Marketing Media Decisions
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Strategic Media Decisions
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Author : Marian Azzaro
language : en
Publisher:
Release Date : 2004
Strategic Media Decisions written by Marian Azzaro and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004 with Business & Economics categories.
Advertising Media Planning
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Author : Larry Kelley
language : en
Publisher: Routledge
Release Date : 2015-03-27
Advertising Media Planning written by Larry Kelley and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-03-27 with Business & Economics categories.
The planning and placement of advertising media is a multibillion dollar business that critically impacts advertising effectiveness. The new edition of this acclaimed and widely adopted text offers practical guidance for those who practice media planning on a daily basis, as well as those who must ultimately approve strategic media decisions. Full of current brand examples, the book is a "must-read" for all who will be involved in the media decision process on both the agency and client side. Its easy-to-read style and logical format make it ideal for classroom adoption, and students will benefit from the down-to-earth approach, and real-world business examples. Several new chapters have been added to the fourth edition, including: International advertising Campaign evaluation The changing role of media planning in agencies, to give the reader a better grounding in the role of media in an advertising and marketing plan today Evaluating media vehicles, filled with up-to-date examples Search engine marketing, and a thorough revision of the chapter on online display advertising to address the increased emphasis on digital media Gaming, and many new examples of the latest digital media with an emphasis on social media, and a new framework for analyzing current and future social media Increased coverage of communication planning Added focus on the importance of media strategy early on in the book Separate chapters for video and audio media (instead of lumping them together in broadcast). This creates a more in-depth discussion of radio in particular An online instructor's manual with PowerPoint slides and sample test questions is available to adopters.
Essentials Of Media Planning
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Author : Arnold M. Barban
language : en
Publisher: Contemporary Books
Release Date : 1993
Essentials Of Media Planning written by Arnold M. Barban and has been published by Contemporary Books this book supported file pdf, txt, epub, kindle and other format this book has been release on 1993 with Advertising media planning categories.
In six concise, highly readable chapters, Essentials of Media Planning explains the key elements behind every successful media program. With an emphasis on the role of media planning in marketing decision making, this practical, hands-on guide is the first step towards structuring a complete and workable media plan for any product or service. New to this edition: actual media plans by leading agencies for top new consumer and business-to-business products - Levi Dockers, Sun Microsystems, and Samsonite Luggage; an illustrated analysis of the media decision-making process; the enhanced role of database marketing in media planning to reach individual consumers with targeted messages; expanded coverage of market segmentation devices, including new VALS 2 and SMRB data; up-to-date media sources and statistics; and critical evaluation of newly developed online media selection services, including SMRB's CHOICES and Telmar's MicroNetwork N3P. Authoritative and easy-to-use, Essentials of Media Planning is a "real-world", back-to-basics guide for every media specialist, advertiser, marketer, and media student.
Marketing Communications
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Author : Edgar Crane
language : en
Publisher: John Wiley & Sons
Release Date : 1972
Marketing Communications written by Edgar Crane and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 1972 with Business & Economics categories.
Advertising Media Planning
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Author : Jack Zanville Sissors
language : en
Publisher:
Release Date : 1982
Advertising Media Planning written by Jack Zanville Sissors and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1982 with Business & Economics categories.
Cim 10 Strategic Marketing Decisions
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Author : Bpp Learning Media Staff
language : en
Publisher:
Release Date : 2008-09
Cim 10 Strategic Marketing Decisions written by Bpp Learning Media Staff and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008-09 with Marketing categories.
Cases In Advertising Management
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Author : Larry D. Kelley
language : en
Publisher: M E Sharpe Incorporated
Release Date : 2009
Cases In Advertising Management written by Larry D. Kelley and has been published by M E Sharpe Incorporated this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009 with Business & Economics categories.
"Cases in Advertising Management" offers a wide range of short, medium-length, and longer cases, all designed to illuminate the topics covered in an Advertising Management course. The book can stand alone, or, for instructors who wish to incorporate a combined casebook and textbook approach, it can be adopted alongside any standard text, including Advertising Management by the same authors.The book features actual real-life cases that reflect current trends in the advertising and promotion industry, with a strong emphasis on digital media and integrated marketing communications. A detailed introduction ('How to Analyze a Case Study') is followed by 30 cases, covering a full range of topics for a semester-long course, including financial management, business planning, strategic planning, budgeting, human resource management, and managing change.
Management Information For Marketing Decisions
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Author : BPP Learning Media
language : en
Publisher:
Release Date : 1999-05-01
Management Information For Marketing Decisions written by BPP Learning Media and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1999-05-01 with categories.
Advertising Media Planning
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Author : Larry D. Kelley
language : en
Publisher:
Release Date : 2012
Advertising Media Planning written by Larry D. Kelley and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012 with BUSINESS & ECONOMICS categories.
This acclaimed and widely adopted text offers practical guidance for those involved in the critical task of media planning on a daily basis, as well as those who must ultimately approve strategic media decisions.
Marketing Media Decisions
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Author :
language : en
Publisher:
Release Date : 1988
Marketing Media Decisions written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1988 with Advertising categories.