Master Content Marketing
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Master Content Marketing
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Author : Pamela Wilson
language : en
Publisher:
Release Date : 2016-10-01
Master Content Marketing written by Pamela Wilson and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-10-01 with categories.
Discover a simple structure for effective content marketing. Get ideas and encouragement for developing the habits that will make creating content a natural part of your work life.
Master Content Marketing Second Edition
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Author : Pamela Wilson
language : en
Publisher: BIG Brand Books
Release Date : 2023-10-09
Master Content Marketing Second Edition written by Pamela Wilson and has been published by BIG Brand Books this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-10-09 with Business & Economics categories.
Tradition, meet innovation — this is the guide today's content marketer needs. Geared toward both new marketers and seasoned professionals, Master Content Marketing shares proven strategies for crafting compelling, revenue-generating content. Even experienced marketers will see content marketing improvement with the classic content principals and AI content tools recommended here. Optimize your business's content production process using the systems, processes, and trustworthy advice of a career marketer on the front lines of the industry. You and your marketing team will: - Unlock powerful content marketing strategies to skyrocket your business growth - Discover how to ethically use AI writing tools like ChatGPT in your content production process - Create precision-crafted content to match your customer's journey - Harness the power of a simple 7-Part Formula for captivating content - Ignite engagement with compelling headlines and irresistible first sentences - Discover a proven multi-day system to produce consistent, high-quality content marketing - Master content strategy planning for long term success - Get actionable plans and checklists for revenue-generating content - Access exclusive advice from successful content marketers Master Content Marketing is the first book in Pamela Wilson's Master Content series. It lays the foundation for any content plan. Ready to compete with content? Grab your copy of Master Content Marketing today.
Master Content Strategy Second Edition
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Author : Pamela Wilson
language : en
Publisher: BIG Brand Books
Release Date : 2023-10-09
Master Content Strategy Second Edition written by Pamela Wilson and has been published by BIG Brand Books this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-10-09 with Business & Economics categories.
Shorten the distance from prospect to customer with this transformative guide to content strategy. Written for new marketers and seasoned professionals, Master Content Strategy shares a proven approach to revenue-generating content marketing that combines human expertise and AI writing tools for content production. This book will show you how to nurture robust consumer relationships and propel your business forward in the digital realm. Plus, you'll get the systems, processes, and trustworthy advice of a career marketer on the front lines of the industry. You and your marketing team will: - Develop a content strategy to guide what and how often you publish so you can convert skeptical prospects to enthusiastic buyers - Implement a "lazy" method for content creation (with AI as an assistant) which will optimize your time and resources - Navigate your website's growth stages with a tailored content plan that ensures continuous brand engagement - Harness multimedia content and amplify your business's messages across platforms - Discover simple ways to repurpose content and multiply your impact (without the extra workload) - Use strategic content upgrades to transform your email list into a powerful asset - Access real-world content strategies shared by successful content marketers Master Content Strategy is the second book in Pamela Wilson's Master Content series. It's an indispensable resource for businesses of all sizes who want to use a fresh, results-driven approach to content marketing. Ready to compete with content? Grab your copy of Master Content Strategy today.
Master Content Strategy
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Author : Pamela Wilson
language : en
Publisher:
Release Date : 2018-10-25
Master Content Strategy written by Pamela Wilson and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-10-25 with categories.
A masterclass in content marketing strategy for content creators at every stage of the journey
Content Marketing In A Week
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Author : Jane Heaton
language : en
Publisher: Hachette UK
Release Date : 2016-03-10
Content Marketing In A Week written by Jane Heaton and has been published by Hachette UK this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-03-10 with Business & Economics categories.
***CIM (CHARTERED INSTITUTE OF MARKETING) BOOK OF THE MONTH MAY 2016*** Content marketing just got easier Content marketing is one of today's growing marketing trends following fast on the heels of social media. It is marketing through creating and sharing content that potential customers find relevant, useful and valuable in order to attract, engage, convert and retain them. It's a strategy that requires careful thought, clear objectives and goals, and a deep understanding of your audience. It requires you to reach out to them with well-planned and well-produced content - in all forms and formats, offline as well as online. In this book we take a joined-up look at content marketing, the key principles that underpin it, and what it takes to put it into practice in a consistent and fully formed way. And we provide a practical framework for planning it and executing it successfully - whatever the size of your business or your marketing team. Adopting a content marketing approach is certainly not a short term, quick win tactic. But the chances are it could make a big difference to the effectiveness of your marketing. - Sunday: Adopt a content marketing mindset - Monday: Understand the different types of content - Tuesday: Develop your content marketing strategy - Wednesday: Get started with content planning - Thursday: Create compelling content - Friday: Get ready to share - Saturday: Learn how to measure success
High Impact Content Marketing
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Author : Purna Virji
language : en
Publisher: Kogan Page Publishers
Release Date : 2023-07-03
High Impact Content Marketing written by Purna Virji and has been published by Kogan Page Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-07-03 with Business & Economics categories.
