Marketing Your Consulting Services
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Marketing Your Consulting Services
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Author : Elaine Biech
language : en
Publisher: John Wiley & Sons
Release Date : 2003-09-22
Marketing Your Consulting Services written by Elaine Biech and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003-09-22 with Business & Economics categories.
To keep your competitive edge in the marketplace, you must find practical and inexpensive ways to retain the clients you have, develop new clients, and increase your bottom line. Marketing Your Consulting Services is a complete how-to guide that will help you develop and implement a dynamic marketing plan that will make your consulting business more visible to clients and more competitive in the marketplace. Written by Elaine Biech—one of the foremost experts in the field of consulting—this practical and easy-to-use resource includes useful guidance, practical ideas, special consulting considerations, and creative tips. Marketing Your Consulting Services is filled with the information you need to help you: Develop a successful marketing plan Understand the marketing ins and outs of a small consulting firm Find new clients Get your clients to refer you to other clients Implement inexpensive and effective marketing tools Develop creative marketing ideas Retain the clients you have today Biech urges you to develop a "market all the time" attitude, and to help you get started, she recommends hundreds of ideas that can be easily implemented. In addition, the book's "Fast Fourteen To Do Today" are suggestions you can put immediately into practice to help jump-start your business. Written to be a hands-on resource, Marketing Your Consulting Services also includes Quick tips throughout each chapter for easy reference. Marketing Your Consulting Services offers you the practical tools and helpful suggestions necessary to market and sell your consulting services. It includes everything a consultant needs to know about marketing to be—and stay—successful.
Marketing Your Consulting And Professional Services
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Author : Richard A. Connor
language : en
Publisher: John Wiley & Sons
Release Date : 1985
Marketing Your Consulting And Professional Services written by Richard A. Connor and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 1985 with Business & Economics categories.
Abstract: An authoritative text for management consultants presents a "client-centered" (rather than a "firm-centered") view of marketing professional services, stressing a "leveraging" approach that focuses on the smallest number of clients, markets, and targets that will produce the largest amount of profitable income. Techniques and recommendations are included that have been proven effective for numerous professional service firms over the past 14 years. The 21 text chapters are grouped among 4 principal themes, viz.: the characteristics of client-centered marketing and mechanisms for assessing primary and potential markets; principal techniques for gaining personal acceptability; methods for nonpersonal promotion of services; and guidelines for developing a strategic focus and a marketing plan. Information on businesses, responding to requests for proposals, and worksheet charts, is appended.
Marketing Organization Development
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Author : William J Rothwell
language : en
Publisher: CRC Press
Release Date : 2017-03-16
Marketing Organization Development written by William J Rothwell and has been published by CRC Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-03-16 with Business & Economics categories.
Organizational Development (OD) consultants often face dilemmas when they market their services because there is a gap between clients’ expectation and the actual role of OD consultants. This book is about how to overcome that dilemma by finding effective marketing strategies for a different approach to consulting. Marketing Organization Development: A How-To Guide for OD Consultants focuses on the challenges faced by internal and external consultants in marketing and selling their services. By distinguishing between performance consulting and Organization Development (OD) consulting, this book demonstrates why marketing and selling OD consulting services are unique. This book meets not only unique OD consultants’ needs by reflecting the philosophical background of OD and unique marketing challenges but the needs of Human Resource Development (HRD) managers’ need who are interested in promoting or selling their change interventions within their organizations. This comprehensive book: Reviews important terms and popular tools used in the marketing process and outlines the many roles a consultant must fill to obtain and keep the business (i.e., marketer, salesperson, brand manager, account management) .Describes the criteria for self-evaluation as an OD consultant. It examines how to identify your strengths and the competencies you need to develop based on OD competencies. Provides an introduction to actionable steps and resources for organization development, change management, and performance management consultants to evaluate unmet needs and opportunities through a niche market for consulting services. Covers how to communicate value to your target customers and how to brand your service. Describes various channels of OD marketing such as viral, word of mouth, and social media marketing. . Reviews selling tactics for l your consulting service and discusses the importance of having a defined sales process to which you adhere.
Marketing Your Consulting And Professional Services
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Author : Dick Connor
language : en
Publisher: Wiley
Release Date : 1997-09-22
Marketing Your Consulting And Professional Services written by Dick Connor and has been published by Wiley this book supported file pdf, txt, epub, kindle and other format this book has been release on 1997-09-22 with Business & Economics categories.
