Marketing Management The Basics
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Basics Of Marketing Management Theory Practice
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Author : Rudani R.B.
language : en
Publisher: S. Chand Publishing
Release Date : 2010-12
Basics Of Marketing Management Theory Practice written by Rudani R.B. and has been published by S. Chand Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-12 with Business & Economics categories.
Introduction To Marketing 1 42 2. Emerging Issues In Marketing 43 66 3. Marketing Environment And Demand Forecasting 67 81 4. Consumer Behavior And Market Segmentation 82 119 5. Product Decisions 120 152 5.1. Product-Related Strategies 153 174 6. Pricing Decisions 175 189 7. Market Promotion Mix 190 198 7.1. Advertising 199 235 7.2. Personal Selling And Sales Force Management 236 262 7.3. Sales Promotion 263 268 7.4. Publicity And Public Relations 269 283 8. Physical Distribution And Channel Of Distribution 284 305 9. Marketing Information System And Marketing Research 306 341 10. Rural Marketing 342 357 11. Marketing Of Services 358 264 12. Elements Of Retailing 365 387 13. International Marketing 388 399 14. Marketing Control 400 413 15. Analysing Competition 414 430 16. Case Study Marketing Cases And Analysis 431 448 17. Project Report In Marketing Practical Study 449 469 Bibliography
Marketing The Basics
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Author : Karl Moore
language : en
Publisher: Routledge
Release Date : 2006-07-29
Marketing The Basics written by Karl Moore and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006-07-29 with Business & Economics categories.
Ranging from the essentials of e-commerce to more traditional marketing approaches, this book tells you everything that you need to know about the aims and techniques of marketing in the 21st century.
Marketing Management Basic Of Marketing Management
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Author : Dr. Vivek Hamal
language : en
Publisher: Crown Publishing
Release Date : 2025-04-10
Marketing Management Basic Of Marketing Management written by Dr. Vivek Hamal and has been published by Crown Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2025-04-10 with Business & Economics categories.
This book, "Marketing Management" is designed to offer a comprehensive exploration of marketing principles, strategies, and practices, providing readers with the knowledge and tools needed to navigate the complexities of the modern marketing landscape. The Evolution of Marketing Management Marketing management has undergone significant transformations over the decades. From traditional methods of promoting products and services to the advent of digital marketing and data-driven strategies, the field has continually adapted to meet the changing needs of consumers and businesses alike. This book aims to capture the essence of these evolutions and present a balanced view of both established and emerging marketing practices. Purpose and Scope The primary goal of this book is to bridge the gap between theoretical concepts and practical application in marketing management. It is intended for a diverse audience, including marketing professionals, business leaders, students, and academics. Each chapter is meticulously designed to cover fundamental concepts as well as advanced strategies, ensuring that readers gain a holistic understanding of marketing management. Importance of Marketing Management Effective marketing management is crucial for any organization seeking to achieve sustainable growth and competitive advantage. By understanding and applying marketing principles and strategies, businesses can better connect with their target audience, respond to market trends, and drive innovation. This book provides the tools and insights needed to master these aspects and excel in the field of marketing.
Marketing Management In The 21st Century
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Author : Noel Capon
language : en
Publisher:
Release Date : 2001
Marketing Management In The 21st Century written by Noel Capon and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2001 with Business & Economics categories.
This introduction to the role of marketing in the modern corporation (both at the level of the firm and the marketing function) focuses on what the prospective manager - not just the marketer - needs to know about developing marketing strategy and managing the marketing process.
Marketing Management Asian Perspective
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Author : Philip Kotler
language : en
Publisher:
Release Date : 2016-04
Marketing Management Asian Perspective written by Philip Kotler and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-04 with categories.
Marketing Management
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Author : J. Paul Peter
language : en
Publisher: McGraw-Hill/Irwin
Release Date : 2008-10-03
Marketing Management written by J. Paul Peter and has been published by McGraw-Hill/Irwin this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008-10-03 with Business & Economics categories.
Marketing Management, 9/e, by Peter and Donnelly, is praised in the market for its organization, format, clarity, brevity and flexibility. The goal of this text is to enhance students’ knowledge of marketing management and to advance their skills in utilizing this knowledge to develop and maintain successful marketing strategies. The six stage learning approach is the focus of the seven unique sections of the book. Each section has as its objective either knowledge enhancement or skill development, or both. The framework and structure of the book is integrated throughout the sections of the new edition. The basic structure of the text continues to evolve and expand with numerous updates and revisions throughout.
Basics Of Marketing English
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Author : Dr. Nilesh Rameshchandra Berad
language : en
Publisher: Thakur Publication Private Limited
Release Date : 2023-11-01
Basics Of Marketing English written by Dr. Nilesh Rameshchandra Berad and has been published by Thakur Publication Private Limited this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-11-01 with Education categories.
Buy Basics of Marketing e-Book for Mba 1st Semester in English language specially designed for SPPU ( Savitribai Phule Pune University ,Maharashtra) By Thakur publication.
Marketing Management Basics
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Author : Howard Rostron
language : en
Publisher:
Release Date : 2018
Marketing Management Basics written by Howard Rostron and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018 with Management categories.
Fundamentals Of Marketing
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Author : Geraldine McKay
language : en
Publisher:
Release Date : 2018-03-30
Fundamentals Of Marketing written by Geraldine McKay and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-03-30 with Business & Economics categories.
Introduces the key terms, concepts and practices to provide a firm foundation for undergraduate students. It discusses contemporary technologies used in marketing alongside established practices to develop an understanding of the positive effects of marketing balanced with critical discussion about it's contribution to the wider aims of society. International in approach, it highlights a range of real life practices through examples and short case studies. It includes: * Marketing as an idea and a practice. * How to understand and reach customers, researching and choosing segments * Marketing functions-providing value from products, services, pricing and distribution to branding and communications. * Responsible marketing and contemporary technologies To help support their learning, readers have access to a range of online resources including chapter-by-chapter multiple choice questions which will enable them to assess how well they have grasped individual chapters. The text also features a range of supplementary readings, in text exercises and cases/examples to help bring concepts to life.