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Marketing Strategies Used By Intel To Create A Sustainable Market Position

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Marketing Strategies Used By Intel To Create A Sustainable Market Position

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Author : Christopher Ulph
language : en
Publisher: GRIN Verlag
Release Date : 2011-02

Marketing Strategies Used By Intel To Create A Sustainable Market Position written by Christopher Ulph and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-02 with categories.

Project Report from the year 2010 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: 75, University of Hertfordshire (Business School), course: MA Marketing, language: English, abstract: An investigation to analyse the marketing strategies used by Intel by examining strategic marketing issues and also the options facing the organisation in building a sustainable competitive market position.

Marketing Strategies Used By Intel To Create A Sustainable Market Position

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Author : Christopher Ulph
language : en
Publisher: GRIN Verlag
Release Date : 2011-02-08

Marketing Strategy And Competitive Positioning 7th Edition

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Author : Prof Graham Hooley
language : en
Publisher: Pearson UK
Release Date : 2020-01-09

Marketing Strategy And Competitive Positioning 7th Edition written by Prof Graham Hooley and has been published by Pearson UK this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-01-09 with Business & Economics categories.

Marketing Strategy and Competitive Positioning 6e deals with the process of developing and implementing a marketing strategy. The book focuses on competitive positioning at the heart of marketing strategy and includes in-depth discussion of the processes used in marketing to achieve competitive advantage. The book is primarily about creating and sustaining superior performance in the marketplace. It focuses on the two central issues in marketing strategy formulation – the identification of target markets and the creation of a differential advantage. In doing that, it recognises the emergence of new potential target markets born of the recession and increased concern for climate change; and it examines ways in which firms can differentiate their offerings through the recognition of environmental and social concerns. The book is ideal for undergraduate and postgraduate students taking modules in Marketing Strategy, Marketing Management and Strategic Marketing Management.

Market Led Strategic Change

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Author : Nigel F. Piercy
language : en
Publisher: Taylor & Francis
Release Date : 2016-11-03

Market Led Strategic Change written by Nigel F. Piercy and has been published by Taylor & Francis this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-11-03 with Business & Economics categories.

Market-Led Strategic Change, 5th edition, has been fully revised and updated to reflect the realities of 21st century business and the practical issues for managers in the process of going to market. The world of business has changed dramatically, with a more complex environment, more demanding customers and radical new ways of going to market. This textbook develops a value-based strategy examining the roles of market sensing, customer value, organizational change and digital marketing in the implementation of strategy. This much-anticipated new edition has been carefully updated, now with Nigel Piercy’s unique and clear-sighted views on the latest developments in marketing strategy, retaining Piercy’s insightful, witty and provocative style. The text is supported throughout with brand new case studies from globally recognised companies such as Uber and Volkswagen, and covering topical issues such as the legalisation of marijuana and reinventing the healthcare business. Lecturers are assisted with a newly expanded collection of support materials including PowerPoint slides for each chapter, suggested frameworks for using the case studies in teaching, and case studies from previous editions. If you're an ambitious marketing student or practitioner, whether you are new to strategic change through marketing or just want a different view, this is the book for you. Lecturers will find this engaging, funny, thought-provoking but always practical textbook is a sure way to get your students thinking and enthused.

Co Branding

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Author : T. Blackett
language : en
Publisher: Springer
Release Date : 1999-09-24

Co Branding written by T. Blackett and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 1999-09-24 with Business & Economics categories.

The strategic management and development of brands continues to grow in importance for most businesses and the last decade has seen more and more brand owners turning to co-branding as a way of adding further value to their brand assets. The synergy that can be created by two well-matched brands working together in harmony can be considerable and enhance both profitability and the valuation of the brand for both parties. However, the challenges presented by co-branding are considerable, getting the strategy right for a single brand is hard enough, but once two brands are brought together the challenges increase considerably. The brand personalities must be complementary. This is the first book to explore this important area.

The New Rules Of Green Marketing

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Author : Jacquelyn Ottman
language : en
Publisher: Routledge
Release Date : 2017-10-19

The New Rules Of Green Marketing written by Jacquelyn Ottman and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-10-19 with Business & Economics categories.

