Measuring Competitive Intelligence Outcomes And Impact
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Measuring Competitive Intelligence Outcomes And Impact
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Author : Rhiannon Gainor
language : en
Publisher:
Release Date : 2014
Measuring Competitive Intelligence Outcomes And Impact written by Rhiannon Gainor and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014 with categories.
"This qualitative research attempts to answer calls for research into competitive intelligence (CI) measurement. Its objectives are: first, to clarify discourse related to CI value and measurement, as first step to addressing methodological challenges; second, to understand from senior managers and executives who use CI how CI is valued, and the challenges facing CI measurement and the implementation of measures in their organizations; and third, to establish a critical framework which can be used as a starting point to evolve from prescriptive CI measures best practices in CI measurement. Individual semi-structured interviews and negotiated shared texts were used to investigate two groups: experts in intelligence measurement from a variety of intelligence fields; and users of CI who are employed in senior management roles within their organizations. Participants were asked to discuss their measurement practices, and their conceptualizations of measurement and value. The findings of this research are that CI is used at multiple stages of the decision as an input into organizational decision-making by senior managers and executives of organizations, who believe that CI is most suited to strategic planning activities. When CI is used, perceived outcomes and benefits are individual and cognitive, and organizational. Anticipated beneficial organizational outcomes are both 'active', such as improved customer relationships, and 'latent', such as organizational preparedness. A revised conceptual model presented in the discussion encapsulates these outcomes and benefits, and the role of CI within the organization. From the responses of the research participants an evaluation framework was developed as a tool to foster the critical evaluation of prescriptive measurement models and support comparative discussion. The framework, presented here, is applied to four prescriptive models in the literature. A determination is made that a flexible multi-method approach that supports a multi-faceted perspective of CI use and CI effectiveness is required.This research confirms the findings of other researchers that CI measurement is infrequently used, and that when it is in use process and user satisfaction measures substitute for outcome and impact measurement. It also confirms that there is a relationship between CI and organizational strategy, and that the value of CI is realized through decision-making. Discussions of anticipated outcomes, which would inform the selection of measures of effectiveness (MOEs) were however in conflict with the findings of other studies, indicating that more research needs to be done. Unexpected findings include: the discovery of CI practices not discussed elsewhere in the literature; the pre-eminence of responsiveness in determining user satisfaction; the tension for organizations between the cost-effectiveness of measurement activities and the acceptance of inaccurate measurement; and the extraordinarily close parallels in value conceptualizations between CI and other information services, which indicates a possibility for shared measurement tools. Contributions and significance of this research include a rare account of CI users, a unique comparative discussion of intelligence measurement experts, a conceptual model that accounts for the role of CI in organizational decision-making and its varied benefits, and an evaluation framework for prescriptive CI measurement which potentially provides a starting point for the comparative discussion necessary to develop best practice. " --
Competitive Intelligence As A Sustainable Long Term Competitive Advantage
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Author : Lucretia Löscher
language : en
Publisher: GRIN Verlag
Release Date : 2011-01-03
Competitive Intelligence As A Sustainable Long Term Competitive Advantage written by Lucretia Löscher and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-01-03 with Business & Economics categories.
Diploma Thesis from the year 2010 in the subject Business economics - General, grade: 1,7, Leipzig Graduate School of Management, language: English, abstract: “Integrity without knowledge is weak and useless, and knowledge without integrity is dangerous and dreadful.” Samuel Johnson (1709 – 1784) Nowadays knowledge is the economic basis of each company. One needs to know the product, the technology behind it, but also the customer, the competitor and other circumstances that influence the business . The scientific term for the necessity of information gathering and its transformation into applicable knowledge is Competitive Intelligence (CI). This thesis focuses on three questions regarding CI which are linked in a model. Firstly it gives an overview about the most important types of CI. Based on three types, namely Market Intelligence, Competitor Intelligence and Internal Intelligence, it raises the question if there are industry-specific requirements and general key aspects of the activity. The focus group consists of 15 multinational companies from 6 different industries which were analysed with respect to information gathering and types of CI activities. Secondly the thesis considers legal aspects. It asks how effective international treaties and European laws are in terms of criminal prosecution of unfair competition and protection of intellectual property rights. The considerations are limited to those facts that might be taken into account for CI actions. In addition it analyzes if the results from the first part of the thesis are legally allowed or if some activities are legally questionable. Thirdly it looks at the strategic relevance of the legally gathered information. Therefore it assesses the opportunities of CI activities for strategic implementation based on the existing strategic tool “Scenario Planning” and proves that the fit of CI and Scenario Planning has potential to create a sustainable Competitive Advantage (CA).
