Mass Communications
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Mass Communications And Media Studies
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Author : Peyton Paxson
language : en
Publisher: Bloomsbury Publishing USA
Release Date : 2018-05-17
Mass Communications And Media Studies written by Peyton Paxson and has been published by Bloomsbury Publishing USA this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-05-17 with Social Science categories.
Mass Communications and Media Studies: An Introduction, 2nd edition is a comprehensive yet concise survey of the history of mass communication media, discussing the current state of each medium, and anticipating the future of mass media. Divided into twelve chapters, it can be used in either 16-week semesters or 12-week terms. Retaining the successful organization of the 1st edition, Peyton Paxson writes in an accessible and well-organized manner, catering to both the needs of students and instructors. He begins each chapter with a list of the current issues and trends concerning the chapter's topic, followed by a brief history of that topic, its current state, predictions for the future, an assessment of career opportunities, and discussion questions for critical thinking. More than just updating statistical data, the 2nd edition weaves in discussions of relevant contemporary issues, including crowdsourcing, going 'viral', interactive advertising, tv industry consolidation, 'the internet of things', conflicting ideas of net neutrality and their continuing implications in a more-connected world.
Introduction To Mass Communications
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Author : Edwin Emery
language : en
Publisher:
Release Date : 1973
Introduction To Mass Communications written by Edwin Emery and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1973 with Social Science categories.
Mass Communications Research Resources
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Author : Christopher H. Sterling
language : en
Publisher: Routledge
Release Date : 2016-05-06
Mass Communications Research Resources written by Christopher H. Sterling and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-05-06 with Social Science categories.
This reference book is designed as a road map for researchers who need to find specific information about American mass communication as expeditiously as possible. Taking a topical approach, it integrates publications and organizations into subject-focused chapters for easy user reference. The editors define mass communication to include print journalism and electronic media and the processes by which they communicate messages to their audiences. Included are newspaper, magazine, radio, television, cable, and newer electronic media industries. Within that definition, this volume offers an indexed inventory of more than 1,400 resources on most aspects of American mass communication history, technology, economics, content, audience research, policy, and regulation. The material featured represents the carefully considered judgment of three experts -- two of them librarians -- plus four contributors from different industry venues. The primary focus is on the domestic American print and electronic media industries. Although there is no claim to a complete census of all materials on print journalism and electronic media -- what is available is now too vast for any single guide -- the most important and useful items are here. The emphasis is on material published since 1980, though useful older resources are included as well. Each chapter is designed to stand alone, providing the most important and useful resources of a primary nature -- organizations and documents as well as secondary books and reports. In addition, online resources and internet citations are included where possible.
Mass Communications
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Author : Wilbur Schramm
language : en
Publisher:
Release Date : 1960
Mass Communications written by Wilbur Schramm and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1960 with Social Science categories.
Journalism And Mass Communication Volume I
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Author : Rashmi Luthra
language : en
Publisher: EOLSS Publications
Release Date : 2009-05-12
Journalism And Mass Communication Volume I written by Rashmi Luthra and has been published by EOLSS Publications this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-05-12 with categories.
Journalism and Mass Communication is the component of Encyclopedia of Social Sciences and Humanities in the global Encyclopedia of Life Support Systems (EOLSS), which is an integrated compendium of twenty one Encyclopedias. The Theme on Journalism and Mass Communication deals, in two volumes and cover five main topics, with a myriad of issues of great relevance to our world such as: Evolution of Journalism and Mass Communication; Evolution of Mass Communication: Mass Communication and Sustainable Futures; The Internet as a Mass Communication Medium; Management and Future of Mass Communications and Media; Communication Strategies for Sustainable Societies, which are then expanded into multiple subtopics, each as a chapter. These two volumes are aimed at the following five major target audiences: University and College Students Educators, Professional Practitioners, Research Personnel and Policy Analysts, Managers, and Decision Makers, NGOs and GOs.
Teaching Mass Communication
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Author : Michael Murray
language : en
Publisher: Praeger
Release Date : 1992-02-24
Teaching Mass Communication written by Michael Murray and has been published by Praeger this book supported file pdf, txt, epub, kindle and other format this book has been release on 1992-02-24 with Business & Economics categories.
This unique volume brings together original essays by well-known mass communication experts--master teachers--who provide practical information on teaching the communication and journalism courses in which they specialize. The authors make recommendations for practical/applied, theoretical, and advanced courses, representing every area of the mass communications curriculum. Its contributors include eminent specialists such as Maurine H. Beasley, who offers advice to teachers of media history; Dan Nimmo (political communication); Roy L. Moore (media law); Jay Black (media ethics); and John De Mott (media management). Chapter authors suggest course outlines, teaching strategies, and methods of testing, and provide reviews of current texts and supplementary materials such as films and other audio-visual aids. Chapter topics in part I, The Introductory Course, include The Beginning Course in Mass Communication, and introductory courses to broadcasting, public relations, the film course, and internship programs. Part II, Applied Coursework, includes chapters on writing news for print and broadcast, reporting, advertising campaigns, audio and video production, and teaching research methods. Part III, which deals with advanced coursework, includes chapters on courses in mass communication law, mass media management, and history, mass media and politics, media criticism, and media ethics. Teaching Mass Communication will prove vitally important to faculty with new preparations for mass communication courses (including senior faculty keeping up with changes), media professionals, and new faculty preparing their teaching assignments.
Communication Models For The Study Of Mass Communications
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Author : Denis Mcquail
language : en
Publisher: Routledge
Release Date : 2015-12-22
Communication Models For The Study Of Mass Communications written by Denis Mcquail and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-12-22 with Social Science categories.
Presents the main existing models of the mass communications process which have been developed during the last thirty years, providing brief descriptions of the most significant concepts and ideas in the study of mass communication, using graphic and verbal models.
Mass Communications
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Author : Wilbur Schramm
language : en
Publisher:
Release Date : 1949
Mass Communications written by Wilbur Schramm and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1949 with Communication categories.
The Dynamics Of Mass Communication
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Author : Joseph R. Dominick
language : en
Publisher: McGraw-Hill Humanities, Social Sciences & World Languages
Release Date : 1996
The Dynamics Of Mass Communication written by Joseph R. Dominick and has been published by McGraw-Hill Humanities, Social Sciences & World Languages this book supported file pdf, txt, epub, kindle and other format this book has been release on 1996 with Social Science categories.
This work provides an introduction to the field of mass communication. It covers the major media, from books, magazines and newspapers to radio, TV, cable and emerging technologies. Separate chapters cover each media's history and structure.
The Media Of Mass Communication
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Author : John Vivian
language : en
Publisher: Allyn & Bacon
Release Date : 2001
The Media Of Mass Communication written by John Vivian and has been published by Allyn & Bacon this book supported file pdf, txt, epub, kindle and other format this book has been release on 2001 with Business & Economics categories.
Designed for courses in introduction to mass communication, introduction to mass media, and media and society. In this updated online edition, John Vivian provides a cost-effective and accessible version of the original text, taking the phrase using the media to teach the media literally, with an extensive PIN-coded web site. While the printed book is the core content, the web site provides the energy and excitement of the media. There is up-to-date coverage of industries and issues, along with a thoughtful recounting of key events in media history to give students the insight they need to understand the complexity and impact of the media in the 21st century.