While finding and keeping a core group of clients remains the breadand butter of any consultant's business, doing so is far fromsimple in a field that's becoming increasingly crowded andcompetitive. Today, as the result of drastic shifts in thelandscape--information technology, virtual organizations,telecommuting--targeting and attracting clients is a greaterchallenge than ever. To help you meet that challenge head on,Marketing Your Consulting and Professional Services, the bible forconsultants and professionals worldwide, has been thoroughlyrevised and expanded. This brand new Third Edition gives you thetools and the know-how to survive and thrive in today's toughmarket. Beginning with a comprehensive overview, this updated resourcekeeps you abreast of current trends and issues. In addition, you'llfind complete coverage of Dick Connor's innovative--and highlyeffective--Client-Centered Marketing (CCM) approach, a practical"deliverables-driven" system for penetrating specific markets. Thiseasy-to-follow, six-part process helps you achieve a myriad ofessential marketing objectives: from expanding services for currentclients and capitalizing on the potential within your business togenerating profitable growth and managing your image with clientsand targets. With a wealth of new information that focuses on finding andqualifying new clients--what every consultant worries aboutmost--this new edition of Marketing Your Consulting andProfessional Services, Third Edition provides essential informationon: * Analyzing your current business or practice--evaluating clients,assessing existing prospects, preparing a strategic profile * Becoming "client smart"--determining how the niche industry isorganized, identifying requirements for success, determining itsneeds * Building market awareness--maintaining positive name recognition,establishing your firm's intended image * Prospecting--acquiring new, high-potential clients, preparing awinning proposal, selling the value-adding solution * Ensuring client satisfaction--handling service and relationshipbreakdowns with a practical recovery action sequence Complete with helpful worksheets and checklists, as well as precisedefinitions of terminology and an annotated bibliography, MarketingYour Consulting and Professional Services, Third Edition is a mustfor today's fiercely competitive, highly demandingmarketplace. Praise for the previous edition of Marketing Your Consulting andProfessional Services "Loaded with examples, useful forms, and informative exhibits,Marketing Your Consulting and Professional Services is anextraordinary how-to manual that provides vital step-by-stepinstruction and advice on how to maximize profitability andsuccess. . . . Marketing is a how-to you shouldn't do without." --Managers Magazine "This is definitely a 'MUST READ' book for entrepreneurs andbusiness professionals of all types. The attention to detailprovides practical insights on the critical keys to marketingsuccess." -- Dr. Peter Johnson, Corporate MarketingStrategist "As today's business environment becomes increasingly competitive,consulting professionals look for fresh approaches and innovativeideas to 'cut through the clutter' and increase their share ofbusiness. Marketing Your Consulting and Professional Servicesprovides highly useful information for every professionalconsultant. It's an essential purchase." -- Jonathan D. Blum,Managing Director -- Ogilvy & Mather Public Relations,Singapore "Marketing Your Consulting and Professional Services is excellent.It contains down-to-earth, indispensable tips for marketingconsulting services. Vital reading for both beginners and seasonedconsultants--worldwide. I wish I had had this daily guide during myrough start." -- Dr. Oskar Pack, Management Consultant and SalesTrainer -- Euskirchen, Germany
Consulting Success
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Author : Michael Zipursky
language : en
Publisher: Consulting Success
Release Date : 2018-10-16
Consulting Success written by Michael Zipursky and has been published by Consulting Success this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-10-16 with categories.
How can you take your skills and expertise and package and present it to become a successful consultant? There are proven time-tested principles, strategies, tactics and best-practices the most successful consultants use to start, run and grow their consulting business. Consulting Success teaches you what they are. In this book you'll learn: - How to position yourself as a leading expert and authority in your marketplace - Effective marketing and branding materials that get the attention of your ideal clients - Strategies to increase your fees and earn more with every project - The proposal template that has generated millions of dollars in consulting engagements - How to develop a pipeline of business and attract ideal clients - Productivity secrets for consultants including how to get more done in one week than most people do in a month - And much, much more
How Clients Buy
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Author : Tom McMakin
language : en
Publisher: John Wiley & Sons
Release Date : 2018-03-13
How Clients Buy written by Tom McMakin and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-03-13 with Business & Economics categories.