Measuring The Effectiveness Of Competitive Intelligence
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Author : Jan P. Herring
language : en
Publisher:
Release Date : 1999
Measuring The Effectiveness Of Competitive Intelligence written by Jan P. Herring and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1999 with Business intelligence categories.
Staying Ahead Of The Competition
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Author : Chris Hall
language : en
Publisher: World Scientific
Release Date : 2007
Staying Ahead Of The Competition written by Chris Hall and has been published by World Scientific this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007 with Business & Economics categories.
This book is essential reading for any manager who has to make competitive decisions ? decisions which affect the competitive success of a corporation or business unit. The book is unique in that it is based on detailed research spanning a decade of dramatic competitive change. Thanks to the internet, globalization, technological and demographic change, the velocity of competition is increasing and competitive decisions have to be made faster. The book, however, shows that many senior managers are unprepared and unable to meet quite common competitive challenges even half the time. Moreover, many firms have developed cultures where people do not trust each other with information critical to competitive success. Employees can spend more time competing with one another for the bonus pool than dealing with the real competitive forces.This book will equip managers with the intelligence and knowledge they need to make good competitive decisions at all levels of the organization.
Assessing Competitive Intelligence Software
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Author : France Bouthillier
language : en
Publisher: Information Today, Inc.
Release Date : 2003
Assessing Competitive Intelligence Software written by France Bouthillier and has been published by Information Today, Inc. this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003 with Business & Economics categories.
Value-Addedness and Information: Two Notions, One Goal -- From Data to Knowledge -- The Notion of Value -- The Value-Added Processes of Information Systems -- The Value-Added Processes of Expert and Intelligent Systems -- A Conceptual Framework for Competitive Intelligence -- The Evolution of Competitive Intelligence -- Defining Competitive Intelligence -- Competitive Intelligence and Strategy -- The Competitive Intelligence Process -- Identification of CI Needs -- Acquisition of Competitive Information -- Organization, Storage, and Retrieval. -- Analysis of Information -- Development of Intelligence Products. -- Distribution of Intelligence Products. -- Identifying the Value-Added Processes of Competitive Intelligence Software. -- Evaluating Information Technology. -- Targeting the Value-Added Dimensions. -- Other Evaluation Criteria -- Overview of Competitive Intelligence Software Applications and Related Products.]. -- A Typology of Technologies. -- Identifying CI Technology -- CI Software Products Overview. -- Evaluating Competitive Intelligence Software. -- An Evaluation Guide: Criteria and Questions -- Methodology -- Software Evaluation -- Identification of CI Needs. -- Acquisition of Competitive Information. -- Organization, Storage, and Retrieval -- Analysis of Information -- Development of CI Products -- Distribution of CI Products -- Global Assessment -- Conclusion: Competitive Intelligence Technology-Summary, Implications, and Trends -- Bibliography.
Business And Competitive Analysis
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Author : Craig S. Fleisher
language : en
Publisher: Pearson Education
Release Date : 2007-02-27
Business And Competitive Analysis written by Craig S. Fleisher and has been published by Pearson Education this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007-02-27 with Business & Economics categories.
