Master Content Strategy Second Edition
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Master Content Strategy Second Edition
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Author : Pamela Wilson
language : en
Publisher: BIG Brand Books
Release Date : 2023-10-09
Master Content Strategy Second Edition written by Pamela Wilson and has been published by BIG Brand Books this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-10-09 with Business & Economics categories.
Shorten the distance from prospect to customer with this transformative guide to content strategy. Written for new marketers and seasoned professionals, Master Content Strategy shares a proven approach to revenue-generating content marketing that combines human expertise and AI writing tools for content production. This book will show you how to nurture robust consumer relationships and propel your business forward in the digital realm. Plus, you'll get the systems, processes, and trustworthy advice of a career marketer on the front lines of the industry. You and your marketing team will: - Develop a content strategy to guide what and how often you publish so you can convert skeptical prospects to enthusiastic buyers - Implement a "lazy" method for content creation (with AI as an assistant) which will optimize your time and resources - Navigate your website's growth stages with a tailored content plan that ensures continuous brand engagement - Harness multimedia content and amplify your business's messages across platforms - Discover simple ways to repurpose content and multiply your impact (without the extra workload) - Use strategic content upgrades to transform your email list into a powerful asset - Access real-world content strategies shared by successful content marketers Master Content Strategy is the second book in Pamela Wilson's Master Content series. It's an indispensable resource for businesses of all sizes who want to use a fresh, results-driven approach to content marketing. Ready to compete with content? Grab your copy of Master Content Strategy today.
Master Content Marketing Second Edition
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Author : Pamela Wilson
language : en
Publisher: BIG Brand Books
Release Date : 2023-10-09
Master Content Marketing Second Edition written by Pamela Wilson and has been published by BIG Brand Books this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-10-09 with Business & Economics categories.
Tradition, meet innovation — this is the guide today's content marketer needs. Geared toward both new marketers and seasoned professionals, Master Content Marketing shares proven strategies for crafting compelling, revenue-generating content. Even experienced marketers will see content marketing improvement with the classic content principals and AI content tools recommended here. Optimize your business's content production process using the systems, processes, and trustworthy advice of a career marketer on the front lines of the industry. You and your marketing team will: - Unlock powerful content marketing strategies to skyrocket your business growth - Discover how to ethically use AI writing tools like ChatGPT in your content production process - Create precision-crafted content to match your customer's journey - Harness the power of a simple 7-Part Formula for captivating content - Ignite engagement with compelling headlines and irresistible first sentences - Discover a proven multi-day system to produce consistent, high-quality content marketing - Master content strategy planning for long term success - Get actionable plans and checklists for revenue-generating content - Access exclusive advice from successful content marketers Master Content Marketing is the first book in Pamela Wilson's Master Content series. It lays the foundation for any content plan. Ready to compete with content? Grab your copy of Master Content Marketing today.
The Content Advantage Clout 2 0
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Author : Colleen Jones
language : en
Publisher: New Riders
Release Date : 2018-07-11
The Content Advantage Clout 2 0 written by Colleen Jones and has been published by New Riders this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-07-11 with Business & Economics categories.
In The Content Advantage (Clout 2.0): The Science of Succeeding at Digital Business Through Effective Content, expert Colleen Jones argues that in the age of digital disruption, your company faces an important choice. The choice is not whether to do content. Every business function–from marketing to sales and from support to recruiting–demands content. The choice is whether to make your approach to content strategic and, consequently, an advantage. This book, which is the second edition of the pioneering content book Clout, offers a modernized and comprehensive approach for planning, creating, delivering, and optimizing content that will make your business thrive. Executives and practitioners alike will find value in this book as they face increasing pressure to deliver the right content to the right customers at the right time. Drawing on her in-the-trenches experience with organizations ranging from the Fortune 50 to small and medium businesses to government and nonprofits, Jones offers: Guidance on creating a content vision A primer on conducting content analysis Techniques for developing a competitive content strategy Elements and principles of effective, influential content A blueprint for developing content intelligence A maturity model for content operations Examples from diverse companies and contexts
Managing Enterprise Content
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Author : Ann Rockley
language : en
Publisher: New Riders
Release Date : 2003
Managing Enterprise Content written by Ann Rockley and has been published by New Riders this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003 with Business & Economics categories.
Provides guidelines and concepts to follow for planning, developing, and implementing a successful content management strategy.
Master Content Strategy
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Author : Pamela Wilson
language : en
Publisher:
Release Date : 2018-10-25
Master Content Strategy written by Pamela Wilson and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-10-25 with categories.
A masterclass in content marketing strategy for content creators at every stage of the journey
Master Content Marketing
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Author : Pamela Wilson
language : en
Publisher: Big Brand Books
Release Date : 2016-10-21
Master Content Marketing written by Pamela Wilson and has been published by Big Brand Books this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-10-21 with categories.
Are you afraid to hit publish?Content marketing is how marketing happens today. You know you want to use it, but you're unsure about where to start. You may not feel confident about your writing abilities, either.Master Content Marketing is a step-by-step guide through the content marketing process. Pamela Wilson's 30 years of marketing experience infuse the guidance in the book."Scores of people profess to be content marketing experts. Who can you trust? You can trust Pamela Wilson."
