Mass Communication Research Major Issues And Future Directions
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Mass Communication Research Major Issues And Future Directions
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Author : Walter Phillips Davison
language : en
Publisher: Praeger Publishers
Release Date : 1974-01-01
Mass Communication Research Major Issues And Future Directions written by Walter Phillips Davison and has been published by Praeger Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 1974-01-01 with Mass media categories.
Mass Communication Research
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Author : Walter Phillips Davison
language : en
Publisher:
Release Date : 1974
Mass Communication Research written by Walter Phillips Davison and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1974 with categories.
The Uses Of Mass Communications
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Author : Jay G. Blumler
language : en
Publisher: SAGE Publications, Incorporated
Release Date : 1974
The Uses Of Mass Communications written by Jay G. Blumler and has been published by SAGE Publications, Incorporated this book supported file pdf, txt, epub, kindle and other format this book has been release on 1974 with Language Arts & Disciplines categories.
The culmination of a decade of fruitful research on a new way of looking at mass communication effects, one that links the uses and gratifications approach with content analysis, audience research, social and media criticism, and literature on popular culture. Implications for study, methodological and ideological issues, and future research directions are also presented.
Mass Communication Research Major Issues And Future Directions
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Author : Walter Phillips Davison
language : en
Publisher: New York : Praeger
Release Date : 1974
Mass Communication Research Major Issues And Future Directions written by Walter Phillips Davison and has been published by New York : Praeger this book supported file pdf, txt, epub, kindle and other format this book has been release on 1974 with Social Science categories.
Monographic compilation of conference papers on major issues and future trends in mass media research - covers structural, functional and sociological aspects, relationships with political systems and the State, the management of mass media, the implications of information technology, etc. Bibliography pp. 202 to 236. Conference held in harriman 1973 may.
Public Communication
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Author : Marjorie Ferguson
language : en
Publisher: Sage Publications (CA)
Release Date : 1990
Public Communication written by Marjorie Ferguson and has been published by Sage Publications (CA) this book supported file pdf, txt, epub, kindle and other format this book has been release on 1990 with Communication categories.
Communications experts address major issues at the heart of modern public communication in this volume, which highlights the current transformation of media systems, and explores the impact upon them of new ownership and regulatory structures, policies and technologies.
Topical Issues In Communications And Media Research
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Author : Kwamena Kwansah-Aidoo
language : en
Publisher: Nova Publishers
Release Date : 2005
Topical Issues In Communications And Media Research written by Kwamena Kwansah-Aidoo and has been published by Nova Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005 with Communication categories.
The field of communication and media has never been more exciting, and the vigorous activity in this area over the past three decades bears testimony to this. The excitement is due to a number of developments in the vast and sometimes very different areas that fall under the common rubric of communication and media studies. This book seeks to interrogate a number of concerns and issues in communications and media research. This volume documents some of the current trends and developments, challenges, and future prospects of communication and media research. In doing so it presents a broad basis for understanding the issues, technologies, theories, applications, opportunities, and challenges faced by communication researchers and scholars in the new media environment of the 21st century.
Future Directions Of Strategic Communication
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Author : Howard Nothhaft
language : en
Publisher: Routledge
Release Date : 2020-05-21
Future Directions Of Strategic Communication written by Howard Nothhaft and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-05-21 with Social Science categories.
This book examines the state of strategic communication as a discipline and how it has emerged as a unique area of scholarship in the beginning of the 21st century. Strategic communication encompasses all communication that is substantial for the survival and sustained success of entities like corporations, governments, non-profits, social movements, and celebrities. A major aspect of the field is the purposeful use of communication by an organization to engage in conversations of strategic significance to its goals. The contributions in this book provide unique insights, make compelling arguments, and highlight promising areas of scholarship in strategic communication. Presented in four parts, the chapters explore the emergence of strategic communication, its conceptual foundations, its expanding body of knowledge, and the foundation for further development and new directions in the field. Of interest to those studying communication from the perspectives of communication science, management theory, organizational studies, or business administration, this volume will also be useful for readers who are new to strategic communication, and who are interested in the field for its new avenues of research. This book was originally published as a special issue of the International Journal of Strategic Communication.
Beyond Agendas
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Author : Philip Gaunt
language : en
Publisher: Praeger
Release Date : 1993-09-30
Beyond Agendas written by Philip Gaunt and has been published by Praeger this book supported file pdf, txt, epub, kindle and other format this book has been release on 1993-09-30 with Business & Economics categories.
Foremost scholars explore new directions in communication research in the light of social, economic, and technological changes in recent years. They analyze differing perspectives historically, problems and opportunities in terms of information flows and filters, and new public policy and social issues and challenges. They raise major questions about future needs and trends. This interdisciplinary study delves into a number of basic concerns, such as how public agendas are formed, how shifting groups in society interpret messages differently, and how technology has changed profoundly the ways in which we communicate in the world today. This overview of the state of communication research is designed for scholars, professionals, and for student use in research methods courses.
Mass Communications Research Methods
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Author : H.J. Hsia
language : en
Publisher: Routledge
Release Date : 2015-10-23
Mass Communications Research Methods written by H.J. Hsia and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-10-23 with Social Science categories.
Originally published in 1988. Step-by-step, this book leads students from problem identification, through the mazes of surveys, experimentation, historical/qualitative studies, statistical analysis, and computer data processing to the final submission and publication in scientific or popular publications.
Advancing Comparative Media And Communication Research
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Author : Joseph M. Chan
language : en
Publisher: Taylor & Francis
Release Date : 2017-06-26
Advancing Comparative Media And Communication Research written by Joseph M. Chan and has been published by Taylor & Francis this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-06-26 with Language Arts & Disciplines categories.
A comparative approach to media and communication research plays an important, if not indispensable, role in achieving a core mission of researchers: to delimit the generality and specificity of media and communication theories, enabling researchers to more readily identify the influence of social, political and cultural contexts in shaping media and communication phenomena. To de-Westernize and internationalize media and communication studies has thus become the way forward for overcoming the parochialism of mainstream media and communication studies. This volume reflects on what comparative media and communication research has achieved or failed to achieve, the epistemological and theoretical challenges it is facing, and the new directions in which it should be heading.