The Definitive How-To Guide for Business and Competitive Analysis Transform raw data into compelling, actionable business recommendations Answer the questions executives ask—“What?” “So What?” and “Now What?” Today’s 24 most valuable techniques: how to choose them, how to use them For everyone who performs analysis: managers, consultants, functional specialists, and strategists A completely new book by the authors of the popular Strategic and Competitive Analysis Business success begins with deep clarity about your competition and your business environment. But, even as data gathering has improved dramatically, few business professionals know the state-of-the-art techniques for analyzing their data. Now there’s a comprehensive, immensely practical guide to today’s best tools and techniques for answering tough questions and making actionable recommendations. Business and Competitive Analysis begins with end-to-end guidance on the analysis process, including defining problems, avoiding analytical pitfalls, choosing tools, and communicating results. Next, the authors offer detailed guides on 24 of today’s most valuable analysis models: techniques that have never been brought together in one book before.They offer in-depth, step-by-step guidance for using every technique—along with realistic assessments of strengths, weaknesses, feasibility, and business value.
Competitive Intelligence In Small Businesses
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Author : Talal Lahlou
language : en
Publisher: Booktango
Release Date : 2015-03-17
Competitive Intelligence In Small Businesses written by Talal Lahlou and has been published by Booktango this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-03-17 with Business & Economics categories.
Fed-up with theory and theories about competitive intelligence? Looking for practical and clear strategies synthetically exposed, step by step? Lacking the necessary budget to set up a competitive intelligence unit but still feeling the need for your business? This book aims at delivering successful and clear steps to take your business ahead. It is compiling best practices about practical tools used by competitive intelligence professionals from top companies and adapting them to small business structures that have specific needs and very restricted budgets and HR. All compiled in brief points that are easily implemented in a small business.
Competitive Intelligence And Senior Management
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Author : Joseph H. A. M. Rodenberg
language : en
Publisher: Eburon Uitgeverij B.V.
Release Date : 2007
Competitive Intelligence And Senior Management written by Joseph H. A. M. Rodenberg and has been published by Eburon Uitgeverij B.V. this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007 with Business & Economics categories.
In the fast-paced world of international business, competitive intelligence is necessary for the daily survival of small firms and national economies alike. In Competitive Intelligence and Senior Management, veteran consultant Joseph H. A. M. Rodenberg argues that business leaders should devote more of their time and attention to seeking out and interpreting information about competitors. This instructive volume offers tools that will help senior managers to increase their firms' competitiveness, carry out successful mergers and acquisitions, and avoid surprise attacks from corporate raiders and private equity firms.
Win Loss Reviews
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Author : Rick Marcet
language : en
Publisher: John Wiley & Sons
Release Date : 2011-07-12
Win Loss Reviews written by Rick Marcet and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-07-12 with Business & Economics categories.
An effective framework for strengthening competitiveness by learning from past deals and applying insights derived from them. Every sales opportunity, whether won or lost, has useful nuggets of information that can be harvested and used to improve performance. When those pieces of information are aggregated, analyzed and made available for all to use, the organization’s competitive position is greatly enhanced. Reveals how to turn field sales teams, a mostly underutilized resource, into net producers of competitive intelligence Exposes new and unconventional approaches for gathering and democratizing sales insights for a broad stakeholder audience Presents a proven knowledge sharing model that is being adopted by major companies worldwide Win/Loss Reviews shows how every company can improve top and bottom line performance by systematically capturing the key insights from deals that have been won, lost or delayed. While the book talks to decision makers and business strategists, the principles and disciplines explored are aimed at bridging the flow of competitive intelligence between sales and marketing, simultaneously providing insights and line-of-site to the dynamics affecting business performance.
Competitive Intelligence Measurement And Its Relationship With Market Orientation Competitive Strategic Orientation And Performance
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Author : Sanjay Seth
language : en
Publisher:
Release Date : 2000
Competitive Intelligence Measurement And Its Relationship With Market Orientation Competitive Strategic Orientation And Performance written by Sanjay Seth and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2000 with categories.