For too long, marketers of sustainable goods and services have targeted "deep green" consumers to promote their products – and they have little to show for their efforts. In this innovative book, Jacquelyn Ottman shows how the green market has moved beyond such niche marketing, and how marketers will find greater success promoting the inherent superior value of their offerings. Greener products are now available within every industry and are a part of our everyday lives. But they didn't get to be so ubiquitous just because they are better for the planet. Whether they were promoted as such or not, sales of green products have grown so fast because of the added value they provide: health, superior performance, good taste, cost-effectiveness, or simply convenience. This central emphasis on primary benefits – the new rules – is critical to winning over the mainstream consumer and to driving overall organizational growth. The New Rules of Green Marketing helps readers understand why value-based sustainability marketing has become a critical organizational capacity, and how readers can adopt this approach in their own organizations. Illustrated by examples from both international mainstream and the more niche "deep green" leaders who are showing everyone else the way, the book provides practical strategies, tools and inspiration for building every aspect of a credible value-based green marketing strategy, including:How to use a proactive approach to sustainability to spur innovationHow to frame environment-related benefits with relevance to mainstream brandsHow to communicate with credibility and impact – and avoid "greenwashing"How to team up with stakeholders to maximize outreach to consumersHow to use a life cycle orientation to ensure the integrity of one's offeringsHow to best take advantage of recent technological advances in social mediaDrawing on the latest data from leading researchers and reflecting on learnings from Ottman's corporate clients and other pioneers including GE, Nike, HSBC, Method, Starbucks, Timberland, HP, NatureWorks, Philips, Procter & Gamble, Stonyfield Farm and Wal-Mart, this book shows how market leaders are edging out the competition using effective value-first marketing strategies. This book captures the best of the author's previous groundbreaking books on green marketing and takes the content into the 21st century. Whereas earlier works focused on readers who were less familiar with green initiatives, this work squarely focuses on a new generation of marketers who likely themselves grew up with an appreciation of sustainability and who want and need to know how to connect effectively with mainstream consumers.

Promoting Sustainable Practices Through Energy Engineering And Asset Management

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Author : González-Prida, Vicente
language : en
Publisher: IGI Global
Release Date : 2015-03-31

Promoting Sustainable Practices Through Energy Engineering And Asset Management written by González-Prida, Vicente and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-03-31 with Technology & Engineering categories.

Green technologies and energy-efficient practices have become two of the most prevalent issues in global society. However, many countries still lack the technology or resources needed to implement sustainable practices within their societies. Promoting Sustainable Practices through Energy Engineering and Asset Management discusses the challenges that the developing world faces when implementing and utilizing environmentally friendly techniques. This publication is a crucial reference source for managers, scientists, technology developers, and engineers interested in the adoption of sustainable practices in developing countries.

Handbook Of Sustainability Driven Business Strategies In Practice

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Author : Markovic, Stefan
language : en
Publisher: Edward Elgar Publishing
Release Date : 2021-12-07

Handbook Of Sustainability Driven Business Strategies In Practice written by Markovic, Stefan and has been published by Edward Elgar Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-12-07 with Business & Economics categories.

Sustainability is a top priority for organizations and a key strategy in corporate agendas, but the effective deployment of any strategy demands that the strategy is consistent, functional, and aligned. This Handbook advocates sustainability strategies that encompass environmental, social, and economic dimensions at department-level.

Strategic Marketing

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Author : M J Xavier
language : en
Publisher: SAGE Publications Pvt. Limited
Release Date : 1999

Strategic Marketing written by M J Xavier and has been published by SAGE Publications Pvt. Limited this book supported file pdf, txt, epub, kindle and other format this book has been release on 1999 with Business & Economics categories.

Strategic Marketing: A Guide for Developing Sustainable Competitive Advantage provides a systematic approach for marketing directors and other managers to formulate strategies that can give their organizations the desired competitive edge, as well as help them to forecast and plan for future challenges. Professor Xavier covers the various aspects of strategic marketing including basic concepts, new developments and strategies to cope with the changing business environment. Extensive use is made of case studies.

Marketing Strategy

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Author : Robert W. Palmatier
language : en
Publisher: Bloomsbury Publishing
Release Date : 2020-12-31

Marketing Strategy written by Robert W. Palmatier and has been published by Bloomsbury Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-12-31 with Business & Economics categories.

Marketing Strategy offers a unique and dynamic approach based on four underlying principles that underpin marketing today: All customers differ; All customers change; All competitors react; and All resources are limited. The structured framework of this acclaimed textbook allows marketers to develop effective and flexible strategies to deal with diverse marketing problems under varying circumstances. Uniquely integrating marketing analytics and data driven techniques with fundamental strategic pillars the book exemplifies a contemporary, evidence-based approach. This base toolkit will support students' decision-making processes and equip them for a world driven by big data. The second edition builds on the first's successful core foundation, with additional pedagogy and key updates. Research-based, action-oriented, and authored by world-leading experts, Marketing Strategy is the ideal resource for advanced undergraduate, MBA, and EMBA students of marketing, and executives looking to bring a more systematic approach to corporate marketing strategies. New to this Edition: - Revised and updated throughout to reflect new research and industry developments, including expanded coverage of digital marketing, influencer marketing and social media strategies - Enhanced pedagogy including new Worked Examples of Data Analytics Techniques and unsolved Analytics Driven Case Exercises, to offer students hands-on practice of data manipulation as well as classroom activities to stimulate peer-to-peer discussion - Expanded range of examples to cover over 250 diverse companies from 25 countries and most industry segments - Vibrant visual presentation with a new full colour design

Marketing Strategies Used By Intel To Create A Sustainable Market Position

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