Content Strategy
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Author : Guiseppe Getto
language : en
Publisher: Taylor & Francis
Release Date : 2022-11-30
Content Strategy written by Guiseppe Getto and has been published by Taylor & Francis this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-11-30 with Technology & Engineering categories.
This comprehensive text provides a how-to guide for content strategy, enabling students and professionals to understand and master the skills needed to develop and manage technical content in a range of professional contexts. The landscape of technical communication has been revolutionized by emerging technologies such as content management systems, open-source information architecture, and application programming interfaces that change the ways professionals create, edit, manage, and deliver content. This textbook helps students and professionals develop relevant skills for this changing marketplace. It takes readers through essential skills including audience analysis; content auditing; assembling content strategy plans; collaborating with other content developers; identifying appropriate channels of communication; and designing, delivering, and maintaining genres appropriate to those channels. It contains knowledge and best practices gleaned from decades of research and practice in content strategy and provides its audience with a thorough introductory text in this essential area. Content Strategy works as a core or supplemental textbook for undergraduate and graduate classes, as well as certification courses, in content strategy, content management, and technical communication. It also provides an accessible introduction for professionals looking to develop their skills and knowledge.
Epic Content Marketing Second Edition Break Through The Clutter With A Different Story Get The Most Out Of Your Content And Build A Community In Web3
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Author : Joe Pulizzi
language : en
Publisher: McGraw Hill Professional
Release Date : 2023-03-07
Epic Content Marketing Second Edition Break Through The Clutter With A Different Story Get The Most Out Of Your Content And Build A Community In Web3 written by Joe Pulizzi and has been published by McGraw Hill Professional this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-03-07 with Business & Economics categories.
From the “godfather of content marketing”—this completely revised and expanded edition brings marketers fully up to date on the newest content marketing methods and tools, including Web3 When Epic Content Marketing was first published eight years ago, content marketing was just starting to pick up speed in the marketing world. Now, this approach—which includes everything from blogging to YouTube videos to social media—is the core of most organizations’ marketing plans. Fully revised and updated, this new edition walks you through the process of developing stories that inform and entertain and compel customers to act, without actually telling them to. In addition to covering all the important social media platforms that have arisen over the past eight years and introducing the “creator economy,” it shows how to update existing content and make new content that performs in strategic ways. Updates include: New content models, structures, and opportunities Content entrepreneurship, content mergers and acquisitions Subscriptions and audience building Team structure, importance of community, DAOs, and creator networks Content options, NFTs, and discord servers Making data-driven decisions to optimize content performance Distributed the right way at the right time, epic content is the best way to truly capture the hearts and minds of customers. It's how to position your business as a trusted expert in its industry. It's what customers share and talk about. This updated edition of the trusted guide provides everything you need to succeed in the new world of content marketing.
The Content Strategy Toolkit
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Author : Meghan Casey
language : en
Publisher: New Riders
Release Date : 2023-05-11
The Content Strategy Toolkit written by Meghan Casey and has been published by New Riders this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-05-11 with Computers categories.
In this essential guide, Meghan Casey outlines a step-by-step approach for successful content strategy, from planning and creating your content to delivering and managing it. Armed with this book, you can confidently tackle difficult activities like explaining clearly to your boss or client what's wrong with their content, getting the budget to do content work, and aligning stakeholders on a common vision. Having The Content Strategy Toolkit at your side is like hiring your own personal consulting firm. You get a complete array of instructions, tools, and templates for most challenges you'll face. In this practical and relevant guide, you'll learn how to: Identify problems with your content and persuade your bosses it's worth the time and resources to do it right Assemble a stellar team for your content project Prepare your organization for content transformation Make sense of your business environment and understand your audience Align stakeholders on business goals and user needs Set a compass for your content and decide how to measure success Create, maintain, and govern on-strategy content You'll learn how to treat content like the strategic asset that it is. "Quality content increases value. Poor-quality content destroys value. It's as simple as that. Meghan's book has specific, practical, and immediately actionable ideas that will help you increase the quality of your content."—Gerry McGovern, CEO, Customer Carewords "This second edition goes deep into three integral topics for content leaders—assembling cross-disciplinary teams, evaluating processes, and building a content playbook. If you're looking to build a new practice or retool an existing one, this book will help you succeed.—Natalie Marie Dunbar, Author, From Solo to Scaled: Building a Sustainable Content Strategy Practice
Strategy Instruction For Students With Learning Disabilities Second Edition
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Author : Robert Reid
language : en
Publisher: Guilford Publications
Release Date : 2013-09-16
Strategy Instruction For Students With Learning Disabilities Second Edition written by Robert Reid and has been published by Guilford Publications this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-09-16 with Education categories.
"Practical and accessible, this book provides the first step-by-step guide to cognitive strategy instruction, which has been shown to be one of the most effective instructional techniques for students with learning problems. Presented are proven strategies that students can use to improve their self-regulated learning, study skills, and performance in specific content areas, including written language, reading, and math. Clear directions for teaching the strategies in the elementary or secondary classroom are accompanied by sample lesson plans and many concrete examples. Enhancing the book's hands-on utility are more than 20 reproducible worksheets and forms"--