Mass Communication Research
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Mass Communication Research Methods
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Author : Anders Hansen
language : en
Publisher: SAGE Publications Limited
Release Date : 2009-02-03
Mass Communication Research Methods written by Anders Hansen and has been published by SAGE Publications Limited this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-02-03 with Reference categories.
This essential set brings together leading articles on the three major domains of the communication process: 1) Institutions/Organisations/Production; 2) Content/Representation; and 3) Audiences/Consumption.
Mass Media Research An Introduction
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Author : Roger D. Wimmer
language : en
Publisher: Cengage Learning
Release Date : 2010-01-01
Mass Media Research An Introduction written by Roger D. Wimmer and has been published by Cengage Learning this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-01-01 with Business & Economics categories.
MASS MEDIA RESEARCH: AN INTRODUCTION, 9e, begins with an overview of mass communication research and the ethics of research. It then explores each major approach to research, including qualitative research, content analysis, survey research, longitudinal research, and experimental research. The text continues with a section on data analysis and concludes with a forward-looking section on applying research methods to the primary areas of interest including print, electronic media, advertising, and public relations. Coverage of mass media research and the Internet, which was presented in a concluding chapter in the previous edition, has now been integrated as appropriate throughout the text. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.
Theory And Research In Mass Communication
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Author : David K. Perry
language : en
Publisher: Routledge
Release Date : 2001-11-01
Theory And Research In Mass Communication written by David K. Perry and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2001-11-01 with Language Arts & Disciplines categories.
This updated edition presents a civic journalism treatment of the field of mass communication research. The sine qua non of the civic journalism movement seems to center around an implicit assumption that the human mind is an evolved part in the natural world, not a detached spectator as much traditional philosophy assumes. Thus, it has attempted to encourage journalists and members of their audiences to participate actively in civic life. Applying the same idea to mass communication academics, this book focuses on the empirical consequences of their work, especially its possible impact on human life. It argues that researchers need to connect with the broader communities in which they live and considers the impact of media research on society. Features of the second edition include: *detailed update of research evidence concerning the media violence issue; *additional material concerning media ownership structures and their possible relationship to media content and effects; *new material focusing on the impact of tobacco and alcohol advertising; *updated and expanded section concerning the history of media studies; and *an expanded discussion of philosophical issues pertaining to theory construction. This book is intended for graduate and advanced undergraduate students studying mass communication theory and related subjects, such as communication theory, media effects, media literacy, and media and society.
Mass Communication Research Major Issues And Future Directions
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Author : Walter Phillips Davison
language : en
Publisher: New York : Praeger
Release Date : 1974
Mass Communication Research Major Issues And Future Directions written by Walter Phillips Davison and has been published by New York : Praeger this book supported file pdf, txt, epub, kindle and other format this book has been release on 1974 with Social Science categories.
Monographic compilation of conference papers on major issues and future trends in mass media research - covers structural, functional and sociological aspects, relationships with political systems and the State, the management of mass media, the implications of information technology, etc. Bibliography pp. 202 to 236. Conference held in harriman 1973 may.
Mass Communication
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Author : Tyler Miller
language : en
Publisher: Scientific e-Resources
Release Date : 2019-04-09
Mass Communication written by Tyler Miller and has been published by Scientific e-Resources this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-04-09 with categories.
Mass Communication has taken deep roots in the world. Mass communication research is a sprawling and multidisciplinary field of research approaches and theories, drawing inspiration from a range of disciplines in the humanities and the social sciences, and even from science disciplines such as mathematics, computing, and engineering. It continually develops and adapts to the changing nature and application of media technologies as well as changing political and social concerns with 'the media'. It influences almost all the aspects of human life viz. medical, education, culture, tradition and fashion etc. Like all other subjects mass communication also is worthy of research so that it can develop in a more understandable form. This book presents an epistemological view of levels of analysis. It guides the readers to understanding the challenges of media measurement, its quantification, datafication and assessment, and helps in developing skills of media audience analysis. A comparative analysis is also made as where required. The author is hopeful that this book will be very useful to those who have a flair of learning more about the mass communication.
Mass Communication Research Methods
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Author : Anders Hansen
language : en
Publisher: NYU Press
Release Date : 1998-06
Mass Communication Research Methods written by Anders Hansen and has been published by NYU Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 1998-06 with Business & Economics categories.
Introduces key research methods and approaches used in the study of mass communication and media, for students in communications, media and cultural studies, and other social science disciplines. After an overview of research principles, coverage includes participant observation, archival research, content analysis, surveys, and computer-assisted handling and analysis of data. The development and application of each method is described, and examples of research instruments are given. Annotation copyrighted by Book News, Inc., Portland, OR
The History Of Media And Communication Research
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Author : David W. Park
language : en
Publisher: Peter Lang
Release Date : 2008
The History Of Media And Communication Research written by David W. Park and has been published by Peter Lang this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008 with Communication categories.
«Strictly speaking», James Carey wrote, «there is no history of mass communication research.» This volume is a long-overdue response to Carey's comment about the field's ignorance of its own past. The collection includes essays of historiographical self-scrutiny, as well as new histories that trace the field's institutional evolution and cross-pollination with other academic disciplines. The volume treats the remembered past of mass communication research as crucial terrain where boundaries are marked off and futures plotted. The collection, intended for scholars and advanced graduate students, is an essential compass for the field.
Mass Communication Research
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Author : Michael W. Singletary
language : en
Publisher: Allyn & Bacon
Release Date : 1994
Mass Communication Research written by Michael W. Singletary and has been published by Allyn & Bacon this book supported file pdf, txt, epub, kindle and other format this book has been release on 1994 with Mass media categories.
Mass Communication Research is an accessible yet comprehensive application-oriented introduction to mass media research. It combines readable background analysis with abundant hands-on activities.
Milestones In Mass Communication Research
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Author : Shearon Lowery
language : en
Publisher: Pearson
Release Date : 1995
Milestones In Mass Communication Research written by Shearon Lowery and has been published by Pearson this book supported file pdf, txt, epub, kindle and other format this book has been release on 1995 with History categories.
Milestones in Mass Communication Research, 3/e offers an impressive history of mass communication research over the past 60 years and emphasizes media effects.
Mass Media Research
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Author : Roger D. Wimmer
language : en
Publisher: Arden Shakespeare
Release Date : 1991
Mass Media Research written by Roger D. Wimmer and has been published by Arden Shakespeare this book supported file pdf, txt, epub, kindle and other format this book has been release on 1991 with Social Science categories.
Quality media is the result of meticulous research. MASS MEDIA RESEARCH: AN INTRODUCTION shows you how it happens, from content analysis to surveys to experimental research, then gives you expert tips on analyzing the media you encounter in your daily life. Plus, this media research textbook is packed with study tools and review aids to help you get the grade you need in class as well.