Maslow S Hierarchy Of Needs Model The Difference Of The Chinese And The Western Pyramid On The Example Of Purchasing Luxurious Products
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Maslow S Hierarchy Of Needs Model The Difference Of The Chinese And The Western Pyramid On The Example Of Purchasing Luxurious Products
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Author : Nina Rakowski
language : en
Publisher: GRIN Verlag
Release Date : 2011
Maslow S Hierarchy Of Needs Model The Difference Of The Chinese And The Western Pyramid On The Example Of Purchasing Luxurious Products written by Nina Rakowski and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011 with Business & Economics categories.
Essay from the year 2008 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 97 %, University of Western Sydney (Sydney Graduate School of Management), course: Promotion & Advertising Overseas, 20 entries in the bibliography, language: English, abstract: This report will analyse the Maslow's hierarchy of needs and its impact on promotion and advertising, but also if this model is applicable on other cultures. The author will give examples of promotions in western countries and to what exact stage those promotions are targeted. Furthermore the author will show different hierarchy of needs models in order to explain that the human needs vary in different parts of the world. Whilst in westernized countries the 'Esteem' and 'Belonging/Love' needs are mainly targeted with promotion and advertising, in developing countries a different approach in terms of promotion and advertising is more appropriate. The higher‐order needs for the general Asian culture are 'Status', 'Admiration' and 'Affiliation' whereas the higher‐order needs for the Arab culture are 'Esteem', 'Social needs' and 'Selfactualization'. In this paper the author will focus on China as an example of a developing country. The author will discuss the difference of the Chinese and the Western pyramid on the example of purchasing luxurious products. As a conclusion the author will give suggestions to companies of what to take into account when promoting in developing countries. ...]
Hedonism Utilitarianism And Consumer Behavior
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Author : Daniele Scarpi
language : en
Publisher: Springer Nature
Release Date : 2020-05-28
Hedonism Utilitarianism And Consumer Behavior written by Daniele Scarpi and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-05-28 with Business & Economics categories.
This book investigates the effects of utilitarian and hedonic shopping behavior, drawing on original empirical research. Consumers have been shown to shop in one of two ways: they are either mainly driven by fun, escapism, and variety, or by need and efficiency. While previous literature has focused on the drivers of hedonic or utilitarian shopping, this book explores the consequences of these styles of shopping and addresses their impact on perceived value, money spent, and willingness to return to the store in future. The author synthesizes theories from previous studies, applying them to two key retailing contexts – intensive distribution and selective distribution. Ultimately, this book highlights the need for retailers to adopt a more consumer-based perspective to improve shopping experiences. It will prove useful for academics who want to gain a better understanding of hedonic and utilitarian behavior, and also offers practitioners with useful insights on how to target different customer segments.
International Consumer Behavior In The 21st Century
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Author : A. Coskun Samli
language : en
Publisher: Springer Science & Business Media
Release Date : 2012-11-28
International Consumer Behavior In The 21st Century written by A. Coskun Samli and has been published by Springer Science & Business Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-11-28 with Business & Economics categories.
Over the past two decades, the face of the world consumer has truly changed. Goods are more available, information about these goods is more open and accessible, and the ability to buy these goods from any corner of the earth has become possible. As a result, international marketing is more important now than ever before. In this book, Josh Samli explores the challenges facing modern international marketers. He explains what it is to have successful communication with the target market: using social media to share consistent information about products and services, communicating directly with culture-driven consumers who already communicate online amongst themselves and with competitors, and mastering people-to-people communication with both privileged and non-privileged consumers. Any company dealing with international marketing must learn how to handle these new challenges in order to survive in the 21st century.
Consumer Behaviour In Asia
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Author : Hellmut Schütte
language : en
Publisher: Springer
Release Date : 2016-07-27
Consumer Behaviour In Asia written by Hellmut Schütte and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-07-27 with Business & Economics categories.
Success in the Asian market is crucial to many firms. Yet many marketing strategies are based on a 'western' perspective of what consumers want and respond to. In Consumer Behaviour in Asia , the authors argue that Asian culture is so fundamentally different to Western Culture that existing consumer behaviour concepts cannot be applied to Asian consumers. In this book the authors outline and explain these differences and put forward modifications to many well-known consumer behaviour concepts. Consumer Behaviour in Asia shows how firms need to modify their marketing strategies in such areas as segmentation, positioning and the marketing mix in order to successfully penetrate these markets.
The Meaningful Brand
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Author : N. Hollis
language : en
Publisher: Springer
Release Date : 2016-04-30
The Meaningful Brand written by N. Hollis and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-04-30 with Medical categories.
Instilling brand loyalty among consumers is the key to long-term success, and requires focusing on meaningful differentiation: functional, emotional, or societal. Supported by data analyses, case studies and interviews, The Meaningful Brand explores the four components of a distinguished brand: purpose, delivery, resonance, and difference.
Climbing Maslow S Pyramid
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Author : Paul W. King
language : en
Publisher: Troubador Publishing Ltd
Release Date : 2009-05-07
Climbing Maslow S Pyramid written by Paul W. King and has been published by Troubador Publishing Ltd this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-05-07 with Religion categories.
This book, based on the personal experience of the author, shows that substantial real change can take place and that we all have the ability to consciously design and assemble, the person we wish to be.
Nurse As Educator
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Author : Susan Bacorn Bastable
language : en
Publisher: Jones & Bartlett Learning
Release Date : 2008
Nurse As Educator written by Susan Bacorn Bastable and has been published by Jones & Bartlett Learning this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008 with Education categories.
