010-09-08
Marketing In Travel And Tourism written by Victor Middleton and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-09-08 with Business & Economics categories.
Full colour interior with pedagogic features such as discussion questions and exercises to encourage further exploration of key areas New material on the role of e-marketing, motivations and consumer behaviour Five in-depth international case studies, including Tourism New Zealand and Agra Indian World Heritage Site, along with 17 mini cases to contextualise learning A companion website: www.elsevierdirect.com/9780750686938, packed with extra resources such as Power Point slides and interactive multiple choice questions to aid teaching and learning
Tourism Marketing
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Author : Nilanjan Ray
language : en
Publisher: CRC Press
Release Date : 2017-09-01
Tourism Marketing written by Nilanjan Ray and has been published by CRC Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-09-01 with Business & Economics categories.
Tourism Marketing: A Strategic Approach presents a variety of practical application tools, skills, practices, models, approaches, and strategies that are proving themselves effective in tourism marketing. The volume considers overall infrastructure, socioeconomic conditions, and modern tourism business infrastructure in discussing the efficiency of good strategies and practices and their impact on business and economic growth. Tourism is one of the fastest growing industries, and in the next few decades, it will play a role in many fields, such human resources, national economic growth, and more.
Introduction To Travel And Tourism Marketing
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Author : J. Alf Bennett
language : en
Publisher: Juta and Company Ltd
Release Date : 2001
Introduction To Travel And Tourism Marketing written by J. Alf Bennett and has been published by Juta and Company Ltd this book supported file pdf, txt, epub, kindle and other format this book has been release on 2001 with Business & Economics categories.
South Africa is well positioned to capture an increasingly large share of the international travel and tourism market. This book provides an introduction to the marketing of travel strategy market segmentation, marketing research and marketing planning.
Tourism Marketing
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Author :
language : en
Publisher: Pearson Education India
Release Date : 2011
Tourism Marketing written by and has been published by Pearson Education India this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011 with Hospitality industry categories.