Basics Of Marketing English
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Basics Of Marketing English
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Author : Dr. Nilesh Rameshchandra Berad
language : en
Publisher: Thakur Publication Private Limited
Release Date : 2023-11-01
Basics Of Marketing English written by Dr. Nilesh Rameshchandra Berad and has been published by Thakur Publication Private Limited this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-11-01 with Education categories.
Buy Basics of Marketing e-Book for Mba 1st Semester in English language specially designed for SPPU ( Savitribai Phule Pune University ,Maharashtra) By Thakur publication.
Basics Of Marketing Management Theory Practice
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Author : Rudani R.B.
language : en
Publisher: S. Chand Publishing
Release Date : 2010-12
Basics Of Marketing Management Theory Practice written by Rudani R.B. and has been published by S. Chand Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-12 with Business & Economics categories.
Introduction To Marketing 1 42 2. Emerging Issues In Marketing 43 66 3. Marketing Environment And Demand Forecasting 67 81 4. Consumer Behavior And Market Segmentation 82 119 5. Product Decisions 120 152 5.1. Product-Related Strategies 153 174 6. Pricing Decisions 175 189 7. Market Promotion Mix 190 198 7.1. Advertising 199 235 7.2. Personal Selling And Sales Force Management 236 262 7.3. Sales Promotion 263 268 7.4. Publicity And Public Relations 269 283 8. Physical Distribution And Channel Of Distribution 284 305 9. Marketing Information System And Marketing Research 306 341 10. Rural Marketing 342 357 11. Marketing Of Services 358 264 12. Elements Of Retailing 365 387 13. International Marketing 388 399 14. Marketing Control 400 413 15. Analysing Competition 414 430 16. Case Study Marketing Cases And Analysis 431 448 17. Project Report In Marketing Practical Study 449 469 Bibliography
Essentials Of Marketing Management
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Author : Geoffrey Lancaster
language : en
Publisher: Routledge
Release Date : 2010-10
Essentials Of Marketing Management written by Geoffrey Lancaster and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-10 with Business & Economics categories.
The overall success of an organization is dependent on how marketing is able to inform strategy and maintain an operational focus on market needs. This title covers such topics as: consumer and organizational buyer behaviour; product and innovation strategies; direct marketing; and, e-marketing.
Introducing Marketing
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Author : John Burnett
language : en
Publisher: State University of New York Oer Services
Release Date : 2018-07-11
Introducing Marketing written by John Burnett and has been published by State University of New York Oer Services this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-07-11 with Business & Economics categories.
"Integrated Marketing" boxes illustrate how companies apply principles.
Essentials Of Marketing
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Author : Paul Baines
language : en
Publisher: Oxford University Press, USA
Release Date : 2013
Essentials Of Marketing written by Paul Baines and has been published by Oxford University Press, USA this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013 with Business & Economics categories.
Building on the outstanding success of Baines, Fill and Page's bestselling textbook, 'Essentials of Marketing' has arrived. This is the must have textbook for students looking to excel in their studies and careers.
Principles Of Marketing
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Author : John F. Tanner, Jr.
language : en
Publisher: Ingram
Release Date :
Principles Of Marketing written by John F. Tanner, Jr. and has been published by Ingram this book supported file pdf, txt, epub, kindle and other format this book has been release on with categories.
Essentials Of Marketing
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Author : Jim Blythe
language : en
Publisher: Pearson Education
Release Date : 2004
Essentials Of Marketing written by Jim Blythe and has been published by Pearson Education this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004 with Business & Economics categories.
An overview of the techniques, supporting theories and tactical decision-making processes involved in marketing. As well as traditional marketing techniques, up-to-date topics such as green issues, post-modern thinking, relationship marketing and ethics are also covered.
Ebook Basic Marketing
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Author : William Perreault
language : en
Publisher: McGraw Hill
Release Date : 2013-04-16
Ebook Basic Marketing written by William Perreault and has been published by McGraw Hill this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-04-16 with Business & Economics categories.
Built on a strong foundation, Basic Marketing 18e with ConnectPlus and LearnSmart provides an integrated teaching and learning solution for presenting the four Ps framework and managerial orientation with a strategy planning focus. The Perreault franchise was the pioneer of the “four Ps” in the introductory marketing course. The unifying focus of Basic Marketing has always been on how to make marketing decisions in deciding what customers to focus on and how best to meet their needs. Consistent with our belief in continuous quality improvement, this edition has been critically revised, updated, and rewritten to reflect new concepts, new examples, recent “best practices,” and to tightly integrate the best digital tools in the industry for ensuring that students are prepared to engage in classroom lectures and pursue future business and marketing careers.
Basic Marketing
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Author : William D. Perreault
language : en
Publisher: McGraw-Hill Europe
Release Date : 2013-02
Basic Marketing written by William D. Perreault and has been published by McGraw-Hill Europe this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-02 with Marketing categories.
Provides an integrated teaching and learning solution for presenting the four Ps framework and managerial orientation with a strategy planning focus. This title focuses on how to make marketing decisions in deciding what customers to focus on and how best to meet their needs.
Basic Marketing Research
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Author : Tom J. Brown
language : en
Publisher: Mindtap Course List
Release Date : 2017-08-11
Basic Marketing Research written by Tom J. Brown and has been published by Mindtap Course List this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-08-11 with Business & Economics categories.
BASIC MARKETING RESEARCH is written from a student's perspective by authors who have devoted countless hours working with undergraduate students, like you, on live research projects. For a marketing text to be effective, you must be able to understand it. You can trust the authors to deliver a rigorous, yet understandable, treatment of marketing research in this 9th Edition. You examine the two dominant approaches to gathering marketing information, learn how to merge these approaches and work with data from multiple sources. You review the information-gathering function from the perspectives of researchers who gather information and marketing managers who use it. This presentation is packed with the features that make it a best-seller, from study tools to updated content to an easy-to-read writing style.