The real-world guide to selling your services and bringing in business How Clients Buy is the much-needed guide to selling your services. If you're one of the millions of people whose skills are the 'product,' you know that you cannot be successful unless you bring in clients. The problem is, you're trained to do your job—not sell it. No matter how great you may be at your actual role, you likely feel a bit lost, hesitant, or 'behind' when it comes to courting clients, an unfamiliar territory where you're never quite sure of the line between under- and over-selling. This book comes to the rescue with real, practical advice for selling what you do. You'll have to unlearn everything you know about sales, but then you'll learn new skills that will help you make connections, develop rapport, create interest, earn trust, and turn prospects into clients. Business development is critical to your personal success, and your skills in this area will dictate the course of your career. This invaluable guide gives you a set of real-world best practices that can help you become the rainmaker you want to be. Get the word out and make productive connections Drop the fear of self-promotion and advertise your accomplishments Earn potential clients' trust to build a lasting relationship Scrap the sales pitch in favor of honesty, positivity, and value Working in the consulting and professional services fields comes with difficulties not encountered by those who sell tangible products. Services are often under-valued, and become among the first things to go when budgets get tight. It is now harder than ever to sell professional services, so your game must be on-point if you hope to out-compete the field. How Clients Buy shows you how to level up and start winning the client list of your dreams.
Starting And Running A Successful Consultancy 3rd Edition
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Author : Susan Nash
language : en
Publisher: Hachette UK
Release Date : 2016-01-14
Starting And Running A Successful Consultancy 3rd Edition written by Susan Nash and has been published by Hachette UK this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-01-14 with Business & Economics categories.
Laid out in a workbook format, this books contains a wide variety of exercises, ultimately geared towards making consultancy an increasingly profitable enterprise. Reading this book will help you to: gain a clear understanding of the consulting process and its requirements; define and establish a clear strategic direction for your business; understand how to raise finances and maintain financial control; create and implement an effective marketing strategy; and, balance ongoing business with attracting new clients. Contents: Section One: Getting started; 1. Setting the scene; 2. Evaluating your fit; 3. What type of consulting business are you running?; 4. Establishing your business direction; Section Two: Getting customers; 5. Marketing your business; 6. Selling your service; Section Three: Getting money; 7. Financing Your Business; Section Four: Getting organised; 8. Organising your business; 9. Running your business: doing the work!; 10. Moving into Action.
Marketing Performance
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Author : Thomas Bauer
language : en
Publisher: John Wiley & Sons
Release Date : 2016-05-26
Marketing Performance written by Thomas Bauer and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-05-26 with Business & Economics categories.
Drive marketing ROI with an investor's mindset and a proven toolkit Top marketers today don't shy away from financial accountability. In fact, they actively seek to account for the return on their companies' investments in marketing – because they want their budget to make a difference for their brands and for their business: more relevant messages, more effective campaigns, more satisfied customers, more profitable promotions, higher returns to shareholders. If this is how you think about marketing, this book is for you. It is a book for CMOs who adopt an investor's mindset, and it deals with the most pressing marketing performance questions. This isn't a work of theory. This is a hands-on guide to better marketing for top managers, neatly packaged into ten concise chapters that are just right for a short-haul flight. Learn how to: Increase sales with smarter fund allocation Reduce marketing costs without sacrificing effectiveness Strengthen the role of marketing with quantified ROI Build capabilities for sustainable performance improvements Marketing Performance delivers expert insight, a wealth of proven success factors, and real-life case studies that will help you drive marketing performance and grow your business.
Marketing Your Service Business
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Author : Ian Ruskin-Brown
language : en
Publisher: Thorogood Publishing
Release Date : 2005
Marketing Your Service Business written by Ian Ruskin-Brown and has been published by Thorogood Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005 with Business & Economics categories.
Explaining the key differences between marketing products and services, this title uses real-life examples in order to illustrate the challenges presented by the service sector, as well as looking at organisations which use services in order to gain a competitive advantage.
Marketing Your Consulting Or Professional Services
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Author : David Karlson
language : en
Publisher: Crisp Learning
Release Date : 1988
Marketing Your Consulting Or Professional Services written by David Karlson and has been published by Crisp Learning this book supported file pdf, txt, epub, kindle and other format this book has been release on 1988 with Business consultants categories.
A tactical handbook for management consultants and other professionals who want to learn how to market their services successfully.