Master The Media
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Master The Media
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Author : Julie Smith
language : en
Publisher:
Release Date : 2015-06-25
Master The Media written by Julie Smith and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-06-25 with categories.
Can teaching media literacy really change the world? Researchers predict that, in 2015, the average American will spend more than fifteen hours every day listening, reading, clicking, and viewing media. Without question, television, films, radio, and music, the Internet, social media, news programs, and books and magazines are part of our daily lives. And while some claim that all of this media consumption is detrimental to society, the truth is it doesn't have to be. Times have changed. Technology connects us today in new and exciting ways. We have more choices and more control than ever, regarding what and when we will watch, listen to, and read. And, as Julie Smith explains in Master the Media: How Teaching Media Literacy Can Save Our Plugged-in World, with that control comes a heightened level of responsibility to think critically about the content we consume. Written to help teachers and parents educate the next generation, Master the Media explains the history, purpose, and messages behind the media. The point isn't to get kids to unplug; it's to help them make informed choices, understand the difference between truth and lies, and discern perception from reality. Critical thinking leads to smarter decisions-and it's why media literacy can save the world.
How To Master The Media V3 0
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Author : George Merlis
language : en
Publisher:
Release Date : 2017-10
How To Master The Media V3 0 written by George Merlis and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-10 with categories.
The ultimate guide for anyone who will ever face a reporter's camera, microphone, pad and pencil or even phone call. Drawing on George Merlis's 30-plus year career as a print and TV journalist and his decades as a media coach, this book prepares anyone for any media interview encounter.
Master Media Relations
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Author : Donna Giancontieri
language : en
Publisher: iUniverse
Release Date : 2008-12
Master Media Relations written by Donna Giancontieri and has been published by iUniverse this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008-12 with Business & Economics categories.
Master Media Relations is a comprehensive strategy for communicating with the media whether on the offensive or the defensive. This book supplies professionals across many diverse fields with the tools they need to generate good publicity, deflect negative coverage, answer questions on the fly, and handle reporters under any given circumstance. Public officials, law enforcement agents, attorneys, business owners, administrators, non-profits, and all spokespersons will learn from this guide how to steer the direction of a news story. Master Media Relations educates news sources on the realities and fundamentals of media contact: How to handle media interviews How to derail negative publicity How to manage public information in a crisis situation How to craft a story idea to promote an agenda or project How to build a relationship with reporters How to counteract errors and misquotes How to prepare for televised interviews and photos How to write effective press releases and take quality news photos
Master The Media To Attract Your Ideal Clients
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Author : Derrick Kinney
language : en
Publisher: John Wiley & Sons
Release Date : 2004-09-27
Master The Media To Attract Your Ideal Clients written by Derrick Kinney and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004-09-27 with Business & Economics categories.
Praise for Master the Media to Attract Your Ideal Clients "This book is a marketing masterpiece. It should be required reading for all financial professionals." -Janine Wertheim, Chief Marketing Officer Securities America, Inc. "Marketing is the lifeblood of any practice. The media is the most effective and cost-efficient way to market. Unfortunately, most practitioners only dream of media attention. No more-Derrick Kinney delivers on his promise to help you 'master the media.'" -Harold Evensky, CFP author, Wealth Management "This fast-moving, practical book gives you a step-by-step process to multiply your results and dramatically increase your exposure and name recognition. A classic!" -Brian Tracy, President, Brian Tracy International author, Create Your Own Future "Kinney offers an easy and effective 'how-to' approach for financial producers to gain recognition and credibility by becoming media sources. If you want to take your business to the next level, this book can help you get there." -Gail S. Waisanen, CLU, Editor, Life Insurance Selling "Derrick Kinney has built an effective marketing system that every advisor can use to help grow their business and attract more profitable clients." -John J. Bowen Jr., CEO, CEG Worldwide, LLC columnist for Financial Planning
The Social Executive
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Author : Dionne Kasian-Lew
language : en
Publisher: John Wiley & Sons
Release Date : 2014-09-15
The Social Executive written by Dionne Kasian-Lew and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-09-15 with Business & Economics categories.