Create meaningful engagement, drive conversion rates and boost customer retention with this crucial resource to unlocking the true potential of your content marketing strategy. In an era of user-generated, human-generated and machine-generated content, mistakes are increasingly costlier to make. And more difficult to recover from. To succeed in the highly competitive creator economy of today and the future, content marketers need to rethink their approach or go the way of the dinosaurs. High-Impact Content Marketing shows how to succeed by taking a simplified yet strategic approach to standing out and driving revenue impact. It covers time-proven strategies to create video, audio, social media and longer-form content that audiences will actually want to consume and how to do so in a genuinely inclusive way. It also shows how to master content distribution across channels such as websites, blogs, email and social media networks to maximize reach, engagement and impact. What makes High-Impact Content Marketing unique is how it weaves in behavioral science and adult learning principles to maximize and measure impact. It features easy-to-implement frameworks and actionable guides throughout as well as examples of best-in-class content marketing from the likes of Patagonia, Microsoft, Spotify and Google plus interviews with top industry experts from across the globe. Guidance is also included on how to align content with various stages of the customer journey. This is an essential blueprint for ensuring the long-term success of your content marketing strategy to increase brand awareness, build relationships and boost conversions.
Master Content Marketing
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Author : Pamela Wilson
language : en
Publisher: Big Brand Books
Release Date : 2016-10-21
Master Content Marketing written by Pamela Wilson and has been published by Big Brand Books this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-10-21 with categories.
Are you afraid to hit publish?Content marketing is how marketing happens today. You know you want to use it, but you're unsure about where to start. You may not feel confident about your writing abilities, either.Master Content Marketing is a step-by-step guide through the content marketing process. Pamela Wilson's 30 years of marketing experience infuse the guidance in the book."Scores of people profess to be content marketing experts. Who can you trust? You can trust Pamela Wilson."
The Ultimate Digital Marketing Book
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Author : Nick Smith
language : en
Publisher: Hachette UK
Release Date : 2025-02-02
The Ultimate Digital Marketing Book written by Nick Smith and has been published by Hachette UK this book supported file pdf, txt, epub, kindle and other format this book has been release on 2025-02-02 with Business & Economics categories.
If you want to be the best, you have to have the right skillset. From effective SEO and Search marketing to mastering mobile and content marketing, THE ULTIMATE DIGITAL MARKETING BOOK is a dynamic collection of tools, techniques, and strategies for success. Short, punchy chapters mean you can read up quickly and start applying what you've learned immediately. Discover the main themes, key ideas and tools you need and bring it all together with practical exercises. This is your complete course in digital marketing. ABOUT THE SERIES ULTIMATE books are for managers, leaders, and business executives who want to succeed at work. From marketing and sales to management and finance, each title gives comprehensive coverage of the essential business skills you need to get ahead in your career. Written in straightforward English, each book is designed to help you quickly master the subject, with fun quizzes embedded so that you can check how you're doing.
Content Marketing For Dummies
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Author : Susan Gunelius
language : en
Publisher: John Wiley & Sons
Release Date : 2011-05-12
Content Marketing For Dummies written by Susan Gunelius and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-05-12 with Business & Economics categories.
Get the whole picture and learn to create a successful online content marketing program Successful online marketing is about more than creating a Facebook page or writing a corporate blog. Brands need to build lasting connections with the right customers online through an effective online content marketing strategy, and this book shows you how. It explores ways to create a content marketing strategy, identify the content that will keep your customers coming back, create that content, distribute it online, and measure the results, with hands-on, step-by-step guidance. Content marketing is an essential element of successful online marketing and brand-building; this book shows you how to begin creating and distributing content online to market your business Explains why content marketing is important and how to create an online content marketing strategy, which tools to use, and what to avoid Shows how to create content and get it published online in long or short form Offers plenty of tips, case studies, and worksheets to ensure success Online content marketing positions your business and your product for lasting customer interaction; Content Marketing For Dummies gives you the tools to create a program that works.
Content Marketing Engineered
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Author : Wendy Covey
language : en
Publisher: Greenleaf Book Group
Release Date : 2020-05-18
Content Marketing Engineered written by Wendy Covey and has been published by Greenleaf Book Group this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-05-18 with Business & Economics categories.
Research shows that this analytical, skeptical buyer conducts a great deal of independent research before engaging with vendors. Companies that share expertise through high-quality content on a consistent basis are not only seen as trusted resources, they also spend less per lead and achieve greater pipeline efficiency. Content Marketing, Engineered guides you through the key steps in creating content to inform, educate, and help your technical buyers on their journey to purchase and beyond. By the time you reach the last page, you’ll be familiar with the entire end-to-end content marketing process, from planning and writing to publishing, promoting, and measuring the performance of your content.