Designed to teach nurses about the development, motivational, and sociocultural differences that affect teaching and learning, this text combines theoretical and pragmatic content in a balanced, complete style. --from publisher description.
Ebook A Sociology Of Mental Health And Illness
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Author : Anne Rogers
language : en
Publisher: McGraw-Hill Education (UK)
Release Date : 2014-05-16
Ebook A Sociology Of Mental Health And Illness written by Anne Rogers and has been published by McGraw-Hill Education (UK) this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-05-16 with Medical categories.
How do we understand mental health problems in their social context? A former BMA Medical Book of the Year award winner, this book provides a sociological analysis of major areas of mental health and illness. The book considers contemporary and historical aspects of sociology, social psychiatry, policy and therapeutic law to help students develop an in-depth and critical approach to this complex subject.New developments for the fifth edition include: Brand new chapter on prisons, criminal justice and mental health Expanded coverage of stigma, class and social networks Updated material on the Mental Capacity Act, Mental Health Act and the Deprivation of Liberty A classic in its field, this well established textbook offers a rich and well-crafted overview of mental health and illness unrivalled by competitors and is essential reading for students and professionals studying a range of medical sociology and health-related courses. It is also highly suitable for trainee mental health workers in the fields of social work, nursing, clinical psychology and psychiatry. "Rogers and Pilgrim go from strength to strength! This fifth edition of their classic text is not only a sociology but also a psychology, a philosophy, a history and a polity. It combines rigorous scholarship with radical argument to produce incisive perspectives on the major contemporary questions concerning mental health and illness. The authors admirably balance judicious presentation of the range of available understandings with clear articulation of their own positions on key issues. This book is essential reading for everyone involved in mental health work." Christopher Dowrick, Professor of Primary Medical Care, University of Liverpool, UK "Pilgrim and Rogers have for the last twenty years given us the key text in the sociology of mental health and illness. Each edition has captured the multi-layered and ever changing landscape of theory and practice around psychiatry and mental health, providing an essential tool for teachers and researchers, and much loved by students for the dexterity in combining scope and accessibility. This latest volume, with its focus on community mental health, user movements criminal justice and the need for inter-agency working, alongside the more classical sociological critiques around social theories and social inequalities, demonstrates more than ever that sociological perspectives are crucial in the understanding and explanation of mental and emotional healthcare and practice, hence its audience extends across the related disciplines to everyone who is involved in this highly controversial and socially relevant arena." Gillian Bendelow, School of Law Politics and Sociology, University of Sussex, UK "From the classic bedrock studies to contemporary sociological perspectives on the current controversy over which scientific organizations will define diagnosis, Rogers and Pilgrim provide a comprehensive, readable and elegant overview of how social factors shape the onset and response to mental health and mental illness. Their sociological vision embraces historical, professional and socio-cultural context and processes as they shape the lives of those in the community and those who provide care; the organizations mandated to deliver services and those that have ended up becoming unsuitable substitutes; and the successful and unsuccessful efforts to improve the lives through science, challenge and law." Bernice Pescosolido, Distinguished Professor of Sociology, Indiana University, USA
Tourism And Hospitality Marketing
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Author : Simon Hudson
language : en
Publisher: SAGE
Release Date : 2009-05-12
Tourism And Hospitality Marketing written by Simon Hudson and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-05-12 with Business & Economics categories.
With over 70 global case studies and vignettes, this textbook covers all the key marketing principles applied to tourism and hospitality, showing how these concepts work in practice and demonstrating the diverse range of tourism and hospitality products on offer. Chapters are packed with pedagogical features that will help readers consolidate their learning, including: - Chapter objectives - Key terms - Discussion questions and exercises - Links to useful websites - Profiles of successful individuals and organizations Tourism and Hospitality Marketing is accompanied by a website that offers lecturers answers to the discussion questions and exercises in the book, case study questions, a test bank, PowerPoint slides and a list of additional teaching resources.
Principles Of Marketing European Edition
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Author : Lloyd Harris
language : en
Publisher:
Release Date : 2016-09-21
Principles Of Marketing European Edition written by Lloyd Harris and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-09-21 with categories.
Principles of Marketing Seventh European Edition Philip Kotler, Gary Armstrong, Lloyd C. Harris and Nigel Piercy The goal of every marketer is to create more value for customers. The authors of this new European Edition have aimed to create more value for the reader by building on a classic marketing text with its well-established customer-value framework and complimenting it with an emphasis throughout the book on sustainable marketing, measuring and managing return on marketing, marketing technologies and marketing around the world. To help bring marketing to life this book is filled with interesting examples and stories about real companies, such as Amazon, Google, Uber, ASOS and Lego and their marketing practices. This is the place to go for the freshest and most authoritative insights into the increasingly fascinating world of marketing. Philip Kotler is S. C. Johnson & Son Distinguished Professor of International Marketing at the Kellogg Graduate School of Management, Northwestern University. Gary Armstrong is Crist W. Blackwell Distinguished Professor Emeritus of Undergraduate Education in the Kenan-Flagler Business School at the University of North Carolina at Chapel Hill. Lloyd C. Harris is Head of Department and Professor of Marketing at Birmingham Business School, University of Birmingham. His research has been widely disseminated via a range of marketing, strategy, retailing and general management journals. Nigel Piercy, was formerly Professor of Marketing & Strategy, and Associate Dean, at Warwick Business School. He is now a consultant and management writer. Recent publications include Marketing Strategy and Competitive Positioning, 6th ed. (with Graham Hooley, Brigitte Nicoulaud and John Rudd) published by Pearson in 2016.