Social media is not about social media. It's about leadership and connections. Billions of conversations are taking place in social networks every day. But for busy executives and business owners, time constraints make it hard to dedicate time to demystifying these communication opportunities. In The Social Executive, readers are given evidence-based, data-driven strategies for mastering social media, and using it to enable business success. This book's easy, straightforward, practical style ensures that you will gain a solid working platform in the shortest amount of time possible. The focus is on the reasons why social media is important for executives, and how it aligns perfectly with business strategies. The Social Executive is for analogue people who know they need to be digital but need a guiding hand - the book is a safety net - it's saying - we will guide you there - we will tell you why - we will tell you how - let us help you to remain relevant and become more influential - it's about human communication. It gives the tips and tools to adapt to new online environments, and the confidence to use them to build credibility, authority deeper and new business relationships. Written by Dionne Kasian-Lew, an expert who has advised many executives on the topic of corporate social media use, this resource also helps professionals pinpoint the most important social networks to invest time in, and explores which platforms are best suited for various communication goals. Brings together strategy and concrete actions, so can learn not only the most rewarding approaches, but how best to carry them out Delves into the benefits of a strong presence on the most popular social networks, including Twitter, LinkedIn, SlideShare, Pinterest, Instagram, Google+ and YouTube Presents hard evidence that shows the positive results of investing time and energy in social networks Focuses on the most important aspects of social networks that can be learned in a short period, and is designed for busy professionals Social networks represent a powerful way to make connections and draw attention and interest to your company. This resource can help you hit the ground running and become social media savvy efficiently and effectively.
101 Mixed Media Techniques
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Author : Cherril Doty
language : en
Publisher: Walter Foster
Release Date : 2014-01-01
101 Mixed Media Techniques written by Cherril Doty and has been published by Walter Foster this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-01-01 with Art categories.
Learn to create awesome mixed media art with 101 Mixed Media Techniques.
Master The Media
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Author : Zakiya Larry
language : en
Publisher:
Release Date : 2024-02-04
Master The Media written by Zakiya Larry and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-02-04 with Business & Economics categories.
In Master The Media, Zakiya Larry empowers you to navigate the intricacies of media. This guide offers practical strategies, insider tips, and examples to supercharge your media efforts and elevate your brand.
Words Media And You Mass Media Servant Or Master
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Author :
language : en
Publisher:
Release Date : 1974
Words Media And You Mass Media Servant Or Master written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1974 with Advertising categories.
Social Media
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Author : Grant Kennedy
language : en
Publisher: Createspace Independent Publishing Platform
Release Date : 2016-01-27
Social Media written by Grant Kennedy and has been published by Createspace Independent Publishing Platform this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-01-27 with categories.
A Book That Actually Teaches You How to Solve the "Social Media" Puzzle? Yes - with this amazing guide, you can make sense of the vast array of opportunities in the social media sphere - and choose the ones that suit you best! In this expanded 2nd edition of Social Media: Master Social Media Marketing - Facebook, Twitter, YouTube & Instagram, you'll be taken through a step-by-step process on how to develop your web presence. This book helps you improve your marketing strategies in many ways: Increased Reach Brand Recognition Lower Marketing Costs Better Interactions with Potential Customers Higher Conversion Rates SEO Optimization and Greater Brand Loyalty Even if you're new to social media marketing, you can easily get started TODAY with Social Media: Master Social Media Marketing - Facebook, Twitter, YouTube & Instagram. This book helps you research your options, understand the many features available to you, and choose the platform that suits you best. You'll discover how to set up your accounts, find your target audience, promote your business, and reach your goals! With this essential guide, you'll learn the Dos and Don'ts of Social Media Marketing, be inspired by Social Media Marketing Success Stories, and Learn the 10 Things to Keep in Mind. You'll also gain access to the amazing 25 Tips to Social Marketing Success! Don't wait while your competition takes advantage of this valuable opportunity! Read Social Media: Master Social Media Marketing - Facebook, Twitter, YouTube & Instagram right away and take charge of your online marketing space!
Media Theory For A Level
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Author : Mark Dixon
language : en
Publisher: Routledge
Release Date : 2019-10-08
Media Theory For A Level written by Mark Dixon and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-10-08 with Social Science categories.
Media Theory for A Level provides a comprehensive introduction to the 19 academic theories required for A Level Media study. From Roland Barthes to Clay Shirky, from structuralism to civilisationism, this revision book explains the core academic concepts students need to master to succeed in their exams. Each chapter includes: • Comprehensive explanations of the academic ideas and theories specified for GCE Media study. • Practical tasks designed to help students apply theoretical concepts to unseen texts and close study products/set texts. • Exemplar applications of theories to set texts and close study products for all media specifications (AQA, Eduqas, OCR and WJEC). • Challenge activities designed to help students secure premium grades. • Glossaries to explain specialist academic terminology. • Revision summaries and exam preparation activities for all named theorists. • Essential knowledge reference tables. Media Theory for A Level is also accompanied by the essentialmediatheory.com website that contains a wide range of supporting resources. Accompanying online material includes: • Revision flashcards and worksheets. • A comprehensive bank of exemplar applications that apply academic theory to current set texts and close study products for all media specifications. • Classroom ready worksheets that teachers can use alongside the book to help students master essential media theory. • Help sheets that focus on the application of academic theory to unseen text components of A Level exams.