Mass Media And Drug Prevention
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Mass Media And Drug Prevention
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Author : William D. Crano
language : en
Publisher: Psychology Press
Release Date : 2001-11-01
Mass Media And Drug Prevention written by William D. Crano and has been published by Psychology Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2001-11-01 with Psychology categories.
This book tells the story of the mass media's potential in the war against drug abuse. It is based on scientific evidence on the use of media in health promotion and disease prevention. Past approaches--successes and failures alike--are included to help enlighten future programs of research and practice. Advice about the logical steps that must be taken to help alleviate the crisis of drug abuse is featured throughout. The book will appeal to social scientists interested in persuasion and the media Each chapter offers information to help the conscientious practitioner maximize persuasive effects of a mass-mediated presentation.
Mass Media And Drug Prevention
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Author : Michael Burgoon
language : en
Publisher:
Release Date : 2002
Mass Media And Drug Prevention written by Michael Burgoon and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2002 with Drug abuse categories.
The Media And Drug Abuse Messages
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Author : United States. Special Action Office for Drug Abuse Prevention
language : en
Publisher:
Release Date : 1974
The Media And Drug Abuse Messages written by United States. Special Action Office for Drug Abuse Prevention and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1974 with Drug abuse categories.
The articles included in this volume present the best strategies and tactics for dissemination of information about the dangers of drug abuse to the general public.
Persuasive Communication And Drug Abuse Prevention
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Author : Lewis Donohew
language : en
Publisher: Routledge
Release Date : 2012-12-06
Persuasive Communication And Drug Abuse Prevention written by Lewis Donohew and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-12-06 with Language Arts & Disciplines categories.
The history of drug abuse prevention campaigns suggests limitations in producing measurable changes in behavior. In the past, there was concern over the possibility of such publicity actually encouraging interest in drug use, rather than discouraging such behavior. Although little or no scientifically sound empirical evidence has been found to support such a view, several social science textbooks still refer to this as something of which to be wary. Reviews of early research appear to indicate inadequate methods and a lack of rigor in theory testing. In recent years, however, research in communication and its uses in drug abuse prevention has become considerably more sophisticated, and communication is being used far more effectively. In this book, the editors bring together some of the most successful drug abuse prevention researchers in the country -- along with other experts in this field or in persuasive communication -- to address use and effects of both mass media and interpersonal strategies. This collection illustrates just how far the study of public influence through mass media has come, especially regarding such a vital, relevant issue as drug abuse prevention.
Communication Campaigns About Drugs
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Author : Pamela J. Shoemaker
language : en
Publisher: Routledge
Release Date : 2012-11-12
Communication Campaigns About Drugs written by Pamela J. Shoemaker and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-11-12 with Language Arts & Disciplines categories.
Published in 1989, Communication Campaigns About Drugs is a valuable contribution to the field of Communication Studies.
Role Of The Media In Drug Abuse Prevention And Education
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Author : United States. Congress. Senate. Committee on Labor and Human Resources. Subcommittee on Alcoholism and Drug Abuse
language : en
Publisher:
Release Date : 1984
Role Of The Media In Drug Abuse Prevention And Education written by United States. Congress. Senate. Committee on Labor and Human Resources. Subcommittee on Alcoholism and Drug Abuse and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1984 with Drug abuse categories.
Communication Research And Drug Education
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Author : Ronald Elroy Ostman
language : en
Publisher: Sage Publications (CA)
Release Date : 1976
Communication Research And Drug Education written by Ronald Elroy Ostman and has been published by Sage Publications (CA) this book supported file pdf, txt, epub, kindle and other format this book has been release on 1976 with Psychology categories.
The Effects Of The Mass Media On The Use And Abuse Of Alcohol
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Author : Susan Ehrlich Martin
language : en
Publisher: DIANE Publishing
Release Date : 1995
The Effects Of The Mass Media On The Use And Abuse Of Alcohol written by Susan Ehrlich Martin and has been published by DIANE Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 1995 with Psychology categories.
Assesses the presentation of alcohol in the mass media. Intended to stimulate policy-relevant research. Contains a collection of articles on: the mass media, alcohol, and culture: an overview; a review of research on alcohol advertising and media content; advertising and marketing: applying the principles, practices , and outcomes to alcoholic beverages; health promotion: public service announcements, media campaigns, and media advocacy; and a synthesis of the issues. Illustrated.
Drug Abuse Prevention
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Author :
language : en
Publisher:
Release Date : 1997
Drug Abuse Prevention written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1997 with Drug abuse categories.
The Media And The Message
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Author : William DeJong
language : en
Publisher:
Release Date : 1998
The Media And The Message written by William DeJong and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1998 with Health & Fitness categories.
This document presents an overview of lesson learned from evaluating public service campaigns, summarizes current thinking and research on how the media can be used in social change movements, and articulates a set of guidelines that can help shape the development of future campaigns. The lessons have been organized around a series of steps that planners should follow in developing, implementing, and evaluating a public service campaign. These steps are the following: 1) establish a long-term commitment; 2) determine goals and objectives; 3) conduct formative research to define the campaign; 4) select target audience; 5) design campaign messages; 6) select appropriate media channels; 7) maximize media exposure; and 8) conduct process and outcome evaluation. These lessons have their origin in two major traditions: 1) commercial marketing, advertising, and public relations; 2) public health practice. What emerges from this analysis is not a blueprint for creating a public service campaign, but a set of general principles than can be used to stimulate ideas, manage the process of campaign development and implementation, and judge campaign results.