Marketing Management Basics
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Marketing Management The Basics
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Author : Bhavesh Vanpariya
language : en
Publisher: Archers & Elevators Publishing House
Release Date :
Marketing Management The Basics written by Bhavesh Vanpariya and has been published by Archers & Elevators Publishing House this book supported file pdf, txt, epub, kindle and other format this book has been release on with Antiques & Collectibles categories.
Basics Of Marketing Management
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Author : Pooja Deshmukh
language : en
Publisher: Blue Rose Publishers
Release Date : 2023-01-13
Basics Of Marketing Management written by Pooja Deshmukh and has been published by Blue Rose Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-01-13 with Education categories.
In the era of exponential advancement in technology and increasing globalization, marketing professionals need to run a neck-to-neck race with their competitors to gain and maintain a completive advantage. Marketing students and professionals need to learn the skills of marketing as applicable to this intense completive environment. However, only a few marketing management books truly capture and explain the concepts of marketing in an easily understandable and crisp manner. This book has been written to present the basics in a very lucid manner. It covers topics that are vital for the fundamental understanding of marketing. The contents of this book cover the curriculum applicable in a large number of universities at the UG and PG levels. Some case studies have been included for illustrating the application of the concepts of marketing.
Marketing Management Basic Of Marketing Management
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Author : Dr. Vivek Hamal
language : en
Publisher: Crown Publishing
Release Date : 2025-04-10
Marketing Management Basic Of Marketing Management written by Dr. Vivek Hamal and has been published by Crown Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2025-04-10 with Business & Economics categories.
This book, "Marketing Management" is designed to offer a comprehensive exploration of marketing principles, strategies, and practices, providing readers with the knowledge and tools needed to navigate the complexities of the modern marketing landscape. The Evolution of Marketing Management Marketing management has undergone significant transformations over the decades. From traditional methods of promoting products and services to the advent of digital marketing and data-driven strategies, the field has continually adapted to meet the changing needs of consumers and businesses alike. This book aims to capture the essence of these evolutions and present a balanced view of both established and emerging marketing practices. Purpose and Scope The primary goal of this book is to bridge the gap between theoretical concepts and practical application in marketing management. It is intended for a diverse audience, including marketing professionals, business leaders, students, and academics. Each chapter is meticulously designed to cover fundamental concepts as well as advanced strategies, ensuring that readers gain a holistic understanding of marketing management. Importance of Marketing Management Effective marketing management is crucial for any organization seeking to achieve sustainable growth and competitive advantage. By understanding and applying marketing principles and strategies, businesses can better connect with their target audience, respond to market trends, and drive innovation. This book provides the tools and insights needed to master these aspects and excel in the field of marketing.
Basics Marketing 03 Marketing Management
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Author : Brian Sheehan
language : en
Publisher: Bloomsbury Publishing
Release Date : 2017-08-10
Basics Marketing 03 Marketing Management written by Brian Sheehan and has been published by Bloomsbury Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-08-10 with Business & Economics categories.
Understanding how to create marketing programmes is one thing. Understanding how to take leadership in all of the business areas related to marketing (such as economics, finance, personnel management and long-term brand strategy) is quite another. This book helps bridge that divide to help students master the business of marketing.
Basics Of Marketing Management Theory Practice
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Author : Rudani R.B.
language : en
Publisher: S. Chand Publishing
Release Date : 2010-12
Basics Of Marketing Management Theory Practice written by Rudani R.B. and has been published by S. Chand Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-12 with Business & Economics categories.
Introduction To Marketing 1 42 2. Emerging Issues In Marketing 43 66 3. Marketing Environment And Demand Forecasting 67 81 4. Consumer Behavior And Market Segmentation 82 119 5. Product Decisions 120 152 5.1. Product-Related Strategies 153 174 6. Pricing Decisions 175 189 7. Market Promotion Mix 190 198 7.1. Advertising 199 235 7.2. Personal Selling And Sales Force Management 236 262 7.3. Sales Promotion 263 268 7.4. Publicity And Public Relations 269 283 8. Physical Distribution And Channel Of Distribution 284 305 9. Marketing Information System And Marketing Research 306 341 10. Rural Marketing 342 357 11. Marketing Of Services 358 264 12. Elements Of Retailing 365 387 13. International Marketing 388 399 14. Marketing Control 400 413 15. Analysing Competition 414 430 16. Case Study Marketing Cases And Analysis 431 448 17. Project Report In Marketing Practical Study 449 469 Bibliography
Basics Of Marketing English
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Author : Dr. Nilesh Rameshchandra Berad
language : en
Publisher: Thakur Publication Private Limited
Release Date : 2023-11-01
Basics Of Marketing English written by Dr. Nilesh Rameshchandra Berad and has been published by Thakur Publication Private Limited this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-11-01 with Education categories.
Buy Basics of Marketing e-Book for Mba 1st Semester in English language specially designed for SPPU ( Savitribai Phule Pune University ,Maharashtra) By Thakur publication.
Basic Of Business Management
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Author : Elysabeth Sinulingga
language : en
Publisher: Mind Power Publishing
Release Date : 2024-12-03
Basic Of Business Management written by Elysabeth Sinulingga and has been published by Mind Power Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-12-03 with Business & Economics categories.
This book contains discussions about, The Basics Of Business Management, as outlined in this publication, encompasses the following key areas: the fundamental concepts of management and business, strategic planning in business management, organizational structure and design, leadership in business management, human resources management, marketing management, financial management, business ethics and corporate social responsibility, entrepreneurship and innovation, and an analysis of current trends and future directions in business management.
Marketing Management Basics
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Author : Howard Rostron
language : en
Publisher:
Release Date : 2018
Marketing Management Basics written by Howard Rostron and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018 with Management categories.
University Of Michigan Official Publication
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Author : University of Michigan
language : en
Publisher: UM Libraries
Release Date : 1992
University Of Michigan Official Publication written by University of Michigan and has been published by UM Libraries this book supported file pdf, txt, epub, kindle and other format this book has been release on 1992 with Education, Higher categories.
Each number is the catalogue of a specific school or college of the University.
Ebook Basic Marketing
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Author : William Perreault
language : en
Publisher: McGraw Hill
Release Date : 2013-04-16
Ebook Basic Marketing written by William Perreault and has been published by McGraw Hill this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-04-16 with Business & Economics categories.
Built on a strong foundation, Basic Marketing 18e with ConnectPlus and LearnSmart provides an integrated teaching and learning solution for presenting the four Ps framework and managerial orientation with a strategy planning focus. The Perreault franchise was the pioneer of the “four Ps” in the introductory marketing course. The unifying focus of Basic Marketing has always been on how to make marketing decisions in deciding what customers to focus on and how best to meet their needs. Consistent with our belief in continuous quality improvement, this edition has been critically revised, updated, and rewritten to reflect new concepts, new examples, recent “best practices,” and to tightly integrate the best digital tools in the industry for ensuring that students are prepared to engage in classroom lectures and pursue future business and marketing careers.